SlideShare a Scribd company logo
 User Research to
explore user
expectation
 Market Research
to estimate size of
the users.
 User awareness
channels
 Cost of reaching
users
 Viability
 Adoption Strategy
How to turn Prospect into users
Product
Concept stage
 Assess User
feedback to
improve product
 Influencers &
Bloggers to share
reviews
 Channel partners
for user
conversion
 Social Media
marketing
 Traction
Measurement &
pivot.
• Focus on
 Minimum Viable
product
 User Experience to
enhance product
desirability
 Bring Influencers
on board to
spread positive
word of mouth
 Build awareness
about benefits on
social media
 Pre-Launch Teaser
Product
Launch
Product
Design stage
Adoption is the process of prospective users
becoming actual users of a product

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User adoption process

  • 1.  User Research to explore user expectation  Market Research to estimate size of the users.  User awareness channels  Cost of reaching users  Viability  Adoption Strategy How to turn Prospect into users Product Concept stage  Assess User feedback to improve product  Influencers & Bloggers to share reviews  Channel partners for user conversion  Social Media marketing  Traction Measurement & pivot. • Focus on  Minimum Viable product  User Experience to enhance product desirability  Bring Influencers on board to spread positive word of mouth  Build awareness about benefits on social media  Pre-Launch Teaser Product Launch Product Design stage Adoption is the process of prospective users becoming actual users of a product