Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
How Your Brain "Sees" a Logo Design And What It MeansRob Marsh
It takes about 400 milliseconds to "see" a logo. During that time, a lot happens as you make sense of what you see and put it all in context. Here's a look at how you do that. Plus, some interesting facts about how logos impact human behavior.
• Did you know we think about logos and brands the same way we think about friends?
• Did you know a logo can make you more creative?
• Did you know logos and brands help us determine who we are?
Here's the latest research from brain scientists about how our brains "see" logos.
DAILY AGRI REPORT BY EPIC RESEARCH- 3 NOVEMBER 2012Epic Research
Epic Research is a leading financial services provider with presence in Indian and other global capital markets. Provides Stock Tips, Forex Tips, Commodity Tips, MCX Tips, Equity Tips, Intraday Tips, NSE Tips, BSE Tips, COMEX Tips, PCG Pack and NCDEX Tips. We provide services in equity, commodity and Forex market.
Logo design tutorials for adobe photoshop and illustratorMaxim Logoswish
It is the business logo that opens a business to the outside world. Companies that are represented with high quality logos are more popular among customers than the ones without them. This is why custom logos are so popular and every company these days is inclined to create inspiring custom logos. Once a good logo is developed, a company will display its logo in every possible instance. Once it becomes popular, most customers never look at the manufacturer’s name once they see the particular logo. Such is the power of a well designed logo.
3 simple steps to create your company logo - An essential guide for entrepren...Nishchal Par
This is a short guide that will help entrepreneurs and start ups to design a professional and versatile logo investing little time and with little or no money.
No-Nonsense Logo Design Tips For Small Business OwnersDesignMantic
Logo design is the first steps towards building a brand for a small business. For those not familiar with design, designing a brand identity from scratch could be challenging. But it doesn't need to be that difficult.
But it does not need to be difficult. With so much information on the web, every business owner can become a designer. However, it takes hardwork to sift through all the information on the Web and find what is essential.
To make it simple for newbie small business owners, we have put together a list of logo design tips for small business owners to help them get started immediately.
Top 10 logo design trends 2017 (updated)The Crowder
We strongly believe that a well-crafted logo is about building something that can impress, captivate and engage an audience. A great logo is one that customers will immediately recognize and connect with as well as clearly convey the message of the business.
With that said here are some of the design trends we see taking over for 2017
Find out how you can make more money on the micro-gig website Fiverr and get more visitors and clients. With this slide deck you will learn how to promote your Fiverr gigs properly and effectively.
Subscribe to The Marketing toolkit and get free ebooks, videos, articles and other info on making money, entrepreneurship, marketing and business.
http://www.themarketingguy.net/subscribe
Manual de la guía de marca: Cómo construir una identidad visual de marca pode...JORGE HERNAN GUTIERREZ
Manual de la guía de marca:
Cómo construir una identidad visual de marca poderosa en 10 pasos
¡Construya su historia de marca, no juegue a “Police Brand” y ayude a sus colegas a convertirse en defensores de la marca con nuestra guía de marca!
Tips and failures in Corporate Identity of Startup companies. Scalable business models need scalable CI. The best and worst in logo design. Checklist for successful briefings included.
Logos are the most critical asset for a business and its brand. It’s the first thing that the prospects notice and form an opinion about the company. The ones that are most successful usually let their designs speak instead of offering further explanations. Additionally, these logos can pique the interest of the targeted audience, force them to look at the designs, and lead them to purchase the company’s products or services.
In this presentation, we will cover the nitty-gritty details of the logo, its types, the logo designing apps or software, and the sure-shot tips to design an impactful logo for creating a strong brand identity.
How Your Brain "Sees" a Logo Design And What It MeansRob Marsh
It takes about 400 milliseconds to "see" a logo. During that time, a lot happens as you make sense of what you see and put it all in context. Here's a look at how you do that. Plus, some interesting facts about how logos impact human behavior.
• Did you know we think about logos and brands the same way we think about friends?
• Did you know a logo can make you more creative?
• Did you know logos and brands help us determine who we are?
Here's the latest research from brain scientists about how our brains "see" logos.
