Neil Kolo is exploring his personal brand and developing a portfolio. He identifies himself as a dedicated and creative individual with over 20 years of experience. His goals include launching his own creative business and completing degrees in digital marketing and media design. He analyzes his skills and areas for improvement. Kolo also outlines his target audience, competition, and plans for professional development and networking to strengthen his personal brand.

1. PERSONAL BRAND EXPLORATION
N E I L K O L O
P R O J E C T & P O R T F O L I O I : W E E K 3 N O V E M B E R , 2 0 1 9

2. I D E N T I T Y
I am a dedicated individual that offers assistance in helping people with their
technological needs. Every imaginative endeavor I accept is backed by 20 + years of
creative experience. It is important to me to spend as much time that is needed on
the small stuff so the big stuff is right. I have a subscription to creative thinking that
is continually renewed and never runs low.
Always ready to listen and ready to go.

3. P R O F E S S I O N
Creator Archetype
I tend to see the end result before the means to get to it. I approach work with an intense
spirit of innovation. The Creator in me drives and engine powered by never-ending
imaginative and stewards my ability to manage ideas to produce results.
D I G I T A L M A R K E T I N G
Potential Job Titles:
Technical Directors/Managers
Public Relations Specialist
Search Marketing Strategists

4. T A R G E T A U D I E N C E
RECRUITERS & HIRING MANAGERS AT PBR, PRCA, AND CBR
DEMOGRAPHICS:
50% female, 50% male. all ethnicity's.
PSYCHOGRAPHICS: Traveling professionals, young
professionals,
IDEAL AUDIENCE MEMBERS: Chris Miles (Miles Technologies)
Employers seeking a committed, resourceful mind
need to know me. Clients that desire out of the box
reasoning and a job well-done need to know me.
My audience are people that require a creative
solution but lack the capability or resources to
achieve it.

5. G O A L S
Short Term:The short term goal is to launch Kolo Creative Visual and become more proficient
with Powerpoint and Keynote. I'd also like to get the multimedia platforms synced and current.
Finish BA degree in Digital Marketing and then finish MBA in Media Design.
5-10 yearsfrom now I'd like to have completed various multimedia projects. I'd like to have a
roster of clients that continually utilize my services.
15-20 yearsfrom now I'd like to be working remotely making providing my multi-media services.

6. S K I L L S A N A L Y S I S
N O TA B L E S K I L L S & C U R R E N T P R O F I C I E N C I E S :
NOTABLE SKILLS REQUIRED IN TRADE & CURRENT PROFICIENCIES:
Final Cut Pro X
Pro Tools
Adaptability
Problem Solving
SEO (Search Engine Optimization)
Google an analytics
Decision Making
Observant
100%
90%
100%
90%
HARD
SOFT
35%
30%
85%
70%
HARD
SOFT

7. P R O M I S E
I harness creativity and will implement it in ways for you that are stimulating, inspiring and attractive to others.

8. C R E D E N T I A L S
Education:
Digital Marketing, BA Full Sail University 2021
Media Design, MBA Full Sail University 2022
Awards:
US Air Force Outstanding Achievement Medal
Pro Tools Certifications 101-210M
Work Experience:
4 years service in US Air Force
10 years Music Producer
5 years audio engineer

9. C O M P E T I T I O N
NEIL KOLO
INDUSTRY EXPERIENCE:
In progress
EDUCATION:
Current student enrolled in Digital Marketing, BA
Full Sail University
LEADERSHIP EXPERIENCE:
Senior Airman US Air Force.
Studio Director at Promo Only
SKILLS AND PROFICIENCIES:
Final Cut Pro X
Pro Tools
Keynote
OLGA ANDRIENKO
OVERALL ONLINE PRESENCE:
Less than 200 connections, banner image not yet customized, amateur
headshot, lack of details throughout profile, no articles published,
inactive on social media, URL not yet customized
Grade: Poor, 15 out of 100
INDUSTRY EXPERIENCE:
10 years Marketing Campaign Stragegiest
EDUCATION:
St. Peterburg State University of Economics and Finance BA
International Trade and Customs
LEADERSHIP EXPERIENCE:
U.S. Marine Corps, multiple leadership roles
SKILLS AND PROFICIENCIES:
Social Media Marketing - 19 endorsements
Marketing Strategy - 14 endorsements
Copy Writing - 11 endorsements
OVERALL ONLINE PRESENCE:
500+ connections, banner image is customized, professional headshot,
detailed summaries throughout profile, no articles published,
sporadically active on personal social media accounts, URL customized
Grade: Good, 70 out of 100
P R O F E S S I O N A L

