A unique perspective on the corporate blog as presented at the Digital Marketing Strategies Conference in Las Vegas by Christine Rochelle, VP Operations of PCG Digital Marketing.
Social media has become an important part of marketing and customer service. A survey found that over 60% of Americans use social media, and over 70% research companies and make purchasing decisions based on others' social media experiences. The document provides an overview of various social media tools like blogs, Facebook, Twitter, YouTube, and their benefits for building brand awareness, reputation, and driving traffic to a website. It also discusses the importance of having a social media strategy and tracking results.
The document discusses using LinkedIn for social media and new media opportunities. It provides an overview of LinkedIn, differentiating it from other social networks like Twitter and Facebook. It then discusses the LinkedIn landscape in Brazil and provides case studies and best practices for using LinkedIn marketing solutions, like Company Pages, Groups, and targeted messages. New opportunities on LinkedIn are also presented, such as content ads, polls, and video.
This document summarizes a course on social media optimization (SMO) offered by Freelancers Academy in Navi Mumbai, India. The SMO course covers optimizing various social media platforms like Twitter, LinkedIn, Pinterest, Facebook, Google+, and YouTube. It teaches students how to measure social media effectiveness, manage online reputation, and understand returns on social media investments. The objective is to give students a deep understanding of social media strategies to implement for business and help convert clients. Freelancers Academy aims to provide industry experts, exposure to real projects, and freelancing opportunities to help students learn and earn.
The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.
Social media has become an important part of marketing and customer service. A survey found that over 60% of Americans use social media, and over 70% research companies and make purchasing decisions based on others' social media experiences. The document provides an overview of various social media tools like blogs, Facebook, Twitter, YouTube, and their benefits for building brand awareness, reputation, and driving traffic to a website. It also discusses the importance of having a social media strategy and tracking results.
The document discusses using LinkedIn for social media and new media opportunities. It provides an overview of LinkedIn, differentiating it from other social networks like Twitter and Facebook. It then discusses the LinkedIn landscape in Brazil and provides case studies and best practices for using LinkedIn marketing solutions, like Company Pages, Groups, and targeted messages. New opportunities on LinkedIn are also presented, such as content ads, polls, and video.
This document summarizes a course on social media optimization (SMO) offered by Freelancers Academy in Navi Mumbai, India. The SMO course covers optimizing various social media platforms like Twitter, LinkedIn, Pinterest, Facebook, Google+, and YouTube. It teaches students how to measure social media effectiveness, manage online reputation, and understand returns on social media investments. The objective is to give students a deep understanding of social media strategies to implement for business and help convert clients. Freelancers Academy aims to provide industry experts, exposure to real projects, and freelancing opportunities to help students learn and earn.
The document discusses using social media, such as Twitter and Facebook, for marketing catering businesses. It provides examples of how caterers can use social media to engage customers, build their brand, and increase sales. Specific strategies mentioned include posting photos of work, participating in relevant discussions, creating events to promote open houses, and sharing industry news to build credibility as an expert in catering. Case studies show how social media allowed caterers to expand into new markets and engage more brides. The conclusion emphasizes that success in social media takes time but is important for caterers to join various platforms.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
This document discusses how realtors need to build their personal brand online through search engine optimization, social media, blogging, and content marketing. It emphasizes that realtors' brands are portable and important as they may change brokerages. Real estate buyers and sellers now primarily use the internet and social media to search for homes and agents. The document provides tips on setting up websites, blogs, social media profiles, and engaging with others online to establish expertise and attract clients in today's digital real estate landscape. It stresses the importance of regularly creating and sharing valuable content to build brands over time.
Thomas Nelson Indie: Tribal Communication and FacebookJon Dale
The document discusses best practices for using Facebook pages according to an Altimeter report. It recommends 8 practices: 1) setting clear expectations; 2) providing cohesive branding; 3) keeping content fresh and up-to-date; 4) building trust through personalization; 5) fostering two-way dialogue; 6) enabling peer interactions; 7) fostering advocacy; and 8) providing a clear call to action. The presentation then discusses ways the speaker's company can help clients build their social media presence and business through incentives, guest appearances, sharing current events, and more social media webinars. It closes by providing contact details.
