Trust is a intrinsic need that all market want to have satisfied in the products that they buy. This presentation provides some tips on how this can be achieved.
Our latest Product Talks event focused on one of the most significant yet often highly neglected areas of Product Management – market research.
A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation.
In a high-paced society where trends, market needs, and customer preferences change at an alarming rate, maintaining a competitive edge may be just a customer insight away.
Some key questions this event and presentation focused on are:
1. How to ask customers questions that will draw out the most reliable and valuable responses
2. Tips for analysing, extrapolating and deducing data into accurate insights
3. Methods for testing product ideas and product features on your target market
4. Understanding where customer insight can be of use in the product management and marketing process
The New Rules of Early-Stage Product Development (MassChallenge / Skolkovo)Rishi Dean
Slides from my workshop delivered in Moscow to Skolkovo Super League companies, as part of the MassChallenge entrepreneurship "bootcamp". "The New Rules of Early-Stage Product Development" introduces a framework called the "Product / Market Fit Matrix", which is used by early stage companies to help them find product / market fit, based on their starting point of how strong their initial hypotheses of the market are.
Navigating Qualitative Research: New & Different IdeasM/A/R/C Research
There are new ways to capture qualitative data. The rules and guidelines for conducting research continue to evolve. Innovative tools are emerging to provide unique consumer insights, which give decision makers a more accurate and predictive view of their market share. The latest tools and methodologies include: Video Self Ethnography, Bulletin Boards, Web Camera Interviewing, Online Focus Groups, Online Research Communities and Online Diaries/Blogs.
Qualitative industry leaders, Clay Dethloff and Brian Barnes, will discuss the broad implications of the latest trends in qualitative research and answer your questions concerning the newest techniques.
In addition, they will demonstrate best practices of the newest methodologies; feature insights obtained; and discuss realistic applications. This webinar is especially relevant and beneficial for those interested in getting up-to-date with the most recent developments relating to qualitative research.
Our latest Product Talks event focused on one of the most significant yet often highly neglected areas of Product Management – market research.
A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation.
In a high-paced society where trends, market needs, and customer preferences change at an alarming rate, maintaining a competitive edge may be just a customer insight away.
Some key questions this event and presentation focused on are:
1. How to ask customers questions that will draw out the most reliable and valuable responses
2. Tips for analysing, extrapolating and deducing data into accurate insights
3. Methods for testing product ideas and product features on your target market
4. Understanding where customer insight can be of use in the product management and marketing process
The New Rules of Early-Stage Product Development (MassChallenge / Skolkovo)Rishi Dean
Slides from my workshop delivered in Moscow to Skolkovo Super League companies, as part of the MassChallenge entrepreneurship "bootcamp". "The New Rules of Early-Stage Product Development" introduces a framework called the "Product / Market Fit Matrix", which is used by early stage companies to help them find product / market fit, based on their starting point of how strong their initial hypotheses of the market are.
Navigating Qualitative Research: New & Different IdeasM/A/R/C Research
There are new ways to capture qualitative data. The rules and guidelines for conducting research continue to evolve. Innovative tools are emerging to provide unique consumer insights, which give decision makers a more accurate and predictive view of their market share. The latest tools and methodologies include: Video Self Ethnography, Bulletin Boards, Web Camera Interviewing, Online Focus Groups, Online Research Communities and Online Diaries/Blogs.
Qualitative industry leaders, Clay Dethloff and Brian Barnes, will discuss the broad implications of the latest trends in qualitative research and answer your questions concerning the newest techniques.
In addition, they will demonstrate best practices of the newest methodologies; feature insights obtained; and discuss realistic applications. This webinar is especially relevant and beneficial for those interested in getting up-to-date with the most recent developments relating to qualitative research.
Title: Rowing in the same direction: How we scaled product management at Trade Me.
Presented at Leading The Product 2017 - Melbourne and Sydney, Australia.
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
The new mode of writing business cases focuses on the benefits of the idea rather than the cost. It should also be about speed and capture of data rather than tomes of content. Find out how to create a better business case.
Is there a silver bullet guaranteed to extend the product lifecycle? In our latest "Briefly explained" series we share the most successful product development strategy used by incumbents to continually grow through incremental innovation.
Roy McBurney talks about what he sees to be the evolution of User centered design into Customer centered and beyond into Human centered design. He explains how customer centered design principles may be broken down into a series of simple steps and suggests a framework that Product Managers may use in approaching a reformation project within their organisation.
Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.
Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
What is the difference between an Agile business and a business that uses Agile development? This presentation was delivered by Nick Coster at the Product Management Festival in Zurich
Title: Rowing in the same direction: How we scaled product management at Trade Me.
Presented at Leading The Product 2017 - Melbourne and Sydney, Australia.
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
The new mode of writing business cases focuses on the benefits of the idea rather than the cost. It should also be about speed and capture of data rather than tomes of content. Find out how to create a better business case.
