Assignment 2 Presentation Slides - Hudsons Coffee Sean Wilson 172205

1. Wilson Advertising
• Established 1990
• Integrated messages
• Helps you reach your target market

2. Issue 1: Lack of Online Presence
 Facebook
 Instagram
 Lack of updating
 No incentive/reward

3. Issue 1: Revised Marketing Strategy
 Aims to increase ability for Hudson’s online communication.
 In store signage – promotion of social media page
 Offer incentives
 Cost-effective advertisement
 Running of promotions on social media
 Involvement of target market and wider public

4. Issue 2: Failure to use Radio or
Television
 Non-use of radio/television as means of communication
 Reliance on word of mouth and location

5. Issue 2: Revised Marketing Strategy
 Make use of Radio advertisement
 Time slots
 Communication with target market
 Exploit convenience and quality of product

6. Issue 3: Lack of information: Loyalty
Program
 Little incentive
 Lack of communication of specials that could be gained

7. Issue 3: Revised Marketing Strategy
 Make use of website
 Make use of social media
 Promote special offers available
 Increase practicality
 Increased ability of communication with customers

8. Overview of Communication Tools
 Primarily Social media / Internet
 Use of Radio

9. Thank you for your time.
 Looking forward to working with Hudsons coffee for a long time!
 Questions and Answers