Great american deals search and social campaign 4 16 16Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It includes an agenda covering an overview of search and social media, tools and resources for social media marketing, and advanced growth hacking techniques. The presentation discusses developing a social media strategy, claiming and optimizing profiles, engaging audiences, monitoring results, and tracking key performance indicators across major social networks like Facebook, Twitter, LinkedIn, and YouTube. It also provides 10 advanced techniques for local business growth hacking, such as connecting with local influencers and business owners on social media and joining local online groups.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
Blog World Presentation Top 10 Blogosphere TrendsGreg Keller
This document summarizes the top 10 blogosphere trends found in a data-driven study of bloggers and their audiences conducted by Lijit Networks. Some of the key trends include a 68% increase in blogs installing ad tags from 2008-2009 showing that bloggers are monetizing more. There was a 47% decrease in bloggers using Google AdSense, indicating more options for monetization. On average bloggers use 6 social media tools in addition to their blog. Twitter referrals account for 3.14% of page views on blogs that get over 100 views per day. Blog rolls average 47 members, showing the importance of influence. There was a 72% increase in blogs installing tools to reduce bounce rates, and search functionality was
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Social Media Optimization Services,Social Media MarketingeWittas SEO
eWittas provides Social Media Optimization Services, Social Media Marketing, Social Media Bookmarking, Online Reputation Management. Social media optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.
The document discusses best practices for using social media in marketing and communications, providing tips on how to define goals and metrics for social media engagement that are specific, measurable, attainable, realistic and timely. It also recommends tools for measuring the effectiveness of social media activities and influencing key considerations like being prepared for an ongoing conversation.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
The document discusses an airport's strategy to use social media and web 2.0 platforms to connect with customers. It plans to integrate branding, advertising, and social media to transform customer relationships into long-term ones. The airport has presences on blogs, Facebook, Twitter, Flickr, and YouTube to engage with its target demographic of tech-savvy travelers and build community through real-time dialogue. Its goal is to communicate where customers are online rather than through traditional top-down marketing channels.
Ambassador You: Integrating Social Media into Business CommunicationsJaggers Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Advanced Social Media for the Events IndustryKelvin Newman
The document discusses best practices for using social media in the events industry. It provides tips on developing a social media strategy including researching target audiences, influencers, relevant hashtags and competitors. It also discusses choosing appropriate social media platforms, creating engaging content, and measuring results. Metrics like response times, popular posting days/times, and click-through rates are examined. Tools for social listening, scheduling, analytics and reputation monitoring are also mentioned. Regular review and optimization of the strategy is recommended.
Running your business can be a big challenge, especially when you're the CEO, CFO, Marketing Director and Community Manager all-in-one.
Social Media is a huge part of your digital marketing efforts and something that cannot be ignored, especially when your competitor is already out there. Yet which network do you choose to be active in?
Content seeding involves strategically distributing positive information online when needed to shape perceptions. This document discusses how search engines rely heavily on current real-time information, and how 80% of searches are informational with 75% of online readers believing information even without knowing the source. It also summarizes a case study where a multilingual, multichannel strategy helped grow tourism to Iceland by 20% after a volcanic eruption disrupted flights. The strategy leveraged platforms like Google, YouTube, Facebook and blogs to distribute new positive content about Iceland in 7 languages.
This presentation is a brief explanation of SMO.Turn your brand into solid online identity with pixxelznet.com
Visit: http://www.pixxelznet.com/search-engine-optimization/
This document discusses how social media has become an essential part of online marketing strategies. It notes that Google now shows maps, images, videos and news in search results, beyond just static websites. It emphasizes that 99% of searchers do not look beyond the first 3 pages of results, so a business needs a social media presence to be visible. It also claims that lack of knowledge is a major barrier to social media marketing for many organizations. Finally, it discusses how search engine optimization and social media strategies should work together, with social media helping to generate more high-quality links and targeted traffic to improve search rankings.
