Kaboodle is an online shopping site that aims to enhance the online shopping experience for consumers. It generates revenue through online advertising and commissions from sales to business partners. The document provides recommendations for Kaboodle to grow its business, including conducting research to understand its target audiences, using social media to attract and retain users, taking specific actions like promotions in the first few months, and measuring success based on membership increases and return on investment.
Small World Labs will help clients by developing and executing campaigns to acquire more community members and increase user engagement. They will evaluate channel strategies, create content, identify featured content and users, and make recommendations to improve the community experience. Small World Labs will also raise the profile of clients through social media by conducting research, managing social media presence, and reporting on results. Additionally, they will provide daily moderation and support of the community.
Kinetic Drives Long-Term Direct Response for Education ProviderDon Mathis
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
The marketing consultant, Chico Gimenez, will provide the following services to Veronica's Kitchen for a monthly fee:
- Setup and guidance for Facebook ads and review of key competitors and social media accounts.
- Development of a marketing calendar for content planning and reporting of campaign results.
- Recommendations for new social media accounts and content marketing strategies.
- Insights on market trends and strategies to increase competitiveness and audience growth by 200-300% in a quarter.
- Review of the current industry and feedback on differentiating from main competitors.
Kinetic Social was approached by a local optical chain client to
assist in guiding the brand into the social channel. Familiar with only
open web opportunities, the brand was interested in learning about
social opportunities that could increase lifetime ROI. This healthcare
provider campaign followed a direct response model, wherein fans
would set up in-clinic eye exams in specific geographic DMAs.
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
This document provides an 8-step guide for creating successful social media campaigns. It discusses developing campaign goals and defining key audiences and objectives. It also outlines strategies and tactics for reaching audiences, as well as defining key messages and metrics for measuring success. The document stresses the importance of adhering to social media platform terms and industry best practices.
Small World Labs will help clients by developing and executing campaigns to acquire more community members and increase user engagement. They will evaluate channel strategies, create content, identify featured content and users, and make recommendations to improve the community experience. Small World Labs will also raise the profile of clients through social media by conducting research, managing social media presence, and reporting on results. Additionally, they will provide daily moderation and support of the community.
Kinetic Drives Long-Term Direct Response for Education ProviderDon Mathis
This education provider approached Kinetic Social with the task of generating awareness and identifying prospective students interested in the school’s specialized programs. Qualified leads were sent to a landing page where they could learn more about the institution and then submit some basic user information to receive an information packet in the mail.
Photo contest for greater customer engagementNextBee Media
Running a photo contest can be a great way to engage your customers on Social Media. Viral nature of user generated photos can gain your brand a lot of visibility. You can motivate your customers by creating and sharing photos a fun and rewarding experience.
The marketing consultant, Chico Gimenez, will provide the following services to Veronica's Kitchen for a monthly fee:
- Setup and guidance for Facebook ads and review of key competitors and social media accounts.
- Development of a marketing calendar for content planning and reporting of campaign results.
- Recommendations for new social media accounts and content marketing strategies.
- Insights on market trends and strategies to increase competitiveness and audience growth by 200-300% in a quarter.
- Review of the current industry and feedback on differentiating from main competitors.
Kinetic Social was approached by a local optical chain client to
assist in guiding the brand into the social channel. Familiar with only
open web opportunities, the brand was interested in learning about
social opportunities that could increase lifetime ROI. This healthcare
provider campaign followed a direct response model, wherein fans
would set up in-clinic eye exams in specific geographic DMAs.
Social Media Strategy Prerequisites and SegmentationRandi Priluck
These slides cover three things you must do before you plan and execute a social media marketing strategy. Specifically, the focus is on setting goals, segmenting markets and discovering targets. The slides include some exercises and videos. The presentation is perfect for teaching social media marketing and a good social media teaching resource.
Made to accompany Social Media & Mobile Marketing Strategy from Oxford University Press.
This document provides an 8-step guide for creating successful social media campaigns. It discusses developing campaign goals and defining key audiences and objectives. It also outlines strategies and tactics for reaching audiences, as well as defining key messages and metrics for measuring success. The document stresses the importance of adhering to social media platform terms and industry best practices.
The document discusses various ways to measure the success of social media marketing efforts. It identifies both traditional metrics like page views, visitors, and leads, as well as social media-specific metrics like actions taken, links from other blogs, products sold, and customer service calls lowered. Additionally, it emphasizes the importance of relationship building metrics like number of customers retained and engaged, net promoter score, new customers converted, and referrals from existing customers. Finally, it provides tips for social media planning like deciding key metrics, starting with small pilots, getting customer feedback, and revising efforts.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
Build Trust in the Market with a Brand Advocacy ProgramNextBee Media
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This document discusses using social media campaigns to effectively introduce new products prior to traditional email campaigns. It recommends using social media to generate awareness of the product, familiarize customers with it, and gather feedback. This engages customers and allows reaching influential advocates. When combined with a subsequent email campaign, it provides a platform for viral buzz and increases email conversion rates. A case study showed a social media campaign on LinkedIn had much higher customer conversion and agreement to test a new application than a standalone email campaign.
