Ceranovi Alice portfolio in english

1. Portfolio.
Alice Ceranovi - 2021/2022

2. 01.
02.
03.
04.
Personal Projects
Contests
Video&Photography
University projects
Index.
I am.
I look forward to use my creativity and my
job for Others. I like to define myself as
a people-person always ready to leave
for new adventures. I consider it essential
to find out our own identity and keep
growing from that. There is no better
example of learning how to communicate
our personal brand.

3. 01.
For the Advertising lab we worked for the Brand
Eticlò. After a careful analysis and a market research
we designed four pictograms that symbolize the
strong point of the brand of ethical and sustainable
fashion and their possible applications in the store and
on gadgets.
Pictogram design and integrated
communication strategy
Eticlò Brand - 2019
Organic dye Oranic fabric
Enduring Design
Verified production-chain

4. 01.
Advertising
Mockups
Subsequently, three
advertising posters
were designed.
Specifically, I worked
on the analysis part
and I created some
applications of
pictograms and two
advertising posters.

5. 01.
experience, stories and projects - 2020
The project for Communication Theology class comes from a
personal desire of commitment to my community, because I fill
the education post for a group of kids.
Arena was born as an archive of experiences, stories and tales.
A place where anyone can leave a trace of their journey, so that it
is preserved in time, but above all it is shared with others.
It is a way to restart with creativity, establishing a network of
relationships in constant expansion.
The goals of the project are therefore: to preserve, share and
collect experiences in a website. It is structured in a way, where
there are experiences divided by ages, there is a possibility to
write down a journal and in the end a virtual space to meet
people, who have the same educational role.
Arena
Arena
Arena
Esperienze, Storie e Progetti
R:197
G:166
B:99
R:223
G:206
B:168
R:42
G:49
B:51
R:145
G:131
B:93

6. 01.
The project created during digital advertising
lab worked on the idea of dreaming about a
product that can combine both design and
functionality, which Franke was able to create.
Starting from the marketing goals, with my
team, we listed the communication goals and
a strategy to realize in order to achieve them
through an integrated communication.
Quando i sogni diventano realtà
Franke Brand - 2021
Specifically, I collaborated on the
development of the communication
strategy, I designed the series of
episodes for the YouTube channel called
“A dream in a pot”. Consequentially I
managed Google Ads and Display Ads.
I concluded with the plannning defined
by a time schedule and the definition of
the budget.

7. Nedu
“L’educazione senza confini”- 2021
In Copywriting course, my team and I were asked to create a logo and naming for a new online learning
platform, included of the launch strategy, press, press announcements, an instant marketing initiative and
a spot.
The name chosen for the platform is Nedu, born from the combination of the words “near” and “education”.
For the press announcements and the instant marketing initiative on social media, we chose to be ironic
about the difficulties of oline learning. We used a language understandable from our target audience,
focusing on the written words and making the copy the true visual of our announcement.
01.
E DA
VVERO
FINIT
A?*
'
* LA SESSIONE

8. To promote the NEDU platform we
developed a series of short-videos,
about 10 seconds long each for the
social media. Each episode presents
a different issue related to digital
education and all videos provide a
common ending, with the resolution
of the situation thanks to the platform.
Specifically, I collaborated in finding
the new name and the payoff, then I
developed the strategy, the storyboard
and the script of the social network
spot.
Spot for social media
01.

9. 01.
In occasion of the Ui-Ux Design class, I created a welcoming process, that is able to explain different
functionalities of a smart refrigerator to children. After a careful study of the target, the market
and the problem to solve, I designed a Userflow, that can show the user’s path inside the new
implementation. Then I developed a Wireframe able to represent the graphic composition of the
elements and finally the real elements of the application through static mockups and animated Xd
file.
Designing an onboarding process to a smart fridge for kids - 2021
Fridge For Future
Welcome Home 1° volta Home volte successive
Welcome Home
Scegli profilo
Aggiungi nuovo
Scegli personaggio
Tutorial
Personalizza
Controllo frigo
Ricette
Giochi
Chat personaggio
Impostazioni
Foto/Icona
Opzione1
Gioco1
Ricetta1
Webcam
Opzione1
Nome
Opzione2
Gioco2
Ricetta2
Scadenze Prodotti
Cam3
Cam2
Cam1
Lista2
Lista3
Opzione2
Ricetta3
Lista spesa
Opzione3
Versione
bambini
Opzione3
Chi vuole accedere?
Lista1
Userflow
Wireframe

