The document discusses the use of personas in product management. It describes personas as archetypical customers that bridge the gap between target market groups and real customers. The benefits of personas include helping product managers think of users and distilling large markets into single relatable profiles. Personas should be developed during planning to inform requirements. The document outlines how to create personas through research and segmentation and cautions that assumptions should be avoided.
As organizations continue to establish and mature their in-house design teams, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters.
In this talk, Kristin Skinner discusses how to coordinate efforts and structure teams within large organizations. She covers:
- Realizing the Potential of Design
- Organizational Models / The Centralized Partnership
- The 5 Stages of Design Organizations
- The 12 Qualities of Effective Design Organizations
She also stresses the impact that design can have on business and highlights the importance of design managers in coordinating in-house efforts, advocating for quality, and enabling culture.
More information can be found in Kristin's book with Peter Merholz, Org Design for Design Orgs: Building and Managing In-House Design Teams, published by O'Reilly in August 2016.
http://orgdesignfordesignorgs.com/
An example of typical training material provided to new employees. Even the most experienced designers can use a refresher and it helps to establish common references and understanding.
I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
As organizations continue to establish and mature their in-house design teams, it turns out there’s very little common wisdom on what makes for a successful design organization. Books and presentations tend to focus on process, methods, tools, and outcomes, leaving a gap of knowledge when it comes to organizational and operational matters.
In this talk, Kristin Skinner discusses how to coordinate efforts and structure teams within large organizations. She covers:
- Realizing the Potential of Design
- Organizational Models / The Centralized Partnership
- The 5 Stages of Design Organizations
- The 12 Qualities of Effective Design Organizations
She also stresses the impact that design can have on business and highlights the importance of design managers in coordinating in-house efforts, advocating for quality, and enabling culture.
More information can be found in Kristin's book with Peter Merholz, Org Design for Design Orgs: Building and Managing In-House Design Teams, published by O'Reilly in August 2016.
http://orgdesignfordesignorgs.com/
An example of typical training material provided to new employees. Even the most experienced designers can use a refresher and it helps to establish common references and understanding.
I delivered this talk at 8012 Design Center. The talk explores what kind of problems agile and design thinking help explore individually, and whether there are opportunities to combine them in solving some kind of problems?
3 Year Transformation Map Product Roadmap Phases TimelineSlideTeam
Presenting this set of slides with name - 3 Year Transformation Map Product Roadmap Phases Timeline. This is a three stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jo0miP
5 Year Transformation Map Template Ppt Product Roadmap TemplateSlideTeam
Presenting this set of slides with name - 5 Year Transformation Map Template Ppt Product Roadmap Template. This is a five stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jQezGO
Mark Opanasiuk - Product Market Fit - Genesis AcademyMark Opanasiuk
Product Market Fit - concept overview lecture.
Agenda
(1) Why most of startups fail?
(2) What is Product Market Fit?
(3) Customer Discovery for Problem Solution Fit
(4) Customer Validation for Product Market Fit
(5) Indicators of Product Market Fit
(6) After PMF - scaling and company building
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
TheAppLabb is a Leader in Strategy, Design & Development of Mobile Apps.
TheAppLabb has built over 500 apps for enterprise & midsize firms, agencies and tech start-ups, and contributes to their success by understanding their unique needs, pain points, opportunities and creating business value through innovative solutions; with a comprehensive 360-degree product development process that includes ideation, research, app strategy, design, development, maintenance and customer acquisition. Headquartered in Toronto, TheAppLabb has global offices in New York, Hong Kong, Australia & India.
They also have ready to use, out of box, white label mobile app solutions. These platforms include:
* TheEventsApp: Mobile apps for events ( http://bit.ly/theeventsapp )
* TheRetailApp: Mobile commerce apps for Retail ( http://bit.ly/theretailerapp )
* TheOnDemandApp: 'Uber for X' apps for on demand startups & business/consumer service businesses
* TheLearnApp: Mobile training apps for staff/student training ( www.thelearnapp.com )
* TheBaseApp: Mobile apps for small business, brands & campaigns ( http://bit.ly/thebaseapp )
* TheTravelApp: Mobile apps for travel agencies
* TheStreamingApp: Video on demand / Live TV mobile apps
* RealtyApp: Virtual Reality Apps for pre-built condos & houses
Through its accelerator program - StartupLabb, TheAppLabb invests in early stage startups & helps them with product development & corporate development services & growth resources.
Through its R&D Lab - InnovationLabb, TheAppLabb conducts experiments to test how emerging technologies (like Artificial Intelligence, Chatbots, Virtual Reality, Augmented Reality, IOT and Blockchain) can help businesses
Apart from several successful start-ups, TheAppLabb has developed mobile apps for top brands such as: Unilever, Samsung, Dell, Electrolux, Frigidaire, Parmalat, Park N Fly, RBC, Hudson's Bay, Toronto International Film Festival, Canadian International Auto Show, Rapala, Ontario Real Estate Association, Banff World Media Festival, Rethink Breast Cancer.
Find more about us at www.TheAppLabb.com
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Introduction to Presales Consulting and Proposal AuthoringSowmak Bardhan
I have made an effort to create a Book of Knowledge on Presales Consulting and Proposal Authoring and have provided a sample proposal documents for your understanding.
