The document discusses how paid marketing can deliver results when done properly by optimizing key metrics like customer acquisition cost (CAC), lifetime value (LTV), and return on ad spend (ROAS). It provides examples of how to drive e-commerce transactions through approaches like analytics-driven acquisition, sampling-driven acquisition, content-driven acquisition, social-driven acquisition, and integrating online and offline channels. The document emphasizes the importance of understanding customer behavior and optimizing the user experience and lifecycle to increase engagement and retention.
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
Leverage Email Marketing to Drive Revenue for Your Retail BusinessMoEngage Inc.
Email Marketing is one of the most effective ways of communicating directly with your customers and leads. However, are you able to leverage it completely? Take a look at this brief presentation delivered by MoEngage team at RetailEX ASEAN 2018 to know how to reach, interact and personalize with email marketing in retail business.
Customer Lifecycle Management in 2019 and BeyondCleverTap
For consumer brands, customer acquisition costs are at an all-time high and retention is more important than ever. Traditional and linear customer lifecycle stages – awareness, activation, retention, revenue and referral are no longer relevant.
With so many competitive choices and distractions that customers have, it is impossible for growth and retention teams to keep up with these lifecycle changes without a real time context. As a result, customer communication fails to provide a relevant customer experience.
What is customer segmentation and what are some best practices around segmenting your mobile app users? This Slideshare presents 4 best practices for effectively grouping your customers into actionable segments.
To know more, visit: https://clevertap.com/blog/customer-segmentation-examples-for-better-mobile-marketing/
[EngageMint 2018, Mumbai] Skyrocketing Growth via Retention by Rahul Ganjoo, ...WebEngage
The first edition of EngageMint was held on March 13, 2018, in Mumbai. It featured a specially curated session by Rahul Ganjoo, VP Product at Zomato which covered how the food app approaches the challenges of user engagement and retention to create a sustainable growth model.
Zomato's remarkable journey from being a small Indian startup to becoming a leading global food aggregator is an inspiration. And this presentation will give you a glimpse into all the hard work, experiments and data science that went into making it big.
You can watch the entire talk here: https://youtu.be/cMNLydI7pAs
Or enjoy a detailed here: http://bit.ly/2LaJI4H
How E-Commerce Companies Can Use Marketing Automation To Improve Customer Ret...WebEngage
The eCommerce marketing world is heading towards creating engaging and personalized communication for their customers. The marketing industry expert, Shane Barker, sees marketing automation as a primary way to do so. He emphasizes on:
1. Customer Segmentation
2. Site Personalisation
3. Customer Satisfaction
4. Social Media & Chatbots
5. Customer Feedback
6. Influencer Marketing
Want to know more about these 6 best practices of eCommerce marketing automation? Read the detailed blog: https://webengage.com/blog/ecommerce-marketing-automation-to-improve-customer-retention/
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
This presentation analyses how to create and implement an online marketing programme, It goes through affiliate marketing, SEO, PPC, automated email lifecycle campaigns, identifies email programmes, how to use analytics, some key on and off page SEO tactics and highlights some helpful tools to aid in delivering online marketing soution
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Using App Inbox to build a high ROI engagement strategyCleverTap
Push notifications and in-app messages disappear immediately once the user dismisses them and there is no way for a user to go back and revisit them. App Inbox is a new feature update from CleverTap which allows users the option to snooze notifications until they are ready to go back to the app and engage with your brand again. Users can access messages again, anytime – making it an ideal channel for messages that need to stick around. It is also a great way to reach users who have opted out of push notifications so that they can read your message at their convenience.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
What Email Marketers Need to Know in 2020CleverTap
Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.
In this SlideShare, learn how to:
Top priorities of email marketers in 2020
How to take email personalization to the next level
Technologies needed to coordinate email campaigns with mobile messaging channels
Best practices in email deliverability
Industry-wide use cases disrupting the way email is used for growth and retention
Omni-Channel Engagement with Consumer InsightsICFAIEDGE
Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
The ppt is shorter version of the ch-2 from the ultimate guide to digital marketing. You will get to know the 6 steps to achieve great results from content marketing
This presentation analyses how to create and implement an online marketing programme, It goes through affiliate marketing, SEO, PPC, automated email lifecycle campaigns, identifies email programmes, how to use analytics, some key on and off page SEO tactics and highlights some helpful tools to aid in delivering online marketing soution
Leverage the Power of Inbound Marketing for Your BusinessJonathan Berthold
The advent of the Internet and the evolution of marketing has paved the way for inbound strategies to replace outbound tactics as the preferred method of marketing to users. Digital strategies such as search engine optimization, PPC advertising, and social media have led to business professionals pulling budgets away from traditional advertising and allocating resources to inbound marketing.