We provide IT services and technical expertise to organizations like corporations, schools, hospitals, and governments. We aim to help our global customers increase their business, political brand, or public appearance by providing strategic guidance. We strive to move projects in the right direction at the right time with the right talent. Some of the services we offer include dynamic websites, Facebook fan pages, customized videos, political targeting, digital marketing, and public relations.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
The document proposes a digital marketing campaign on Hotstar to increase consideration of Scotch-Brite Scrub Sponges among women aged 25-44. The campaign aims to achieve 75% ad completion rates and include calls to action and surveys. It recommends a weekly frequency of 4 ads over 8 weeks to communicate the product's simple benefits through a mix of long and short videos and image ads. A brand lift study would measure awareness, consideration, and favorability before and after viewing the ads. The proposed plan estimates costs, frequencies, impressions, reach and other metrics to promote the product in major Indian cities within the ₹10 lakh budget.
Promotional products are an effective advertising method that provides long-lasting impressions at a low cost per exposure. Surveys found that over 75% of recipients can recall details about promotional products they received in the past two years. Many recipients keep and use promotional items for over a year, generating 52 or more impressions each year. Consumers generally have positive views of receiving promotional products and are more likely to patronize businesses that give them away.
Social Media Marketing Research Companies & ProductsRosetta Ting
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
This document provides a step-by-step guide for creating effective social media campaigns. It outlines 8 steps: 1) developing campaign goals; 2) defining audiences; 3) defining key objectives; 4) strategies; 5) tactics; 6) key messages; 7) measuring and evaluating success; and 8) social media ethics. The guide emphasizes aligning campaign goals with business goals, tailoring content to audience interests, and using metrics to measure performance.
Programmatic buying allows brands to maximize both cost efficiency and effectiveness of digital ad campaigns. It works by automating the bidding process through demand side platforms to place ads on ad exchanges in real-time. Research shows half of digital buyers see audience targeting as important. Programmatic buying excels at targeting the right message to the right consumer at the right moment. Case studies found programmatic buying improved ROI by 5x or more for brands through strategies focusing on the right targeting, measurement of on-target views and brand lift, and fine-tuning campaigns over time using data. Programmatic buying allows brands to have their cake (effective ads) and eat it too (efficient rates).
Display and Pre-Roll Advertising Case Study: Mesothelioma Litigation ClientPage 1 Solutions
Learn how a six-month display and pre-roll advertising campaign earned the attention and trust of prospects for a New York-based mesothelioma lawyer -- and more Web traffic than the past 3 years.
Zippify is a membership card that allows users to earn and redeem points across multiple brand outlets. The document outlines Zippify's 4-month promotional campaign strategy which includes:
1) Creating buzz in the first month through social media promotions and highlighting high profile customers to generate curiosity.
2) Emphasizing customer utility and service in the second month based on survey feedback from the first month.
3) Adding more brand partners and focusing on customer service in the third month.
4) Broadening the customer and brand base while maximizing existing customers and brands in the fourth month.
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
1.galvea lelly join the facebook movement. power to the people!Ana-Maria Tatucu
This document discusses best practices for using Facebook for marketing and advertising. It provides statistics on Facebook usage and examples of how beverage and financial services companies have increased sales and fan engagement through Facebook campaigns. Key recommendations include having a strategic plan, using custom Facebook tabs and applications, emphasizing interaction, monitoring response rates and analytics, and remaining flexible.
Paid Social Media Ads Case Study: Cosmetic Dentistry ClientPage 1 Solutions
Learn how targeted Facebook Likes and Clicks to Website campaigns drove traffic and leads to a cosmetic dentist's practice website over 6 months amid an economic downturn.
This document outlines the author's background and experience in journalism, management, communications and marketing. It then discusses the author's analytical and data-driven approach to marketing, including examples of campaigns to increase audience and engagement through paid social media, events, and multi-channel national efforts. The goal is to better understand the audience and refine strategies through analytics.
The document provides details on a marketing campaign for the BlackBerry Z10 smartphone launch. It includes an overview of competitors' past media spending and creative approaches. It then outlines the campaign's strategies, objectives, target audiences, big idea, creative execution, budget breakdown, and media plan. The campaign aims to promote the Z10's ability to help users balance work and life through advertising, public relations, point-of-sale materials, and sales representatives.
This document analyzes RIM's lack of success penetrating the consumer smartphone market and proposes solutions. It notes that RIM wants to capture more consumer market share but has fallen behind competitors in features and design. The document performs a SWOT analysis and recommends that RIM rebrand and reintroduce the BlackBerry Storm targeted at consumers, with an expanded marketing campaign and product line, to try to gain ground in the consumer market.
