Retail and e-commerce can learn from the strategies used in professional sports to acquire new customers and promote merchandise. Sports focus heavily on acquiring new fans by creating limited and exclusive experiences, developing new players, regularly practicing and improving performance, and using analytics to optimize strategies. In contrast, many retailers rely on the same promotions, lack new merchandise development, and focus on engaging rather than acquiring customers. Adopting strategies like those of Zara, Nordstrom, and sports teams that treat customer acquisition and new merchandise as priorities could help retailers compete more effectively, especially against Amazon.
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
When Abandoning Best Practices is the Right Thing To DoHanapin Marketing
We create best practices around what works for most accounts. However, there are times you should abandon best practices. You might due this due to resource constraints, simplifying complex problems, or just failures of a best practice to account for your specific situation. In this presentation, you will look at some bidding and attribution management scenarios where abandoning best practices improved the account’s performance.
Discover the 3 Key Elements of High Revenue-Generating Digital Marketing Cam...semrush_webinars
Building a Digital Marketing Campaign takes good planning and a precise execution which can take up a lot of your time and energy. And let’s face it…to be effective online you have to be fast at building these high converting campaigns, launching them, testing them and improving them without hassle.
From Market to Insights to Strategy. How SEO & Content Really Impact Business...Björn Darko
Looking at Keywords does help SEOs & Content Marketers to figure out how to target a user to a landing page and defines how to create content for it. But using Keyword Data to define an entire market incl. insights Market Trends, Market Demand Structure & Share of Voice is very rare. This will also lead decision makers beyond SEO & Content Marketing to greater business decisions and applications.
In this talk I am going to show you how a „Market Insights Report“ can define your entire market & industry like you never have seen before. I am going to show you, how to get meaningful Insights out of it which lets you create impactful strategies who really impact your business.
Prabhat Shah — Taking Amazon Advertising to the Next LevelSemrush
These slides were presented at the SEMrush webinar "Taking Amazon Advertising to the Next Level". Video replay and transcript are available at https://www.semrush.com/webinars/taking-amazon-advertising-to-the-next-level/
Your ultimate guide to Google Analytics Remarketing.
Find out how Google Analytics is working and what are GA Audiences. Understand which signals to use, how to create Audience lists and and leverage GA capabilities for advanced uses cases such as cross-device Remarketing, CRM-based Audience Lists, Email-based Retargeting, etc ...
15 PPC tips and tricks to help advertisers improve the performance of their paid search campaign.
Check out Trada Reviews here: http://www.trada.com/trada-reviews/
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Daiana damacus - How B2B Marketers Can Be Brave to Succeed InternationallyDaiana Damacus
A look into how B2B marketers can take that extra step to be successful in their international campaigns. The slides cover research, KPIs, social media, PPC, targeting, branding and customer service. As presented at Brighton SEO 2019.
Most Important PPC Updates From The Last 12 MonthsSwydo
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns – everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: The Great Campaign Structure & Match Type Debate. PRESENTATION: Management Friendly Alpha-Beta - Given by Caitlin Halpert, @caitlin_halpert - 3Q Digital, Account Director. #SMX #23B
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
From the SMX Advanced Conference in Seattle, Washington, June 22-23, 2016. SESSION: Shopping Campaigns: Play Like Every Day Is A Holiday. PRESENTATION: Strategies to Take Your Holiday Shopping Campaigns to Light Speed - Given by Todd Bowman, @toddbowman68 - Merkle, Director, SEM and Feeds. #SMX #14C
Daiana damacus - How B2B Marketers Can Be Brave to Succeed InternationallyDaiana Damacus
A look into how B2B marketers can take that extra step to be successful in their international campaigns. The slides cover research, KPIs, social media, PPC, targeting, branding and customer service. As presented at Brighton SEO 2019.
Most Important PPC Updates From The Last 12 MonthsSwydo
With the breakneck speed digital advertising platforms introduce new ad types, extensions, features and targeting options it’s nearly impossible to keep up. Swydo’s Managing Director Jeroen Maljers has your back. His turbo masterclass will cover the most important updates affecting PPC campaigns – everything from the increasing impact of machine learning and automation, to the rise of Amazon as an advertising alternative. Get the insights you need to boost your marketing strategies.
Marketing Your Hotel Using Google Tools Including Google +1
Google is still the world’s largest search engine with nobody yet posing a serious threat to its dominance. With the emergence of Google Hotel Finder and Google +1 having massive potential to impact the hotel industry and travel search, this month’s free training webinar from Avvio looks at a few of Google’s most important tools and how these can help you to promote your website online.
