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Branding in the Age of Social Media

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Wahine Media
Wahine Media

Presentation by Gwen Woltz of Wahine Media and Social Media Club Hawaii to the Chamber of Commerce of Honolulu Young Professionals on April 17th, 2013.

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Branding  in   the  Age  of   Social  Media Download slides: slideshare.net/wahinemedia
Hi.  My  name   is  Gwen
I’m  a  mom
I’m  an   entrepreneur Co-founder, Wahine Media
I’m  a   President, Social Media Club Hawaii community  builder
This  is  my   brand Mother Co-founder, Wahine Media President, Social Media Club Hawaii
Forget what you think you know. Billboard tactics are obsolete. Phto: http://www.flickr.com/photos/1flatworld/423284214/
Branding is no longer what you LOOK like, it’s how people PERCEIVE you. “Brand is the definition of you, as defined by others. Your brand isn’t what you do, it’s what people think you do.” —Matt Prince, Social Media Manager at Walt Disney Co.
Companies are becoming more like individuals, and individuals are becoming are more like companies.
Now, more than ever, your brand is highly visible. Everything you do leaves a footprint.
Branding is still about design.
A  social  media   ready  brand:
A  social  media   ready  brand: Knows their voice
A  social  media   ready  brand: Knows their image
A  social  media   ready  brand: Knows their message
It’s noisy out there. Are you ready to strut your digital stuff?
Demonstrate your expertise.
Focus on the individual.
Embrace your uniqueness.
Tidy your home before you invite company.
Consistency is key.
What  she  said  >
Keep  in  touch! Wahine Media web: wahinemedia.com blog: wahinemedia.com/wahineblog facebook: facebook.com/wahinemedia twitter: @wahinemedia phone: 808 744-9269 Gwen Woltz @gjwahine Download this slideshow: http://slideshare.net/wahinemedia

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