The document discusses EngageSciences, a social marketing platform that focuses on advocacy and activation. It aims to leverage brands' existing social media followings to increase advocate activity and drive long-term marketing results. Globally recognized brands use EngageSciences to track, analyze, and activate their fan bases. The document then outlines EngageSciences' approach to profiling customers, developing loyalty programs, amplifying advocates' voices, and linking advertising to digital interaction and customer relationship management. It provides an example of how EngageSciences helped Rakuten/Play.com increase revenue from social media followers.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
Business Director Michaela MacIntyre talks us through the Gravity Thinking approach to influencer marketing for brands including why you should be investing in this channel, a clear taxonomy of the types of influencers and what to expect when working with them as well as some top tips for how to manage risk and measure influencer activity. https://vimeo.com/246069774
1. Stats and industry
2. Role of influencers
3. Lessons learned - Strengths of Influencer marketing
4. Lessons learned - Improvement areas of Influencer marketing
5. Opportunities and risks
In this deck, we address questions such as:
1. Why engage influencers?
2. Which can help you better - micro or macro influencers?
3. Which platforms are the most suitable?
4. How to pick the correct influencer for your campaign?
5. How to measure the success of your campaign?
How to measure and improve your social media roiJeraldine Phneah
Organic reach has decreased drastically over the past few years on Facebook. As a result, Marketers invest more time, money and effort to create good content to get higher engagement and boosting their content.
This leads the management or client often questioning: Is my investment in social media really paying off?
Through this guide you will learn:
1. How to measure your social media ROI
2. How you can optimize your adspend through top quality content and better targeting
Friend2 friend how to boost engagement with a social app finalAlice Lankester
This White Paper highlights three overarching principles for boosting brand engagement on Facebook, drilling down to 10 specific best practices. It uses specific examples, with concrete and actionable ideas, that have been taken from Social Engagement Apps built and deployed for Friend2Friend clients.
The Facebook Newsfeed in 2018 is going to be a different ball game with posts by friends and family being prioritized over brands and publishers.
These changes are not the first, and not the last. What can marketers do to adapt? Be the first to understand what’s working and what’s not, and adapt to change faster than the competition.
Join Socialbakers next week in our webinar as we recap what are the changes in the Facebook Newsfeed and more importantly, share tips on what you can do to work around them.
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Instagram has genuinely become the powerhouse platform of late, particularly amongst younger social networkers and influencers.
via: influencer marketing hub
Influencer Marketing has matured into a powerhouse marketing channel.
In this webinar, Rachael Cihlar and Laura Smous will provide actionable insights into what it takes to create a high performing influencer marketing practice, with less effort than you’d think. Through the use of case studies, proprietary data and actual customer examples, you’ll learn how to:
Drive programs and performance with goal setting
Optimize influencer selection for maximum ROI
Reach the right consumers, with audience targeting
Identify which influencer marketing metrics matter to you (and which don’t)
Continuously improve your influencer marketing, with analytics
Create an “always-on” influencer marketing strategy that’s vital to your success
Influencer marketing is not what it was even a year ago. It’s no longer a cumbersome process nor is it a one-off tactic. Rachael and Laura will outline the ease and efficiency of building an always-on automated influencer practice.
Optimizing Audience Buying on Facebook and InstagramBlitzMetrics
Running campaigns simultaneously across different digital platforms should provide advertisers with extended reach into new audiences as well as the ability to reach pre-existing audiences in a more cost-effective manner. This paper aims to measure the effectiveness of optimizing audience buying to deliver value to brand advertisers.
A full day workshop for executives, marketing heads and communications heads on --
1. How to organize and energize brand evangelists to achieve business objectives?
2. How to create influencer platforms and programs that work both online and offline?
3. How to build strong relationships with influencers by integrating online communities and offline events?
I have used versions of this slide deck for the following workshops:
- Private workshop for MSLGROUP clients in Taiwan.
- Private workshop for MSLGROUP offices in India, China, Taiwan, Hong Kong, Japan and Singapore.
- Marcus Evans Social Media Marketing Conference, November 2010.
- Private workshop for RPG Group, June 2010.
- Private workshop for BIAL, June 2010.
- NASSCOM Foundation workshop, April 2010.
- NASSCOM Emerge Workshop, April 2010.