Need to make a BIG impact, in not a lot of time? Lucky for you, you can significantly improve your AdWords results in JUST 20 minutes per week and we'll show you how!
Join the webinar to learn:
-How just 20 minutes per week can positively affect your AdWords Performance
-Tips & Tricks perfect for even the busiest business owner
-5 actionable tips to turn "Oops," to "YES!" in AdWords
-Real examples so you can walk away and start implementing in your account today.
So many of us look at Paid Media as being a direct response channel; a channel that elicits sales off the back of the campaigns that we run. This is definitely true in some form but there is so much more we can do with paid media to drive people into the top of the sales funnel, nurture them through their journey, entice them to purchase, maintain a level of loyalty and encourage advocacy.
These slides will help you to understand the different techniques that you can use within Paid Media to target the various stages of the purchase funnel.
SearchLeeds 2018 - Elizabeth Clark - Dream Agility - The future of ShoppingBranded3
Undoubtedly, Google’s fastest growing product, Shopping, is one of the hardest products to master cost effectively. And it’s getting harder by the day as Google encourages more and more retailers on to it, by offering a new automated shopping solution. Where does that leave you as an agency or as an in-house practitioner? How can you protect yourself from automation and your campaigns from spiralling costs and competition? Find out how Google’s top industry trends such as increasing walled gardens, shift to transaction-based ad formats and machine learning can work to your advantage rather than against you.
Web Marketing Academy India brings you the monthly series of Digital Marketing Training Programs for public in Bangalore. For more details visit: www.webmarketingacademy.in
You’ve dedicated countless hours to creating the perfect piece of content — but how do you get your audience to read it and even better, move further down the funnel?
Content promotion has so many moving parts and it’s easy to get overwhelmed. That's why we’ve brought two promotional experts together to show you the way. They’ll explain their tried-and-tested strategies to market your content to its fullest potential and capture fresh new leads in the process.
Plus, they’ll share innovative tips on how to refresh and reuse past content to use as lead generation machines – to save you time and money.
You'll learn:
-How to structure content for high organic rankings
-How to use targeted social ads to promote content
-How to turn content into a lead generation machine
-How to use content and social advertising to boost PPC
From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: The Great Campaign Structure & Match Type Debate. PRESENTATION: Management Friendly Alpha-Beta - Given by Caitlin Halpert, @caitlin_halpert - 3Q Digital, Account Director. #SMX #23B
Why Omnichannel Selling Is Now Tablestakes In EcommerceTinuiti
Topics Discussed:
Why omnichannel is a must in 2017
How do you choose which platform to focus on (they vary by company!)
How your internal data will drive your external decisions
Unconventional methods of omnichannel growth on conventional channels
Live Q&A
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
Maximizing Facebook Dynamic Ad Conversions & Improving ROITinuiti
Facebook ads are an incredible tool to build an audience following, but the power of retargeting shoppers through Dynamic Ads is what sets Facebook apart from other forms of paid social advertising. If you’re not using Dynamic Ads, it’s likely you’re missing out on one of Facebook’s most rewarding ad types.
The acquisition marketing puzzle most fail to complete - Turing Festival Augu...Depesh Mandalia
The acquisition marketing puzzle most fail to complete is about 3 key aspects of growth marketing often missed by very good channel acquisition managers: Mission, Insights and Agility. Grab tangible takeaways and actionable ideas to help add rocket-fuel to your acquisition marketing campaigns.
Deck from Turing Festival, Edinburgh, August 2016.
How can I convert my subscribers into customers, turn my customers into great customers, and extend the lifetime value of my customers?
In each of those cases, lifecycle marketing is key. Lifecycle marketing is about triggering marketing communications when you know they will have maximum impact—and also knowing who you shouldn’t focus your efforts on.
If you’re part of an eCommerce company and are interested in building an automated customer acquisition and retention plan, then this presentation is for you. Mike Arsenault, Co-founder and CEO of Rejoiner, covers:
--The basics of lifecycle email marketing for eCommerce
--How to use a simple spreadsheet to identify customers with the highest potential ROI
--How to predict when customers are about to defect from your company
--How to measure the profitability of your triggered email program
--Examples of lifecycle email campaigns that real eCommerce companies are using today
Please don’t think we’re presumptuous when we say we know your needs.
We do.
Because they were our needs, too.