CleverTap empowers consumer (B2C) companies to use user data, automation, AI/ML and personalization techniques to constantly optimize customer experiences in order to improve the
impact across the entire customer lifecycle.
Digital Marketing Mix : Challenges & ImplicationsPriyanka Gautam
This presentation introduces the online marketing mix concept. It takes you through the challenges faced with the digital marketing mix and how 7P's of marketing are applied in the digital arena.
Using App Inbox to build a high ROI engagement strategyCleverTap
Push notifications and in-app messages disappear immediately once the user dismisses them and there is no way for a user to go back and revisit them. App Inbox is a new feature update from CleverTap which allows users the option to snooze notifications until they are ready to go back to the app and engage with your brand again. Users can access messages again, anytime – making it an ideal channel for messages that need to stick around. It is also a great way to reach users who have opted out of push notifications so that they can read your message at their convenience.
Cross-channel User Engagement and How Tokopedia Does It RightMoEngage Inc.
Tokopedia, founded in 2009 is a unicorn company and is Indonesia's largest online marketplace with a user base of over 75 million+ active users. Learn here how Tokopedia streamlined Cross-channel user engagement and improved first-month user retention by 60%.
MoEngage: Next Generation Marketing CloudMoEngage Inc.
MoEngage is the Next-Generation Marketing Cloud, built for the Mobile-first world. With MoEngage, companies can orchestrate campaigns across channels like push, email, in-app messaging, web push, ad retargeting and SMS, with auto-optimization towards higher conversions powered by machine learning.
Traditional marketing clouds are expensive to implement, hard to learn and rule-based. At MoEngage, we are building enterprise software that is easier to use, elegantly designed, fully integrated and learning-based.
MoEngage works with Consumer businesses across the world including Fortune 500 brands like Samsung, Deutsche Telekom (T Mobile), Vodafone, Hearst, Vodafone, and Prudential & L Brands.
They enable hyper-personalization at scale, analyzing 200 million+ users and delivering 8 billion+ interactions across channels in a month.
The ppt gives you an overview of digital marketing, its characteristics, its history, how it is different from traditional marketing and the strategies of digital marketing
As we look ahead to 2014, we expect the pace of change in marketing to only continue to accelerate. It seems like you can’t leave your desk these days to grab a cup of coffee without coming back to another change–a new marketing software entrant, an acquisition announcement, a major shift in consumer behavior, or an advance in marketing analytics. However, there are a few broader trends and patterns that have emerged. Here are 5 trends we believe will continue to have a significant impact on digital marketing in the new year.
What Email Marketers Need to Know in 2020CleverTap
Email delivers the highest ROI of all marketing channels: $1 invested in email generates $40 in ROI.
In this SlideShare, learn how to:
Top priorities of email marketers in 2020
How to take email personalization to the next level
Technologies needed to coordinate email campaigns with mobile messaging channels
Best practices in email deliverability
Industry-wide use cases disrupting the way email is used for growth and retention
Omni-Channel Engagement with Consumer InsightsICFAIEDGE
Consumers interact with brands using several devices such as laptops, desktops, mobile devices, tablets, etc. In order to improve consumer engagement, it is important for brands to understand consumer journey through to purchase and the devices and channels they use during the course. Leveraging consumer insights will help brands design compelling messaging that is contextual and relevant. Learn more in this presentation.
Developing a successful digital marketing strategy - Part 1 (high level)Durgesh Kaushik
Quick notes on how to go about building your digital marketing strategy. Describing the importance of social media, content marketing, marketing automation, performance marketing, net promotor score and digital marketing infrastructure for start-ups.
Online Test, Target and Measurement
The pressure to deliver results and show ROI for all marketing spend is further complicated by market pace changes and economic climate. Learn how to find the optimal mix of ideas, and do it faster to increase ROI on marketing spend and provide relevant content and interactions to target audiences through the different channels including web, email, and mail.
* Nancy Shaver, Consulting Principal, Experian Marketing Services
From Acquisition to Retention: Optimizing Your DTC Customer JourneyKlaviyo
Changes in consumer behavior inspired the direct-to-consumer (DTC) movement and as a result, brands are finding new ways to engage their customers and build brand recognition. Between order transactions, promo emails, SMS offers, and more, the list of customer-facing communications is never ending. And reaching your audience across these various digital touchpoint has never been more important.
