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Full forms and Actionable
Branch business management is considered as
an exercise of managing sales targets and
audit.
Whereas in reality, there are about 20 steps
in Branch business management.
This meant the impact of branch business
management remained confined to 2 steps
instead of 20 steps most of the times.
Potential of 2 Steps = 2 X Business …….
Potential of 20 Steps = 20 X Business.
More steps / action will mean more results and
the presentation ahead is aimed at giving a
birds eye view of all the 20 steps / actions of
branch business management.
 BBM = (KB+IS+DCBS+VE+ P1+P2+GA+C+RB)T
Full form:-
BBM or Branch business management denotes
the complete process in branch business
management.
Full form:-
KB or Know your bank is a step in BBM process
whereby knowledge on bank is updated at monthly
intervals.
Actionable:-
Monthly discussion on Bank’s History/Management/
Board /Performances/Latest News / Share Price
Etc.
Full form:-
IS or Identify strength is a step , whereby
Banks best products and services are listed /
discussed and compared with competition.
Actionable:-
Monthly discussion on Popular Products/
Features / SWOTs.
Full form:-
DCBS or Draw catchment based on strength is a
step whereby based on banks best products
and services , target catchment is identified.
Actionable:-
Draw catchment i.e. which location to target
for business (External location as well as
Existing base.
Full form:-
VE or Visibility exercise is a step whereby
target catchment is approached and met.
Actionable:- Plan activities to get in touch
with the targeted catchment (Various
Activities)
Full form:-
P1 or Profiling is a step whereby profiling of
the target is done.
Actionable:-
Identify and capture the financial
requirements and present financial state of the
target by using profiling sheets.
Full form:-
P2 or Presentation is an exercise , post
profiling.
Actionable:-
Based on profile of the customer , solutions
advises needs to be planned in form of a
presentation.
Full form:-
GA or Generate appointments
Actionable:- Generate appointments for
presentation of bank’s prescribed solutions to
the customer based on earlier generated
profile.
Reason of appointment is critical and not
appointment.
Full form:-
C or Conversion
Actionable:-
Effective and efficient presentation or
productive presentation resulting in
productivity.
Full form:-
T = Training for enabling ability
Actionable:-
Role plays / Class room sessions etc with
weekly schedule.
Full form:-
At all levels
Actionable :-
Every stage training is a must and every
training session should be mandatory and come
with an advanced schedule.
Actionable
Actionable:-
Daily Huddle
Monthly/Weekly goal setting / review
Monthly -S/W discussion and action plan
Actionable:-
Efficient muster management
Adherence to official timing set by the bank
Adherence to timelines set by business
Adherence to timelines set by operations /
audit/ service /operations/service /audit or
any other departments.
Actionable:-
Maintaining the branch upkeep.
Visibility management by effective relationship
building with society.
Maintain an effective feed back with central
brand management / marketing team.
Actionable:-
Identification of macro level catchments
Listing out micro levels catchment units
Developing references in the catchment
Actionable:-
Daily MIS on Business / Productivity per
employee / Comparison Vs Peer group , Cluster
Avg, Regional Avg, National Avg.
Daily MIS on Inputs ( Profiling / Appointments
/Conversions )
Daily MIS on operational hygiene factors
Actionable:-
Adherence to Check lists
Certification by employees on understanding of
various circulars
Adherence to TAT specified
Weekly review
Actionable:-
Adherence to service standards
Adherence to TAT specified
Capturing feed back /complaints from
customers /ensuring solutions
Weekly sharing of experience of customer
delight
Actionable:-
Adherence to sales plans
Adherence to sales process
Regular training schedule
Regular review schedule
Recognition and Rectification
Actionable:-
Maintenance of communication channel
Monthly discussion / feed back with various
departments
Actionable:-
Adherence to checklists
Monthly discussions /Feed back with Audit
team
Let’s focus on 20 from 2…………
& Unleash our true potential.
Thanks………………………..
