A single data point isn’t all that useful for understanding how something works, but neither is a big pile of stats. Context is the key to making metrics actionable, it will turn numbers into something more. In this talk, Daniel Waisberg will go through a framework to help guide the data analysis process. The framework is based on a matrix, called TITE (time, interactions, trends, and events), which takes both internal and external factors into consideration as well as influences and the need for comparison. Using a hypothetical example, he will share how it can be used to transform data into a meaningful story.

1. DATA ANALYSIS FRAMEWORK
PUTTING CONTEXT INTO DATA
DANIEL WAISBERG - ANALYTICS ADVOCATE

7. 1.Brain
2.Context

8. 1.Brain
2.Context

9. Is it
accurate?
Is it
complete?

10. Is it
accurate?

11. Is it
complete?

14. FOR EXAMPLE

16. ga('set', 'dimension1', 'g37iohg39h3');
ga('set', 'dimension2', 'Bronze');
ga('set', 'dimension3', 'NY');
ga('send', 'pageview');

18. ANOTHER EXAMPLE

22. LAST EXAMPLE

28. HALF DATA ≈ NO DATA

29. 1.Brain
2.Context

31. August 2015
$70,163

33. August 2015
$70,163
July 2015
$63,937

34. August 2015
$70,163
August 2014
$63,155

38. User ID

48. TITE Matrix
goo.gl/HKYTtU

49. CONTEXT BRINGS MEANING TO DATA

50. TAKEAWAYS

51. 1. Half Data ≈ No Data
2. A Data Point is Not Enough

52. 1. Half Data ≈ No Data
2. Context Brings Meaning

53. THANK YOU & HAPPY ANALYZING!
DANIEL WAISBERG