This document discusses how Google Apps Script can be used to automate tasks on Sklik to save time. It provides examples of scripts that check for 404 errors, automate ad testing, track account performance metrics, improve search term reports, and monitor product feed changes. The scripts are available from ppc-scripts.eu and can save agencies 10-60 minutes per account per month by automating routine tasks. Advanced automation through scripts allows PPC specialists to invest more time in strategic campaign development.

1. Advanced automatization in Sklik
Jakub Kašparů (Lynt services s.r.o.)
@jkasparu lynt.cz | ppc-scripts.eu

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How do people usually automate Sklik ?

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Why 95% of PPC specialists do not use Sklik API ?

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We have the solution for you

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Sklik scripts on Google Apps Script platform
Javascript library in Google Apps
Script enviroment
We solved slow data processing
Developer and server are
not required

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Sklik scripts on Google Apps Script platform
• Google Disk
• Google Spreadsheets
• Google Analytics etc.
Google Apps Script makes it easier
to communicate with tools like:
Non-programmers are able to do small
changes

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Adding new Google Apps Script file in Google Drive

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Just copy and paste the script into new file

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Set up update frequency

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Sklik script for checking 404 errors

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How did we deal with this problem in the past?
Make report of all active ads
Remove UTM parameters
Remove duplicate URL addresses
Insert URLs to Xenu or Screaming Frog
If 404 appeared, you have to find where address is used
Work for 10 - 15 minutes per account

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How does our script work?
It goes through all Sklik acounts
It removes UTM parameters
and duplicate URLs
It tries page response
If 404 occurs, script sends you an email
Works daily not monthly

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Script finds where the wrong URL is used

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How much do we save?
PPC
Scripts
Time saving 15 minutes
per Sklik account per month.
For us about 7 hours per month,
we solve just problems that occure.
Download script here: ppc-scripts.eu/1

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Script for better ad A/B testing

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What script does
It automatically monitors newly
added ads in ad group.
It automatically evaluates
test relevancy
When the test is finished,
script lets you know

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All finished tests can be found in sheet with link to test result

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Saved time
PPC
Scripts
2 - 3 hours per month
per Sklik Account
Download script here: ppc-scripts.eu/2

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Sklik script for account perfomance

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Sklik script for account perfomance
Skript ke stažení zde:
Script tracks your key perfomance metrics split by days, weeks,
months, campaings and ad groups
In addition script calculates your profit for each view
Script lets you know every time your credit is low
Great report for clients, you don’t need to prepare it manually and it is
always updated
Sends you an email in case your account had been
in red the previous day

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Saved time
PPC
Scripts
30 - 60 minutes per month
per Sklik account
Download script here: ppc-scripts.eu/3

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Script for better search term reporting

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Script tracks changes of negative keywords in Ad Groups or Campaings

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It loads search terms from the date of last negative keywords modification

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It removes search terms, which have been already checked

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Saved time
PPC
Scripts
Download script here: ppc-scripts.eu/4
You save 30 - 60 minutes per
Sklik account
Saved time thanks to previously
excluded negative search terms
in report

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Script for tracking product changes in client’s e-commerce

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What script does
It monitors changes in XML feed
Script lets you know whenever there has
been any product change via email
Script works with Zbozi, Heureka and
Merchant center feed
• Newly added products
• Removed products

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Script benefits
You do not have to rely on information
from client’s employees
You can check it just few times per months and create
new campaigns based on newly added products
If you have the right feed, you can track numbers of
product per landing page or average price in category

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Where to get
PPC
Scripts
You can download it and use it TODAY
ppc-scripts.eu/5
You get easy report of product
changes
It is Adwords script

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Just fill in the form below.
ppc-scripts.eu/sklik
Are you interested in trying Sklik scripts?

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Thanks to Sklik
automatization you can
save dozens of hours
in your agency

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Automatizací Skliku můžete
ušetřit desítky hodin
práce v rámci agentury
In addition you can invest your time in
strategic campaign
developement

35. Thank you for your attention
Jakub Kašparů
(Lynt services s.r.o.)
@jkasparu
lynt.cz/blog
ppc-scripts.eu