Vijay Shivram Menon

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Branch (banking) business management equation

  • 1. Full forms and Actionable
  • 2. Branch business management is considered as an exercise of managing sales targets and audit. Whereas in reality, there are about 20 steps in Branch business management. This meant the impact of branch business management remained confined to 2 steps instead of 20 steps most of the times.
  • 3. Potential of 2 Steps = 2 X Business ……. Potential of 20 Steps = 20 X Business. More steps / action will mean more results and the presentation ahead is aimed at giving a birds eye view of all the 20 steps / actions of branch business management.
  • 4.  BBM = (KB+IS+DCBS+VE+ P1+P2+GA+C+RB)T
  • 5. Full form:- BBM or Branch business management denotes the complete process in branch business management.
  • 6. Full form:- KB or Know your bank is a step in BBM process whereby knowledge on bank is updated at monthly intervals. Actionable:- Monthly discussion on Bank’s History/Management/ Board /Performances/Latest News / Share Price Etc.
  • 7. Full form:- IS or Identify strength is a step , whereby Banks best products and services are listed / discussed and compared with competition. Actionable:- Monthly discussion on Popular Products/ Features / SWOTs.
  • 8. Full form:- DCBS or Draw catchment based on strength is a step whereby based on banks best products and services , target catchment is identified. Actionable:- Draw catchment i.e. which location to target for business (External location as well as Existing base.
  • 9. Full form:- VE or Visibility exercise is a step whereby target catchment is approached and met. Actionable:- Plan activities to get in touch with the targeted catchment (Various Activities)
  • 10. Full form:- P1 or Profiling is a step whereby profiling of the target is done. Actionable:- Identify and capture the financial requirements and present financial state of the target by using profiling sheets.
  • 11. Full form:- P2 or Presentation is an exercise , post profiling. Actionable:- Based on profile of the customer , solutions advises needs to be planned in form of a presentation.
  • 12. Full form:- GA or Generate appointments Actionable:- Generate appointments for presentation of bank’s prescribed solutions to the customer based on earlier generated profile. Reason of appointment is critical and not appointment.
  • 13. Full form:- C or Conversion Actionable:- Effective and efficient presentation or productive presentation resulting in productivity.
  • 14. Full form:- T = Training for enabling ability Actionable:- Role plays / Class room sessions etc with weekly schedule.
  • 15. Full form:- At all levels Actionable :- Every stage training is a must and every training session should be mandatory and come with an advanced schedule.
  • 17. Actionable:- Daily Huddle Monthly/Weekly goal setting / review Monthly -S/W discussion and action plan
  • 18. Actionable:- Efficient muster management Adherence to official timing set by the bank Adherence to timelines set by business Adherence to timelines set by operations / audit/ service /operations/service /audit or any other departments.
  • 19. Actionable:- Maintaining the branch upkeep. Visibility management by effective relationship building with society. Maintain an effective feed back with central brand management / marketing team.
  • 20. Actionable:- Identification of macro level catchments Listing out micro levels catchment units Developing references in the catchment
  • 21. Actionable:- Daily MIS on Business / Productivity per employee / Comparison Vs Peer group , Cluster Avg, Regional Avg, National Avg. Daily MIS on Inputs ( Profiling / Appointments /Conversions ) Daily MIS on operational hygiene factors
  • 22. Actionable:- Adherence to Check lists Certification by employees on understanding of various circulars Adherence to TAT specified Weekly review
  • 23. Actionable:- Adherence to service standards Adherence to TAT specified Capturing feed back /complaints from customers /ensuring solutions Weekly sharing of experience of customer delight
  • 24. Actionable:- Adherence to sales plans Adherence to sales process Regular training schedule Regular review schedule Recognition and Rectification
  • 25. Actionable:- Maintenance of communication channel Monthly discussion / feed back with various departments
  • 26. Actionable:- Adherence to checklists Monthly discussions /Feed back with Audit team
  • 27. Let’s focus on 20 from 2………… & Unleash our true potential. Thanks……………………….. Vijay Shivram Menon