DAILY AGRI REPORT BY EPIC RESEARCH- 3 NOVEMBER 2012Epic Research
Epic Research is a leading financial services provider with presence in Indian and other global capital markets. Provides Stock Tips, Forex Tips, Commodity Tips, MCX Tips, Equity Tips, Intraday Tips, NSE Tips, BSE Tips, COMEX Tips, PCG Pack and NCDEX Tips. We provide services in equity, commodity and Forex market.
"Arbejde fremstilling og handling" Hannah Arendt's filosofi om arbejde. Works...Tommy Kjær Lassen
Workshopartikel: Organisation og samarbejde.
En udlægning af Hannah Arendt filosofi om det at arbejde.
Teori og Øvelser.
Original manus: Thomas Engelmann
Building a InCredible Product Brand (Christina Inge) ProductCamp Boston May 2013ProductCamp Boston
Building a brand is what can make or break a new product. Often what distinguishes a successful product from an also-ran is a brand that's credible and resonates with the marketplace.
We'll look at what makes for a successful brand, going beyond image to finding the true value of your product. Make your product stand out from the competition, be first in consumers' minds, and gain a loyal following of advocates and customers.
If branding is tricky, re-branding is even ******, because you need to create credibility for the new brand when you have the legacy of what's gone before. Drawing on a case study of a successful rebranding of one product group from one industry to another, while completely changing everything from look and feel to target audience, we'll look at ways to both brand your new product right and rebrand it for success when you're changing directions.
This presentation was delivered at ProductCamp Boston, May 4, 2013 by Christina Inge
"Burn Down the Blocks! Sparking Collaboration Through Creative Play"WebVisions
There’s no shortage of inspirational mantras, but these sayings offer little advice to surmounting departmental silos, generational gulfs, intimidating power distances and other communication roadblocks that stymie creative collaboration in the workplace.
These barriers exist because the roles we play in a team environment provide us with a set of rules for interacting with each other. Ironically, these rules often prevent us from doing the very thing we’ve come together as a team to do: Collaborate!
In this session, Carolyn and Anna will discuss how to break the rules and transform those roadblocks into building blocks… freeing you and your team to live up to the mantra of your choice.
1/ Learn about common communication barriers; why they exist and how they hinder team innovation.
2/ Understand the value of design synthesis as a group activity, and how play is a central component to the co-creation dynamic.
3/ Explore a type of creative team play called a Spark-a-Thon. You’ve probably heard of the hack-a-thon, a fun and popular way to immerse yourself into a problem and solve it with code. What would happen if this format of time-limited, team-oriented creation was applied to design concepting? The answer: The Spark-a-Thon, which leads to bigger ideas and a stronger team problem-solving dynamic.
4/ Gain tips, tricks, and resources, so that you can go run your own Spark-a-Thon. You'll leave armed with some benefits and results you’ll glean from it, too - just in case you need to build an internal business case for it.
Necessity may be the mother of invention, but play is certainly the father. Join us to learn some serious play!
Presentation by Wendy Edelberg, CBO’s Assistant Director for Macroeconomic Analysis, and Teri Gullo, CBO's Assistant Director for Budget Analysis, to Congressional Staff.
CBO provides formal, written estimates of the cost of virtually every bill approved by Congressional committees to show how the bill would affect spending or revenues over the next 5 or 10 years, depending on the type of spending involved. In May, the Congress adopted a concurrent resolution on the budget for fiscal year 2016 that requires CBO, to the greatest extent practicable, to incorporate macroeconomic effects into its 10-year cost estimates for major legislation that Congressional committees approve. Such estimates must also include, when practicable, a qualitative assessment of the budgetary effects for the following 20 years. Incorporating such macroeconomic feedback into cost estimates is often called dynamic scoring. This presentation describes how CBO will prepare such estimates.
Welcome to W3 Boom Magazine. Let us know your feedback on http://W3Boom.com
In This edition:
1) Let’s learn how to blog well
2) How to Effectively Make Money with Your Blog?
3) Effective Website Traffic Increasing Techniques: I-III
4) Empower Network; Honest Review
5) Who is behind WordPress and Associated Press Hacks?
Content marketing why your business needs a blog-nativedgeNativedge
Promote your business with one of the easiest tools available. A blog amalgamates content marketing, social media marketing and SEO to reward your business with "juicy traffic."
Unique creative content is integral for a comprehensive marketing plan. However, content isn’t simply just good writing. This guide to creating a content marketing plan will help you to understand the importance of a cohesive dynamic approach to content that will help you increase your search engine rankings and keep you ahead of your competitors.
