The document outlines a social media marketing workshop conducted by Ananthanarayanan V on February 6, 2016, in Mumbai. It covered essential topics such as the principles of social media marketing, how to humanize brands, and the importance of engagement metrics, alongside hands-on experience with various platforms like Facebook and Twitter. The workshop included interactive elements like Q&A sessions and live campaign creation for attendees to apply their learning effectively.

1. Social Media Marketing
Workshop
(These are HIGHLIGHTS & few SLIDES from
the hands-on experience workshop Event!)
By Ananthanarayanan V
www.ananthv.com Twitter @AnanthV9 www.facebook.com/AnanthV9
Feb 6th
2016 – Saturday 10:00 am to 6:00 pm in MUMBAI

2. TOPICS:

What is social media marketing and what is ROI?

ROI ON Social Media Marketing – (What is important while designing a campaign -
SOCIAL MEDIA for you as a BRAND or an organization today? How do you
generate ROI for your Business using Social media?)

BRAND – What it means to the real world and how to HUMANIZE your Brand
using Social media marketing.

Using Facebook as a BRAND Page – Posting, Communcating, moderating as a
BRAND

Facebook ADS – Creating a Campaign and making it LIVE

Using Twitter as a BRAND Page and having real-time conversations with users,
customers, prospects and brands

Mobile Marketing: Using Foursquare for Geo target based Location mobile
marketing with Facebook Or a Case study Example of Gamification apps

Brief look into what is Instagram, Pinterest and LinkedIn from the eyes of an
Organization or Business Founder or a Digital Marketer!

METRICS and Reports: What really matters today for you as a Business Owner or a
Marketing Professional. A brief look inside Google Analytics, Twitter Metrics and
Facebook Insights.

Hands-on experience: Across platforms, process and tools.

Q&A

3. What is social media marketing?
The 3 STAGES:
IP
SOCIAL MEDIA MARKETING
Value - Trust GOALS - Platforms
& Tools
Reach – Target - Content

4. Social media is not about hits,
likes or follows.
It was, is & will always be about People.
People buy from People they TRUST.
HUMANIZE YOUR BRAND

5. What is social media ROI?
“If you exist as a Brand today, someone out there is already talking
about you. So ensure, you too are part of that conversation prism”
~ Ananth V

6. BRAND: What is a BRAND?
At this slide during the Social media marketing workshop:

We saw few videos

Discussed our case studies with respect to Branding

Actual case study scenarios with respect to the participants industry and their approach
towards their own branding activities with some examples

How to Perceive the BRAND as a CONSUMER and respond as a BRAND in real-time

7. HUMANIZE YOUR BRAND
1. GOALS
2. TARGET AUDIENCE
3. WHO YOU Really Are?
4. Drawing a line to what you can afford to share
5. Bring your Personality online
6. Be Professional, fun & yet, non-obtrusive
7. 50 - 30 - 20 RULE ~ “YOU~ VALUE-ADD ~ OTHERS”
8. RESPOND
9. Be Sincere!

8. During this SLIDE of the WORKSHOP, we discussed:
- What are the TYPES of Stories that woulld appeal to end
users for eg. Routine and real stories from the brand's point of
view:

Story of teams getting together, may be even having a fun
time

Valuable content

Resourceful Industry news and updates

Stories and guidelines that would (may be not directly related
to YOUR brand but would be of interest to your end users)

Inviting users to take action using the Right CTA: Call To
Action

Using tips, helpful guides, interesting small video clips and
rich images to create impact

Creating open and close ended questions depending on the
TYPE of response you would want to expect from the end
users

9. Facebook Bluetooth Beacons
“Introduction to Facebook Bluetooth Beacons and which Industries
could find this to be a resourceful too” - Few guides & examples of
how the participants industry could make use of this from their end
as a Brand or a Business or an Organization:

When people visit your business and open Facebook, they’ll see
Place Tips with information about your business like:

A welcome note and photo

Prompts to like your Facebook Page and check in

Posts from your Facebook Page

Their friends’ recommendations about your place

10. Using Facebook as a BRAND Page
Posting, Communicating, moderating as a BRAND ~
“The 7 RULES”

https://www.facebook.com/pages/create

Know your Target audiences

Plan your Content – Use “50:30:20” RULE

Post at intervals

Measure

Advertise

Improvize!

