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Storytelling for Social Media: Finding Your Muse

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Why storytelling? In a word, connection.

Brands are capturing and keeping the attention of their audience by creating user experiences with content that connects! Learn why storytelling is potent and necessary to your content strategy, how to effortlessly weave storytelling into your campaigns, and how to tell your brand story in a way that resonates and that your audience will root for! Learn the 20 types of story, the ingredients of a potent caption, and how to respond with heart. Walk away with a muse sheet of captions, responses, and a bucket of storytelling ideas to take back to your social profiles.

Published in: Social Media
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Storytelling for Social Media: Finding Your Muse

  1. 1. Social Media Storytelling Wahine Media social media strategy, training & implementation for business Coaxing businesses into their awesome! Slides: slideshare.net/wahinemedia
  2. 2. Takeaways What is a brand story How to write potent captions How to respond with heart How to create an experience
  3. 3. Why storytelling? In a word… connection
  4. 4. Why is making a connection important? So people will stay rather than go.
  5. 5. Storytelling is in our soul.
  6. 6. Stories are how we communicate with our tribe Humans are wired to listen to stories, love stories, and tell stories. No man is an island and no brand wants to be.
  7. 7. “Storytelling means you have to reveal something beyond self-congratulations. [It] is not just a gimmick to sell more crap. Storytelling is about relationship – most importantly describing the world of your audience, and how much you get who they are, what they care about, and where they are trying to get in life.” —Michael Margolis, CEO | Get Storied
  8. 8. TRIBE STORY Your Brand Story
  9. 9. What is a brand story? The heart and soul of your brand Who you are + who people think you are
  10. 10. A fluid and living thing Audience sentiment Signals: Are you walking the talk?
  11. 11. Your truth revealed Every post reveals what makes you tick, and creates audience experience
  12. 12. Brand stories that rock
  13. 13. Brand stories that rock
  14. 14. Brand mentors invite you in
  15. 15. And lift you up
  16. 16. Brands celebrate their fans
  17. 17. … whether they wear mouse ears or pan hats
  18. 18. Walking the talk
  19. 19. Lego movie: brilliant brand storytelling
  20. 20. GATHERING THE CLAN
  21. 21. Share only the juice Think of a whiskey still... Distill your brand story down to one perfect drop, an elixir worthy of sharing
  22. 22. Call your tribe 3-8 second attention span Use authentic visuals Business ‘intel’ proves storytelling
  23. 23. Powerful messaging Create an experience Make the impossible possible
  24. 24. Mindful of your audience What’s in it for them? Be useful: give them a goodie “to go” Be playful: brighten their day Be impactful: lead from within
  25. 25. “What’s in it for me?” —your fan
  26. 26. Why storytelling? Social media is visual storytelling 93% of all communication is non-verbal Only content chefs are succeeding: Create bite-sized pieces of “original” content Mix it up: Balance your content
  27. 27. Recipe for a perfect post Quality photos | videos Lush language 5 cups for your fans, 1 tsp. for you Leave out poor grammar, typos
  28. 28. Story: Financial freedom
  29. 29. Subtle meanings...
  30. 30. Best content wins Why? Because it gets shared The point is always the share Shareworthy content:  Makes us smile  Sparks our imagination  Warms our heart
  31. 31. Infinitely shareable
  32. 32. Eye-catching photos + few words = shareable
  33. 33. Paint a picture with your words
  34. 34. Like this
  35. 35. 20 types of story 1. Nostalgia: #ThrowbackThursday 2. Mythbuster: Did you know? 3. Collage 4. Tip of the day
  36. 36. #throwbackthursday