Branding you and your business across Social Media platforms, some WordPress plugins to use, basic uses & tips for popluar social media sites such as Facebook, Twitter, Linkedin, Pinterst, YouTube.
This document discusses how realtors need to build their personal brand online through search engine optimization, social media, blogging, and content marketing. It emphasizes that realtors' brands are portable and important as they may change brokerages. Real estate buyers and sellers now primarily use the internet and social media to search for homes and agents. The document provides tips on setting up websites, blogs, social media profiles, and engaging with others online to establish expertise and attract clients in today's digital real estate landscape. It stresses the importance of regularly creating and sharing valuable content to build brands over time.
Thomas Nelson Indie: Tribal Communication and FacebookJon Dale
The document discusses best practices for using Facebook pages according to an Altimeter report. It recommends 8 practices: 1) setting clear expectations; 2) providing cohesive branding; 3) keeping content fresh and up-to-date; 4) building trust through personalization; 5) fostering two-way dialogue; 6) enabling peer interactions; 7) fostering advocacy; and 8) providing a clear call to action. The presentation then discusses ways the speaker's company can help clients build their social media presence and business through incentives, guest appearances, sharing current events, and more social media webinars. It closes by providing contact details.
Great american deals search and social campaign 4 16 16Towsley Associates
This document outlines a digital media marketing campaign focused on search engine optimization (SEO) and social media marketing. It includes an agenda covering an overview of search and social media, tools and resources for social media marketing, and advanced growth hacking techniques. The presentation discusses developing a social media strategy, claiming and optimizing profiles, engaging audiences, monitoring results, and tracking key performance indicators across major social networks like Facebook, Twitter, LinkedIn, and YouTube. It also provides 10 advanced techniques for local business growth hacking, such as connecting with local influencers and business owners on social media and joining local online groups.
Social Media Optimization in Simple WordsJaydip Parikh
This PPT talks about how any one can promote their website using Social Media. How they can do brand building and fatch more visitors via Social Network, Vedio Promotions and other stuff.
Web 2.0 refers to new online trends that allow two-way communication and collective intelligence, such as social networking and viral marketing. Businesses can benefit from Web 2.0 by using tools like company blogs, which allow them to communicate directly with customers and increase their search engine rankings. Research shows that blog readers are more likely to purchase products online and spend more than non-blog readers. Company blogs have also shown benefits like building communities, gathering customer feedback, and boosting sales within the first month of starting a blog.
Blog World Presentation Top 10 Blogosphere TrendsGreg Keller
This document summarizes the top 10 blogosphere trends found in a data-driven study of bloggers and their audiences conducted by Lijit Networks. Some of the key trends include a 68% increase in blogs installing ad tags from 2008-2009 showing that bloggers are monetizing more. There was a 47% decrease in bloggers using Google AdSense, indicating more options for monetization. On average bloggers use 6 social media tools in addition to their blog. Twitter referrals account for 3.14% of page views on blogs that get over 100 views per day. Blog rolls average 47 members, showing the importance of influence. There was a 72% increase in blogs installing tools to reduce bounce rates, and search functionality was
This document outlines a digital marketing strategy that involves identifying brand parameters and goals, developing infrastructure like websites and blogs, listening to customers, connecting on social media, engaging audiences, and publishing content. It notes that brands engaging more on social media saw 18% revenue growth. Integrating social media is important for search engine optimization, collaboration, conversations, thought leadership, feedback, and relationships. The strategy advises defining SMART goals and focusing on the "big three" social networks. It provides tips for listening, connecting, engaging audiences, and publishing content across networks and a website/blog.
Social Media Optimization Services,Social Media MarketingeWittas SEO
eWittas provides Social Media Optimization Services, Social Media Marketing, Social Media Bookmarking, Online Reputation Management. Social media optimization (SMO) is a set of methods for attracting visitors to website content by promoting and publicizing it through social media. SMO is a subset of social media marketing, which is promoting and publicizing products and services in general through social media.
