ShesConnected Queen of Connect and the Social Web


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Queen of Connect and the Social Web.
If you want to connect with women online then you need to understand how to engage in online conversations. You need to know where those conversations are happening and how to be involved in them. What is your current social media footprint?
Does it mirror your customers’ social media footprint? Each socialmedia channel offers distinct opportunities to connect with your customers. Find out first hand from one of Forbes top 20 branded women on Twitter how to engage and connect with your customers. Donna Marie will share how to build meaningful relationships and conversations with your customers. As theirname suggests, ShesConnected knows how to connect yourbrand to the women who matter.

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ShesConnected Queen of Connect and the Social Web

  1. 1. Queen of Connect& the Social WebMarketing to Digital Diva’s ConferenceDonna Marie AntoniadisCEO & Co-founderShesConnected Multimedia Corp
  2. 2. Who are you? Where are you?Have we connected yet?
  3. 3. Welcome tomy session!
  4. 4. Nice to connect to you. Myfriends call me the Queen of Connect – they say She’s Connected!
  5. 5. My experience in digital – since themid ‘90s (yes the ‘90s)• Internet since 1995 – Yellow pages first internet initiative – Sears first online presence – Worked with Shaw Cable (Canada’s 2nd largest cable operator) to launch high speed internet access• Mobile industry since 2003 – Created the Mobile Marketing Roadshow worked with the leading associations (MMA & CTIA), wireless operators (Sprint, Verizon, Alltel) and leading brands (P&G, Visa, Microsoft) – Mobile storefront & blog for Herbal Essences• Social media since 2006 – Created social network for women: – Created community/conversation agency ShesConnected Multimedia : community management, blogger panels, blog seeding programs, house parties, twitter & facebook parties and events & conferences (GM, GM financial, Look Good Feel Better) – Created ShesConnected Conference the 1st interactive brands and digital women with leading brands and women (Kraft, Maples Leaf Foods, Coca-Cola) – Women & Social Media Research Report : The Power of Social Networking for Women
  6. 6. No – I really want you to connect to me.
  7. 7. Connect with me and learn all about me.
  8. 8. Interact with me!
  9. 9. Participate in my conversations
  10. 10. At the very least - follow me back on Twitter PLEASE!
  11. 11. I could be yourtarget demographic How do you get started?
  12. 12. You need to prepare!
  13. 13. 1. Be sure the person who is thevoice of your brand can interact with me!
  14. 14. Can a 25 year old maleintern participate in aconversation with meabout weight loss over40?
  15. 15. ...the new handbagAngelina Jolie was picturedwith on the cover of theNational Enquirer thisweek?
  16. 16. about thatnew cellulite cream?
  17. 17. 2.Continue the conversation.
  18. 18. Don’t love me and leave me
  19. 19. 3.Remember that there is more to the social web than just Facebook
  20. 20. I use different social networksfor different reasons
  21. 21. I belong to hundreds ofsocial networks
  22. 22. Thank You!ShesConnected – Connecting brands with women who matterDonna Marie Antoniadis Become Donna Marie’s FriendCo-founder & CEO ShesConnected Follow Donna Marie Link to Donna Marie Connect with Donna Marie