  37. 37. #TBT pride
  38. 38. #TBT humor
  39. 39. Did you know?
  40. 40. Did you know?
  41. 41. Remember when
  42. 42. Collage with “Pic Stitch”
  43. 43. Here’s a tip
  44. 44. And another
  45. 45. Tip (aka smile) of the day
  46. 46. Best. Ever. 5. DIYs: How to 6. Memes: Quotes 7. Comparison: This or that 8. Visual captions and collections 9. Video interviews/testimonials
  47. 47. DIY
  48. 48. DIY with “Canva”
  49. 49. Rockstar DIY tips
  50. 50. And the workaround for no link
  51. 51. Quotes with “PicMonkey”
  52. 52. Before
  53. 53. After
  54. 54. Tasteful branding
  55. 55. This or that
  56. 56. This AND that
  57. 57. Visual captions
  58. 58. Collections
  59. 59. We 💙💙 doodles
  60. 60. Squiggles
  61. 61. And words
  62. 62. Speak your piece
  63. 63. Bam!
  64. 64. More juice 10. Photo of the day 11. Happening now 12. Question: Trivia 13. Fill in the blank
  65. 65. #Photooftheday deliciousness
  66. 66. Happening now: perfection
  67. 67. Is there a little similarity here?
  68. 68. People say the darndest things
  69. 69. Kicks and giggles 14. CTA: LIKE, Share the aloha 15. Speech bubble: Office mascot 16. Cartoon: Daily dose of humor
  70. 70. Psst… pass it on
  71. 71. Blow bubbles
  72. 72. Too much of a good thing
  73. 73. Brag a little… very little 17. Behind the scenes: inside scoop 18. Live walking tours: Periscope 19. Product showcase 20. Company news: Milestones 21. Awards: Thanks for voting
  74. 74. Share your buzz
  75. 75. Show your slip
  76. 76. And your heart
  77. 77. Team with moves like Jagger
  78. 78. Raise your hand if you love the Hoff
  79. 79. Raise your hand if you love this post
  80. 80. Let them do the talking
  81. 81. Floating more ideas 22. Happy weekend: #AlohaFriday 23. Happy #_________ Day 24. #MotivationMonday
  82. 82. #TGIF
  83. 83. #ditto
  84. 84. #AlohaFriday vibes
  85. 85. #NationalDanceDay… let’s dance
  86. 86. Did someone say #NationalNapTime?
  87. 87. Let’s slurp
  88. 88. Um… class excused
  89. 89. Pump ‘em up
  90. 90. Get sassy
  91. 91. Share a smile… and your values
  92. 92. Last but not least 26. Events 27. Contests 28. Fan gratitude: 1 million fans
  93. 93. Take us there
  94. 94. Or there
  95. 95. Share the fun
  96. 96. SaWING!!
  97. 97. Year-round buzz
  98. 98. Contests can be fun
  99. 99. Simple Simon contest
  100. 100. Comment to win
  101. 101. #AlohaFriday is a winner
  102. 102. Only 3 days left to…
  103. 103. Cadbury gratitude
  104. 104. Sky’s the limit Rally around a cause Sell nice Be positive
  105. 105. Rally around a cause
  106. 106. Sell nice
  107. 107. or not
  108. 108. Stay cool
  109. 109. Up close and personal
  110. 110. Up close and personal with a plan
  111. 111. Earth to funny bone
  112. 112. Inspire
  113. 113. Fist bump
  114. 114. Show and tell
  115. 115. Snack time
  116. 116. Brilliant
  117. 117. …and bushy tailed
  118. 118. A peek at perfection
  119. 119. Captions: short & pithy Two sentences max—one-two punch that delivers Caption checklist: Muse sheet
  120. 120. Two great photos... one great caption.
  121. 121. Lush no, but there’s a story there
  122. 122. Now we’re talking...
  123. 123. Yawn...
  124. 124. LOL!
  125. 125. LOL x 2!!
  126. 126. Coldcuts
  127. 127. #FoodPorn photos… getting warmer
  128. 128. Starting to smile… and salivate
  129. 129. Perfection in a cracked-wheat bun!
  130. 130. Make their day
  131. 131. Use great language whether shared or original
  132. 132. Memes don’t always need words...
  133. 133. Until they do
  134. 134. Captions yay or nay?
  135. 135. And speaking of recruiting
  136. 136. Your muse
  137. 137. Starting to do the happy dance yet?
  138. 138. Blogs and articles Keep captions short Photo is the link Link to website for details: names, stories, dates, places, significance Shorten links
  139. 139. Great photos… captions not so much
  140. 140. Keep it simple
  141. 141. Add to the story
  142. 142. Ditto
