The document discusses Kelly Ward's personal brand exploration and goals for a career in digital marketing strategy consulting. Her short-term goals are to gain experience through internships or entry-level roles in digital marketing. Her long-term goals are to launch her own consulting agency to help small and medium businesses develop marketing strategies. She identifies her target audience as small and medium businesses and outlines her digital marketing strategy, professional development plans, and elevator pitch.

1. PERSONAL
BRAND
EXPLORATION
| K E L LY W A R D | B U S 11 9 - O | D I G I TA L M A R K E T I N G | 2 / 9 / 2 0 2 4 |

2. E N T R E P R E N E U R I A L
V E N T U R E S
SHORT-TERM CAREER GOALS:
• GAIN PRACTICAL EXPERIENCE BY SECURING
INTERNSHIPS OR EVEN ENTRY-LEVEL POSITIONS
IN THE FIELD OF DIGITAL MARKETING. THIS COULD
BE WITH MARKETING AGENCIES OR STARTUPS
WHERE I CAN ENABLE MYSELF TO GAIN HANDS-ON
EXPERIENCE TO REAL-WORLD PROJECTS AND
CHALLENGES.
LONG-TERM CAREER GOALS:
• LAUNCH MY OWN BRAND BY ESTABLISHING AN
AGENCY OR CONSULTANCY USING THE
MARKETING INSIGHTS I’VE GAINED OVER TIME. I’D
ALSO LIKE TO GIVE BACK THE SKILLS I’VE
LEARNED BY MENTORING OTHERS INTERESTED IN
THE FIELD OF MARKETING AND

3. P R O F E S S I O N
Broad occupation: Digital Strategy
Consultant – Someone who advises brands on how
to leverage marketing channels and technology to build
better, more loyal, relationships with their customers.
Potential Jobs:
• Digital Strategist for Octagon
• Digital Strategy Consultant for Aimpoint
Digital
• Strategy Consultant at Terminus
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4. TA RG E T AU D I E N C E
• I WOULD PREFER TO WORK WITH
SMALL OR MEDIUM BUSINESSES
WHO LACK THE RESOURCES TO
DEVELOP PROPER MARKETING
STRATEGIES. I FEEL MOST
COMFORTABLE IN THIS GROUP
AND HAVE THE MOST
KNOWLEDGE ABOUT THEM AS I
KNOW MANY SMALL AND MEDIUM
BUSINESS OWNERS, INCLUDING
MY SIBLINGS AND MY
SIGNIFICANT OTHER.
• GROUPS I WOULD BE
INTERESTED IN LEARNING MORE
ABOUT, AS FAR AS MARKETING
STRATEGY GOES, WOULD BE
NONPROFITS AND TECH
COMPANIES.
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SMEs Startups
Nonprofit
organizations E-commerce Corporate Tech
X
X
X
X X

5. P OT E N T I A L C O M P E T I T I O N
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Education:
• Georgia Tech Scheller College of Business
(MBA, Business Management 2006-2008)
• Freed-Hardeman University (BA, Management
2001-2005)
• Freed-Hardeman University (BS, Computer
Science 2001-2005)
Experience:
• Principal – Digital Transformation & Growth at
Slalom for 4 years
• Business Consultant at Slalom for 1 year
• Director – Digital Marketing Transformation at
INVISTA for 1 year
• Associate Director – Innovative Products and
Services at Cognizant for 1 year
• Business Consulting Sr. Mgr – Digital
Transformation at Cognizant for 2 years
• Multichannel Program Owner at The Home Depot
for 10 months
• Principal and Sr. Consultant at Infosys
Consulting, INC, for 3 years
Skills:
• Customer Experience
• Digital Transformation
• Digital Marketing
• Strategic Planning
• Process Engineering
• Team Leadership
• Consulting
• Technology Roadmapping
Online Presence:
• 500+ connections
• Professional Headshot
• 100+ Endorsements
Education:
• West GA Technical College (AS Criminal Justice
2015-2018
• Full Sail University (Bachelors in Digital
Marketing 2023-2025)
Experience:
• Working with my significant other at his web
design and branding company since 2022
Skills:
• Customer Service
• Photoshop
• Team Leadership
• Customer Engagement
• HTML & CSS
Online Presence:
• Minimal
• Needs to work on connections
• Needs to start building a brand on social media