The document discusses best practices for using social media in marketing and communications, providing tips on how to define goals and metrics for social media engagement that are specific, measurable, attainable, realistic and timely. It also recommends tools for measuring the effectiveness of social media activities and influencing key considerations like being prepared for an ongoing conversation.
A talk given to the Xerox Women's Alliance on social networking. Where do you start? How do you build a positive online brand? How do you be human without getting personal?
The document discusses an airport's strategy to use social media and web 2.0 platforms to connect with customers. It plans to integrate branding, advertising, and social media to transform customer relationships into long-term ones. The airport has presences on blogs, Facebook, Twitter, Flickr, and YouTube to engage with its target demographic of tech-savvy travelers and build community through real-time dialogue. Its goal is to communicate where customers are online rather than through traditional top-down marketing channels.
Ambassador You: Integrating Social Media into Business CommunicationsJaggers Communications
The document discusses integrating social media into business communications. It recommends focusing efforts on a few key social media platforms like Facebook and Twitter. It outlines six ways to use social media: 1) create infrastructure like a website and blog, 2) listen to customer conversations, 3) publish engaging content regularly, 4) connect with others in your network, 5) actively engage with customers, and 6) evaluate your goals and success using analytics tools. Regularly posting quality content and engaging with customers can help drive website traffic and search engine rankings.
Presentation on Using Social Media in Business given at the Virginia Association of State Colleges and University Purchasing Professionals (VASCUPP) SWAMfest October 11, 2009 Hotel Roanoke, Roanoke Virginia
Title: Brand Matters
In this 60 minute intro session, you will learn a general overview of how to create, launch and maintain your brand and why your brand awareness affects how much capital you will get.
- Why your brand matters and how it impacts your success
- Creating & defining your brand
- Launching your brand publicly
- How to build your brand on social networks such as Twitter, Facebook, & Linkedin
In following sessions we will dive deeper into each social network and discuss how to make the most of each social platform.
Using Social Media as a Powerful Business Tool Part 1EXHIB-IT!
The document discusses how social media has become a powerful communication tool and outlines strategies for businesses to leverage different social media platforms like Facebook, Twitter, LinkedIn, and blogs to interact with customers, build their brand, drive traffic, and increase sales. It provides tips on how to create a presence and engage audiences on each channel.
Advanced Social Media for the Events IndustryKelvin Newman
The document discusses best practices for using social media in the events industry. It provides tips on developing a social media strategy including researching target audiences, influencers, relevant hashtags and competitors. It also discusses choosing appropriate social media platforms, creating engaging content, and measuring results. Metrics like response times, popular posting days/times, and click-through rates are examined. Tools for social listening, scheduling, analytics and reputation monitoring are also mentioned. Regular review and optimization of the strategy is recommended.
Using Social Media as a Powerful Business Tool - 3.16.11 AmeriplexEXHIB-IT!
The document discusses various social media platforms and how they can be used for business purposes. It describes popular sites like Facebook, Twitter, LinkedIn and how companies can create pages, share content, and interact with customers on these channels. The document also provides tips on social media strategies and how to engage audiences on each network.
Social Works - Social Media Marketing 101 for Small BusinessReLaunchU
This presentation was delivered to live audiences by Marguerite Inscoe, Small Business Strategist and Marketing Consultant of ReLaunchU. Learn more about her small business consulting and coaching at http://relaunchuoff.com
The introduction of Twitter's 140-character limit marked a major change in how people interact on the internet. The constant flow of new information can be overwhelming, but when approached right, it offers a fantastic opportunity to grow your business.
Twitter is a high-speed network, and when used properly it can help spread your content faster and further than anything else. Learn how to best put Twitter to use for growing your business.
It’s no longer enough to just “post a few times a day.”
Recent changes in social media sites like Facebook, LinkedIn and Twitter provide you with new ways to help your business stay competitive.
Take your social media to the next level and review these slides, which cover advanced topics like:
- How to pinpoint and retarget the right people with custom audiences
- How to structure social ads and track the effectiveness of your campaigns
- How to use audience demographics to bring new visitors to your website
…and everything you need to know to make your social media program a success.
