1. Brief
I have been set the challenge of producing a promotional package that promotes a new film within
the thriller/horror genre. This package must include a, film trailer, film poster and a front cover of a
film magazine.
I strive to create a link between all three productions in order to enhance the promotion of the film.
One theme will feature in all three productions, making everything identifiable and linkable to my
film. The links will involve the, main images, colour schemes and the mode of address. All three
pieces should include and follow conventions of their forms and deliver what the target audience
expects to see within that sub-genre.
The real challenge is to achieve all of the above, while also being original and coming up with
contemporary, imaginative ideas. From extensive research, I hope I will become very familiar with
how other thriller/horror films have successfully created promotional packages and use this as
inspiration which will lead to application of similar aspects of real life texts.
Mitchell Frost Candidate number: 9572
