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  1. 1. Abusinan Abdullah Advanced Portfolio Evaluation The Jinn
  2. 2. In what ways does your media product use, develop or challenge forms and conventions of real media products? <ul><li>Both my magazine cover and my trailer include a limited, no more than 2-3 different colours in them reflecting that of a real, professional media source. </li></ul><ul><li>The strap-lines, which act as the brand and headline of the magazine are highlighted in a different colour to make it stand out from the rest of the magazine. </li></ul><ul><li>‘ The Jinn’ magazine has an image as a main focal point on the cover , this is done to attract the audience and also allow them to create a pictorial, precise link with the genre of the magazine and an insight of the story being told. Like real magazines, this image acts as a audience-magnet, where curious minds are built to help the audience come and see for themselves. </li></ul><ul><li>The strap lines and other information are made to fit around this image so it remains the focal point of the page like in real magazines with reference to a specific example of the ‘panic room’ and ‘Hide and seek’ </li></ul><ul><li>My film promotion package i.e. ‘the Jinn’ trailer predominantly uses common real media conventions like the addition of music, quick flipping scenes, glimpses of the movie with little information so audience is left curious. </li></ul><ul><li>My film trailer has been an influence of film trailers which I researched also included in previous analysis; ‘Hide and Seek’ being one of my favourites. Which included the above characteristics. </li></ul><ul><li>The only difference was my trailer doesn't include a voiceover. </li></ul>The Jinn
  3. 3. Poster (made with publisher) My Poster ‘The Jinn’ ‘ Hide and Seek’ Poster The Jinn I have used the same layout and image style surrounded by a shadowy border to make it look surreal and help the main image stand out.
  4. 4. The Magazine Poster Made in publisher images taken by me edited in iphoto: Publisher allowed me to allign fonts and images, overlapp information, arranged a colour theme and included borders, layered the headings etc.
  5. 5. <ul><li>My film poster contains the main character and clearly states the acquired relevant information associated with the film including, the title of the film, the directors, producers, cast and copyright information. etc and the main actors name appears on the top of the poster. </li></ul><ul><li>The white font against the dark background makes it legible and professional as it makes it clear to the audience as to what the information is in a clear manner. </li></ul><ul><li>Also, most importantly my poster, magazine cover and trailer, maintain a professional structure that will </li></ul><ul><li>attract the target audience, of young thrill seeking women and men! </li></ul><ul><li>In addition, the barcode is also commonly placed at the bottom of the page; showing it is the least relative. </li></ul><ul><li>Lastly the kicker is spread across the page, just below the image, giving it importance, as a reader would follow on from the image down to the kicker. </li></ul><ul><li>Meaning is created from the poster as the images suggest the genre and link between the title and picture is a puzzle that should play on the audience’s mind instantly drawing them in. A simple form, makes it easier for the audience won’t give much of the film story away either. </li></ul><ul><li>the slogan ‘ ’ suggests that there will be a more serious and thrilling experience within the film suggesting entrapment and suffering. </li></ul><ul><li>The film poster fulfils its purpose of addressing the target audience, as it uses characters and imagery which would attract that particular thrill-seeking audience to come and watch the film. Also, it suggests the genre of the film, as a horror/thriller. The gloomy image and dark setting enforces this idea of it being a scary film. </li></ul>The Jinn
  6. 6. How effective is the combination of your main product and ancillary texts? <ul><li>I think that the combination of my main product Trailer and ancillary products i.e. My poster and magazine front cover are all successful in showing a horror film and work generally as a combination promotion package. They all linked in style which is defined with colour theme, images and information and their layout. </li></ul><ul><li>It has been successful as a combination promotion package in my opinion because the genre of the film is clearly represented and picked up by the audience as being horror, containing signature features like being set in a haunted house, involving a spirit character of some sort and scientific and spiritual beliefs, were put across very well within all three products, even though only one is moving image, the images for the posters and magazines still represent and effective portrayal of what I aimed for, because I aimed to create a narrative around a ‘possessed’ child which is what has been successfully achieved. </li></ul><ul><li>The aims of the film was to create a promotion package for a new horror movie set in England, which we don't see too many of these days, There are currently a lot more horror films made in America as the target audience is greater in number and where the most life-based real stories are found to base films on to make them even more appealing! </li></ul><ul><li>in order to represent a certain genre to a certain target audience and to keep it flowing, like a real promotion package. The promotion package contained the same character in the images, similar fonts, limited number and the same colour theme that make it conventional. </li></ul><ul><li>The film poster and magazine were effective combination with them main product; being the trailer as they all had repetition of a particular genre; being horror/thriller. </li></ul><ul><li>To show continuity between my poster, my trailer and my magazine front cover I chose to use the main character, ‘the Jinn’ within all, in order to ensure that there is continuity and a strong source of representation of the film which can be instantly recognizable. Therefore, the audience will realize that the three publications are connected. </li></ul><ul><li>Throughout the main product, and both ancillary texts I have continued with the theme of the ‘Jinn’ </li></ul>The Jinn
