This document summarizes a summer training report on a study of the customer accounts at Indusind Bank. The report aimed to study the bank's current and savings accounts, understand customer perceptions of its products and services, and assess the bank's brand image. The report used survey methods to collect data and analyze account types, services, customer awareness, and opportunities to increase business. It concluded that while customers were satisfied, the bank needs more advertising and promotional activities to increase awareness and compete with larger national and foreign banks.

1. SUMMER TRAINING REPORT ON “ A study on CASA base of Indusind bank” PRESENTED BY :- SANTOSH KUMAR RANA PGDFC (09FC028) IMIS Bhubaneswar

2. OBJECTIVE of project report 1. To study the different current & saving bank account in indusind bank. 2.To know the perception of the customers of indusind bank regarding its products & services. 3. To study brand image of the bank. 4. To increase the business of the bank.

3. Scope of project report Indusind bank increase its customer base. Provide more value addition in its services to get the customer. Provides knowledge & idea about the internal figure of the bank. Customer’s development process.

4. RESEARCH METHODOLOGY Survey method. Sampling techniques. Methodology of data collection. Sample size.

5. Agenda Overview of IndusInd Bank in india. Products & services. Data analysis & interpretatipon. Conclusion.

6. A New Generation Private Sector Bank Incorporated in April 1994. IndusInd Bank has a:- i) network of 180 branches. ii) 378 ATMs. iii) spread over 147 geographical locatiohs. iv) 28 states and union territories across the country. CASA:- 2009 2010 % (increase) 17.61% 20.20% 37%

7. Products & services Personal banking. Wealth management services. Corporate banking. International management.

8. Saving bank account A safe & easy way to save money . A saving allows you to :- 1) Deposit money . 2) Withdraw money. 3) Earn interest. Target segmentation. Documentation.

9. Types of saving account Regular saving A/C. Privilege saving A/C. Privilege plus saving A/C. Indus comfort A/C. Indus classic A/C. No frills A/C.

10. Current account A running a/c. supporting unlimited withdrawals & deposits. Convenience of the business. Who needs a current account? Product definition. Documentation.

11. Types of current account Indus Edge A/C. Indus Prestige A/C. Indus EFFC A/C.

14. Balance Sheet

15. Balance Sheet

16. Improving Liability side of Balance Sheet

17. Findimg of the project report The strength of indusind bank is existing customer base. General people are not so much aware of indusind bank. Most of customer are using e-banking products are ATM & mobile banking. In Bhubaneswar indusind bank only one personal ATM.

18. Suggestions of the survey More focused advertisement & promotional activites. The bank inform the existing as well as potential customer about:- New schemes from time to time. Awareness about e-banking should developed.

19. Limitation of project report It was not possible to understand thoroughly about the different aspects of the financial consultant within 60 days. The time bound period is the major limitation in research projects. All the finding & conclusion obtained are based on the survey done in the working area within time limit.

20. conclusion Today nationalized privare & foreign bank are spending much of their advertisement, CRM, & CSR activites. Though indusind bank understands all these issues but the pace is very slow for them compare to other banks. But existing customer are very much satisfied with the services of indusind bank.

21. THANK YOU. VISIT:-WWW.INDUSINDBANK.COM