This document provides guidance on how to create and manage a successful social media campaign. It discusses setting goals, choosing the right platforms, creating engaging content, implementation, measurement, and troubleshooting. Key platforms covered include Facebook, Twitter, LinkedIn, Instagram, Pinterest, YouTube and more. The document emphasizes planning content that provides value to audiences and driving engagement through community involvement and competitions. It also provides tips on integration across platforms, using dashboards and metrics to evaluate performance, and maintaining guidelines to manage potential issues.
This document provides an introduction to using social media for small businesses. It discusses key social media statistics showing the importance of social media. Common social media platforms like Facebook, Twitter, LinkedIn, YouTube and Pinterest are described in terms of how small businesses can use them as information, communication, customer service, referral and advertising channels. The document provides tips on creating a social media plan, measuring social media ROI, and where to find additional help and resources.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of key topics in social media and networking including platforms like Facebook, LinkedIn, and Twitter. It discusses best practices for using these platforms including being authentic, engaging audiences with questions, and establishing goals and metrics to measure return on investment. The document also covers more advanced topics like content strategies, corporate social media policies, and tools for tracking engagement.
This document provides an overview of how to leverage social media for public relations success. It discusses the major social media platforms like Facebook, Twitter, YouTube, and LinkedIn and how to use each one. For each platform, it provides statistics on user numbers and tips on best practices. It also provides a case study of how telecommunications company Great Plains Communications successfully used social media for branding, marketing and customer engagement.
Muse - Nico Wlock - Web Marketing for BIZNico Wlock
The document provides an introduction to web marketing. It discusses how most people are online and use social media. Effective web marketing allows sharing of stories and experiences about a business. People search, learn, and purchase online and also share their experiences. Content is important for web marketing. People access the internet via desktop, mobile, TV and tablet. Basic online tools for web marketing include websites, blogs, Facebook, Twitter, and local listing sites. Web marketing requires passive activities like having a website, active activities like content creation, and interactive activities like social media engagement. Metrics and analytics help measure the effectiveness of web marketing activities.
Social media marketing 101 santa cruz community foundation.pptLisa Ann Landry
☛http://www.socialnetworkingcoachingclub.com/
★The Social Networking Boot Camp
★http://www.socialnetworkingcoachingclub.com
★10 week self-paced Social MediaTraining
★For Small Business Owner's, Not for profits, Entrepreneurs, and Network Marketing Consultants
★Coach Lisa Ann Landry
Explore social media for small business and engage your customers online! Learn how to leverage the most popular sites, how to build followers, and how to apply a deliberate strategy that will build your business using social media.
This document discusses how to use social media in a business's marketing mix. It covers why social media should be part of the marketing mix due to its large user bases. It also discusses the pros and cons of using social media, including building relationships but also requiring dedicated time. The document outlines developing goals for different social networks like Facebook, Twitter, and LinkedIn. It also discusses integrating social media marketing across different channels and measuring performance through various metrics. The overall document provides guidance on developing an effective social media strategy and action plan to meet business objectives.
The document discusses how social media is an important tool for future entrepreneurs. It provides tips on choosing social media channels like Facebook, LinkedIn, YouTube, and Instagram to engage customers and drive traffic. It emphasizes that high-quality, valuable content is needed to build an audience and promote conversions. Overall, the document advocates using social media marketing to build brands and businesses.
This document provides an overview of developing a digital communications plan. It outlines key elements to include such as identifying your brand, defining goals and parameters, developing infrastructure like a website and blog, connecting with others on social networks, listening to conversations, engaging with your audience, publishing content, and evaluating your efforts. Social media continues to grow in popularity with nearly a quarter of online time spent on networks and blogs. Integrating social media can boost brand awareness, search engine optimization, collaboration, and relationships.
Devise your Digital Marketing and Content Marketing Strategy - Step-by-Step p...Amit Singh
Digital marketing optimization has become required for Internet marketers who wish to compete successfully. From website visitor to closed business, and with the right tools, every phase can be optimized to reduce cost and increase sales. To excel in this internet-savvy world, digital marketers must stay updated with top digital marketing techniques to optimize internet marketing strategies
Devising your content marketing strategy in the digital age relies on data and technology more than ever before. Technology is used to gather the data, and the data is consumed by more technology to automate and optimize every phase of the digital marketing lifecycle.
