Presented on 10/90/15 at the Indiana Evaluation Association conference.

1. Enhancing Your Personal
Brand and Networking in
the Digital Age
Indiana Evaluation Conference
October 9, 2015
#IEA2015
Amber Garrison Duncan
@amberagd

2. Outcomes
 Define your personal brand.
 Create credibility using your personal brand.
 Understand the different digital tools to take your
personal brand online.
 Understand digital tools to increase your digital
footprint.
 Engage with and build networks using digital tools.

3. Personal Brand
 Your reputation.
 It’s what you are known for and how people experience
you.
 Bringing who you are, what you do, and how you do it.
 Composed of:
 Your strengths
 Your values
 Your passions
 Your purpose

4. What is your “about me” pitch?
Higher education professional working to advance student
learning in a global society. A strategic thinker and leader
balanced by a healthy sense of humor and disregard for the
impossible. I thrive in environments where new ideas are
generated and people are encouraged to take educated risks
that better align the organization with its mission.
The reason I do what I do is to serve others and to create
experiences that are catalysts for growth and development--
individually as well as collectively as a team.
Everything I know is a result of diving head first into my whims
and beliefs. I write about it, talk about it, until I get a hold on
it. I’m here making Maxie the realized dream — speaking,
writing and gathering the best of the best for you about the
things that I’m sure of: spiritual and emotional intelligence.

7. Turn Your Personal Brand Into A
Digital Identity Using Social Media

8. LinkedIn Slide Share
This is my presentation on doughnutsI wrote a research paper on doughnuts

9. Think of the digital ecosystem as an orchestra with a shared goal, and
all the platforms are the various musical instruments that make part of
the melody.

10. Tips for Building Your
Digital Footprint
 Be discoverable by making selected profiles public and
easy to find.
 Use consistent “handles” across all platforms.
 Use the same profile picture across all platforms.
 Link and reference profiles when possible.
 Recommendations and comments help establish your
profiles and connect them to others, making them more
likely to show up in searches.
 Use keywords to tag your profiles.

11. Social Media Networking
 Lurking is learning, but it is not networking.
 Build connections and credibility by adding your voice.
Comment on blogs, discussion boards, guest write.
 Join a Twitter Conversation- #evaluation, #Eval15
 Offer help and advice.
 Spark a conversation using questions and prompts.
 Tag and share posts or link to sites.
 Use a digital connection to start a conversation in real life.
Meet colleagues online and make a point to meet them at an
upcoming conference.