Promotional products are items used to promote and advertise companies, products, and services. A study found that promotional products are effective at reaching people and influencing them. Over 70% of people surveyed had received a promotional product in the last year, and over 75% kept the product for over 6 months because they found it useful. Receiving a promotional product gave companies a more favorable impression among over 50% of people and increased the likelihood of doing future business with the company. Promotional products provide repeated, low-cost exposure to advertising messages because people use and see the products frequently over long periods of time.

1. The Power of Promotional Products Promotional Products Association International

2. Items used to promote a product, service or company program, including advertising specialties, premiums, incentives, business gifts, awards, prizes, commemoratives and other imprinted or decorated items. What are Promotional Products?

3. Impact, Exposure and Influence of Promotional Products Reach: 71% of business travelers randomly surveyed at DFW Airport reported receiving a promotional product in the last 12 months 33.7% of this group had the item on their person - a coveted location for advertising Recall: 76.1% of participants could recall the name of the advertiser on the promotional product that they received in the past 12 months In comparison only 53.5% of participants could recall the name of an advertiser they had seen in a magazine or newspaper in the previous week. A 2004 Study by L.J Market Research

4. Impact, Exposure and Influence of Promotional Products (contd.) Impression of the Advertiser 52% of participants in the study did business with the advertiser after receiving the promotional product. Of those who had not done business with the advertiser that gave them the product, almost half stated that they were more likely to do business with the company that gave them the item 52.1% of participants reported having a more favorable impression of the advertiser since receiving the item.

5. Impact, Exposure and Influence of Promotional Products (contd.) Frequency of Exposure/Lower Cost Per Impression 73% of those who used the promotional product that they had received stated that they used it at least once a week 45.2% used it at least once a day The greater the frequency of exposure, the lower the cost per Impression Repeated Exposure 55% of participants generally kept their promotional products for more than a year. 22% of participants kept the promotional product that they had received for at least six months.

6. Impact, Exposure and Influence of Promotional Products (contd.) Why Keep the Promotional Product 75.4% of those who received a promotional product stated that they thought the item was useful 20.2% kept the promotional product because they thought it was attractive Pass - Along Exposure Participants of the study were asked what they do with promotional products that they do not keep. 26% of participants reported that they give the item to someone else.

7. The value of Promotional Products is in their ability to carry a message to a well-defined audience. Because the products are useful to and appreciated by the recipients, they are retained and used, repeating the imprinted message many times without added cost to the advertiser. The information contained within this presentation will provide a greater knowledge of promotional products, the industry and its applications.

8. This information has been made available to you courtesy of Promotional Products Association International and Dynamic Image Marketing Systems, Inc. For more Information contact: Dynamic Image Marketing Systems, Inc 1465 Sand Hill Rd Ste 1017 Candler, NC 28715 828.687.1893 - www.dynamicimage.biz