Similar to A Unique Business Blogging Strategy (20)
This document outlines the top 3 social media strategies a brand may be missing. The strategies are: utilizing influencers by integrating PR relationships with social media efforts, reputation management by listening, always replying, and monitoring feedback with tools, and creating videos to tell stories, educate customers, and promote the brand. Video consumers are expected to double by 2015. The document provides details on implementing each strategy across various social media platforms like Facebook, Twitter, LinkedIn, and Google+.
http://www.pcgdigitalmarketing.com/ Social media is increasingly influencing how people buy cars and interact with dealerships. Dealers receive more follows and higher engagement on Twitter than Facebook, yet most are spending more money on Facebook.
During "Twitter 101 For Car Dealers," Christine will:
Explain why Twitter is so important for car dealers
Present key strategies to mine leads and increase engagement
Discuss Twitter lingo and phrases
Guide attendees on how to perform Twitter searches and use hashtags
Walk through some examples of how to "marry" SEO basics and Social Media best practices.
Webinar originally presented during Dealer Marketing Magazine's webinar series on March 5, 2013.
This document provides a guide for businesses on how to start and maintain a business blog. It recommends developing a content strategy including a calendar, writers, and share plan. It outlines four steps for creating blog posts: choosing topics, gathering facts and outlining the story, developing the lede, and adding sources. The guide recommends reviewing, publishing, and sharing posts on social media and third party sites. It suggests publishing on free blogging platforms and concludes that helping readers through quality content can turn them into customers.
In a follow up to her workshops in Napa, Christine Rochelle, Content Manager of PCG Digital Marketing, hosted a follow-up webinar where she will review the basic SEO content strategies that were discussed in her DMSC workshop along with new tips for writing for an online audience and how it differs from traditional media.
Writing is My Therapy Because I Have No Money For DrugsChristine Rochelle
Christine Rochelle graduated from college with a journalism degree and internship experience but struggled to find stable work in New York City. She took a freelance job at MTV that drained her physically and mentally. Seeking a change, she joined the Teachers for Vietnam program and taught English in Can Tho, Vietnam for four months. The experience helped her discover her love of writing and regain confidence in herself. She found fulfillment interacting with her students and traveling throughout Vietnam. Upon returning to the US, she pursued blogging as a career and has found paid writing success and personal growth from her time abroad.
Digital Marketing Trends in 2024 | Guide for Staying AheadWask
https://www.wask.co/ebooks/digital-marketing-trends-in-2024
Feeling lost in the digital marketing whirlwind of 2024? Technology is changing, consumer habits are evolving, and staying ahead of the curve feels like a never-ending pursuit. This e-book is your compass. Dive into actionable insights to handle the complexities of modern marketing. From hyper-personalization to the power of user-generated content, learn how to build long-term relationships with your audience and unlock the secrets to success in the ever-shifting digital landscape.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
What is an RPA CoE? Session 1 – CoE VisionDianaGray10
In the first session, we will review the organization's vision and how this has an impact on the COE Structure.
Topics covered:
• The role of a steering committee
• How do the organization’s priorities determine CoE Structure?
Speaker:
Chris Bolin, Senior Intelligent Automation Architect Anika Systems
FREE A4 Cyber Security Awareness Posters-Social Engineering part 3Data Hops
Free A4 downloadable and printable Cyber Security, Social Engineering Safety and security Training Posters . Promote security awareness in the home or workplace. Lock them Out From training providers datahops.com
TrustArc Webinar - 2024 Global Privacy SurveyTrustArc
How does your privacy program stack up against your peers? What challenges are privacy teams tackling and prioritizing in 2024?
In the fifth annual Global Privacy Benchmarks Survey, we asked over 1,800 global privacy professionals and business executives to share their perspectives on the current state of privacy inside and outside of their organizations. This year’s report focused on emerging areas of importance for privacy and compliance professionals, including considerations and implications of Artificial Intelligence (AI) technologies, building brand trust, and different approaches for achieving higher privacy competence scores.
