Social Media

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How Social Media can help build your brand

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  • Social Media All of these icons represent different avenues for social media interactions. While I don’t intend to cover all of them, we’ll take a look at what they are, and how they can help you.
  • Several week ago my truck started making a funny noise. and I wondered what I could do. I didn’t know where to begin so , I started looking online. I posted my problem in yahoo questions and several people told me that they had had similar problems and had been helped by an optometrist. Unfortunately none of them lived in NYC. So I asked my friends on Face Book, and I checked yelp for reviews of optometrists in NYC. I started by Googling, and I came up with 3 names but I dodn’t know wanyhing about them so I put the q out to my network on and aksed if anyone knew anything about them. Searched yelp for them and I checked their homepages and then I googled each of them to see if I could find mre info.  First ex no info. 2nd ex self-promotion through forums and other way and I had no way of knowing If I could trust him. . The 3rd doctor had a lot of info. Blog about how to care for your pick-up truck in a forum where he had helped another NY diagnosing strange sounds their car was making. He also had answered several people’s car questions in various forums. I found several of his client had written positive reviews of their experience with him. So I picked him. And that’s the same thing potential clients are doing when they’re looking for us. The opportunity it to be that 3rd optometrist, so that when someone looks for communication skills training information, they find us, they find you, and they find enough information that when it comes time to making a purchase decision, they’re ready to pick us.
  • Social Media

    1. 1. SOCIAL MEDIA<br />
    2. 2. AGENDA<br />Changing purchasing decisions<br />Social media landscape<br />What social media can do for you<br />What you can do now<br />
    3. 3. CHANGING PURCHASING DECISIONS<br />
    4. 4. SOCIAL MEDIA LANDSCAPE<br />
    5. 5. WHAT SOCIAL MEDIA CAN DO FOR YOU<br />Promote inbound marketing<br />Build you personal reputation and the firm’s<br />Maintain contact<br />
    6. 6. TRADITIONAL VS INBOUND MARKETING<br />
    7. 7. BUILD YOUR REPUTATION AND THE FIRM’S<br />
    8. 8. MAINTAIN CONTACT<br />
    9. 9. WHAT YOU CAN DO NOW<br />Blogs<br />Social networking sites<br />Release distribution services<br />Answer series<br />Forums<br />
    10. 10. BLOG<br />
    11. 11. TWITTER<br />
    12. 12. HARO<br />
    13. 13. LINKEDIN ANSWERS<br />
    14. 14. FORUMS<br />
    15. 15. SUMMARY<br />The way people make purchase decisions has changes<br />Social Media Landscape<br />What Social Media can do for you<br />What you can do right now<br />
    16. 16. Next Steps<br />Contact me for help <br />Join me on LinkedIn, Twitter and FaceBook<br />Share your strides with colleagues, family, and friends<br />

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