- Guest Lecture at MICA, March 2010
12 Step Insider Guide to B2B Social Influencer Marketing MOI Global
When you contemplate an Influencer Marketing programme, you’re talking about engaging and working with a tiny 3% of people who command 90% of the influence in any user group.
How do you find them? And how do you win their confidence and convince them to work with you?
We asked four of the biggest influencers in B2B marketing what makes an influencer tick, what makes them say yes, and what will make them enter into a long-term partnership with a brand.
Read on for the result. Your 12-step Influencer Marketing guide,
packed with golden nuggets and priceless advice, straight from
the horse’s mouth.
Presented at the Mid-Atlantic Marketing Summit, Social@Ogilvy VP Leigh George discussed how to measure the ROI of Social Media and why that was so important. You can follow her presentation and others on #mamsummit
Influencer Marketing is one of the fastest growing and most effective forms of marketing today, but only if you really approach it with a well thought out, functional plan. This presentations gives you the information you need to start out right in Influencer Marketing!
The State of Influencer Marketing CMO Summit April 2016Lyle Stevens
Americans spend 1.7 hours per day on social networks, which is more time than email and search engines combined. As a result, we’ve become a society whose purchase behavior is heavily influenced by those we choose to connect with online. We’re also a society suffering from ad fatigue, fraud and blockers. When people get overwhelmed, they tend to revert back to the things they trust, like human relationships. In the context of marketing, this gives influencer marketing a major advantage over other digital advertising methods.
Until recently, influencer marketing was challenged with achieving the scale and automation necessary to meet marketers' objectives. In this workshop, Stevens will explore new tactics and technologies that have emerged to enable businesses to move the needle in meaningful ways with all flavors of influencer marketing.
3 key take aways:
1. How influencer marketing has evolved to deliver results at scale
2. When and how to leverage different types of influencers
3. The tactics and technologies available to help
By maximizing use of Facebook’s unique targeting, ad and measurement capabilities, today’s disruptors can reach the right audiences with the right message to drive true business growth.
Influencing the Influencer (Influencer Marketing Done Right)CleverGirlsColl
For five years, Clever Girls has been running successful influencer marketing campaigns (from hiring bloggers, to engaging influencers on Twitter, Facebook, Pinterest and Instagram).
Originally prepared and presented for Shop.org 2014 Summit ("Digital Bootcamp"), this presentation gives a high-level overview of how to approach integrated influencer marketing programs.
Influencer marketing is not a new concept, but it has become an increasingly popular method for reaching highly engaged audiences. Influence marketing is the practice of identifying and building relationships with individuals who have influence over a target audience.
Welcome to the next edition of our Snapshot Report prepared in close cooperation with the LHBS Inspiration-Hub.
In this report, we would like to share best practices and inspirational cases regarding influencer marketing looked upon from three perspectives:
- Visual Storytelling - where we will explore cases of how brands are effectively using or collaborating with influencers across different social media channels and web initiatives to create appealing visual content and stories
- Video Content - where we focus on presenting inspirational cases for short and longer video content or even web series
- Events - here you will be able to find some examples of events created by brands and bloggers or by brands for bloggers
Take a look at our Snapshot, and a few implications for brands that we included at the very end. In case you need more inspiration, get in touch with us!
Instagram is the fastest growing social network in 2019, continuing its phenomenal expansion in 2017 and 2018. Its older sibling, Facebook, may still have the largest user base, but Instagram is rapidly catching up. One notable difference is that Instagram is beloved by the young, whereas that demographic are now leaving Facebook because they perceive it as now being for their parents.
In mid-2018 Instagram announced that it had reached 1 billion monthly active users, and is now well on its way to the second billion. These users post 95 million photos and videos per day, along with uploading 400 million Instagram Stories a day. Instagram users “like” an incredible 4.2 billion posts every day.
Instagram has genuinely become the powerhouse platform of late, particularly amongst younger social networkers and influencers.
via: influencer marketing hub
Join TIBCO Loyalty Lab for a webinar on-demand addressing how to influence and monetize brand engagement through social interactions:
- Integrating social activity into existing reward structures
- Shifting from rewarding transactions to rewarding engagement
- Embedding a brand within the social channel
- Extending of customer understanding through social profiling
- Increasing engagement through social interactions.