11. VIDEO (user-generated Content)
At this stage of the slide during the
Social media marketing workshop,
we saw few video clips and
examples that showcased the
POWER of User Generated Content
and it's impact on BRANDS in real-
time.

12. Facebook ADS: LIVE hands-on experience
Creating a Campaign and making it LIVE: Stages, Process and tools
Few participants even tested and made their campaigns LIVE from the
WORKSHOP itself!
1) What goes into creating a “HUMANIZED BRAND”?
2) Can you create a GEO Or Location focused and targeted campaign?
GIVE One Example!
3) Three core stages to help you Start your Social Media Marketing
campaign?
4) When people visit your business and open ______ they’ll see
Place Tips with information about your business when you use
________ Bluetooth ______
To check responses from few of the participants who shared their
answers in real-time >>> FACEBOOK LINK HERE

13. TWITTER

Be Professional

Be Friendly

Be Resourceful

Be Genuine

Be Funny

Be Respectful

Be Interesting

14. Using TWITTER: LIVE hands-on
Training and experience

Core features and functions of sending a TWEET.

Do's and Don'ts of sending a Tweet

Adding content – Images or Links to Tweets

Power of Hashtag

Responding as a BRAND using Twitter

Power of Twitter Handle “@” ~ USER and as a
BRAND

Direct Messaging using Twitter

Few other features like RT, Likes for others Tweets

Twitter RULE: Text, Link, #, Images

15. GAMIFICATION
GAMIFICATION: Applying game mechanics and
game design techniques to engage and motivate
people to achieve their goals.

16. How to implement Gamification
During the next 5 SLIDES we saw:

How can BRANDS or Organizations use
GAMIFICATION tools, process, techniques and
strategies to EMPOWER their own Business for B2B
or B2C

Few Video and examples of “POWER OF
GRATIFICATION” - Creating an Urge to WIN and
BRAG!

Case Study examples: Hotel industry, Retail industry,
Health and Wellness industry and case study
scenarios of the participant's industries, etc

17. Geo-Marketing using Gamification

Let's Look at “C” - (This is based on the video
and Previous slide during the social media
marketing workshop)

Create a sense of Urgency

Add real value

Make sure it is fun

Keep it simple

Let them see the results
eg. Hotel SALES, Learning metrics using
#DigitalTDLive, Health

18. Simple 3 RULES to Gamification
1. Give your end users an opportunity to integrate
their personal goals to Your platform
2. Let them have the POWER TO BRAG by
making it worth bragging about!
3. Ensure: It's an achievement that is non-
offensive and something which people care
about.

19. Instagram, Pinterest & LinkedIn
BRIEF Introduction to the
different platforms and
Do's and Don'ts across
these platforms
And industries which could
benefit from this, based on
their GOALS from the
Social media campaign

20. Metrics: Brief Intro!

Google Analytics

Twitter Metrics

Facebook insights
For detailed analysis, understanding, step-by-
step and ROI based case studies, extensive
hands-on experience with LIVE and real-time
metrics, engagement REGISTER NOW for our
Upcoming 3 Day Intensive Hands-On Training
Digial Marketing
Workshop on “MARCH 4th, 5th & 6th 2016”
Learn Digital Marketing:Workshop Link

21. There was a 45 minutes “Q & A”
wherein Participants discussed
whatever they learnt today in the Social
media marketing workshop and asked
queries related to their own industry
problems, few basic guides, tips,
valuable resources about approach and
marketing strategies!

22. Feb 6th
, 2016 Saturday, Social Media Marketing Workshop in Mumbai:10:00 am to 6:00 pm

23. www.ananthv.com
If you have any queries, feel free to reach me across any of these
platforms:
Twitter @AnanthV9
Facebook.com/AnanthV9
www.ananthv.com
THANK You for your time.
Have an amazing and resourceful connect ahead.
Be Well
Ananth V
23
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