The document discusses various ways to measure the success of social media marketing efforts. It identifies both traditional metrics like page views, visitors, and leads, as well as social media-specific metrics like actions taken, links from other blogs, products sold, and customer service calls lowered. Additionally, it emphasizes the importance of relationship building metrics like number of customers retained and engaged, net promoter score, new customers converted, and referrals from existing customers. Finally, it provides tips for social media planning like deciding key metrics, starting with small pilots, getting customer feedback, and revising efforts.
Case Study: Fortune 500 Tech Company Increases Sales with Content OptimizationAppinions
Because of the ubiquitous nature of blogs, journals and other destinations to consume industry information, launching a content site that is relevant and engaging enough to attract prospective customers is more difficult than ever. As a result, a Fortune 500 technology client sought to use influencer insights before and during the development of a new curated content hub, with the purpose of driving brand thought leadership and ultimately enhancing lead generation efforts.
Build Trust in the Market with a Brand Advocacy ProgramNextBee Media
Turn loyal customers into brand advocates by rewarding them for sharing their positive experiences on social media. This will help gain new customers, increase reputation and stabilize growth. An effective brand advocacy program continuously engages advocates through rewards and incentives to drive greater engagement over the long run. The program should be adaptive and have a presence across multiple social media platforms to encourage advocates everywhere. Focusing on power users and social influencers can help generate wider public support and complete the picture of remarketing to identified customers.
Tasked with performing a consumer social media comparative brand audit to understand how social media marketing was being used in the Luxury Goods market.
The audit's objective was to compare select aspirational Brands and to qualify the level of strategic use, execution and success each may be experiencing.
This document discusses using social media campaigns to effectively introduce new products prior to traditional email campaigns. It recommends using social media to generate awareness of the product, familiarize customers with it, and gather feedback. This engages customers and allows reaching influential advocates. When combined with a subsequent email campaign, it provides a platform for viral buzz and increases email conversion rates. A case study showed a social media campaign on LinkedIn had much higher customer conversion and agreement to test a new application than a standalone email campaign.
We provide IT services and technical expertise to organizations like corporations, schools, hospitals, and governments. We aim to help our global customers increase their business, political brand, or public appearance by providing strategic guidance. We strive to move projects in the right direction at the right time with the right talent. Some of the services we offer include dynamic websites, Facebook fan pages, customized videos, political targeting, digital marketing, and public relations.
a research study based on effectiveness of social media as a marketing tool. now a days social media influencing the purchasing decision of consumers, that's why it’s important to know how it works !
also have some recommendations to improve it.
The document proposes a digital marketing campaign on Hotstar to increase consideration of Scotch-Brite Scrub Sponges among women aged 25-44. The campaign aims to achieve 75% ad completion rates and include calls to action and surveys. It recommends a weekly frequency of 4 ads over 8 weeks to communicate the product's simple benefits through a mix of long and short videos and image ads. A brand lift study would measure awareness, consideration, and favorability before and after viewing the ads. The proposed plan estimates costs, frequencies, impressions, reach and other metrics to promote the product in major Indian cities within the ₹10 lakh budget.
Promotional products are an effective advertising method that provides long-lasting impressions at a low cost per exposure. Surveys found that over 75% of recipients can recall details about promotional products they received in the past two years. Many recipients keep and use promotional items for over a year, generating 52 or more impressions each year. Consumers generally have positive views of receiving promotional products and are more likely to patronize businesses that give them away.
Social Media Marketing Research Companies & ProductsRosetta Ting
The document discusses social media marketing research companies and products. It outlines challenges like measuring consumer sentiment and campaign effectiveness on social media. Several companies are profiled that provide social media monitoring and analytics tools like Buzzmetrics, BrandIntel and BrandProtect. Their products and services capture consumer conversations, analyze sentiment, and provide insights and reporting to help marketers understand brand performance.
This document provides a step-by-step guide for creating effective social media campaigns. It outlines 8 steps: 1) developing campaign goals; 2) defining audiences; 3) defining key objectives; 4) strategies; 5) tactics; 6) key messages; 7) measuring and evaluating success; and 8) social media ethics. The guide emphasizes aligning campaign goals with business goals, tailoring content to audience interests, and using metrics to measure performance.
Programmatic buying allows brands to maximize both cost efficiency and effectiveness of digital ad campaigns. It works by automating the bidding process through demand side platforms to place ads on ad exchanges in real-time. Research shows half of digital buyers see audience targeting as important. Programmatic buying excels at targeting the right message to the right consumer at the right moment. Case studies found programmatic buying improved ROI by 5x or more for brands through strategies focusing on the right targeting, measurement of on-target views and brand lift, and fine-tuning campaigns over time using data. Programmatic buying allows brands to have their cake (effective ads) and eat it too (efficient rates).
Display and Pre-Roll Advertising Case Study: Mesothelioma Litigation ClientPage 1 Solutions
Learn how a six-month display and pre-roll advertising campaign earned the attention and trust of prospects for a New York-based mesothelioma lawyer -- and more Web traffic than the past 3 years.
Zippify is a membership card that allows users to earn and redeem points across multiple brand outlets. The document outlines Zippify's 4-month promotional campaign strategy which includes:
1) Creating buzz in the first month through social media promotions and highlighting high profile customers to generate curiosity.
