In this webinar session - we discuss the many moving parts of Facebook for financial services - from advertising to Pages. We also explore the pros and cons of personal profiles, Groups and more.

1. The
Tools
of
the
Trade
Facebook
Blane
Warrene,
@blano
SVP,
Customer
Communications
RegEd
(@reged)
1

2. Webinar
H ousekeeping
1
Tweet
=
During
(and
after)
the
webinar,
please
use
#regedqanda
for
live
discussion
2
Questions?
Please
use
Questions
box
in
the
webinar
panel
3
The
webinar
recording
will
be
emailed
to
all
attendees
and
registrants
2

3. To d a y ’ s A g e n d a
1
2
Webinar Series
Facebook
3
Questions
3
4
Resources
Wrap & Replay
3

4. Finding
the
Right
Platform
for
Your
Online
Voice
Webinars
will
be
held
on
Thursdays
from
4:00
PM
-­‐
4:45
PM
EDT:
!
October
31,
2013
-­‐
The
Tools
of
Social
Media
Management
(recorded
for
replay)
!
November
7,
2013
-­‐
Gaining
a
Competitive
Edge
through
Google+
(recorded
for
replay)
!
November
14,
2013
-­‐
“ The”
Social
Network:
The
Pros
and
Cons
of
Facebook
!
November
21,
2013
-­‐
The
Business
Network:
Taking
Full
Advantage
of
LinkedIn
!
December
5,
2013
-­‐
Not
Just
140
Characters:
Getting
to
Know
Pinterest,
Instagram,
Vine
!
December
12,
2013
-­‐
Empowering
Your
Reach
through
Twitter
!
December
19,
2013
-­‐
Creatively
Sharing
Content
with
YouTube
!
January
9,
2014
-­‐
The
Key
to
Social
Media
Success
for
Advisors:
Compliance

5. Facebook
Users
By
the
Numbers
USA
-­‐
Facebook
Users
(12-­‐2012)
166mil
128mil
USA
-­‐
Active
Facebook
Users
(8-­‐2013)
126mil
USA
-­‐
Facebook
Daily
(4-­‐2013)
Daily
Registered
Engaged
sources:
Wikipedia,
Digital
Marketing
Ramblings,
Facebook
5

6. Components
o f
Facebook
It’s is “the” global social network
Networks
Pages
Advertising
Search Graph
Connect profiles, groups
& pages by Likes, Interests
& more
Posts, sharing, comments
and engagement
Boost, Promote
Discovery, Network
Cultivation & more
6

7. Why
Facebook?
Where Personal & Commerce Converges
!
- Visual, richer formats
!
- More storytelling, an informal opportunity
!
- Easier & frequented on mobile
!
- Clear connectivity to web presence
„
Learn Social SEO Techniques.
Duct Tape Marketing
http://bit.ly/17VGyvB
Image
copyright
AHMAD
FAIZAL
YAHYA
&
Shutterstock
7

8. Facebook
&
News
Consumption
8

9. Power
of
Profiles
46%
Public Posts Shared
67%
“ Follow function”
a useful tool for
those who mix business
& personal
!
To non-friend followers
& to Twitter
!
Use Graph Search
!
Find influencers at companies
you seek to reach
!
66%
*
Carefully
review
your
privacy
and
security
settings
to
better
manage
where
and
how
you
want
your
content
and
participation
seen.
iPhone
sharing
Growth in 45-54
year-olds
% of all US
Internet Users
sources:
Business
Insider,
Facebook
9

10. Facebook
Groups
Open, Closed & Secret
Three ways to leverage
groups on Facebook
Educational & marketing,
Discussion-focused or
Personal development
*
Groups
can
be
a
niche
feature
if
you
interact
in
group
settings
online
(like
extending
webinar
sessions)
10

11. Facebook
Pages
Events, Images,
Influencers & more
The social hub of your
identity as a business
!
Excellent analytics, advertising
opportunities & allows multiple
administrators
*
Also
integrated
into
Facebook
Open
Graph
11

12. Facebook
Advertising
Mobile optimized automatic
Covers Pages, Posts & Events
Targeted to Likes, Interests, etc.
Granular Controls
12

13. Facebook
Ups
and
Downs
What We Like
Curation
Sharing our own &
others content, engaging
Events
Expanding who sees them
Networking
Asking for participation
What Needs
Work
Targeted Page
Promotion
Publishing
Tools
Privacy &
Security

14. Resources
Seven
Things
You
Didn't
Know
You
Could
Do
on
Facebook
http://bit.ly/17VGNa2
!
Five
Tips
to
Maximize
Facebook
Ad
Campaigns
http://bit.ly/175xpOc
!
Briefing
on
Key
Facebook
Demographics
http://read.bi/175xsJT
!
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15. QUESTIONS &
ANSWERS
!
Go ahead. Don‘t hesitate.
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