  7. 7. What have you learned from your audience feedback? <ul><li>I intended my design to be aimed at thrill seeking youngsters male and female the audience feedback said this was clear as no gender was specified through the media productions and the scary genre was clear in attracting those thrill-seekers , “The target audience would be anyone that likes scary films” , this feedback reassured me of my initial our target audience was easily identifiable. </li></ul><ul><li>I also recognised that the font and images on my poster, trailer and magazine front cover help to signify my genre as on the main title ‘The Jinn’ appealed to the audience instantly triggering questions like ‘what does that mean’, it sounds scary...’ triggering paranoia and thought that will puzzle the audience before even watching the film. This was helpful in allowing me to rest assure that my title was one that is catchy n memorable as it is different. People even said it reminded them of the film ‘The exorcism’ which is of very similar nature to my film not only genre wise but story wise (possession of a child and Jinn meaning spirit). </li></ul><ul><li>My narrative, is clear in the trailer, this was confirmed when many instantly said it was a n exorcism and possession of a child that which scientific and spiritual beliefs play a large part. </li></ul><ul><li>“ I think these media products are very professional-looking and moreover, successful in achieving a sense of reality and possibility. Everything is clearly presented, containing a really good, clear theme which was easily recognisable! I like the horror/thriller elements to the trailer especially as the sound effects and images varied and what was to come was unexpected which helped me ‘stay on edge’, which gives it something a ‘unique’. This for me is a the most important feature of a horror film and it has clearly been achieved here”. - This quotation from one of my representative feedback group member, clearly shows that the audience thought everything was represented clearly and seems like they found it easy to follow, and that there is a group or genre trying to be represented within our film promotion package, and we fit many conventions of ‘Horror/thriller’ well. I believe that I have achieved successfully what I aimed to do; create a Horror/thriller film promotion package. </li></ul>The Jinn
  8. 8. How did you use media technologies in the construction and research, planning and evaluation stages? <ul><li>Before planning my film trailer promotion package, I had the opportunity to create a ‘short film’ which meant that we were able to work within groups, consisting of scenarios which we had to fulfil. This not only enabled me to test my editing and camera skills, but my creativity and improvisation in a unexpected, unchosen scenario. I think this is an important factor to grasp as it allows us to be open-minded and helped me create something purely based on the audiences’ interest which meant that we were unable to include to many personal touches. In the real world a production team would work together and the group work element of the has allowed me to acknowledge this even though at a very small degree. </li></ul><ul><li>During my research I used media technologies when researching similar products, such as trailers or magazine front covers, whilst using YouTube , Google and general magazines in order to find existing material to base my work upon and help me guide me to keeping to the structures of the media i.e. The layouts, colour themes etc. </li></ul><ul><li>Throughout the research stage i also used video cameras and programmes such as Adobe Photoshop/Adobe Premiere, to see which I could use best and to determine what extents I could go with these ‘tools’. This was when I was trying to plan my different scenes out as I planned by analysing previous promotion packages, which are seen on my blog, such as Hide and seek, etc. when trying to test certain shots, and when trying to get to grips with the new technology; such as video cameras, and iphoto and movie. </li></ul>www. Blogger. com’ enabled me to set up an online blog, recording my planning, research and evaluation stages. This became helpful because it allowed me to plan efficiently and also receive user feedback, which could then be modified to make my work better. All in all my achievement was ‘trackable’ . The Jinn
  9. 9. The effects I added was a vignette around the image to give it a gloomy black look and also the impression of someone peering into the image making it a personal view. To edit my photos for the magazine and poster I used iPhoto available on macbook pro Straightening tool straightens the image so this image is able to be focused so that it is dead on centred. I cropped the sides to get rid of the door frame and any other unwanted space so I can focal the image The contrast was darkened to enhance a gloomy look, erased some of the shadows so that the figure at the back could be more noticeable against the darkness, I de-noised the image a little to give it that air-brushed professional look and finally increased the sharpness and definition to give the image an edge. The Jinn
  10. 10. I movie on Mac Book Pro was the software I used to create my trailer. <ul><li>During the production stage of my Trailer, magazine and pposter, I used various media technologies which I hadn’t used beforehand. Iphoto and imovie were among the software that i was using and not familiar to. I only got used to using video cameras too, but this year they played a vital part in the coursework as we needed it to create our main product, therefore majority of our time was spent getting to grips with these two pieces (video cameras and new software). </li></ul>This is a screen shot of the imovie software used to create the trailer Software allowed me to change transition between clips, change speed, volume and overlapping of sound clips, images were included as flash shots within the trailer, length and speed of clips were tuned differently, effects were added to the clips making them more gloomy n eerie sound effects included. Clips included Sound clips (green bar) preview Options for each clip Transitions (small boxes in between clips) Text (blue bars above clips) The Jinn