Learn how to turn the promise of social loyalty into a results-producing reality. Listen to the webinar here: http://forms.loyaltylab.com/webinar_ssl
Social media is a two-way channel, but over the last ten years marketers have increasingly shifted to focus activities on one-way interruption - applying old techniques to new channels.
Communities form post-purchase, but most marketers currently focus social media activities on the pre-purchase funnel. When you force a community to act as an acquisition channel, you dilute it.
There is a significant opportunity to drive post-purchase loyalty, advocacy and re-purchase through social media, and responsibility for functions that drive this are increasingly falling to the CMO. The potential for ROI in this area is significant.
Given those points, we need to re-assess our approach to social media – especially for consumer and SMB audiences. In particular, we need to shift to focus our on-channel activities on existing customers (versus new acquisitions) through:
- On-channel content – both planned and real-time
- Community management
- Social media support
We need to shift the last of these - social media support - from a cost centre to a strategic driver of differentiation.
Still, there IS a place for sales in social:
- Off-channel content and paid (posts promoted outside brands’ communities)
- Couponing and contesting (still key reasons that many people connect with brands)
- Re-purchase and new product launches
Discover how to create relationships. build advocacy and improve loyalty in your customer base using IBM Cognos Consumer Insight for social media analytics.
Presentation was made at the 2014 Loyalty Expo by Barry Kirk of Maritz Motivation Solutions and Yazir Phelps fron evolve24. This presentaiton is based on a listening survey done by evolve24 for the Expo.
FSC worked closely with The Howard Hughes Corporation to create a strategic social media approach to promote the revamping and re-opening of the Outlet Collection at the Riverwalk. The attached Case Study outlines the social media success in garnering engagement, growing Facebook community and driving attendance to the Grand Opening event.
Many companies have jumped onto the Facebook application bandwagon. Most of these apps bomb and the ROI must surely be negative. However, there are some great apps out there. Here’s a case study about an app we found that we think ticks the right boxes.
Presentazione di Daniele Scivoli di iniziativa di innovazione sociale al Focus tematico per l'innovazione sociale nella strategia di specializzazione intelligente della Regione Siciliana 2014-2020, tenutasi al Dipartimento di Programmazione, Palermo, il 22.05.2013.
An introduction to the EngageSciences social marketing activation platform. We help you go beyond just engaging fans on social channels, we help you activate them.
Trend Tap: Social Media Engagement Best Practices ExplainedThe Social Lights
Trend Tap is a trend publication from The Social Lights that delves into a different aspect of social media each quarter. In this issue, we’re bringing clarity and creative solutions to a hotly contested topic: social media engagement.
You may find yourself thinking:
-Does organic engagement still exist?
-How do I calculate engagement rate on each social network?
-Which brands are winning on social media in 2018?
Get answers to your questions in Trend Tap: The Engagement Issue.
Brought to you by The Social Lights, an award-winning social media marketing agency based in Minneapolis, Minnesota. Visit us: thesociallights.com.
Social media has evolved into the most prominent and vital virtual environment, where the platform is utilized not only for social networking but also as a terrific tool to advertise your business and products digitally.
Social media is a great place to raise awareness for your brand, provided you know what you're doing. Otherwise, you'll be ignored or come across as spam. Here are some great tips on how to succeed at social media.
By rolling out an effective, monitored and well-managed word of mouth marketing program, you can ensure maximum returns on your referral incentives and build a rabid brand ambassador base ready to mobilize on the streets for your business.
But what actually goes in to a successful referral marketing program? In this presentation, you’ll learn the techniques you need to get your program off the ground and start generating a wave of brand ambassadors to mobilize and promote your brand.
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15 Effective Social Media Strategies Should Be Following In 2023.pdfShantnuSingh7
When it comes to social media, it is more important for marketers to understand and stay ahead of the curve. Let’s have a look at some of the important trends that you need to ensure you have the right tool at your disposal, and up-to-date strategy, and the required skills to make the best use of social media.
https://www.ezrankings.com/blog/effective-social-media-strategies/
The sparks foundation social media marketing plane AmarVijayGodase
I have successfully completed my #task1 as digital Marketing intern at sparks foundation.
Task 1: To Make SlideShare of social media marketing plane for sparks foundation.
I would like to thank sparks foundation for this great opportunity to learn.
