Project & Portfolio 1

1. PERSONAL BRAND EXPLORATION
Pedro Salas
Project & Portfolio I: Week 1
September 2, 2023

2. I am a great communicator and listener in doing so I
fi
nd it's easy for me to somewhat relate to my peers. My
prior experience in various
fi
elds ranging from
Behavioral health, customer service, being a project
and promotion assistant, to now working in Show
Production has provided me with unique technical skills
that I can apply to various roles in the industry. I have a
knack for learning new topics and skills and constantly
on the lookout for new learning opportunities.
IDENTITY

3. PROFESSION
Potential Job Titles:
• Artistic Director
• Radio Producer
• Executive Producer
BRAND ARCHETYPE - As a Creator
type my goal is to express myself
through doing, making, or curating.
To be imaginative, creative, and
bring mine and others vision to life.
Producer or Director for the TV/Film

4. TARGET AUDIENCE
Content Creators
Outreach Plan:
• For me since I want to start my own talent management and production studio I need
to make connections with smaller agencies through networking or socials. Research
some content .

5. GOALS
Short Term: Grow my client listing with small
businesses In the area or provide outreach to those
businesses.
Mid Term: By this time I want to have established a well
known online presence. (2025)
‣ Grow and be well aware of my online footprint.
Long Term: I want to to have a successful roster of
clients while have completed a various amounts of
projects and designs. Where if someone needs
something created they can call on Pedro Salas

6. SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
After Effects
SOFT
HARD
Novice
Adobe Premiere Novice
Active Listening Adept
Leadership Adept
After Effects
SOFT
HARD
Novice
Avid Protools Novice
Speech Clarity Adept
Administration and Management Adept

7. I promise to help provide the best creative content possible
compared to others in the area I will be timely and provide
accurate and consistent service given the circumstance.
PROMISE

8. CREDENTIALS
Work Experience:
• CBS Radio Phoenix Promotions Intern,
Promotions Assistant.
• Rhino Staging- Audio visual tech/
Stagehand
Education:
• Entertainment Business, B.S., Full Sail University (Exp. 2025
Awards:
• Was part of Jobs for Arizonas Graduates
(J.A.G) was VP of Planning and was also
Senior Class President and Voted Boy of
the year by my teachers in 2011.

9. BRAND POSITION
For small business who need multimedia content I will provide
a wide range of creative small business needs from design to
print my clients will get what they pay and deserve.

10. NETWORKING & MARKETING
Industry Events & Organizations
• VidCon
‣ June 2024
Locals
fi
rst Arizona- Reely? Yes, You Too Can Make Fun Videos for Your
Business
• Wednesday, September 20, 2023 6:00 PM 7:30 PM Tempe, AZ
Digital Marketing
• Primary Content: I will create videos and Infographics for
clients while building an online reputation.
• Primary Tools: I will utilize Facebook, Twitter (X), and
Instagram.
• Website: I will work on learning how to use Hootsuite.
Picture of You
Goes Here

11. Pedro Salas
You know as a small business its hard to market
and reach the masses especially in a small town.
Well, what I do is take care of all your graphic
and small business multimedia design needs. In
fact, I completed menus and videos for a couple
small business.
“

12. REFERENCES
Credidentals- National Center for O*NET Development.
27-2012.00 - Producers and Directors. O*NET OnLine.
Retrieved September 3, 2023, from https://www.onetonline.org/
link/summary/27-2012.00
National Center for O*NET Development. 27-2012.00 -
Producers and Directors. O*NET OnLine. Retrieved September
3, 2023, from https://www.onetonline.org/link/summary/
27-2012.00
Putnam, K. (n.d.). PRIMARY GOAL OF THE Creator Brand
Archetype. Kaye Putnam. Retrieved September 3, 2023, from
https://www.kayeputnam.com/brand-archetype-creator/
Local First Arizona (n.d.). Reely? Yes, You Too Can Make Fun
Videos for Your Business. Local
fi
rstaz. https://local
fi
rstaz.com/
events/reely-yes-you-too-can-make-fun-videos-for-your-
business
Profession- National Center for O*NET Development.
27-2012.00 - Producers and Directors. O*NET OnLine.
Retrieved September 2, 2023, from https://www.onetonline.org/
link/summary/27-2012.00
https://www.ziprecruiter.com/career/Executive-Producer/
Resume-Keywords-and-Skills