Is there a silver bullet guaranteed to extend the product lifecycle? In our latest "Briefly explained" series we share the most successful product development strategy used by incumbents to continually grow through incremental innovation.
Roy McBurney talks about what he sees to be the evolution of User centered design into Customer centered and beyond into Human centered design. He explains how customer centered design principles may be broken down into a series of simple steps and suggests a framework that Product Managers may use in approaching a reformation project within their organisation.
Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.
Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
What is the difference between an Agile business and a business that uses Agile development? This presentation was delivered by Nick Coster at the Product Management Festival in Zurich
The Digital Advisor - Using technology to improve an advisory sales process f...The Digital Insurer
This presentation was presented by Hugh Terry of The Digital Insurer. It covers how to "digitally enable" a life insurance sales force (agents or bancassurance) to take advantage of new technologies
Content Marketing Battle Cry: Let's Declare War on Collateral!Yesler
If content marketing is one of the hottest tactics in B2B marketing today, why is there still so much bad marketing content out there? Kathleen Schaub, Research Vice President with IDC’s CMO Advisory Service and our own Ann Naumann, Content Marketing Director for Yesler, discuss the 6 reasons why it’s hard to get B2B content marketing right – and how to fix them.
These slides are from a webinar, which is available on-demand at:
http://resources.yesler.com/IDC-war-on-collateral-webcast-ondemand
About Yesler:
Yesler is a B2B marketing agency that helps technology companies deliver predictable revenues, sustainable growth, and measurable results. A Projectline agency, Yesler is built on more than a decade of experience working with some of the world’s largest and most innovative B2B technology companies.
www.yesler.com
Brief overview of how social media helps with various business functions like business content creation, customer service, CRM, decision making, community listening, content monitoring.
Sales Teams And Value Of Social Software (IBM)Rawn Shah
Describes the impact of using social processes or tasks within larger business processes to create a map of where social software provides business value.
Executives like this because you are describing value in terms of processes that they know and understand, and simply replacing some (not all) steps with alternative or possibly better ways of doing things.
This was also shared at the IBM Beyond Web 2.0 conference 2009.
Recent presentation discussing the latest trends in multi-channel commerce and how CP/Retail customers can manage these effectively. Discussing the impact of Mobile and Social on the overall custromer experience and how a 'blended' approach to channels is key.
Delivering Exceptional Web Experiences In a Social WorldLuis Benitez
Becoming a social business it's about connecting your employees, partners, and customers in a human-centered way utilizing the best Web 2.0 technologies out there.
When COVID-19 stopped our face-to-face training we had to innovate or die. In 7 days we created a remote, real-time, engaging and interactive experience which wowed our customers.
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent WeathersBrainmates Pty Limited
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Kent Weathers is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA with 2 employees and scaled operations to a global, team of 60 in 3 countries before a successful exit. Today, he is Chief Operating Officer at Leadbolt in Sydney.
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Kent shared a framework you can use to launch a product to the market with a significantly better chance of beating the odds, including lessons learned from multiple case studies that illustrate the importance of each key step along the journey to launch. He also explored what happens after the launch. Can you get a product back on track after a dud of a launch?
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Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Slides from the Meetup event: Product Talks - Product Managers, Product Teams and their Secrets
Thanks to our host and sponsor: CUA
Join the group: https://www.meetup.com/Product-Talks-Brisbane/
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Leading the Product Speaker Sara Wood talks about "Navigating the ever-changing landscape of building products"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Inga Latham talks about "Managing products in a global company with distributed teams"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
2018 Leading the Product Speaker Kirsten Mann, spoke about how to be a better leader with a little love.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Georgos Papanastasiou spoke about Product Management for the Greater Good. Georgos is Director, Product Management for 'Easy to Do Business' at Service NSW.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker Jason Shen talks about how to tackle hiring in Product Management
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker - Saeed Khan talks about Product Release Planning in his talk "Don't Release the Kraken: Bringing Clarity and Harmony to Product Release Planning".
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Bronywyn Yam - Tyro - Customer ResearchBrainmates Pty Limited
2018 Leading the Product speaker Bronwyn Yam talks about "When is Customer Research Enough?" - Presented in Melbourne on 18 October 2018 and Sydney on 23 October 2018.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Speaker Nicole Brolan from SEEK talks about OKR's in her talk "Unshackling from product monogamy and playing the field"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Title: Achieving a balanced team. Can Service Design and Product Management play nicely?
Presented at the Leading the Product conference in Melbourne 2017
Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.
At Techbox Square, in Singapore, we're not just creative web designers and developers, we're the driving force behind your brand identity. Contact us today.
The 10 Most Influential Leaders Guiding Corporate Evolution, 2024.pdfthesiliconleaders
In the recent edition, The 10 Most Influential Leaders Guiding Corporate Evolution, 2024, The Silicon Leaders magazine gladly features Dejan Štancer, President of the Global Chamber of Business Leaders (GCBL), along with other leaders.