10. 02.
Le parole lasciano traccia
School Spot Award contest for Caritas - 2021
The campaign develops from the evocative image of an audio track.
Words are powerful tools that can leave an indelible mark in people’s lives. They could be scars
engraved on skin and they could cause an intimate and deep pain.
Thanks to the use of different media, the project starts from the statement of the problem through
posters, coming step by step through awareness on social media. The strategy will conclude with
the event #donaunaparola (donate a word), where the simple action of donating a written word,
could become the first step to leave a trace of respect and gratitude.
Specifically, I collaborated on the development of communication strategy, and then designed
the unconventional strategy and finally layered the graphics for the contest.
Le parole lasciano traccia
Le parole sono potenti strumenti in grado di lasciare una traccia indelebile nel
vissuto delle persone, segni e cicatrici incisi sulla pelle. Ogni giorno moltissime donne sono
vittima di discriminazione e violenza verbale che provoca loro un dolore intimo e profondo.
Caritas si impegna assieme ai suoi volontari a sostenere coloro che subiscono tali ferite in una
dura lotta contro la superficialità e il pregiudizio.
Visita il sito www.caritis.it
" "
MA TI
DEPILI?

11. 02.
Rispondi alla Terra
Hackathon at W.M.F. for European Parliament - 2021
The earth is sending us notifications, do we ignore them or do we choose
to respond? This is concept at for the project developed for the European
Parliament on the occasion of the Hackathon held at the Web Marketing Festival
2021. Starting from the theme of the climate emergency, my team was asked
to organize a communication strategy that included a story, an instagram post
and a short video, with the aim of encouraging the participation of European
citizens in the initiatives of the Parliament.
Specifically, I was in charge of the communication strategy, the realization of the
animated stories and the short video.

12. 03.
Nove sigarette
Videoclip for the artist Luk - 2021
Everything begins with an end. Melancholy mixed with sweetness
prevails in the entire clip. One memory after another recurs to the
point of leaving you breathless. However only after grief, you can
taste again life.
In collaboration with the record company Xo La Factory for
Multimedia Advertising Lab, together with my team, we recorded
the video of the new song “Nove Sigarette” by the artist Luk. After
that we developed a communication plan for the promotion and
launch of the song.
Specifically, I was in charge of shooting and editing the video.

13. 03.
I look for stories to tell through my lens, I focus on
details and I’m always looking for new points of view.
Since April 2021 I have been focusing on product
photography, taking care of Instagram and Facebook
profiles of Melacompro, a homewares store.
Photography
Since 2016

14. 04.
Melacompro - 2021
“Un angolo di mondo ” is the project that I developed for
Melacompro store. After a careful analysis and study of the
brand I designed a communication strategy, starting from
online brand positioning, followed by the renewal and
management of social profiles.
The first change made concerned the logo, replacing the
outline of a black heart with the official logo of the store. Next,
the biography was rewritten while maintaining consistency
with the store’s vision and mission.
Brand positioning and social network
management
Before
Before
After
After

15. The following step involved the creation of the icons for stories in
evidence, whose graphics reflect the personality and style of the
store. Gold and dove gray alternate in the logo creating an effect
of elegance and romance.
04.
I also manage all products photography and copywriting of texts
for Instagram and Facebook posts.
Finally, I manage the scheduling of posts and sponsorships on
social media.
Among the communication suggestions we developed the format “Monday
quote”, inspired by some frameworks from the store. Later the project evolved
into “Melacompro suggests...”, so that every Monday a reel is published that can
provide advice or a gift idea.
time to
RELAX
Bimbo/a Cucina
Decorazioni Voi

16. Contacts.
ceranovi.alice@gmail.com
+39 3404567375
www.linkedin.com/in/alice-ceranovi
Novellara, Reggio Emilia
I hereby authorize the use of my personal data in accordance to the GDPR 679/16 - “European regulation on the protection of personal data”.