3. The purpose
The purpose of this media campaign is to sell the products
The purpose of media campaigns are to sell the product. For this media campaign that I
choose is for a movie so the things that sell the movie would be poster, trailers, toys,
clothes, the website, interviews and social media.
4. Communication channels
The communication channels are thing you see the campaign on such as phone,
computer, billboards and tv.
Social media is a good communication channel because most people have social
media and it would be easier to prompt the campaign because of it. On social media
you can post pictures and videos this is good because people can see posters of the
film and also watch trailers.
Instagram
Followers 921k
Twitter
Followers 385k
Facebook
Followers 3,1m
Fantastic beast
Social Media
5. The box office
The whole harry potter franchise made
■ $8,532,684,345
Fantastic beasts and where to find them made
■ $803,798,342
Open weekend for fantastic beast
■ $74,403,387
The dvd and blu ray sales
■ dvd – $19,130,132
■ blu ray - $37,577,824
6. Posters
Posters for a media campaign is the most important thing to have because people see
them everywhere they go.They see them on the bus, building, shop windows,
billboards, and online.
Poster will use the words ”coming soon”.
The posters all have some of the same thing on them such as the font they use, how
some posters have one character on them and then they have most of the characters
on it. All the posters have the same colour scheme and they have a release date.
The target audience for these posters would be the people that like Harry Potter.
7. Trailers
The point of a trailer is to sell the movie and also to generate hype (to get people exited for
it and to get people talking about it).The way they can generate hype is to release multiple
trailers such as the announcement trailer, teaser trailer and then last the real trailer.Also if
it’s a popular franchise like this one they have a comic con trailer.
The way people can watch these trailers are three ways such as YouTube, the cinema and
social media like Instagram and twitter and Facebook.
The ways people can watch these trailers are by using their phone, laptop, tv and cinema.
The trailers all came out on different dates.The first trailer came out a year before the
movie did.This is a good duration for a trailer to come out because it would generate hype.
9. Clothes and merch
■ A good way to advertise is
to make clothes and
merchandise because you
can see how many people
like or want to see the
movie
■
10. Cohesion
■ The way this campaign creates cohesion is by using the same font with everything like
the posters, merch and the trailers, another way this also creates cohesion is by using
the same characters in everything too
■ The way that the campaign creates cohesion between the trailer and posters is how
the characters are staying the same and the main point of both of them are staying
the same.Another way how cohesion is used for media campaigns is the use of
merchandise, this is a great way to get the campaign across to a wider audience.