2) Emphasizing customer utility and service in the second month based on survey feedback from the first month.
3) Adding more brand partners and focusing on customer service in the third month.
4) Broadening the customer and brand base while maximizing existing customers and brands in the fourth month.
For businesses of all sizes, social media marketing is a great method to reach out to prospects and consumers. This presentation provides an overview of social media marketing.
1.galvea lelly join the facebook movement. power to the people!Ana-Maria Tatucu
This document discusses best practices for using Facebook for marketing and advertising. It provides statistics on Facebook usage and examples of how beverage and financial services companies have increased sales and fan engagement through Facebook campaigns. Key recommendations include having a strategic plan, using custom Facebook tabs and applications, emphasizing interaction, monitoring response rates and analytics, and remaining flexible.
Paid Social Media Ads Case Study: Cosmetic Dentistry ClientPage 1 Solutions
Learn how targeted Facebook Likes and Clicks to Website campaigns drove traffic and leads to a cosmetic dentist's practice website over 6 months amid an economic downturn.
This document outlines the author's background and experience in journalism, management, communications and marketing. It then discusses the author's analytical and data-driven approach to marketing, including examples of campaigns to increase audience and engagement through paid social media, events, and multi-channel national efforts. The goal is to better understand the audience and refine strategies through analytics.
The document provides details on a marketing campaign for the BlackBerry Z10 smartphone launch. It includes an overview of competitors' past media spending and creative approaches. It then outlines the campaign's strategies, objectives, target audiences, big idea, creative execution, budget breakdown, and media plan. The campaign aims to promote the Z10's ability to help users balance work and life through advertising, public relations, point-of-sale materials, and sales representatives.
This document analyzes RIM's lack of success penetrating the consumer smartphone market and proposes solutions. It notes that RIM wants to capture more consumer market share but has fallen behind competitors in features and design. The document performs a SWOT analysis and recommends that RIM rebrand and reintroduce the BlackBerry Storm targeted at consumers, with an expanded marketing campaign and product line, to try to gain ground in the consumer market.
This document provides an overview of BlackBerry, including its history, products, marketing strategies, and competitive analysis. It discusses BlackBerry's origins and growth, focusing on its smartphones and push email capabilities. The marketing mix is examined, highlighting BlackBerry's target business professional and young innovator customers. Promotional strategies are outlined, including using a youth spokesperson. A SWOT analysis identifies BlackBerry's strengths in security and brand loyalty while noting weaknesses in innovation. Competitors like Apple and Samsung are analyzed. The BCG matrix places newer devices as rising stars and older models as cash cows.
In our "Public Relations" course at SFSU my group and I analyzed Coca-Cola's problems with the CSE in 2003 and came up with an alternative to handle the situation.
Mastering Affiliate Marketing: In-Depth Strategies for SuccessJohan Ali
In today's digital age, the realm of making money online and working from home has expanded to include a plethora of opportunities. One such avenue that has gained immense popularity is affiliate marketing. This comprehensive guide will equip you with the knowledge and strategies needed to embark on a successful affiliate marketing journey, covering essential aspects such as product selection, campaign optimization, and scaling your efforts.
This document outlines a content marketing framework in 5 steps:
1) Strategy - Define personas, customer journeys, competitors' content, and a content sweet spot.
2) Goals - Set SMART goals for awareness, engagement, and other key performance indicators.
3) Content Creation - Generate ideas from research, choose appropriate formats, and establish guidelines.
4) Distribution - Share content through owned, earned, and bought media channels.
5) Measurement - Continuously optimize the process based on metrics in a long-term, cyclical approach.
Content marketing is presented as a strategic, ongoing technique to attract and engage customers through valuable, relevant content.
Digital marketing is a comprehensive strategy aimed at promoting products or services through various online channels. This dynamic approach leverages the power of the internet to connect with target audiences, enhance brand visibility, and drive engagement. Key components include search engine optimization (SEO), content marketing, social media marketing, email campaigns, pay-per-click advertising, influencer marketing, and data-driven analytics. The goal is to establish a strong online presence, connect with the target audience, and ultimately drive desired actions, such as purchases or brand loyalty. As technology evolves, digital marketing continues to adapt, offering businesses diverse tools and platforms to effectively reach and resonate with their online audience.
What Are The Best Startegies For Social Media Marketing.docxDushantSingh5
The document discusses strategies for effective social media marketing. It begins by highlighting the importance and widespread use of social media marketing. It then discusses key aspects of a social media marketing strategy like defining goals, targeting audiences, and creating consistent, high-quality content. Specific strategy recommendations include creating personalized experiences for customers, developing an efficient content marketing plan, running contests and giveaways, and building a community around your brand. The document provides an overview of best practices for using social media successfully to meet business objectives.