See how organizational priorities and strategic approaches to data security and privacy are evolving around the globe.
This webinar will review:
- The top 10 privacy insights from the fifth annual Global Privacy Benchmarks Survey
- The top challenges for privacy leaders, practitioners, and organizations in 2024
- Key themes to consider in developing and maintaining your privacy program
[OReilly Superstream] Occupy the Space: A grassroots guide to engineering (an...Jason Yip
The typical problem in product engineering is not bad strategy, so much as “no strategy”. This leads to confusion, lack of motivation, and incoherent action. The next time you look for a strategy and find an empty space, instead of waiting for it to be filled, I will show you how to fill it in yourself. If you’re wrong, it forces a correction. If you’re right, it helps create focus. I’ll share how I’ve approached this in the past, both what works and lessons for what didn’t work so well.
Main news related to the CCS TSI 2023 (2023/1695)Jakub Marek
An English 🇬🇧 translation of a presentation to the speech I gave about the main changes brought by CCS TSI 2023 at the biggest Czech conference on Communications and signalling systems on Railways, which was held in Clarion Hotel Olomouc from 7th to 9th November 2023 (konferenceszt.cz). Attended by around 500 participants and 200 on-line followers.
The original Czech 🇨🇿 version of the presentation can be found here: https://www.slideshare.net/slideshow/hlavni-novinky-souvisejici-s-ccs-tsi-2023-2023-1695/269688092 .
The videorecording (in Czech) from the presentation is available here: https://youtu.be/WzjJWm4IyPk?si=SImb06tuXGb30BEH .
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
Fueling AI with Great Data with Airbyte WebinarZilliz
This talk will focus on how to collect data from a variety of sources, leveraging this data for RAG and other GenAI use cases, and finally charting your course to productionalization.
Building Production Ready Search Pipelines with Spark and MilvusZilliz
Spark is the widely used ETL tool for processing, indexing and ingesting data to serving stack for search. Milvus is the production-ready open-source vector database. In this talk we will show how to use Spark to process unstructured data to extract vector representations, and push the vectors to Milvus vector database for search serving.
Monitoring and Managing Anomaly Detection on OpenShift.pdfTosin Akinosho
Monitoring and Managing Anomaly Detection on OpenShift
Overview
Dive into the world of anomaly detection on edge devices with our comprehensive hands-on tutorial. This SlideShare presentation will guide you through the entire process, from data collection and model training to edge deployment and real-time monitoring. Perfect for those looking to implement robust anomaly detection systems on resource-constrained IoT/edge devices.
Key Topics Covered
1. Introduction to Anomaly Detection
- Understand the fundamentals of anomaly detection and its importance in identifying unusual behavior or failures in systems.
2. Understanding Edge (IoT)
- Learn about edge computing and IoT, and how they enable real-time data processing and decision-making at the source.
3. What is ArgoCD?
- Discover ArgoCD, a declarative, GitOps continuous delivery tool for Kubernetes, and its role in deploying applications on edge devices.
4. Deployment Using ArgoCD for Edge Devices
- Step-by-step guide on deploying anomaly detection models on edge devices using ArgoCD.
5. Introduction to Apache Kafka and S3
- Explore Apache Kafka for real-time data streaming and Amazon S3 for scalable storage solutions.
6. Viewing Kafka Messages in the Data Lake
- Learn how to view and analyze Kafka messages stored in a data lake for better insights.
7. What is Prometheus?
- Get to know Prometheus, an open-source monitoring and alerting toolkit, and its application in monitoring edge devices.
8. Monitoring Application Metrics with Prometheus
- Detailed instructions on setting up Prometheus to monitor the performance and health of your anomaly detection system.
9. What is Camel K?
- Introduction to Camel K, a lightweight integration framework built on Apache Camel, designed for Kubernetes.
10. Configuring Camel K Integrations for Data Pipelines
- Learn how to configure Camel K for seamless data pipeline integrations in your anomaly detection workflow.
