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William & Mary Fraternity & Sorority Life
Chapter Officer Development Series
Public Relations
(& Social Media)
Tiffany Bro...
Introductions!
❏ Name
❏ Year
❏ Chapter
❏ What is a goal you
have for your
chapter’s PR this
year?
PR Chairs are
essentially the
marketing firm
for their sorority or
fraternity.
What is the role
of the PR Chair?
Event Promotion
Define your event
short description for use on social/web/email,
finalize location, time, #hashtag
W&M Events
events.wm.edu
myWM + W&M homepage
= 13,000+ views/day
for your event
Event Promotion
Create and execute a timeline
create and schedule social posts, print and
post fliers/posters
Find your au...
CORT Resources
laminators
button makers
poster printer
banner paper die-
cut machine
paper cutters
Image Creation - Canva
canva.com
Image Creation - Pablo
buffer.com/pablo
W&M Graphics Resources
W&M Style Guide - Student Organizations
http://styleguide.wm.edu/sub-brands/#student-organizations
...
Scheduling - Facebook
Scheduling - Hootsuite
hootsuite.com/plans/free
Scheduling - Buffer
buffer.com
Event Promotion
Create and execute a timeline
create and schedule social posts, print and
post fliers/posters
Find your au...
Update all the things
Update your
website &
social media
at least
once a month*
*An outdated page is worse than no page at...
Short on content ideas?
Throwback Thursdays (utilize your archives)
Member spotlights (new members, seniors)
National orga...
Facebook Insights
Facebook Insights
Monitoring social media
hootsuite.com
http://www.wm.edu/offices/greeks/who-we-are/chapters/social-media
Update all the things
W&M Social Media Directory
social.wm.edu/directory
W&M Social Media Resources
www.wm.edu/social-media-users-guide www.wm.edu/hashtags
W&M Social Media Users Group
www.wm.edu/smug
Questions?
*Please invite your
chapter members to like
the W&M Greek Life
Facebook Page!
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Chapter officer development series - Public Relations (& Social Media)

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Presentation with Haley Gibbs, VP of Public Relations for W&M's Panhellenic Council to the PR Chairs of the Fraternities & Sororities at W&M.

Published in: Social Media
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Chapter officer development series - Public Relations (& Social Media)

  1. 1. William & Mary Fraternity & Sorority Life Chapter Officer Development Series Public Relations (& Social Media) Tiffany Broadbent Beker, University Communications Haley Gibbs, VP of Public Relations Panhellenic Council
  2. 2. Introductions! ❏ Name ❏ Year ❏ Chapter ❏ What is a goal you have for your chapter’s PR this year?
  3. 3. PR Chairs are essentially the marketing firm for their sorority or fraternity. What is the role of the PR Chair?
  4. 4. Event Promotion Define your event short description for use on social/web/email, finalize location, time, #hashtag
  5. 5. W&M Events events.wm.edu myWM + W&M homepage = 13,000+ views/day for your event
  6. 6. Event Promotion Create and execute a timeline create and schedule social posts, print and post fliers/posters Find your audience where & when will they look for information? Define your event short description for use on social/web/email, finalize location, time, #hashtag
  7. 7. CORT Resources laminators button makers poster printer banner paper die- cut machine paper cutters
  8. 8. Image Creation - Canva canva.com
  9. 9. Image Creation - Pablo buffer.com/pablo
  10. 10. W&M Graphics Resources W&M Style Guide - Student Organizations http://styleguide.wm.edu/sub-brands/#student-organizations W&M Style Guide - Downloads http://styleguide.wm.edu/downloads/
  11. 11. Scheduling - Facebook
  12. 12. Scheduling - Hootsuite hootsuite.com/plans/free
  13. 13. Scheduling - Buffer buffer.com
  14. 14. Event Promotion Create and execute a timeline create and schedule social posts, print and post fliers/posters Find your audience where & when will they look for information? Share everywhere utilize your members & encourage them to share info Define your event short description for use on social/web/email, finalize location, time, #hashtag Be consistent use a common theme, logo or hashtag amongst events
  15. 15. Update all the things Update your website & social media at least once a month* *An outdated page is worse than no page at all
  16. 16. Short on content ideas? Throwback Thursdays (utilize your archives) Member spotlights (new members, seniors) National organization posts W&M Greek Life posts W&M posts Campus events
  17. 17. Facebook Insights
  18. 18. Facebook Insights
  19. 19. Monitoring social media hootsuite.com
  20. 20. http://www.wm.edu/offices/greeks/who-we-are/chapters/social-media Update all the things
  21. 21. W&M Social Media Directory social.wm.edu/directory
  22. 22. W&M Social Media Resources www.wm.edu/social-media-users-guide www.wm.edu/hashtags
  23. 23. W&M Social Media Users Group www.wm.edu/smug
  24. 24. Questions? *Please invite your chapter members to like the W&M Greek Life Facebook Page!

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