The document outlines a digital marketing model for B2B companies with four stages: awareness, education, sales support, and client management. It provides best practices and examples for each stage, such as using multiple marketing channels for awareness, designing usable websites for education, integrating online and offline lead generation for sales support, and using customer portals and surveys for client management. The overall goal is to help companies allocate their digital marketing budgets strategically across the lifecycle to maximize impact.
Interactive marketing spending is projected to rise significantly through 2014, reaching $55 billion and representing 21% of total marketing spending. Marketers are shifting budgets away from traditional channels like television, newspaper and magazine toward interactive channels like search, display, email, social media and mobile. Social media spending alone is expected to grow from $295 million in 2009 to $1.86 billion in 2014. Effective social media marketing requires clear objectives, skilled practitioners, measurable metrics, listening to target audiences, engaging customers through interesting content, and collaborating with the brand.
Primped Web Seminar Matt Bateman Database MarketingJustine Duncan
The document discusses building and maintaining an engaged database through performance marketing. It recommends using email marketing and web traffic from social media to cost-effectively build a large database. Customers only pay per registered user in the database, eliminating risk. Maintaining interest involves great content, samples, competitions, and regularly engaging consumers via social media. Rewarding key influencers who spread brand messages can develop a strong brand online through transparency and accountability.
Are you ready to take your digital marketing skills to the next level? Look no further than DDI Mohali, the pinnacle of excellence in digital marketing industrial training in India. With a focus on empowering individuals with comprehensive knowledge and hands-on experience, DDI Mohali stands out as a leader in the industry. Our meticulously crafted curriculum covers every facet of digital marketing. From search engine optimization (SEO) and social media marketing to pay-per-click (PPC) advertising and analytics, our program ensures you gain expertise in all crucial areas. Learn from industry experts with extensive experience in the digital marketing landscape. Our trainers bring real-world insights, ensuring you receive practical knowledge that goes beyond theoretical concepts. Digital marketing is a dynamic field, and DDI Mohali ensures you are well-equipped to navigate its complexities. Our 6-month training program prepares you for a rewarding career in digital marketing, whether you aspire to work for established brands, agencies, or launch your entrepreneurial ventures.
Don't just learn digital marketing; master it with DDI Mohali, the best digital marketing industrial training center in India. Join us and pave the way for a successful and fulfilling career in the ever-evolving realm of digital marketing. Elevate your skills, amplify your career prospects - choose DDI Mohali for a transformative learning experience.
Address: C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Phone: 070876 02319
Website: https://digitaldiscovery.institute
10 Ways to Enhance Your Social Media Conversion Rate Through Digital MarketingDigital Aacharya
Social media has turn out to be a amazing device for corporations to have interaction with their target market inside the dynamic subject of digital advertising and marketing. Establishing a robust social media presence is vital, but it is simply as essential to turn those interactions into real effects. This makes use of the power of Digital Marketing Course to advertising & observe ten realistic ways to enhance your social media conversion charge.
Digital Marketing strategies for effective Online campaingsandyboy1510
Unlocking the Digital Potential: Strategies for Effective Online Campaigns" offers valuable insights and actionable strategies for maximizing the impact of online campaigns. Beginning with an exploration of the digital landscape, the presentation highlights the importance of leveraging digital channels to reach and engage target audiences effectively. It introduces various strategies and techniques for crafting successful online campaigns, including audience targeting, content creation, and channel selection. The presentation emphasizes the significance of setting clear goals, tracking campaign performance, and making data-driven optimizations to achieve desired outcomes. Case studies and real-world examples illustrate the application of these strategies in practice, showcasing successful online campaigns across different industries. The presentation concludes by reinforcing the importance of unlocking the digital potential through effective online campaigns and encouraging attendees to implement the strategies discussed to elevate their digital marketing efforts.
The document discusses digital marketing and provides information on the following:
1. It defines digital marketing and explains how it encompasses all marketing efforts that use electronic devices and the internet to connect with customers.
2. It describes how digital marketing is important for meeting customers online and provides examples of key digital marketing tactics.
3. It explains that digital marketing is a large and growing industry in India and globally, and outlines the scope and importance of digital marketing for businesses.
E-models facilitate collaboration between organizations and stakeholders through search engines, digital media, and social networks. Organizations use e-models to create traffic or generate revenue. Keys to successful e-models include developing brand strength, identifying customer segments, using search engines and social media, and fusing quality products, service, and sites. The presentation provides an overview of e-models and their use, and keys to developing successful e-marketplace models.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
Overview of how to create a digital media profile framework and how to overlay your media mix (Owned, paid and earned) whilst developing a focused digital strategy
Digital marketing utilizes online platforms and technologies to promote products or services, encompassing activities like social media, SEO, email, and online advertising. Its goal is to engage target audiences, enhance brand visibility, and drive conversions through data-driven insights, allowing businesses to adapt and optimize strategies in the digital realm.
The document provides an overview of digital marketing planning from ITAA. It discusses key components of a digital strategy including objectives, audience, and content strategy. It covers digital tactics like content marketing, social media, SEO, PPC and email. The planning process involves defining goals and audiences, creation of tactics, implementation, and evaluation. Case studies are also presented on topics like social media, PPC and local search.