6. M Y I D E N T I T Y
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Core Values:
• Warmth
• Quality
• Simplicity
• Creativity
• Open-mindedness
Vision:
My vision is to have my
own consulting agency
where I help small and
medium business discover
the power of good
marketing and what an
asset it can be to their
brand and continuing
relationship with loyal
costumers.
Golden Circle:
Why? To help struggling
businesses who may not have the
proper resources empower their
brand and create long-lasting loyal
relationships with their customer
base.
How? By introducing and
implementing the marketing skills
I’ve learned through experience.
What? Digital Strategy
Consulting for SMEs
Guiding Principle:
Focus on client success
and sustainable growth!
Passion:
Helping others, particularly
struggling businesses.
Super Power:
Transforming struggle to
success

7. PROMISE & POSITION
PERSONAL BRAND STATEMENT:
I am a passionate digital strategy consultant dedicated to transforming
struggle into success for small and medium businesses seeking to thrive in the
digital world. With a unique blend of strategic vision, analytical prowess, and
proper communication, I empower clients to navigate their challenges with
confidence, driving sustainable growth and great success.
“
”
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THREE-WORD BRAND POSITION:
Innovative Digital Solutions!
”
“

8. M E N TO R
DigiMarCon
Southeast
Thu, Jun 27 – Fri,
June 28
"Hello, I’m Kelly Ward, a digital strategy consultant
specializing in helping small and medium businesses
thrive in today's fast-paced digital landscape. With a
keen eye for innovation and a knack for transforming
struggle into success, I empower my clients to navigate
digital challenges with confidence. From strategic vision
to actionable insights, I deliver tailored solutions that
drive tangible results and propel businesses toward
sustainable growth. Let’s talk about how I can help your
business unlock its full potential!"
Experienced
Digital Strategy
Consultant who
has worked with
both small and
medium
businesses for
15+ years.
Digital Marketing
101 for Small
Businesses
Wed, Mar 6
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I N D U S T RY E V E N T S
E L E VATO R P I TC H

9. D I G I TA L M A R K E T I N G
Online Calc. Scores:
Volume: Zero
Relevance: High
Purity: 10%
Diversity: Below zero
Validation: Below
Zero
Brand Archetype:
My brand archetype
is 'Innocent' and is
described as 'To be
happy and create
happiness. To keep
life pure and simple.
To be positive and
encouraging.'
Digital Marketing
Strategy:
Create content on
platforms where my
target audience feels
most comfortable.
Places like TikTok,
Instagram and
Facebook where I can
easily find both small
and medium
businesses.
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10. P RO F E S S I O N A L D E V E LO P M E N T
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Technical Skills:
1. Digital Analytics
2. Marketing Automation Tools
Task:
Complete an online course or certification program
in advanced data analytics, focusing on
techniques for extracting actionable insights from
complex datasets. I will enroll in the course within
the next three months and complete it within six
months.
Transferable Skills:
1. Project Management
2. Communication and Presentation
Skills
Task:
Participate in a public speaking workshop or join a
Toastmasters club to practice delivering engaging
presentations. I will join the workshop or club
within the next month and actively participate for at
least six months.

11. R E F E R E N C E S
2024 Digital Marketing Conferences in North America - 215 Events! (n.d.). Online.Marketing.
Retrieved February 11, 2024, from https://online.marketing/conferences/north-america/
Aimpoint Digital hiring Data Strategy Consultant in Atlanta, GA | LinkedIn. (2024, February 1).
Www.linkedin.com. https://www.linkedin.com/jobs/view/data-strategy-consultant-at-aimpoint-
digital-
3803606577/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_mediu
m=organic
Chapter 2: Why People Buy What You’re Selling - Book Yourself Solid Illustrated: The Fastest,
Easiest, and Most Reliable System for Getting More Clients Than You Can Handle Even if You
Hate Marketing and Selling [Book]. (n.d.). Www.oreilly.com. Retrieved February 11, 2024, from
https://www.oreilly.com/library/view/book-yourself-
solid/9781118611357/9781118611357c2.xhtml#c02_level1_1
Christopher Remias - Slalom | LinkedIn. (2023). Linkedin.com.
https://www.linkedin.com/in/chrisremias/
Octagon hiring Digital Strategist in Atlanta, GA | LinkedIn. (2024, January 29).
Www.linkedin.com. https://www.linkedin.com/jobs/view/digital-strategist-at-octagon-
3815161209/?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_mediu
m=organic
Strategy Consultant @ Terminus | Edison Partners Job Board. (n.d.). Jobs.edisonpartners.com. Retrieved
February 11, 2024, from https://jobs.edisonpartners.com/companies/terminus/jobs/31923147-strategy-
consultant?utm_campaign=google_jobs_apply&utm_source=google_jobs_apply&utm_medium=organic
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