As owners of independent retail stores, we walked millions of miles in your shoes. You don’t need to explain how hard it is to raise a family and run the company and pay the bills and hire and fire people - because the soles of our shoes are still dusty from walking down your road.
Today, we only offer services that we already spent our own money on.
Let’s start talking about your better life.
8 page, quarterly customizable newsletter for printers and mailers. You customize, print and distribute. Great content to make your company stand out from the competition. Includes email, blog and social media components.
This document outlines the AI Commerce solution provided by Smarter.ai.
AI Commerce is a tool that enables a set-it-and-forget-it approach to optimising outbound emails to your customers.
By taking advantage of our cutting edge artificial intelligence techniques, you can speak directly to every customer with the best product offers at the best time. Once the platform is set up, which typically takes no more than a day, you don't need to do anything other than watch the sales roll in.
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
This was an award winning presentation from TEC (The Executive Committee) a global organization of CEOs. Duane presented this seminar to CEOs throughout the country, who gave it rave reviews for simple techniques to grow their businesses.
You will learn the principles of customer retention and formula for calculating the lifetime value of a customer.
Ecommerce Survival Checklist For This Holiday SeasonCloudways
Cloudways is here to help you. We not only believe in providing you the best Managed Hosting Platform for your ecommerce stores, but we also want you to have the best sales ever. We are going to help you strategize productively. After brainstorming for days, we have sorted out the data from the previous holiday season and identified some vital necessities for every e-commerce.
This presentation should give you a good overview of the different steps to grow your company. It includes a growth process from analysis, to north star metric, backlog and prioritization to a growth plan. Get structured, grow your business.
overview of consumer wins social network.It allows small businesses to leverage the consumers within their geographic region, here focused on Silver Spring, and Takoma park Maryland
Have you ever felt neglected or ignored by someone you liked? You thought you were close, then discovered that maybe the feeling wasn’t mutual?
That’s not how you want your fans to feel. You don't want to give fans the same benefits as everyone else who walks into your business.
Many local businesses are now using social media as their primary way to connect with customers, spending less money on traditional marketing. After chasing “Likes”, businesses are now starting to ask who these people are and how to turn them into loyal customers. Taggo's Fan Club solution helps businesses accomplish this in a very simple way.
Deal Site List Building : Use Daily Deal Sites to Build a HUGE ListAlicia Lyttle
In this presentation Alicia Lyttle & Lorette Lyttle show you how you can use the Daily Deal Sites like Groupon & Living Social to build a Massive database. They also show us how we can run digital deals on Daily Deal Sites ( the new wave for Digital Sales!)
Power Point used by Edge Marketing for a series of Marketing Strategies workshops conducted for the Indiana Small Business Dev. Center (ISBDC). 2009 Disaster relief program for businesses in Flood areas of Indiana.
In 2014, Filip managed to exceed our audience's expectations with a well-researched and energizing lecture. Since then, he's managed to build a successful tech startup and has worked for clients across the globe. We are very proud to present you one of the brightest minds on the Czech marketing scene!
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Influencer marketing isn't just for big brands or consumer products anymore. In 2024, marketers face hurdles like escalating paid channel costs, diminishing organic reach, and building trust in their ideal customer accounts. This session offers practical ways to bring influencer marketing into your organization, to provide cost-effective access to niche audiences, countering budget constraints and rising CPMs. We'll discuss the impact of social algorithms on reach, the trust deficit in traditional advertising and how influencer partnerships offer genuine connections with audiences. Attendees will gain actionable insights to integrate influencer marketing into their strategies, leveraging influencers for impactful campaigns in both B2B and B2C environments. Join us to unlock the potential of influencers in navigating the evolving marketing landscape of 2024 and driving meaningful business growth.
Key Takeaways:
- Educate on the various types of influence we can use as marketers
- Establish the problems that make influencers a priority
- Walk through some practical tactics on HOW to run a program leveraging several of these influence channels
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Your Path to Profits - The Game-Changing Power of a Marketing - Daniel Bussius
Kevin Hillstrom - How The Future of Retail is Like Professional Sports
1. How Retail And E-Commerce Will
Become More Like Professional Sports
Kevin Hillstrom
President, MineThatData
2. Why Listen To Kevin?
Analyzed 200+ Retail, E-Commerce, and Catalog
Brands In The Past 10 Years.
Wrote Approximately 1,000,000 Lines Of Computer
Code To Analyze Customer Behavior.