Facebook Ads for Ecommerce_ How to Increase Your Online Sales.docx.pdfTechEasifyInfotech
Discover the power of Facebook Ads for e-commerce. Learn proven strategies to increase your online sales. Master the art of effective advertising for your online store.
buy old yahoo accounts buy yahoo accountsSusan Laney
As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.
The Evolution and Impact of OTT Platforms: A Deep Dive into the Future of Ent...ABHILASH DUTTA
This presentation provides a thorough examination of Over-the-Top (OTT) platforms, focusing on their development and substantial influence on the entertainment industry, with a particular emphasis on the Indian market.We begin with an introduction to OTT platforms, defining them as streaming services that deliver content directly over the internet, bypassing traditional broadcast channels. These platforms offer a variety of content, including movies, TV shows, and original productions, allowing users to access content on-demand across multiple devices.The historical context covers the early days of streaming, starting with Netflix's inception in 1997 as a DVD rental service and its transition to streaming in 2007. The presentation also highlights India's television journey, from the launch of Doordarshan in 1959 to the introduction of Direct-to-Home (DTH) satellite television in 2000, which expanded viewing choices and set the stage for the rise of OTT platforms like Big Flix, Ditto TV, Sony LIV, Hotstar, and Netflix. The business models of OTT platforms are explored in detail. Subscription Video on Demand (SVOD) models, exemplified by Netflix and Amazon Prime Video, offer unlimited content access for a monthly fee. Transactional Video on Demand (TVOD) models, like iTunes and Sky Box Office, allow users to pay for individual pieces of content. Advertising-Based Video on Demand (AVOD) models, such as YouTube and Facebook Watch, provide free content supported by advertisements. Hybrid models combine elements of SVOD and AVOD, offering flexibility to cater to diverse audience preferences.
Content acquisition strategies are also discussed, highlighting the dual approach of purchasing broadcasting rights for existing films and TV shows and investing in original content production. This section underscores the importance of a robust content library in attracting and retaining subscribers.The presentation addresses the challenges faced by OTT platforms, including the unpredictability of content acquisition and audience preferences. It emphasizes the difficulty of balancing content investment with returns in a competitive market, the high costs associated with marketing, and the need for continuous innovation and adaptation to stay relevant.
The impact of OTT platforms on the Bollywood film industry is significant. The competition for viewers has led to a decrease in cinema ticket sales, affecting the revenue of Bollywood films that traditionally rely on theatrical releases. Additionally, OTT platforms now pay less for film rights due to the uncertain success of films in cinemas.
Looking ahead, the future of OTT in India appears promising. The market is expected to grow by 20% annually, reaching a value of ₹1200 billion by the end of the decade. The increasing availability of affordable smartphones and internet access will drive this growth, making OTT platforms a primary source of entertainment for many viewers.
Structural Design Process: Step-by-Step Guide for BuildingsChandresh Chudasama
The structural design process is explained: Follow our step-by-step guide to understand building design intricacies and ensure structural integrity. Learn how to build wonderful buildings with the help of our detailed information. Learn how to create structures with durability and reliability and also gain insights on ways of managing structures.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
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Kaboodle Case Study Site: Kaboodle.com Objective: Increase awareness and user adoption among the Female 25-34 age demographic for the social commerce site Kaboodle.com. You have just taken a new job at the site Kaboodle.com. They are aiming to expand their customer segment of Females in the 25-34 age range. They are strong in the 18-24 age range, and now aim to expand their penetration into the slightly older demographic.
1. In your own words, explain the business model of Kaboodle, focusing on the value proposition to the Kaboodle user. Who pays? Kaboodle’s product is free for its target customers, which is women in the U.S. The revenue stream comes from business partners who pay Kaboodle for online advertising, commissions for actual sales, and premium services such as the Premium Partnership Program. Kaboodle also share revenue with other websites such as shopping.com. What for? Kaboodle consumers use the service for an easier online shopping experience by collecting information about products at one place and making purchase decisions by interacting with like-minded people. Members also get access to the patented “Add to Kaboodle” button, which organizes products through lists and makes shopping more convenient. Kaboodle offers retailers a place to build brand awareness, interact with customers, and take advantage of sales opportunities. Why? Kaboodle users benefit from being part of an online shopping community with like-minded people where they get access to tools that makes their shopping experiences easier and faster by enhancing their shopping experience through organized lists, input from “soul mates,” discounts, and chances to win prizes. Users can create their own profiles, interact with other users, share advice and get feedback. Business partners benefit from being in Kaboodle’s network through increased brand awareness and sales opportunities. Through the Premium Partnership program retailers can take the interaction with users even further by offering deals and discounts. Kaboodle’s many activity possibilities and their creative encouragement of users to participate creates customer loyalty, which makes investment in Kaboodle more beneficial. Sites such as shopping.com benefit because they receive revenue through affiliate marketing partnership with Kaboodle. * http://www.kaboodle.com http://www.kaboodle.com/zm/retailers http://www.npost.com/blog/2006/04/17/interview-with-manish-chandra-ceo-of-kaboodle/ hsepubl.lib.hse.fi/FI/ethesis/pdf/12190/hse_ethesis_12190.pdf
2. Describe how you would go about determining what the target percentage growth should be in this new demographic. Using current online data and trends, describe how you would help Kaboodle understand what a bold but also realistic goal is to grow this new customer segment. In order to set a realistic goal for growth different criteria have to be taken into consideration. Kaboodle needs to look at: The industry it is in. Is the use of social ecommerce services expected to increase or decrease in the future and why? (See next slide for trends.) The target audience . How likely are they to adopt Kaboodle’s service based on their needs, conditions, and demographic background? The competition : Are there many organizations offering the same product to the same audience that Kaboodle wants to target? Is the market already saturated with similar service offerings? What are the competitors strengths and weaknesses? How are competitors differentiating themselves from one another and can Kaboodle create a sustainable competitive advantage? How can that be an opportunity/threat to Kaboodle? Looking into these areas and providing data would help Kaboodle to set a bold, but realistic goal for target percentage growth. Bold would be driven by the sustainable competitive advantage that Kaboodle identifies, as well as the unique value proposition(s) it can offer both its customers and business partners.