#GRIPOCTOBER21 #digitalmarketing #grip #thesparksfoundation #intern
@TheSparksFoundation.
Step-by-Step Guide on How To Run Successful Contests on Social Meida - Webtra...Online Marketing Company
Running a giveaway on your website is one thing. Deciding to run a social media giveaway is another thing. Running a successful giveaway is something else entirely.
Affiliate marketing is a performance-based online business model where individuals (affiliates) earn commissions for promoting other people's or companies' products and generating sales or leads. It's a mutually beneficial arrangement between advertisers and affiliates, as advertisers get more exposure and sales, while affiliates earn a commission for their promotional efforts.
How Does it Work?
Join an Affiliate Program: Affiliates begin by joining an affiliate program offered by a company or through an affiliate network. Popular affiliate networks include Amazon Associates, ShareASale, and ClickBank.
Choose a Product or Niche: Affiliates select products or services they want to promote. It's often beneficial to choose a niche or industry that aligns with their interests or expertise.
Get an Affiliate Link: Once accepted into an affiliate program, affiliates receive unique tracking links. These links help the advertiser track sales and leads generated through the affiliate's promotional efforts.
Promote the Products: Affiliates can promote products through various channels, such as websites, blogs, social media, email marketing, or YouTube. The key is to create valuable content that encourages people to click on the affiliate links.
Earn Commissions: When people click on the affiliate link and make a purchase or complete a desired action (like signing up for a trial), the affiliate earns a commission. Commissions can be a percentage of the sale or a fixed amount.
Tips for Beginners:
Choose a Niche You're Interested In: Select a niche or industry that you have knowledge or passion for, as it makes creating content more enjoyable and authentic.
Create Quality Content: Focus on producing high-quality content that provides value to your audience. This can be in the form of blog posts, videos, social media posts, or other engaging formats.
Disclose Your Affiliate Relationships: Be transparent with your audience by disclosing your affiliate relationships. This builds trust and helps maintain credibility.
Experiment and Learn: Affiliate marketing involves some trial and error. Experiment with different strategies, track your results, and learn from your experiences.
Stay Updated: The online landscape is dynamic. Stay informed about industry trends, changes in affiliate programs, and new marketing strategies to adapt and improve your approach.
Remember, success in affiliate marketing often takes time, persistence, and a willingness to learn and adapt to the evolving online landscapes..
Get the link to the best affiliate platform below
https://sites.google.com/view/paykickstart-official/home
How To Put Your Brand Into Social NetworksRipple6, Inc.
Learn how you can use social networks to engage your audience and build valuable relationships with them. Find out how you can use the tactics that top marketers are using to successfully engage consumers in social networks. Ripple6 shares some of the secrets we’ve learned from working with P&G, Unilever, Walgreen’s, General Mills and many others. Learn what you can do to quickly engage consumers and become a valuable and welcome member of the online social network.
Presentation for Services Capstone Marketing 477 - covering how to start clients with social media marketing. Covers Facebook, Twitter, Instagram, Blogging, and Websites. Thinks about ROI and how to analyze a client's needs, wants, timelines and deliverables.
Ten tips for Best practice of Lead Management from socail media Faisalzaman29
using social media to drive lead generation , real estate lead generation social media, social media for b2b lead generation , relationship between social media and lead generation,
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
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VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. DON’T JUST ENGAGE CUSTOMERS, ACTIVATE THEM
EngageSciences is a new breed of social marketing platform that is focused on advocacy and activation, leveraging a brand’s
existing social media following to drive long-term marketing results.
Globally recognized brands rely on EngageSciences to track, analyze and activate their fan bases, increasing advocate
activity across all major social networks. These customer wins have propelled us to be the fastest developing company in our
space, doubling in size every four months.
Monday, 9 September 13
3. WHAT WE WILL COVER
1) How to profile a customer to identify valuable segments and target individual advocates based on their observed
behaviour and preferences on interacting on social channels.
2) How to develop ongoing loyalty programs that recognise and reward customers for taking part in an array of
campaign mechanics and for recruiting their friends.
3) How social data and loyalty data be used to cross-pollinate each other and boost the performance of other
marketing channels.