Processed About 10,000,000,000 Purchase
Transactions.
3. Why Listen To Kevin?
The data I analyze, actual customer transactions
(billions of transactions), suggest that all of the
gains in channels and optimal marketing strategies
and the introduction of social media and mobile are
not causing customers to spend more.
This is disappointing. We’ve been sold a bill of
goods.
4. Let’s Compare How Professional Sports
Generate Success To How Commerce Brands
Plod Along!
6. Commerce
The best customers are given discounts and
promotions and savings via loyalty programs.
Customers are not generally asked to pay in
advance (though Amazon Prime gets customers to
pay in advance).
8. Commerce
The biggest events (Thanksgiving, Cyber Monday,
Christmas in the United States) have the biggest
discounts and promotions. Huge inventory levels
mean that everybody can participate.
9. Sports
In the English Premier League, there is a big match
each week. This generates anticipation and
excitement and buildup to the match.
10. Commerce
Here’s a quote from an Executive I work with: “It is
July, and we’ve been saying the same thing for five
months. We have nothing left to say until the new
merchandise assortment is available in
September.”
11. Nordstrom
Anniversary Event = The Big Annual Event!
Customers who spent $750+ in the past year
earned special benefits.
12. Sports / Promotions
The Seattle Mariners played seven home games in seven days
in September. Six of the games aligned with special
promotions.
September 2 = Girls Night Out!
September 3 = Guys Night Out!
September 4 = Run Around The Bases After The Game.
September 5 = Family Day.
September 6 = Bring Your Dog To The Ballpark Day.
September 7 = Grand Slam Family Package Day.
September 8 = No Promotion.
16. Commerce
When is the last time you practiced anything at
work? Do you practice? Do you have a simulation
environment? Or are you asked to “do your job”?
17. Sports
Players are developed across many different
leagues. By the time a player is signed by Sparta
Prague or the Czech National Team, the player has
performed in hundreds of games.
18. Commerce
What is the development process you employ with
new merchandise? Do you leverage email
marketing to identify new items that have potential,
or do new items just go up on the website and then
you simply hope for the best?
19. Sports
Many matches are broadcast on television, for free.
Television networks pay to televise the matches.
Advertisers pay Television networks. Customers
pay Advertisers (in theory).
23. Sports
Analytics are designed to measure how players
(merchandise) perform. Values are assigned to
each player, so that the team knows how much to
pay each player.
24. Commerce
Analytics are generally designed to measure how
marketing campaigns perform. Values are assigned
to each marketing campaign, so that the marketer
knows how much to spend on each campaign.
25. Commerce = Uncertainty
You acquire a customer from paid search. You lose
$4 profit acquiring the customer. You generate $20
of long-term profit. Do you acquire this customer?
You acquire a customer from Facebook. You lose
$15 profit acquiring the customer. You generate
$20 of long-term profit. Do you acquire this
customer?
26. Sports
Each team has a philosophy on how to build a
winning team. Each team applies different
strategies to out-compete other teams.
27. Commerce
“Brands” are told to follow “Best Practices” and are
encouraged to perform the same promotions the
same way.
28. Sports
Content is designed to create interest, interest
drives customers to purchase from an expensive
and limited ticket assortment in-stadium.
29. Commerce
Content is generally designed to “engage” the
customer, keeping the customer sitting on his/her
couch. Outside of “Fast Fashion”, there is no
urgency or need to visit a store.
31. Commerce
The in-store experience is designed to “integrate”
with the online experience (called ‘omnichannel’),
eliminating excitement and unique points of view.
Omnichannel = Boring.
33. Why Will Commerce Become More Like Sports?
A dire need for new customers (fans).
A dire need for new merchandise (new players) to
better compete with Amazon.
A need for entertainment, especially in stores,
which creates a reason for the customer to visit a
store (to better compete with Amazon).
34. For My Average Client …
The annual repurchase rate (% of those who purchased last year
buying again this year) is …
37%.
35. For My Average Client …
If 100 customers purchased last year, we have to find this
quantity of new + reactivated buyers just to keep the customer
file flat:
63.
36. If My Average Client Has To Replace 63 Out Of
Every 100 Customers Every Year, Where
Should The Vast Majority Of Your Energy,
Effort, And Marketing Spend Occur?
43. Merchandise = Customer Acquisition Strategy
Zara has achieved global success with almost zero advertising, which the
founder calls a ‘pointless distraction’.
Speed and disposability are the new black.