11. What is a Jupyter Notebook?
- Overview of Jupyter Notebooks, an open-source web application for creating and sharing documents with live code, equations, visualizations, and narrative text.
12. Jupyter Notebooks with Code Examples
- Hands-on examples and code snippets in Jupyter Notebooks to help you implement and test anomaly detection models.
"Choosing proper type of scaling", Olena SyrotaFwdays
Imagine an IoT processing system that is already quite mature and production-ready and for which client coverage is growing and scaling and performance aspects are life and death questions. The system has Redis, MongoDB, and stream processing based on ksqldb. In this talk, firstly, we will analyze scaling approaches and then select the proper ones for our system.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Freshworks Rethinks NoSQL for Rapid Scaling & Cost-EfficiencyScyllaDB
Freshworks creates AI-boosted business software that helps employees work more efficiently and effectively. Managing data across multiple RDBMS and NoSQL databases was already a challenge at their current scale. To prepare for 10X growth, they knew it was time to rethink their database strategy. Learn how they architected a solution that would simplify scaling while keeping costs under control.
In the realm of cybersecurity, offensive security practices act as a critical shield. By simulating real-world attacks in a controlled environment, these techniques expose vulnerabilities before malicious actors can exploit them. This proactive approach allows manufacturers to identify and fix weaknesses, significantly enhancing system security.
This presentation delves into the development of a system designed to mimic Galileo's Open Service signal using software-defined radio (SDR) technology. We'll begin with a foundational overview of both Global Navigation Satellite Systems (GNSS) and the intricacies of digital signal processing.
The presentation culminates in a live demonstration. We'll showcase the manipulation of Galileo's Open Service pilot signal, simulating an attack on various software and hardware systems. This practical demonstration serves to highlight the potential consequences of unaddressed vulnerabilities, emphasizing the importance of offensive security practices in safeguarding critical infrastructure.
Have you ever been confused by the myriad of choices offered by AWS for hosting a website or an API?
Lambda, Elastic Beanstalk, Lightsail, Amplify, S3 (and more!) can each host websites + APIs. But which one should we choose?
Which one is cheapest? Which one is fastest? Which one will scale to meet our needs?
Join me in this session as we dive into each AWS hosting service to determine which one is best for your scenario and explain why!
2. • Blogging for a business brand
• Writing for an audience
• Share your voice online
• Additional linking strategies
3. • 86% of people skip TV commercials
• 44% of direct mail is never opened
• 91% of email users have opt out of emails
they subscribed to
• 200 million Americans are on FTC’s “Do Not
Call” list
• Nearly 54% of people looking for
information do not go to the Yellow Pages
4. • 67% of B2C companies have acquired a customer
through Facebook
• 2/3 of marketers say their company blog is “critical”
to their business
• 57% of businesses have acquired a customer
through their blog
• The average budget spent on company blogs &
social media has doubled
• 83% of marketers believe Facebook is “critical” to
their business
5.
6.
7. Define your brand.
-How should readers define your business?
Research competitors’ blogs.
-What is their brand?
-How are they engaging with readers?
Audit your current content.
-Website
-Videos, Social Media
Write down your goals.
-What will blogging achieve for you?
-What is your timeline for success?
8. What do your readers need most?
What are the biggest problems they are looking to solve?
What information are they searching for?
What trends are influencing your business or success?*
*Hubspot.com
13. Twitter is more effective in generating views on your blog,
especially for news about your business.*
Average views:
Twitter: 2.2 views
LinkedIn: 2 views
Facebook: 1.7 views
*MediaBistro
14. Add a photo: 14% increase in engagement
Add a video: double your engagement
Add photo, video & audio: 3.5x the engagement
15.
16.
17.
18. Mandate a disclosure policy
that complies with the law
Make sure people who work
for you or with you know
what the rules are
Monitor what they’re doing
on your behalf
19. Create your blogging roadmap
Know your audience
Be consistent
Share smart
Use creative link strategies
Be yourself, show personality, and have fun!