  143. 143. When in doubt, shrink
  144. 144. Even without a link
  145. 145. Hashtags are important Hashtags help tell the story #livedlongenoughtoseethis Hashtags are how people find you Do your research Create event/campaign hashtags
  146. 146. Hashtags and tagging
  147. 147. Yes, even on Facebook
  148. 148. Do they add to the story?
  149. 149. Sweet treat
  150. 150. WARRIOR HEROICS Walk your talk
  151. 151. Respond with heart Responding is walking the talk Continue the connection The fan is your hero
  152. 152. Be selfless Show gratitude for the relationship You get what you give Mirror your audience: they are your muse
  153. 153. Genuinely care... it will show
  154. 154. Now we’re talking...
  155. 155. Your muse
  156. 156. THE FEAST Let’s tell a story
  157. 157. Make us smile Add your personality Charm us Care about us
  158. 158. It’s okay to be an oddball
  159. 159. Especially when you make us smile
  160. 160. And feel
  161. 161. And let us play along
  162. 162. Charm us
  163. 163. Make us smile
  164. 164. Beautiful… but about you
  165. 165. Even more beautiful when it’s about us
  166. 166. Brighten our day
  167. 167. Best. Ever. Make us think Nail it Stay tuned to your brand
  168. 168. Make us think
  169. 169. Nailed it
  170. 170. Only if it tells your story
  171. 171. …and this does
  172. 172. On the fringe
  173. 173. Nutty
  174. 174. Their cup runneth over
  175. 175. Happy means never running out
  176. 176. Cha cha cha!
  177. 177. Take a bite out of summer
  178. 178. Gorgeous
  179. 179. Hubba hubba
  180. 180. Tag a friend
  181. 181. No words necessary
  182. 182. Storytelling is in our soul.
  183. 183. Simple story: It’s a beautiful day
  184. 184. Feeling the need for Mother Earth beneath my feet today. You too? —Zappos
  185. 185. When was the last time you treated yourself to a walk on the beach? —KP.org
  186. 186. Happening now: A perfect ‘dig your toes in the sand’ kind of day. Wish you were here! —Aqua Aloha Surf Waikiki
  187. 187. Story: Great place to stay and play
  188. 188. Here’s our five o’clock shadow…
  189. 189. Story: Hawaii Fashion Week
  190. 190. Green is the new black!
  191. 191. Story: Fall clothing line
  192. 192. Wicked cool!
  193. 193. Dorothy’s house wouldn’t dare!
  194. 194. Story: Lipstick launch
  195. 195. Take that Picasso!
  196. 196. Story: Casual Beach Dining on Maui
  197. 197. Take that Picasso!
  198. 198. Story: Childcare – spark the imagination
  199. 199. Nurturing our next Picasso!
  200. 200. Story: Made in Hawaii product
  201. 201. Aloha spoken here
  202. 202. What does your garden grow?
  203. 203. Story: Grow your own health
  204. 204. Story: Traffic cam
  205. 205. Stuck in back-to-school traffic, but loving the view!
  206. 206. Story: Pet friendly hotel
  207. 207. We can’t wait to see those tan lines!
  208. 208. Remember this one? Let’s caption it!
  209. 209. Dip your spoon in this strawberry summer moon.
  210. 210. Story: Professional Women’s Leadership
  211. 211. There’s no elevator to success. You have to take the stairs.
  212. 212. Would you add a caption to this?
  213. 213. Story: Mental health
  214. 214. The bark stops here!
  215. 215. Story: Financial Planning
  216. 216. And the Darwin award goes to…
  217. 217. Story: Bible study
  218. 218. Need an Ark? I Noah guy!
  219. 219. epic, #foodporn, #instagawk, #amazing incredible, surreal, awe-inspiring, #nofilter, #summer, #love, #photooftheday
  220. 220. Tribe Story — Know and use the brand voice Gather the Clan —Share only the juice Warrior Heroics —Respond with heart The Feast — Keep it short, they’ll love you for it
  221. 221. Keep in touch! Wahine Media wahinemedia.com facebook.com/wahinemedia @wahinemedia Karen Weikert karenweikert.com facebook.com/spiritsayshi instagram.com/spiritsayshi @karenweikert #spiritsays™ Download this slideshow: http://slideshare.net/wahinemedia

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