The document discusses creating a promotional campaign for a new supernatural horror film called "The Basement". It must include a trailer, poster, and magazine cover that are linked thematically. The film will fuse psychological and slasher elements while retaining an otherworldly feel. Iconic moments from successful supernatural films continue to confound audiences through their combination of fear of the unknown and known reality. The promotional package will apply conventions from other films to attract audiences and fulfill their need to be scared beyond limits.

1. ORIGINAL
BRIEF
I have been set the challenge of creating a promotional campaign to
advertise a new supernatural horror film. This promotional package must
include three pieces of media: a promotional trailer, film poster, and a film
magazine front cover. Each of these three promotional pieces must
maintain symbiotic links in order to create a unique sense of identity for
the film , while ensuring that a certain level of professionalism can be
sustained.
The film being advertised is calledThe Basement, although this currently
serves as a working title and may later be subject to alteration. The reason
for choosing it to fall under the supernatural subgenre is that it is one of
the only subgenres within horror open to expansion and inauguration with
other genres, allowing me to create a more unique film that fuses elements
of psychological and slasher genres while retaining a distinctive
otherworldly feel.
To me, there are so many iconic moments within the supernatural
subgenre that continue to confound and terrify no matter how long it has
been. Whether it’s the twist ending of The Sixth Sense, the hands emerging
from the wall in Repulsion, or the unforgettable use of the crucifix in The
Exorcist, combining an audiences fear of the unknown with their
knowledge of life as they know it has forever been a successful method of
creating unique and thought-provoking scares.
Furthermore, I usually find that supernatural horror films are the ones that
endure the longest, long after the credits have rolled, and continue to play
tricks on you in your own personal life. I would love to attempt to replicate
that effect with The Basement, to fulfil the viewers’ need to be scared
beyond all reckoning.
In order to create a successful promotional package, various existing texts,
media, and films relevant to the genre will be explored in depth. This will
allow me to recognise conventions that are essential in attracting audiences
and apply them to my own promotional package, to maximise the chances