Similar to Failproof Guide to Brand Building Your Blog (20)
How Singers & Songwriters Can Build a Social Media FollowingFiverr
Are you a singer or songwriter looking to establish your presence on social media? Learn how to network and promote yourself in and beyond the music and audio space with this eBook.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. 2 | Failproof Guide to Brand Building Your Blog
When starting a small business, your main goal (other
than making your customers very happy) should be
getting your name out there and building trust. When
you’re just beginning, not a lot of people know who you
are, what you stand for, and what you have to offer. One
way to convey all of these things and establish your
brand and business is by starting a blog.
The articles and blog posts you share on your blog do more
than simply earn you traffic. They help people understand
what you’re about and what your values are. For instance,
the hugely popular Toms Shoes brand started out as a
small project in 2006, but has grown into a thriving fashion
mini-empire. One way they do this is through articles and
blogging about charitable and giving initiatives that reflect
Failproof Guide to Brand
Building Your Blog
3. 3 | Failproof Guide to Brand Building Your Blog
their worldview. One can imagine that these charitable stories are as effective in getting new customers as a billboard in a
busy city, or a commercial on a relevant television show.
Our eBook will lay our some guidelines to building a brand blog. If you follow these, before too long you’ll have a thriving
online community that translates into sales.
Failproof Guide to Brand Building Your Blog
4. 4 | Failproof Guide to Brand Building Your Blog
Before you even sit down to write your first blog post or think
about what you want your blog to look like, you need to sit down
and do some soul searching about your business and figure out
what you can write about that will convey both your business’s
values and offering. This is essentially planning out the story of
your brand.
Think about what makes your business unique. What need or
service are you fulfilling that few other businesses are? Are you one
of the only vegan bakeries in town? Do you specialize in planning
ecofriendly weddings and events? Once you’ve identified what it is
about your business that makes it special and appealing, it will be
easier to figure out what to write about.
Remember, you can tell your brand story in two ways on your blog:
through articles and interviews that you research and write, and by
sharing and commenting on articles and blog posts from other blogs
and publications that line up with your brand story and goals.
Planning Your Brand Story
5. 5 | Failproof Guide to Brand Building Your Blog
When it comes to running a blog,
consistency is key.
So come up with a list of goals for your
blog that will keep you on track and
help create a cohesive experience for
visitors.
You’ll want to set a few different types
of goals for your blog. One goal should
probably be increasing sales (an easy
way to track this is by linking to an online
store from you blog). You should also set
editorial goals for yourself as well, such
as posting four times a week, or working
with a certain number guest authors
each month. Once you’ve established
these goals, you’ll be able to better track
your success.
Establish Goals for Your Blog
6. 6 | Failproof Guide to Brand Building Your Blog
A little inspiration can go a long, long way.
Once you’ve found blogs that you enjoy, take
a look around and see if you can find other
brand blogs that inspire you. If you like them,
chances are others do as well, and there’s
probably something you can learn from them.
When it comes to exactly what you admire, this
can be just about anything. Maybe it’s the tone
they use when writing about themselves and
what matters to them. Maybe they use video in
a new and fascinating way. Maybe it’s the way
the blog is designed. Or perhaps it’s just a really
smart URL. No matter what it may be, make a
list of some of your favorite blogs and what you
like about them and see which of these things
may translate to you own blog in an interesting
and original way.
Find Other Blogs You Admire
7. 7 | Failproof Guide to Brand Building Your Blog
When designing your blog, think about
what will make the experience easy
and pleasurable for people who visit it.
Your articles should be easy to read and
elegant looking. Even if you’re running
your business out of your garage,
your blog should feel like it came from
an established, professional entity
that has authoritative information on
things that potential customers are
interested in.
You’ll also want to make sure your blog is
responsive. That means it can tell what
kind of device a visitor is using - a laptop
or mobile device - and lays itself out in a
way that is right for that device.
Design a Great Looking Blog
Now
it’s time to
actually build
your blog
8. 8 | Failproof Guide to Brand Building Your Blog
You’ll also want to make sure your blog has the perfect amount of branding. This is a brand blog so your brand name and
logo should be prominently featured - but they shouldn’t take away from the experience. If your blog feels overly branded,
it may be difficult for visitors to immerse themselves in your content. They may just feel like they’re being marketed to,
which will detract from the experience.