Social Ecommerce Trends Looking at the following e-commerce statistics it is clear that there is market potential for a social ecommerce organization such as Kaboodle: IMRG and Capgemini predict that the UK online retail market will grow by 110% in the next decade, reaching £123bn by 2020. 42.6% of UK consumers buy something online at least once a week, and the average online spend per shopper is £71 per month. Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. 46% said knowledge of the retailer from their high street presence was a key factor. Price was the most important factor in choosing to shop online for 60% of respondents, followed by convenience of having items delivered (51%). Free shipping was the most popular motivation for 82% of UK consumers, followed by price guarantees (72%), alternative payments (60%), and ratings and reviews (59%). F-commerce is also booming and predicted to grow. The most popular product industry is apparel, followed by women’s jewelry, home & garden, gift & flowers, and computers (by total products). More and more retailers are hopping on the social shopping bandwagon and use Facebook storefront shops to sell merchandise. Consumers can receive friends’ input before buying something. When actually making a purchase, the user is normally directed to the retailer’s website. As seen, the social ecommerce market is growing and by taking other criteria such as the target audience and competition into consideration, Kaboodle can set a realistic growth goal in order to expand their customer segment of females in the 25-34 age range . *http://econsultancy.com/uk/blog/6426-e-commerce-stats-round-up-2 http://www.socialtimes.com/2011/02/facebook-ecommerce/
3. Finally, make key and specific recommendations on how you suggest Kaboodle can reach this growth target in the new demographic. Where and how will you identify target audiences? To be able to reach the growth target in the new demographic, research about women 25-34 years old has to be conducted in order to understand their interests, values, their buying behaviours, purchase patterns, and what they might look for in a social e-commerce site as well as what would make them stay loyal to Kaboodle. Kaboodle is strong in the 18-24 age range and even though women 25-34 have many characteristics in common with younger females there are also a few differences. The younger group of women (18-24) are in college or have just started working. The majority have also not settled down yet, which means that this group is not as affluent as the older group of women, but they do have more “me-time.” The target women are more likely to have climbed higher up on the career ladder and are often also settled down with infants or toddlers as part of the family. This makes the target group more affluent, but these women often feel time-deprived and find it difficult to carve out any “ me-time. ” Both groups take interest in social e-commerce sites for the enjoyment of shopping, but the target woman is more likely to value a site where she is given solutions to help her manage the complexities of her life, which helps in decreasing her stress and workload. Even so, she is also looking for a place where she is given an identity. Though this group has a higher income, these women still look for value and good deals. Possibilities for the target group to reject Kaboodle are risks such as the limited product-shopper interaction that can come with the online ordering experience as well as fears over the security and privacy of personal information. Used properly, Kaboodle has the capability to tackle these obstacles by providing reviews of products created by other users, extensive product information, customer service, well known brands users are familiar with and presenting products in a way that makes users feel more secure about their shopping choices (can for example be done by navigation and categorization). Once the women and their general interests are identified, Kaboodle has to bring content to where they are spending their time and make them aware of the organization’s services and how they can benefit from them. These women can be found both online and offline through different media. *http://adage.com/whitepapers/whitepaper.php?id=10
b) What specific strategies will you use in social media? Explain in detail how you will leverage the social networks that exist online. How can Kaboodle reach, engage and convert these people to be loyal users of Kaboodle? To be able to reach, convert and keep the target group loyal, Kaboodle has to make sure to bring them content that is relevant to these women. Kaboodle has to make use of other social networks that these women use, such as the most common ones: Facebook, LinkedIn, and Twitter, but also lesser known social networks such as ShesConnected, Boutiques, the Mommy Blog and other sites, blogs, price comparison sites and communities that attract the target females. When directing women to Kaboodle’s website, a specific landing page with relevant content to match the target group should be created. In fact, a targeted landing page strategy should be implemented. This would allow Kaboodle to set up pages which focus on different features and benefits separately. Facebook Ad campaigns (which function like Google Adwords) could be created which would drive individuals to these different landing pages (or micro sites) based on the data in their profiles and their interests (pages they are fans of or pages/sites they have “liked”). A syndication and possible partnership with certain sites could leverage all the sites’ contents and usage to members. When syndication is being used it can be automated through tools such as dlvr.it. *http://www.shesconnected.com/ http://www.boutiques.com/ http://themommyblog.net/ http://dlvr.it/
