The document outlines a marketing campaign for the Joyville chocolate brand. It discusses aspects of the initial campaign that need improvement like unclear messages and an ineffective tagline. It then provides strategies and execution techniques to address these, such as effectively communicating the consumer benefits of chocolate, ensuring consistent messaging across all communication tools, using emotional appeals to highlight moments of joy for consumers, and introducing point-of-purchase advertising materials. The conclusion recommends collaboratively developing a stronger integrated campaign by implementing these strategies and techniques.
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
The Power of Promotional Products: Advertising Specialties Impressions Study. Copyright ASI (Advertising Specialty Institute) and "The Number That Matters" presented to BNI Embarcadero by Andy Foster.
Susan Frazier, director of custom research at PBS, shares how their organization creates customer-led marketing campaigns that continually elevate their content, ratings and brand: http://bit.ly/2Aw3xkL
The Power of Promotional Products: Advertising Specialties Impressions Study. Copyright ASI (Advertising Specialty Institute) and "The Number That Matters" presented to BNI Embarcadero by Andy Foster.
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
Case Study: How to used social, paid and influencer marketing to drive brand ...Sociallybuzz
We used a combination of local ads, sponsored posts, contests, event ads, google banner ads, Instagram ads, Snapchat Geofilter and a strategic influencer campaign to drive mass awareness and foot traffic to the grand opening.
See more: www.Sociallybuzz.com
lululemon case study: holiday marketing campaigneuniqely
Slide deck presentation for a social media case competition.
The challenge: Create a creative holiday campaign to boost brand awareness and gain new following.
Advertising campaign prepared and presented to Jae Goodman (CCO at CAA) and Chris Thorne (CMO at Honest Company) on July 28th, 2016.
"Honest Moments" was official adopted and implemented as the company's first brand campaign in February 2017
Creative & Storytelling Across Social ChannelsTinuiti
From audience approach to reliable platforms and tracking measurement, Tinuiti and partners are here to help marketers update their strategies in the face of increased privacy. Join our exclusive series as we unpack the top priorities for your social media advertising in a year where everything is changing.
Linqia how celestial seasonings tea runs influencer marketingLinqia
Influencer marketing isn’t just a trend, according to Altimeter Research it is now “an integral part of any digital media plan”. Marketers are spending more and more on influencer marketing, but it’s hard to sometimes know if you’re setting up and leveraging influencer in the right way.
Watch our new webinar featuring Yolanda Youts, Director – Shopper Marketing & Insights at Hain Celestial, as she discusses why she first used influencer marketing and the results she’s now seeing, with Linqia’s Director of Marketing, Alicia Mickelsen. Yolanda will walk through a few case studies, chat about lessons learned that you can implement at your own organization, and explain why an always-on influencer strategy is essential.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5. Execution techniques –
emotional appeals
•‘Moment of joy’ for consumers
•Educate consumers about their
role in Joyville
•Influence buying behaviour
•Employed across a range of
communication tools
6. Execution techniques – POP
materials
•Potential to influence buying
behavior
•Integrate Joyville platform and
the consumer shopping
experience
7. Execution techniques –
change the ‘10% more Joy’
tagline
• Reinforce the benefits consumers
get from chocolate (positive
emotions)
8. Conclusion
Work collaboratively to develop a stronger
integrated marketing communications
campaign in the following ways:
• Implement consistent messages
•Use emotional appeal and brand imaging
•Introduce POP advertising
•Develop a new tagline
Editor's Notes
(30 seconds)Hello and welcome to CNMD’s creative marketing communications strategy pitch for Cadbury.We are a leader in developing campaigns for business’s seeking to improve their integrated marketing communications. Our most successful marketers, Yunhua Chen, Christy Nixon, Saida Mathew and Jessice Dwyer, have been selected to work collaboratively with you and your marketing team, to further develop and improve marketing communications with your target audiences.This presentation will discuss the issues with the two current campaigns; Joyville and Free the Joy, and make recommendations for revised strategies and communication tools.