Nearly 2,000 stores in 77 countries.
Staff churn out 30,000 designs per year – near carbon copies of fashion’s big names.
Lightning fast, locally targeted designs.
Vertically integrated business model limits outsourcing, making most of carbon copy merchandise in-house, guaranteeing quality
levels.
Garments hit floors within three weeks of design, vs. six month industry average.
Fashion used to be sold in four seasons. Zara wants you to buy in 104 seasons (2x per week).
Styles arrive in stores twice a week, days known by customers as “Z” days, or “zed days”. This fuels the need to turn over your
wardrobe.
44. Merchandise = Customer Acquisition Strategy
Zara has achieved global success with almost zero advertising, which the
founder calls a ‘pointless distraction’.
Items are ironed, and price tags are affixed prior to shipping to a store, saving store staff time so that they can sell.
Records are kept of any item tried on but not purchased.
Customers visit the store six times as often as customers visit competing brand stores.
When Zara opened a store in Sidney AU last April, 80% of the stock was snapped up within three minutes.
“We spend a fortune researching and working up ideas, and then Zara comes along and walks off with them for nothing.”
Zara has achieved global success with almost zero advertising, which the founder calls a ‘pointless distraction’.
A business built for speed, designed for addiction.
http://kottke.org/15/11/the-secret-to-zaras-success
45. Social = Customer Acquisition Strategy
Think of social as your “prospecting list” … you expect to convert a tiny
percentage of your prospects over time. This list is not monetized in the short
term (if ever).
46. Send More = Customer Acquisition Strategy
Ariana Bee ♥ @amosborne
How does @EvilSupplyCo
make any money I just got twice
as much as I ordered AND
maybe a friendly ghost
houseguest.
47. Software = Customer Acquisition Strategy
Personalization of merchandise typically leads to 15% - 50% increases in sales per visit / conversion,
and consequently, more new customers. And it isn’t hard – vendors are ready to help. Just do it!!
49. Personalization = Customer Acquisition Strategy
The question of how to provide personalized shopping experiences to
consumers is one that has long puzzled digital retailers. But Stitch Fix, an
online personal styling service for women, thinks it has the answer.
According to Chief Operating Officer Julie Bornstein, “the founder of Stitch
Fix, Katrina Lake, had the theory that there is probably someone out there
better at shopping for me” than me.
So how do they do it? A new client fills out an online quiz where she
provides her “size, her fit, her budget and her style preferences.”
Stitch Fix then looks to its team of personal stylists — assisted by an
algorithm — to select five items that will fit the client’s needs. Once
the client receives her stylist’s picks, she keeps the things she likes and
returns the rest, along with feedback explaining why she did or didn’t like
the items.
As the company comes to fully understand the client’s style and needs,
Stitch Fix becomes an indispensable part of the client’s shopping
experience. And it shows: “80 percent of our first-time clients come back
within 90 days to have a second fix,” Bornstein said.
50. Ship Something = Customer Acquisition Strategy
Sure, your return rates might be 65% … but that also means that 35% of the
folks you shipped something to became new customers … that’s a bit higher
than the 0.4% response rate on a co-op mailed catalog, don’t you think?
53. Employees = Customer Acquisition Strategy
Nordstrom pays retail employees a commission, often close to 7% of the sale.
The most successful employees earn in excess of $100,000 per year.
Competing retailers pay employees $10.00 per hour.
Which business model is going to attract highly motivated employees who love
to “sell” merchandise, and consequently, which business model is able to
generate new customers easier?
54. Pop Up Store = Customer Acquisition Strategy
Source = Shopify Blog
55. Pop Up Store = Customer Acquisition Strategy
Source = Shopify Blog
62. And How Do We End Up With Great
Merchandise?
By Constantly Searching For New Merchandise
That Eventually Becomes Best-Selling
Merchandise!
63. Excluding Fashion, it typically takes 18-24
months for new merchandise productivity to
peak.
This means we must have a program in place to
give new merchandise a chance to succeed.
106. Tillys
Retail brand.
90% of sales happen in stores.
Marketing activities must be calibrated to motivate a customer
to purchase in a store.
Sales challenges (I find that the best companies and desperate
companies try hardest in Customer Acquisition and New
Merchandise Development.
119. Process
Focus on finding low-cost or no-cost tactics that generate first-
time buyers.
Focus on promoting new items, moving the new items to
winning item status.
Fuse customer acquisition, new items, and events/fun … much
like a sports franchise does.