Anny Serafina Love - Letter of Recommendation by Kellen Harkins, MS.AnnySerafinaLove
This letter, written by Kellen Harkins, Course Director at Full Sail University, commends Anny Love's exemplary performance in the Video Sharing Platforms class. It highlights her dedication, willingness to challenge herself, and exceptional skills in production, editing, and marketing across various video platforms like YouTube, TikTok, and Instagram.
B2B payments are rapidly changing. Find out the 5 key questions you need to be asking yourself to be sure you are mastering B2B payments today. Learn more at www.BlueSnap.com.
Understanding User Needs and Satisfying ThemAggregage
https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them
We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs.
In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs.
Industry expert Scott Sehlhorst will:
• Introduce a taxonomy for user goals with real world examples
• Present the Onion Diagram, a tool for contextualizing task-level goals
• Illustrate how customer journey maps capture activity-level and task-level goals
• Demonstrate the best approach to selection and prioritization of user-goals to address
• Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs
2. about brainmates
brainmates is an Australian company established
in 2004
brainmates specialises in:
Product Management consulting services
Strategic Product Management training
Our team enjoys developing new, successful products,
training Product Managers and nurturing the Product
Management community in Australia
–Page no.
2
3. The Role of Product Management
The role of Product Management is to deliver and maintain
products and services that
1. Provide more value than the competition.
2. Help build a sustainable competitive advantage.
3. Deliver financial benefit to the business.
–Page no.
3
5. Creating Value
Products are more valuable to a
customer when they address an
unsatisfied Need.
In the world of online social networks
consumers need to know who to trust.
–Page no.
5
6. A short history of online Trust
Web 1.0 Web “1.5” Web 2.0
Reading and Linking 1-way interactions 2 way interactions
Closed Interactions User Generated
User “Trusts” the Eg online banking, content
source of the content online shopping. Amazon, eBay,
No personal data User interacts with blogging and
exchanged service provider commenting “social
tools. media applications”
User trusts the service User interacts with
to work the Service Providers
Services begin top tools
validate users with AND other users
“authentication” AND can create
Eg early use of or add content
cookies and login AND can publish
screens “relationships” no.
–Page
with other users
6
8. Unfortunately trust is complicated
Trust is…
A human emotion
An ongoing relationship
Hard to establish, easy to erode
Transferable or inferred
Reputation based
Changes over time
–Page no.
8
13. First, Understand the Problem
Need
Consumer
Problem Space Problem
Solution Space
Product
Problem
Technology
Problem –Page no.
13
14. First, Understand the Problem
Need
TRUST
Problem Space
Solution Space
Identification /
Authentication
Security / Data
Protection –Page no.
14
15. Good Product Design
Step 1 – Understand the Target Market
Create a Primary Persona
Step 2 – Understand the Primary Persona’s objectives and goals
Eg shop online without getting ripped off
Eg interact publicly without personal information being revealed
Step 3 – Describe specific usage scenarios that enable them to meet these
objectives
Step 4 – Design and build product and service solutions that support the target
markets goals in the usage scenarios.
–Page no.
15
16. Even Better Product Design
Step 1 - Understand the Attacker/Fraudster Target Markets
Create one or more a Attacker/Fraudster Personas
Step 2 – Understand their objectives and goals
Eg Steal authentication information
Eg capture personal information (often for other
authentication)
Eg steal or make money.
Step 3 – Describe specific usage scenarios that describe how
they may attempt to meet these objectives
Step 4 – Design and build product and service solutions that
cripple or prevents the Attacker target markets goals
in their usage scenarios.
–Page no.
16
17. Design Constraints
Product will be designed by delivering on
The successful completion of the Primary Personas Goals
The prevention or disabling of the Attacker Persona goals
By combining the requirements defined by the combination
of both personas additional constraints will be included.
–Page no.
17
18. EXAMPLES
eBay Feedback system
User generated reviews
And user rating of user generated reviews
–Page no.
18
19. Competitive
Advantage
The challenge of addressing both the
Positive and Negative persona goals
Make it harder to find a product
solution
Will ultimately improve the
product
Will better satisfy the –Page no.
UNARTICULATED market need
that support a trusted solution. 19
21. The Web 2.0 “Trust” Problem
and Opportunity
Companies that are prepared to address the problems of
TRUST online have the potential to deliver:
more value to their customers
can create a competitive difference in the market
place
–Page no.
21
22. By making valuable products that are safe and easy to use
by design,
significant financial benefits can be attained.
–Page no.
22
23. Thanks and Questions
Nick Coster
Director, brainmates
Mob: + 61 401 803 926
E: nick@brainmates.com.au
Website: www.brainmates.com.au
Twitter: www.twitter.com/brainmates
Linkedin Group: brainmates – product management people
–Page no.
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