But are you fully leveraging your marketing resources and all the data you’re collecting to create a cohesive customer journey? Discover innovative omnichannel strategies proven to help DTC marketers drive top-line revenue growth profitably. Say goodbye to data silos. From acquisition to retention, you’ll learn how to optimize your marketing with a deeper understanding of your customers at all stages of their lifecycle.
This webinar covers:
– Top traits of successful DTC brands
– What an optimized end-to-end customer experience looks like
– Marketing strategies to help you drive profit and improve retention
Introductory workshop aimed at sales and marketing teams - Build personas, understand channel option and collect relevant metrics linked to improved business performance and overall corporate goals.
Day 1 driving business impact multichannel excerptAnn McCartan
An excerpt from Day 1 of a 3 day seminar series on Multichannel Marketing, from strategy to detailed contact plans, campaign examples, metrics and modeling.
Leveraging Location Data to Build Consumer ProfilesPrecisely
Location can tell you much more than where somebody is. Analyzing a person’s location also delivers insights into who they are, what they like, and how they spend their time and money. Unlocking that level of detail requires accurate geographic data – and lots of it.
View this on-demand webinar as we discuss and demonstrate how points of interest (POIs) and mobile trace data can be combined to generate actionable insights for B2C marketers and ad agencies.
You will learn how to:
• Leverage location data and POIs to build consumer profiles, create audience segments, and inform ad deployment
• Use mobile trace data and POIs to measure how many consumers were exposed to a specific ad and then subsequently visited to the associated POI
• Analyze location history to build brand affinity and propensity profiles
Marketing 101 is an overview of what is marketing's role within an organisation, how to build a solid marketing staretgy based on analysis, strong messaging and picking the right tools.
It is a starting point if you are unsure about how to tackle the marketing needs of your business or are just starting out in a marketing role. Actionable advice, clear explanation and a few exercises to get the ball rolling.
The online channel has grown and become an integral part of the vast majority of retail and wholesale
organisations, but what does the future hold? David Bowen will present his predictions for the
challenges and opportunites we will all face in the next few years.
2014 Customer Loyalty ASEAN Conference: Loyalty PrimeJim D Griffin
Kunal Mohiuddin presents an elegant three-step approach for building a future-ready loyalty program capability. Kunal has more than fifteen years in design and execution of loyalty programs and solutions. Based in India, he has been the architect of numerous enterprise-scale programs, located in over 85 countries and powering over 65 brands. Lassu (lassuloyalty.com) is the ASEAN distributor and reseller of Loyalty Prime – a complete enterprise-class loyalty platform that offers full CRM and loyalty management, and excellent integration to backend systems, like POS, reservations, and ERP. With the Loyalty Prime platform, marketers can easily segment their customers, and then build engagement using social, mobile, website, email, SMS and marketing campaign automation.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
Customer Interactions influencing digital commerce and marketing strategyEswara Kumar Palakollu
Customer Interactions influences digital commerce and marketing strategy of brands to focus on right mix of marketing opportunities suitable for their brands. This deck covers most common customer interactions with the brands and opportunities available for commerce and marketing team to act on those leads.
Similar to Abhishek shah digital success summit (20)
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User JourneysSearch Engine Journal
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
2. Free PPT _ Click to add title
DOES PAID MARKETING DELIVER ?