(30 seconds)The aim of the Cadbury Joyville campaign was to build brand awareness through the creation of the Joyville platform; the special place that exists in all chocolate lover’s minds, the place where Cadbury chocolate is made. In 2014, Cadbury built on the world of Joyville in their ‘Free the Joy’ campaign. It is still underway and continues with the ‘fun, playful and joyful’ theme, but appears to be taking a more consumer focused approach; marketing communications are attempting to convey the ‘moment of joy’ that can be experienced by consumers when they eat a piece of Cadbury chocolate.
(1 minute)The Joyville campaign was good at creating awareness and building the Joyville platform in the target audiences minds. However, there were inconsistencies between the communication tools which resulted in the messages not being interpreted by consumers as intended by Cadbury. The consumers were unclear about messages such as what it means to have a glass and a half of milk. They also had difficulties in identifying their role within the Joyville world due to the inconsistencies. Some advertisements invited consumers to be part of Joyville world, such as the Cadbury Easter Bunny television commercial, while others such as the Cadbury Dairy Milk presents Marvellous Creations television commercial implies the Joyville platform as inaccessible to consumers. 10% more joyUnder the Joyville campaign the size of the Dairy Milk chocolate blocks increased by 20 grams and the tagline attached was ’10 percent extra joy’. However, consumers are aware that 6 months earlier the blocks were actually 250grams, and now they are only 220 grams. The action was perceived to be deceitful and disrespectful by loyal consumers.
(30 seconds)Building on the Joyville campaign, Feel the Joy should communicate the consumers role and the benefits they get from eating Cadbury chocolate, as this will further involve and consequently engage target audiences. This theme must be consistent across all marketing communication tools, as consistency is essential in delivering a integrated marketing communications mix that clearly communicates the desired messages to the consumer.http://www.birminghammail.co.uk/whats-on/family-kids-news/5-cracking-easter-activities-birminghams-6876395Cadbury Easter Bunny(target market: family customers)Creating some activities: Customers can come in chocolate factory to make their own Easter chocolateChildren collect Easter-eggs in the game zone, and then they will win a prize.Making TV ads and social media to extend this activities.Marvellous Creations?Outstanding the idea of the Marvellous Creations, such as jelly, peanuts, and new appearance or package.Outstanding the new point of stuffing and change the package which did not attractive.
(40 seconds)In order to educate consumers about consumption benefits, for example, the moment of joyeducate consumers about their role in Joyville, andInfluence buying behaviour,Cadbury should employ emotional appeals and brand imagining techniques aimed at target audiences. Research shows that emotional advertising is extremely effective for product categories that are naturally associated with emotions (such as chocolate). Therefore, this technique should prove successful in convincing consumers to purchase their own ‘moment of joy’. Cadbury could do this across a range of communication tools, including but not limited to, TV advertisements, newspaper and magazine advertisements, product packaging and social media.
t(40 seconds)Cadbury should invest in more point-of-purchase (POP) advertising in supermarkets and mass merchandise retailers. This recommendation is based on the fact that a) a high proportion of all confectionary purchases are unplanned (up to 90%) and b) research shows in store media, signage and displays heavily influence customer purchase decisions. Implications of this research are consumer purchases of confectionary products are often unplanned, anid Cadbury therefor have the potential to heavily influence this unplanned buying behaviour through in store POP advertising. Through POP advertising in supermarkets and mass merchandise retailers, Cadbury can further reinforce the Joyville platform and integrate the Joyville platform and and consumer shopping experience.
(10 seconds)Due to the criticism received from the “10% more Joy” promotion of the Joyville campaign, it is highly recommended that Cadbury discontinue this tagline. The creation of a new tagline that steers away from a money value proposition and instead focuses on the emotional benefits for consumers will help to reinforce the positive emotion
** mention that aspects worked/ aspects didn’t’Joyville is a strong campaign that has built brand awareness and developed a platform that will be able to be used as a base for many future Cadbury campaigns. We believe though, that there is potential for the Joyville campaign to become more successful by implementing a consistent messages across all communication tools, use emotional appeal and brand imaging techniques, introduce POP advertising and change the 10% more joy slogan. CNMD Marketing Communications Agency wish to work alongside with Cadbury’s Marketing team to be able to help Joyville reach its fullest potential