BrightTalk Webast - The Power of Guest Blogging w/ Stephanie Sammons and Blane Warrene
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I am joined by financial services blogging expert Stephanie Sammons, of Wired Advisor, to discuss the power and advantages of developing guest blogging in your overall content marketing programs.
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BrightTalk Webast - The Power of Guest Blogging w/ Stephanie Sammons and Blane Warrene
- 1. Turning Connections into Content Stephanie Sammons @stephsammons Wired Advisor Blane Warrene @blano RegEd How guest blogging fits into a social media strategy
- 2. Why Blogging Matters Establish your identity online Define your digital hub Educate Advocacy Build a well of expertise Drive the narrative Thought Leadership Cultivate connections and fans Articles Audio Video
- 3. From Noise to Strategy Your expertise Your connections Curation of content Successful blog
- 4. The Sectors of Social
- 6. Search is Social 49% local searches without business in mind 61% smartphone users use apps to find places on the go 76% of those users also use at least one social platform Google integrates your connections and social into results
- 7. Getting Started Your Editorial Calendar Guest Blog vs Link Farm Institutional Examples: – Financial-Planning.com – ByAllAccounts.com/Blog Recruiting Connections Promoting & Measuring
- 8. Goal 1: What You Seek to Accomplish - Communicate to customers - Recruit prospective customers - Establish credibility & visibility
- 9. Goal 2: Identity & Voice Your culture & connections How to set guidelines Balancing commercial with education
- 10. Goal 3: Content Plan Comment/Response Integration - events - speeches & presentations Content & Workflow
- 11. Goal 4: Curation - social properties - relationships & sharing - copyright
- 12. Process & Tools
- 13. Best Practices w/ Guest Bloggers Bios and Profile Descriptions Links (URLs) Professional Photos & Logos Address and Phone Email or Contact Options Branding Opportunity 13
- 14. Decisions… DIY or Outsource Tracking analytics Comments tools Managing content Using social “handles” 14
- 16. Email is Social Email Marketing Platforms Opt In list Customize Sign up, Confirmation, Thank You & Unsubscribe forms Use Social Sharing tools Use an archive of previous e-newsletters Titles, Subject Lines, Links, Copyright 16
- 17. Why have an editorial calendar? Consistency between platforms Monitor what works and doesn’t work Helps guest contributors and your team Time Saver Plan with holidays, company events and cultural occasions
- 18. Establishing Patterns and Deadlines Establish deadlines & publishing days Themes Holidays/Current Events Mediums How To Audio & Video Case Studies and Presentations Talking Points How will I measure success?
- 19. Tactics Relationships in Your Brand Web - Blog - Email – Social Presentations - Speeches - Events Ads - Collateral - Press
- 20. What’s Next Monitoring successful blogs with guests Editorial calendar Google Search Trends Google Author Information Other Mediums – Audio, Video, Visual
- 21. "Realize that the social media success equation isn't big moves on the chess board, it's little moves made every day that eventually add up to a major shift." -Jay Baer