Core of Paid
Marketing
CAC
LTV
Cohort
ROAS
ARPU
Attribution
Modeling
3. Fundamentals – How Integrating User Experience helps
Marketing Product TechnologyTechnology Fulfillment
• Paid channel strategy and
execution
• Affiliate marketing for
higher reach
• Social media marketing &
engagement
• Partnerships and tie ups
• Conversion rate optimization
• Up-selling & cross-selling
• Checkout experience
• User Interface / Experience
• Website load time
• Mobile friendly
• Seamless checkout
optimization
• Delivery time
• RTO & Cancellation
optimizations
• Serviceability & reach
Product
4. Fundamentals – Optimizing user lifecycle helps in increasing LTV
Acquisition Product TechnologyEngagement RetentionActivation
• Persona based new buyer
acquisition
• Utilization of marketing mix
for scale and controlling the
cost of acquisition
• Leveraging social media to
hear voice of customer
• Goal driven and timely
remarketing
• Landing page optimization
and customization for
different messaging for
different user cohorts
• Analytics and insights
generation for different
customer segmentation basis
past data
• Social media &
community building
• Product and process
flow optimization
• Social listening
• Voice of customer
• CPS and NPS
monitoring
• Churn prediction
through analytics
• Offer and promotions
for different dormant
user segments
• Customer loyalty
programs
5. Fundamentals – Map the relevant channel affinity
• Brands and categories exhibit different degree of affinity on different channels
• Electronics purchases are generally higher research driven transactions – SERP on Google &
marketplaces work better than other channels
• FoodTech – Driving repeat transactions is key for the business to cover for cost of acquisition –
Remarketing on existing and dormant users with different CTAs work best
• Medicine and prescription based delivery – Exhibit ripple effect. One paid user gets another
organic user due to word of mouth publicity and recall. Hyperlocal marketing by collecting users
phone # and Email ID and marketing them through SMS and email work better
• Lifestyle & Grooming – Exhibit impulse buying. Facebook or Instagram with right demographics
work better than other channels
7X growth in
transactions from
search
7X growth in
transactions from
remarketing
200% growth in
customers from
hyperlocal targeting
10x growth in players
from Affiliates
6.5x growth in revenues
via Social Marketing
6. Use Case 1 – Analytics Driven Acquisition
Objective – ROI driven acquisition optimizing for early breakeven than
just managing lost cost of Acquisition for real money gaming vertical
Traditional Approach Analytical Approach
Optimize for cost of acquisition Optimize for LTV and loyal players
Keep targeting certain set of users Find new set of audiences and build their persona to figure out more
categories
Try few channels to optimize for cost Try multiple channels to attain scale even at higher cost of acquisition
wherever LTV is high
0
2000
4000
0%
20%
40%
60%
80%
T1 T2 T3 T4 T5 T6
Traditional Approach
ROI CPA
0
2000
0%
20%
40%
60%
80%
T1 T2 T3 T4 T5 T6
Analytical Approach
ROI CPA
• ROI driven approach leads to early break even, more
experiments, better user cohorts and better quality of users
and reduction in cost of acquisition as we learn more about
different targeting
7. Use Case 2 – Sampling Driven Acquisition
Finding the Hero SKU having chances of getting high repeat orders & cross selling
Without Knowing LTV you cannot optimize for your acquisition cost
Actionable steps to increase customer LTV & Retention for Mens’
Grooming Ecommerce vertical
Focus Areas – Identifying product having high repeat purchases i.e.
Hero SKU
How to reach to most profitable products with help of
cohort analysis?
Segment your buyers data across channels based on product
purchases in the past & create cohort and persona based on
product buyers. Plot your cost of acquiring such users across
campaigns and channels to figure out products which are resulting
in +ve ROI and repeat orders
Output
Spending 1.4$ on new user acquisition, with an average LTV of 50$
8. Use Case 3 – Creative based Acquisition
• You're not selling a product or service.You're selling the experience and benefits they are providing.
• The more stories you tell.The more product you sell. Stories are more memorable then a facts & specs.
It's the number recall hack in the marketing, which most brands miss in their marketing
3.2% 2.4%
Conversion rate on video ad were higher by 80basis
point compared to normal adgen – a significant jump for
early stage brand
Conversion
Rate
Video Ad Normal Ad-gen
Conversion
Rate
9. Use Case 4 – Content driven Acquisition
Using Content to drive acquisition and repeat purchases
Problem Statement – Customer behavior is changing fast. How to stay relevant?
• Buying decisions are happening outside of owned platforms & independent of a defined sales process
• The biggest personal care & beauty platform in the country followed the content approach to become a leader in
its space
61%
19%
20%
Traditional Approach
Paid Media Owned Media Earned Media
61%
19%
20%
Content Approach
Authoritative Content Owned Media Earned Media
10. Use Case 5 – Social driven Acquisition
Using Influencers to drive more transactions
3% 90%
3% of influencers contribute 90% of impact online
India’s leading premium smartphone brand has the most extensive content & engaging community that only few
other brands enjoy:
• By content type – ProductVideos, Expert opinions, How Tos, Articles, Infographics,Testimonials
• Promoted via – Influencers on social platforms, Native & Brand ads
Output – 1 out of 4 sales were attributed to engaging influencers in all the above form
11. Use Case 6 – Online to Offline
For one of the leading grocery clients, on an average customer who shops online & offline generates
70% more revenue over 6 months then a customer who is used to only medium
Footfall Tracking :Track in-store
movements of customers to
understand browsing patterns
Relevant store experiences :
Using offline history to target ads
online to same customer via
syncing device ids
Tying up all channels, including
email: Beacons by themselves
might not deliver huge uplift but
as part of integrated approach, we
see a rise in engagement
Loyalty : Rewarding visits and in-
store purchases
Single
CustomerView
Omni-channel set to take over retail as more brands adapt to include
digital in their strategy via beacons for in store attributions