The document is a personal branding project for Janel Ray, who is studying digital marketing. It provides biographical information on Janel, outlines her career goals, current skills, target audience and competition. It positions her as someone who can help businesses promote through authentic stories. The document also includes details on Janel's networking, marketing strategy, and professional development plan.

1. Persona
l
Bran
d
Ex
ploratio
n
Jane
l
Ra
y
Projec
t
& Portfoli
o
I: Wee
k
1
Jun
e
3, 2021

2. The middle child of four siblings, Janel Ray grew
up the responsible one and taking care of her
younger siblings after her older siblings moved
out of the house. She’s been negotiating deals
and selling ideas her whole life, from getting her
young sisters to behave to making a case to go
out with friends. After noticing an accidental
pattern in her job history of constant sales and/
or customer service jobs, Janel enrolled in the
Digital Marketing program at Full Sail University
where she’s focused on developing her talents
further.
Identit
y
Picture of You
Goes Here

3. Professio
n
Potential Job Titles:
• SEO Specialist
• Internet Marketing Specialist
• Internet Marketing Consultant
EVERYMAN ARCHETYPE - Teaching
marketing and sales techniques
through personal experience and
stories. Using authenticity and
relatability to build and maintain a
connection with audiences.
Search Marketing Strategist for Digital Marketing

4. • DEMOGRAPHICS: 60% female,
25-35 years old, predominately
white, college educated, located
in USA.
• PSYCHOGRAPHICS: Spends
free time with their kids/family,
likes to read and binge watch
shows, and like to write.
• IDEAL AUDIENCE MEMBERS:
Gabrielle Blitz Rosen, CEO and
Founder.
Recruiters at Town House Digital
Targe
t
Audienc
e

5. Goal
s
Short Term: (Immediately After Graduation, 2023)
• I will grow my brand awareness online by regularly
publishing content on my social media platforms.
‣ I will increase my LinkedIn connections by
10,000% by March 3rd, 2023.
Mid Term: (2030)
• Have a good paying marketing job.
‣ Make $80,000 per year or more.
Long Term: (2035)
• Be able to quit my marketing job to run my business
full time.
‣ Make my business match the annual income
of my [above] marketing job.

6. Skill
s
Analysi
s
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Sales and Marketing 85%
Communications and Media 65%
Time Management 70%
Problem Solving 80%
SOFT
HARD
CRM Software 10%
Google Analytics 10%
Professional Writing 40%
Public Speaking 10%
SOFT
HARD

7. I help businesses to increase their revenue
with my marketing skills and knowledge.
Promis
e

8. Credential
s
Work Experience:
• 5 years in various sales positions
• 7 years in various customer service
positions
Education:
• Digital Marketing, B.S., Full Sail University (Exp. 2023)
Awards:
• N/A

9. Competitio
n
Jonas Yearby
Industry Experience:
• N/A
Education:
• Digital Marketing B.S. - Full Sail University
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• Social Media Marketing
• Marketing Strategy
• Online Marketing
Janel Ray
Overall Online Presence:
• 46 connections, customized banner, professional
headshot, very detailed pro
fi
le
Industry Experience:
• N/A
Education:
• Digital Marketing B.S. - Full Sail University
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• English
• Research
• Communication
Overall Online Presence:
• 1 connection, professional headshot, very new and
undetailed pro
fi
le.

10. Competitio
n
Lorena Berghezan
Leadership Experience:
• N/A
Janel Ray
Industry Experience:
• Digital Marketing Specialist - Century
21
• Digital Consultant - BrandMass
Education:
• Digital Marketing B.S. - Full Sail University
Skills and Pro
fi
ciencies:
• Digital Marketing
• Social Media Marketing
• Brand Management
Overall Online Presence:
• 500+ connections, Professional headshot, very detailed
pro
fi
le
Industry Experience:
• N/A
Education:
• Digital Marketing B.S. - Full Sail University
Leadership Experience:
• N/A
Skills and Pro
fi
ciencies:
• English
• Research
• Communication
Overall Online Presence:
• 1 connection, professional headshot, very new and
undetailed pro
fi
le.

11. Bran
d
P
os
itio
n
For companies who want help promoting their
business and products, I provide simple solutions
through personal stories because I think it’s
important to be authentic and build a connection
rather than just collect a paycheck.
Jane
l
Ra
y

12. Networkin
g
& Marketin
g
Industry Events & Organizations
• American Marketing Association
‣ Chicago, Illinois
• Social Media Association
‣ Port Washington, New York
• Social Media Club
‣ Los Angeles, California
Digital Marketing
• Primary Content: Blogs and Vlogs telling personal stories of
sales, marketing, and techniques posted weekly.
• Primary Tools: Website and Youtube for Blogs and Vlogs
weekly.
• Website: Post blogs and other updates, like Youtube links, to
promote myself and showcase my knowledge and skills in
marketing and sales.
Picture of You
Goes Here

13. Professiona
l
Developmen
t
Mentor
• Seeking entrepreneur and/or business owner with at
least 10 years of experience in growing their business.
Mother that works from home and balances family with
business. March 2023.
Formal Education
• Complete Digital Marketing B.S. by expected graduation
date in 2023.
Technical Skills
• Set up free HubSpot CRM. Complete all CRM courses
through HubSpot Academy. March 2023
Soft Skills
• Video Editing Fundamentals - LinkedIn.com. Dec. 2021
• Entrepreneurship Foundations - LinkedIn.com. June 2022
• Accounting Foundations: Bookkeeping - LinkedIn. Dec.
2022

14. Jane
l
Ra
y
You know how it’s di
ffi
cult to get word out about your
business and/or product? Well, what I do is make that process easier. In
fact, I’ve increased E
ffi
e Raine’s Tik Tok followers by over a thousand, and
likes by over 14K, in a week.
“

15. REFERENCES
StartupStockPhotos. (2015, February 15). Woman at laptop
[Photograph]. https://pixabay.com/photos/student-typing-keyboard-
text-849825/
Pixabay. (2016, December 21). Gray and Black Laptop Computer
[Photograph]. https://www.pexels.com/photo/business-charts-
commerce-computer-265087/
Lukas. (2017, November 2). Person Holding Blue Ballpoint Pen On White
Notebook [Photograph]. https://www.pexels.com/photo/person-holding-
blue-ballpoint-pen-on-white-notebook-669610/
Summary Report For: 13-1161.01 – Search Marketing Strategists. (n.d.).
O Net OnLine. https://www.onetonline.org/link/summary/13-1161.01
Staff Writers. (2021, April 27). Five Marketing Associations to Join. Best
College Reviews. https://www.bestcollegereviews.org/lists/
fi
ve-
marketing-associations-to-join/
Homepage. (n.d.). Social Media Club. https://socialmediaclub.org/
Homepage (n.d.). American Marketing Association. https://
www.ama.org/
Contact Us (n.d.). Social Media Association. https://
www.socialmediaassoc.com/contact-us/
Let’s Get To Know Each Other. (n.d.). Townhouse Digital. https://
townhousedigital.com/about
Yearby, J. (n.d.). Freelance Graphic Designer | Web Developer | Digital
Marketer. LinkedIn. https://www.linkedin.com/in/jonas-
yearby-13571b143/
Berghezan, L. (n.d.). Digital Marketing Specialist. LinkedIn. https://
www.linkedin.com/in/lorenaberghezan