10. C O M P E T I T I O N
BENJAMIN STITZER
INDUSTRY EXPERIENCE:
3 years
Project Coordinator, Digital Marketing Manager
EDUCATION:
Southern Adventist University, SB Mass Communications
LEADERSHIP EXPERIENCE:
Not found
SKILLS AND PROFICIENCIES:
Photography
Blogging
Social Media Manager
OVERALL ONLINE PRESENCE:
500+ connections, banner image customized, professional headshot,
detailed summaries throughout profile with two content pieces, no
articles published, sporadically active on personal social media
accounts, URL customized
Grade: Average, 50 out of 100
NEIL KOLO
INDUSTRY EXPERIENCE:
Studio Director at Promo Only 5 years
Producer 20 years
EDUCATION:
Current student enrolled in Digital Marketing, BA
Full Sail University
LEADERSHIP EXPERIENCE:
Senior Airman US Air Force. 4 years
Studio Director at Promo Only 5 years
SKILLS AND PROFICIENCIES:
Final Cut Pro X
Pro Tools
Keynote
OVERALL ONLINE PRESENCE:
Less than 200 connections, banner image not yet customized, amateur
headshot, lack of details throughout profile, no articles published,
inactive on social media, URL not working
Grade: Poor, 15 out of 100

11. B R A N D P O S I T I O N
I transform ideas into reality. Those in need of creative
assistance search no further. I place excellence in your
endeavors that become my endeavors. You provide the
work, I provide the results.

12. N E T W O R K I N G
&
M A R K E T I N G
Digital Marketing
Primary Content: Develop a YouTube channel
that discusses how being creative can work
for you. How each one of us has it even when
you think you don’t.
Primary Tools: Facebook, YouTube.
Website: Full Sail digital portfolio, Kolo
Creative Visual website.
Social Media Marketing World
March 1-3 2020 | San Diego
Content Marketing World Conference and Expo
April 21-23 2020 | Boston Westin Waterfront
Advertising Week
October 5-8, 2020 | New York, NY
I n d u s t ry E v e n t s & O r g a n i z at i o n s

13. P R O F E S S I O N A L
D E V E L O P M E N T
Mentor
Multi media professional that has combined
Marketing and audio and video editing successfully
Formal Education
Complete Digital Marketing, BA. expected graduation date in 2021
Compete Media Design MBA by expected graduation date 2022
Technical Skills
Learn more about Google Analytics online
take the free course Completion June 2020
https://analytics.google.com/analytics/academy/
Learn more on SEO at the SEO.Academy.com
Engage in WordPress/Elementor training at lynda.com. Completion June 2020
Soft Skills
Take “Decision-Making for Business course at
udemy.com. Completion May 2020
Read “The Observant Eye: Using it to Understand and
Improve Performance.” By W.T. Subalusky
Completion July 2020

14. I am Neil Kolo. I make things better. I am a creative personality that assists those with
limitations in their creative endeavors. I strive to help them put their best foot first. My
passion is to produce content that generates positive emotional responses from what would
otherwise be boring and dull. It is my pleasure to make your project my project.
N E I L K O L O

15. R E F E R E N C E S
Stayman, D. (2015, March 20). How to Write Market Positioning
Statement. Retrieved November 15, 2019, from https://
blog.ecornell.com/how-to-write-market-positioning-statements/.
McLaughlin, J. (2011, December 21). What is a Brand, Anyway? Retrieved
November 15, 2019, from https://www.forbes.com/sites/jerrymclaughlin/
2011/12/21/what-is-a-brand-anyway/#4f19a98c2a1b.
Biggart, A. (2018, February 22). How to Identify Your Competition in 6
Steps. Retrieved November 15, 2019, from https://www.conductor.com/
blog/2018/02/identify-competitors/.
Fredericksen PH.D., L. (2019, April 11). Elements of a Successful Brand:
Brand Promise. Retrieved November 15, 2019, from https://
hingemarketing.com/blog/story/elements-of-a-successful-brand-4-
brand-promise1.