Online Marketing Presentation Arkansas Green Industries Association
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Presentation made by the Arkansas State University Small Business and Technology Development Center to nursery businesses at the Arkansas Green Industries Association annual meeting Thursday, January 24th. Provided short overview of online marketing for small businesses
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Online Marketing Presentation Arkansas Green Industries Association
- 1. Arkansas Green Industry Association Online Marketing Basics Get the Basics
- 3. Marketing Plan What is my MESSAGE? – Value Proposition Who are My CUSTOMERS? Where do they LEARN ABOUT ME? What MATTERS to my Customers? What is my SALES FUNNEL?
- 4. Feeding the Cash Register Email BLOG Local Search Off-Line Web Site
- 5. Getting the Word Out Spread the word on the RIGHT Channels Post it on a site that search engines can index Create Content in Where we create content to FEED our Blog a Form Customers Want
- 6. Where to Start First Things First: Website If a Local Business – Claim Local Listings Leverage E-Mail to connect with customers Develop a Buyer Persona to target best customer Determine what is important to that segment Set Up Monitoring Platforms Determine the RIGHT social networks Determine the RIGHT type of Content Start Delivering Good Content they VALUE Find tools to make your Online Marketing Easier
- 7. What is Good Content Educates Informs Entertains Provides Value Builds Trust Creates Relationships…then SELLS……
- 8. How to Spread Content Video Images, pictures – Articles Infographics eBooks/White Papers Webinars Podcasts Coupons/discounts/special offers Know how subscribers in different networks PREFER to receive your content
- 9. Tools to Create Content Slideshare.com upload your PowerPoint, word documents, pdf files, brochures, even video online to share with your audience Animoto.com Video creation and sharing tool that allows you to upload images and short video clips, add text, then mix with a great music library to share with your fans. Storify.com Online curation site bring information from Google, Facebook, Twitter, YouTube, Instagram and more. Perfect for quick creation of information in appealing format. YouTube – Fits as both a support tool and as its own social network. Shoot video from anywhere, upload to YouTube and share on your sites. Get more information about Slideshare, Animoto and YouTube at our Storify article “Tools to Create GREAT Content”
- 10. Tools to Save Time Hootsuite.com Buffer.com Tweetdeck.com Facebook Page Scheduler Read all about these and other scheduling tools at our Storify article “Scheduling Tools for Beginners”
- 11. How is Social Media Used? • Customer Service • Product/service feedback • Industry networking • Promotions/Contests • News, company updates • Internal Collaboration
- 12. Creating a Social Media Plan STEPS Pre-planning Listen to the conversations Create TARGET profile Set Specific Goals Join Conversation Measure Return
- 13. Step 1 Preplanning What are your CURRENT Channels? E-Mail? Direct Mail Newsletter Websites s
- 14. Step 2 Listen to the Conversation Secure your brand on social platforms Blogs, twitter, Facebook, LinkedIn Usernames unique Try to be consistent Set up monitoring platforms Google Alerts SocialMention.com Technorati Twitter Search
- 15. Monitoring Tools http://www.google.com/alerts https://twitter.com/search http://www.socialmention.com/ http://addictomatic.com/ Listen to the conversations! Read detailed “How To” set up at our storify posts http://storify.com/asbtdc_asu/monitoring
- 16. Industrial Espionage Follow your competition on social media See what networks they use Evaluate how they connect Evaluate “value” they add to customers Reactions of followers, fans, subscribers, etc. STEAL What works! AVOID what isn’t working
- 17. Step 3 Create Target Profile Find KEY attributes by Listening Chart out their presence in social media Market Segmentation Demographic Geographic Psychographic Behavioristic Continue to gather customer information along the way
- 18. Exactly Who Uses Social Networks? Are they my Potential Customers? Get detailed user data for 2012 at the ASU SBTDC Pinterest Site at our Social Network Stats 2012! http://pinterest.com/astatesbdc/
- 19. Step 4 Set Specific Goals Brand Awareness/Advocacy Increase Traffic/Opt-Ins Business Partnerships Search Engine Results Generate Leads Reduce CRM Costs Increase Revenues
- 20. Step 5 – Join the Conversation Establish an Editorial Calendar Choose schedule for days you will post Keeps on Track & Organize Content Consistency Helps when you need Content Ideas
- 21. Connect with Us E-mail hlawrenc@astate.edu Facebook http://www.facebook.com/asu.sbtdc Facebook http://www.facebook.com/herb.lawrence Twitter http://www.twitter.com/asbtdc_asu LinkedIn http://www.linkedin.com/in/asusbtdc Pinterest http://pinterest.com/astatesbdc/ Google Plus https://plus.google.com/u/0/116773498364928584762/posts Oh… or call me (870) 972-3517 Download this PowerPoint for links at: http://www.astate.edu/a/sbtdc/
Editor's Notes
- Demographic: age gender family size social class incomeGeographic region, population, climatePsychographic activities, interests, opinions, attitudesBehavioristic brand loyalty, benefits sought, readiness bo buy