Monday, 9 September 13
4. WHY SHOULD YOU DO SOCIAL MEDIA MARKETING?
TO CREATE BETTER RELATIONSHIPS
WITH CUSTOMERS
Monday, 9 September 13
5. WHY SHOULD YOU DO SOCIAL MEDIA MARKETING?
TO KEEP CLOSE TO CUSTOMERS
BETWEEN VISITS ONLINE OR IN STORE
Monday, 9 September 13
6. WHY SHOULD YOU DO SOCIAL MEDIA MARKETING?
TO CAPTURE DATA ABOUT FANS, THEIR
BEHAVIOUR AND PREFERENCES
Monday, 9 September 13
7. WHY SHOULD YOU DO SOCIAL MEDIA MARKETING?
TO REACH THE FRIENDS OF YOUR FANS
THROUGH ADVOCACY
Monday, 9 September 13
10. THE IMPORTANCE OF ADVOCATES
Only 4.7% of a typical brand’s fan base are responsible for 100% of the social referrals.
Most brands don’t know who these fans are and don’t have frameworks to work with
them and expand their number.
These top advocates give you 176x the reach of the average fan that interacts
with your posts and campaigns. Just increasing this group by a single per cent has
massive impact downstream on social marketing reach and socially referred
commerce. This is your brand army.
Monday, 9 September 13
11. REFER A FRIENDREWARD TOP FANS
Leverage campaign types that reward your fans for their
part in driving your social campaign success. Your
advocate base has huge reach. Work with them.
Run ongoing programs that track referrals over time and
provide tiers of incentives to your fans for getting their
friends to convert on your promotions.Refer a friend
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Start: Understand the program and get incentivised to start
Refer a friend Share
Share. Reward. Earn.
one five win
Refer
Refer just one friend to
Nokia, and claim your
reward. Your friend gets
a deal too.
Refer five friends to Nokia
and you'll get an
exclusive reward only
available here.
Our top referrers can win
fabulous prizes. Each
month we give out
amazing and exclusive
prizes to our most loyal
fans.
Refer
Recent fans collecting
rewards
Refer a friend
Creator: Lee Shepstone | Modified: Tue Apr 03 2012
Reward dashboard: Check your rewards and earnings
Refer a friend Share
Invite
Invite more friends Share to all
Post to your wall, earn
when friends click through
Share
Get more friends on board
hello alex
9 Friends invited so far. You can always
invite more.
Referral unlocked. Get 25% off any
Nokia speakers or headphones
accessories.
Welcome back to your reward dashboard.
1
More referrals to go. Unlock your next reward
when you reach 5 referrals.2
Your friends who've joined
Nokia refer a friend
Claim
Monday, 9 September 13
12. SOCIAL LOYALTY
Implement loyalty programs and bring in long term gamification
principles to drive repeat engagement amongst your social media
followers. With user journeys optimized for both a desktop and
mobile experience, get your fans to perform all sorts of actions with
you that drive your marketing goals.
Mobile
Spalsh Dashboard|Badges BadgeDetails FriendsTab
Desktop|Dashboardbannerrotation
Monday, 9 September 13
13. ENGAGE FANS WITH REGULAR CAMPAIGNS
Successful social marketers publish multiple campaigns every month, leveraging viral mechanics that get fans to share and
invite branded experiences with their friends, leveraging a mixture of messaging tactics and apps that capture data.
Monday, 9 September 13
14. SPEED OF EXECUTION IS IMPORTANT
But don’t compromise on quality. You need to think about the tools you will employ to do this.
Monday, 9 September 13
15. GAMIFICATION: BADGES, POINTS & LEVELS
A profile is automatically created for anyone that interacts with any of the apps.
This profile records the engagement and attainment of the fan across your
campaigns and activities linked to the loyalty program.
Monday, 9 September 13
16. LEADERBOARDS, UNLOCKS & CHALLENGES
Leaderboards are shown for friends who can be invited to join the program and
participate in the brand activities, accessing content, competitions, challenges
and much more.
Monday, 9 September 13
17. LOYALTY ISN’T A SILO
Your loyalty program is not a silo app with EngageSciences. It can
be run across every app you build with our platform. The results are
integrated into the audience database and fan profiles accessed
through the messaging console. It is the most complete approach
to creating better relationships with your fans. It is at the heart of
community activation.