Design a Great Looking Blog
9. We’ve talked about how consistency is key when running
a blog, and this line of thinking is why you need to have
an editorial calendar. An editorial calendar allows you to
plan out your content far in advance so you can use your
articles and blog posts to craft a cohesive message.
When planning your editorial calendar, think about what
cadence works best for you and your brand. Posting every
day might not be necessary if you can’t think of enough
solid topics to write about every day. In this case, you may
want to post two or three times a week. No matter what
you decide, just make sure to maintain that cadence so
your blog appears lively. There’s nothing worse than going
to a brand blog and seeing that it hasn’t been updated in
months.
Also, be sure to take note of upcoming holidays and events.
Chances are you’ll be able to leverage these through the
lens of your business, and maybe even drum up some
extra sales. For instance, if Thanksgiving or Christmas are
coming up, what can you add to the conversation? You can
also think about more serious holidays like Black History
Month, Veteran’s Day, or National Women’s Day. It’s all
about being part of the relevant conversation and helping
people understand your brand’s perspective.
9 | Failproof Guide to Brand Building Your Blog
Create an Editorial Calendar
10. No matter what your business or industry, chances are
there are other people out there that share the same
audience, values, and purpose. If any of these people
happen to have a blog, why not invite them to guest blog
on your site?
Asking someone to write guest articles and blog posts
for your brand has a wide range of benefits. First off, it
gives your audience a fresh voice and perspective. Think
about your favorite blogs, magazines, and newspapers -
very few of them use only one writer.
Having guest bloggers also conveys a sense of
professionalism and community. Very few successful
business owners and entrepreneurs exist in a bubble. They
go out, meet people, and trade ideas. By inviting guest
bloggers to participate on your site, you’re showing your
community that you’re looking to expand and learn.
Lastly, guest bloggers will help you get exposure all over
the web. If someone notable guest blogs for you often
enough, they’ll start to be a popular search term that leads
to your blog. Chances are that most of the people you
invite to put guest posts on your blog will share their link
on their own blog and social networks, exposing you to a
whole new audience.
10 | Failproof Guide to Brand Building Your Blog
Use Guest Bloggers
11. 11 | Failproof Guide to Brand Building Your Blog
The quality of your blog is only
part of the equation when
it comes to getting noticed
online. You also need to have a
smart strategy for sharing your
articles and blog posts with your
community.
If you have a small business and
are running a blog, you should
definitely also have a presence
on social media. Platforms like
Facebook and Twitter are perfect
for linking to your blog, and also
sharing content and commentary
Get the Word Out About Your
Blog Through Social
12. 12 | Failproof Guide to Brand Building Your Blog
on things related to your industry.
Depending on your line of work, Instagram can also be
helpful. For instance, if you’re a baker looking to share a link
to a frosting tutorial, you can put up a picture of a frosted
cake and include a link to your blog in your bio (right now
that’s the only place you can put a clickable link on the
platform, but hopefully they’ll soon allow it in captions and
comments.
Also, don’t forget that using social media in general is
always great for search. This is extra true for Google+ since
it’s a social network that is owned by the search giant.
Get the Word Out About Your Blog Through Social
13. 13 | Failproof Guide to Brand Building Your Blog
Let’s face it: some of us aren’t numbers
people. But numbers are the best way to
see which of your content is performing the
strongest. Check your blog to see which pages
are getting the most hits and being shared
with others. Also, be sure to monitor the
comments on your site so you can see what
people think about your content. Are they
loving it? Finding it boring? Offering lots of
opinions about it?
Once you’ve examined your analytics, think
about how you can tweak your strategy to
increase engagement. For instance, if you find
that blog posts and articles that show how to
do something are performing well, you might
want to post more of them since they clearly
resonate with your audience.
Look at Analytics
14. 14 | Failproof Guide to Brand Building Your Blog
Building a successful brand blog
takes time, so don’t be discouraged
if you don’t garner a lot of interest
and followers at first. If you think your
blog could be better, try new tactics.
Post more, or post less. Change up
your design. Think of up new topics,
or figure out a different way to talk
about your subject. Then, track your
analytics again and see how much
interest your getting. Whatever you
do, don’t give up! Before long you’ll
have a great blog that builds your
brand and connects you with the right
customer.
Don’t Be Afraid To
Tweak Your Strategy
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