this is the script of the voice over in the video for question 2.

1. A2 Media – Question2
SCRIPT of evaluation video
In this video I will be evaluating, how effective the combination of the my main product and
ancillary text are together.
One main factor that helps binds and links all the products together is brand identity. Brand
identity is important, as it instantly inform the audience that the seperate products are
promoting the same thing.
Before we look at the combination of the products promoting the film depth, lets take a
look at an example of the brand identity in a thriller film and how the film it was promoted.
The film‘it’hasa teasertrailer,magazine coverandafilmpostertopromote the filmandhookthe
audience in.Bylookingatall 3 productsyoucan clearlysee the continuousbrand identity;the red
balloon alongwiththe clownisfeaturedinall of these products.The audiencewillsee the
connectionsandinstantlyknowthatthe filmisabouta clown.Now asthe clownishiddenandnot
much of himis showninthe poster,magazine andteasertrailerthisleadsthe audience tobe scared
and tensionisbuilt.Thisalsohighlightsthatthe film“it” isa thriller.
Nowwe are goingto lookat the promotional package of depth,andparticularly how effective the
combinationof the teasertrailer,filmposterandmagazine coverare together.
First,we notice thatthe title forthe filmposterandteasertrailermatch.Thisgivesthe filmdeptha
brand identityandallowsaudiencestosee the associationsinthe marking.Thisissimilartothe film
‘it’as it’siconicslashedredtextusedinboththe posterandteasertrailer makesitclearto the
audience thatthe same filmisbeingpromoted.
We addedblue andredcolourglowsto the outline of the white textasredgivesof dangerandblue
showsthe coldnesstothe plot.Blue colourtonesare continuallyseeninthe teasertrailer
throughouttoilluminate the sense of thrill inthe narrative.
The 3 productsare effectivetogetherasthe mainactor in the teasertrailer,isfeaturedonthe
magazine coverandfilmposter.Thiswill highlighttothe audience thatthe filmisaboutthisgirl as
she isseeninall the promotional products.
The tagline of the posterhas more meaningwhencombinedwiththe splitscreenof the 3 eyesinthe
teasertrailer.
So to summarise all 3products are effective togetherbutthe teasertrailerhasmore associations
withthe posterthan the magazine.
The thrillergenre isclearinboththe teasertrailerand the filmposter.The darkcoloursusedin
these productsgivesof a coldatmosphere andbuildstension.The use of the girl beingtiedupinthe
posterallowsthe audience toassume thisgirl hasbeenkidnapped. Once the audience view the
teasertrailertheywill understandmore.Howeverhe thrillergenre isisnotas clearin the magazine
cover.Thisis because we followedthe conventionsof the sightandsoundmagazine of Emmabeing
herself onthe frontcoverand nota character.This attractedaudiencesthatare fansof the actress
Emma Niemann.

2. A2 Media – Question2
The targetaudiencefor all 3 productsis thesame, both male femalesaged between 17 and 24. This
isbecause theyare at thrill seekingagesandmanyare love the suspense of the scare. Due to using
the sightand soundmagazine the targetaudience isthe same asmainlystudentsare attractedto
the magazine tolearnabout the filmindustry,thisreinforcesthe same targetaudience andmeans
there isa biggerfan base due to all three products.