Monday, 9 September 13
18. Manage, edit and create new gamification
programs including elements such as badges,
points, levels, challenges and unlocks.
GAMIFICATION CONSOLE
Monday, 9 September 13
19. Easily define rules for providing
achievements within a social
loyalty program, whether it be
points, badges, challenges or
unlocks.
RULES ENGINE
Monday, 9 September 13
20. Manually award badges or points to anyone at anytime, including
for great comments to your posts.
REWARD FANS FOR COMMENTS
Monday, 9 September 13
21. ANALYZE RESULTS
Analyze your social marketing performance to understand who you are engaging, the demographics and comparative
performance against past campaigns as well as the entitlements people are earning and the levels completed. This will
allow you to optimize all your activities to turn more followers into engaged fans and ultimately advocates.
Monday, 9 September 13
22. HOW ARE YOU RE-ENGAGING YOUR AUDIENCE?
Each campaign should be analyzed to see how you are re-engaging your audience. Specific interest should be placed on
how a campaign re-engages dormant members of your audience. Remember, engaged fans are what you are after. Look
at how many new audience members the campaign created as well as how many existing audience members re-engaged.
You need to think well beyond ‘how many likes did I get?’.
Monday, 9 September 13
23. PROFILE FOLLOWERS & BUILD THE FAN DATABASE
It is all about the data. Fan segments will represent very different levels of value to you. You need a strategy to engage them
and track their interactions. If you profile a fan’s behavior over the long-term, you will start to see the value you are getting
from them, including how much they promote your brand and the social referrals this generates amongst their friends.
Monday, 9 September 13
24. FAN PROFILES
Click through on any member of the audience database
and see a full timeline of that individual’s interactions
with your marketing campaigns and their value to you.
Monday, 9 September 13
25. AMPLIFY THE VOICES OF ADVOCATES
Discover the best advocacy from across the social web, filter, curate and publish it across your digital properties.
Monday, 9 September 13
26. DISCOVER SOCIAL ADVOCACY
Set-up feeds from across the social web, including Instagram, YouTube, Twitter, Flickr, Facebook, Bazaarvoice, blogs and
more. Define keywords and filters to find what your advocates are saying about your brand and your campaigns.
Monday, 9 September 13
27. PUBLISH SOCIAL CONTENT TO YOUR WEBSITE
Publish the best of what your fans are saying and other aggregated
social content from across the social web directly into your website,
campaign microsites or into your social apps.
Monday, 9 September 13
28. FULL CMS CONTROL OF LAYOUT
Easily manage the layout of your curated content pages. Set up a web channel
and publish to your website or campaign microsite in a few easy steps.
Monday, 9 September 13
29. WHAT IS THE ROLE OF LOYALTY IN SOCIAL MEDIA MARKETING?
Monday, 9 September 13
31. Hashtags have now been
rolled out across all major
social networks. The
hashtag is now the main
CTA brands can use to co-
ordinate the feedback loop
from fans.
Social media should be
used as the long tail of
your marketing, and
with EngageSciences
you have a platform
that can be the social
glue that links TV ad
spend, digital
campaign execution
and CRM.
LINKING ADVERTISING TO DIGITAL INTERACTION & CRM
Monday, 9 September 13
32. CUSTOMER SUCCESS STORY: RAKUTEN
Play.com, part of the Rakuten group, saw a significant increase in revenue from social media followers using the
EngageSciences platform, turning social media into the most cost effective marketing channel they operate. This success
led to the Rakuten group implementing EngageSciences in Japan, US, France and other markets. Rakuten is the third
largest eCommerce company in the world. Rakuten loyalty program - Super Points - is central to their customer
engagement operations.
280K
fan growth in 12 months
$3M
in revenue from Facebook
24%more revenue from customers
that become fans more value from customers
acquired from social
campaigns
Monday, 9 September 13
33. QUESTIONS?
Olly Foot, Managing Director of MRM Meteorite oliver.foot@mrm-meteorite.com
Richard Jones, CEO, EngageSciences richard@engagesciences.com
To get us going here are a few questions for Olly:
1. What changes have you seen in the way data is managed across CRM, social media and loyalty programs?
2. Is content a new second currency for loyalty programs in a world so heavily influenced by social media?
3. How have you seen the role of analytics change with the advent of social platforms?
Monday, 9 September 13