3 b) cont’d When the women have signed up for Kaboodle it is important to keep them as members by ensuring that they interact frequently. This must be done by developing many ways to engage them. One is to make sure that Kaboodle has interesting and fresh content that attracts the target group. When interacting with Kaboodle’s partners/brands this can be done in an entertaining way such as through creative content, polls, lists etc. When shopping, women like to spend time reviewing, exploring, receiving others’ input, and giving feedback before making a decision. If they have a positive shopping experience they are more likely to repeat purchase. Kaboodle can maintain consumer loyalty by responding to consumer complaints and comments and giving great customer service and short response time. Other ways to keep the customers loyal is to interact with them via rewards, giveaways, badges, VIP status, games, polls etc. If the user can create her own content (i.g. making her own polls, lists etc) it is more relevant to her and she is more likely to stay loyal. Based on users’ previous actions and available user data, Kaboodle can help users with recommendations based on purchases, reviews, “likes” (using Facebook’s Open Graph) etc. in order to tailor the content to users. *http://www.allbestarticles.com/internet/internet-marketing/marketing-to-female-consumers-on-the-internet.html http://mashable.com/2010/05/07/facebook-open-graph-ecommerce/
c) What actions would you focus on in the first 2-3 months of your marketing plan? Before doing anything else, the objectives and the budget need to be clear in order to fulfill a successful marketing campaign. It is important to conduct research (secondary and primary) to understand the target group. The target group’s needs have to be understood in order to reach these women and convince them that Kaboodle can benefit them. It is also important to look into the competitive environment and what other social ecommerce sites that possibly could attract the target group. Doing a thorough SWOT analysis and some competitive intelligence will help Kaboodle capitalize on its own strengths and take advantage of its competitors’ weaknesses. When these areas are understood it is easier to develop successful marketing strategies and tactics. In order to meet the target growth, women first have to be aware of Kaboodle and efforts need to be made to market the website. Building brand awareness can take time and Kaboodle needs to create a reputation for its community and be visible in search engines. To speed up the process and to get more clicks and consumer interaction and engagement Kaboodle can advertise through Facebook Ads and Google Adwords, but they must also make use of free marketing activities such as being active on shopping blogs, online forums and communities where users would appreciate Kaboodle’s product. By doing so Kaboodle can connect with users, suppliers, potential partners etc. to show their product, but also to create word-of-mouth credibility. This process needs to be monitored and analyzed, for example through Google Analytics, in order to see what works and what does not. It is also important to be visible in the media to gain traffic to the website and this can be done through press releases, article marketing etc. In fact, a good public relations strategy can be one of the most successful ways to create awareness and credibility for Kaboodle. By using SEO best practices, Kaboodle can enjoy more visibility in the organic search results on search engines, by developing a relevant keyword strategy. To back up the increased traffic to Kaboodle’s website, and to ensure that users sign up and use the product, incentives promoted on targeted landing pages, good and relevant content, and special “new member promotions” can be created. *http://www.mybusiness.co.uk/YcYM82totKRAKg.html http://www.plaveb.com/blog/developing-a-marketing-communication-plan-for-an-ecommerce-site
d) How will you measure success and improve the marketing efficiency over time? In order to measure success one could look at memberships before and after targeting women 25-34 and hopefully see an increase in this number. Kaboodle might have enjoyed many new memberships, but this alone is not enough. Success also means a large amount of use from the users and that they participate and are active on the website. Much of this can be tracked through Google Analytics. Since Kaboodle has many partnerships with other businesses, it must evaluate if and how these partners have benefitted from the increase in membership. Hopefully the partners enjoy increased brand awareness and sales. Kaboodle should also look at the objectives and the target percentage growth and if these were met. Kaboodle should not forget to look at the financial aspects of its attempt to reach and engage women 25-34. For example, did the investment have a positive ROI? To improve marketing efficiency Kaboodle needs to have a dialogue with the target group in order to find out what they like and what they do not like. This can be done through surveys and focus groups, but also by monitoring blogs, shopping forums, customer feedback and usage patterns. All of this data should help Kaboodle focus its marketing strategy so that it resonates with the constantly changing needs of its target customers. Kaboodle also needs to look at its advertising efforts and learn from them. For example, if the copy in one particular ad works better than another, Kaboodle needs to analyze this and make use of its findings for future marketing efforts.