Hope this document will give some insights about this Presales Consulting Career and you would get some information or Knowledge which will help you to learn and crack interviews.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
An intro to Product Management and the steps in the process. Use this to talk to senior stakeholders about making customers the core of product decisions, how to validate ideas, create value propositions, UX & UI.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Product roadmaps are an important product management tool. But traditionally, they map features onto a timeline that often extends many months into the future. This makes them hard to apply in an agile context where change and uncertainty are present. My talk shows how you can use agile product roadmaps, roadmaps that describe the value the product should create, align the stakeholders and development teams, and unburden the product backlog while avoiding premature commitments and preserving the ability to inspect and adapt.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
3 Year Transformation Map Product Roadmap Phases TimelineSlideTeam
Presenting this set of slides with name - 3 Year Transformation Map Product Roadmap Phases Timeline. This is a three stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jo0miP
5 Year Transformation Map Template Ppt Product Roadmap TemplateSlideTeam
Presenting this set of slides with name - 5 Year Transformation Map Template Ppt Product Roadmap Template. This is a five stage process. The stages in this process are Transformation Map, Business Transformation, Product Roadmap, Product Timeline, Product Development, Product Review, Product Planning. https://bit.ly/3jQezGO
Mark Opanasiuk - Product Market Fit - Genesis AcademyMark Opanasiuk
Product Market Fit - concept overview lecture.
Agenda
(1) Why most of startups fail?
(2) What is Product Market Fit?
(3) Customer Discovery for Problem Solution Fit
(4) Customer Validation for Product Market Fit
(5) Indicators of Product Market Fit
(6) After PMF - scaling and company building
Journey Maps are a popular and important method in customer and user experience optimization. Here are some best practices for creating Journey Maps that will be effective in transforming your customer’s experience. The infographic discusses:
-What journey maps are and why create them
-The high-level steps to create a customer journey map
-The essentials of effective customer journey maps
-The different types of journey maps (ex: Customer Lifecycle, Service Blueprint)
-An example customer journey.
TheAppLabb is a Leader in Strategy, Design & Development of Mobile Apps.
TheAppLabb has built over 500 apps for enterprise & midsize firms, agencies and tech start-ups, and contributes to their success by understanding their unique needs, pain points, opportunities and creating business value through innovative solutions; with a comprehensive 360-degree product development process that includes ideation, research, app strategy, design, development, maintenance and customer acquisition. Headquartered in Toronto, TheAppLabb has global offices in New York, Hong Kong, Australia & India.
They also have ready to use, out of box, white label mobile app solutions. These platforms include:
* TheEventsApp: Mobile apps for events ( http://bit.ly/theeventsapp )
* TheRetailApp: Mobile commerce apps for Retail ( http://bit.ly/theretailerapp )
* TheOnDemandApp: 'Uber for X' apps for on demand startups & business/consumer service businesses
* TheLearnApp: Mobile training apps for staff/student training ( www.thelearnapp.com )
* TheBaseApp: Mobile apps for small business, brands & campaigns ( http://bit.ly/thebaseapp )
* TheTravelApp: Mobile apps for travel agencies
* TheStreamingApp: Video on demand / Live TV mobile apps
* RealtyApp: Virtual Reality Apps for pre-built condos & houses
Through its accelerator program - StartupLabb, TheAppLabb invests in early stage startups & helps them with product development & corporate development services & growth resources.
Through its R&D Lab - InnovationLabb, TheAppLabb conducts experiments to test how emerging technologies (like Artificial Intelligence, Chatbots, Virtual Reality, Augmented Reality, IOT and Blockchain) can help businesses
Apart from several successful start-ups, TheAppLabb has developed mobile apps for top brands such as: Unilever, Samsung, Dell, Electrolux, Frigidaire, Parmalat, Park N Fly, RBC, Hudson's Bay, Toronto International Film Festival, Canadian International Auto Show, Rapala, Ontario Real Estate Association, Banff World Media Festival, Rethink Breast Cancer.
Find more about us at www.TheAppLabb.com
This deck consists of total of thirty four slides. It has PPT slides highlighting important topics of Customer Journey Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Introduction to Presales Consulting and Proposal AuthoringSowmak Bardhan
I have made an effort to create a Book of Knowledge on Presales Consulting and Proposal Authoring and have provided a sample proposal documents for your understanding.
Hope this document will give some insights about this Presales Consulting Career and you would get some information or Knowledge which will help you to learn and crack interviews.
Personas Bootcamp - Where Product Meets User NeedsMauricio Perez
A one-night UX / CX Bootcamp presentation about Personas in Sydney, Australia for General Assembly students. Topics include:
• Why personas are a powerful tool for product development
• Types of field research methods
• How to analyze the data collected
• Create personas and scenarios
• How to use personas effectively
An intro to Product Management and the steps in the process. Use this to talk to senior stakeholders about making customers the core of product decisions, how to validate ideas, create value propositions, UX & UI.
Product Managers are the visionaries for both identifying solutions, and innovating for the next big thing. But how does one jump from “I have an idea” to “go live”? There’s lots in between.
By putting you in real-world scenarios, this deck was created for a Hearst-wide division workshop that helped various teams through how they can break down their idea into actionable next steps by borrowing agile methodologies.
Product roadmaps are an important product management tool. But traditionally, they map features onto a timeline that often extends many months into the future. This makes them hard to apply in an agile context where change and uncertainty are present. My talk shows how you can use agile product roadmaps, roadmaps that describe the value the product should create, align the stakeholders and development teams, and unburden the product backlog while avoiding premature commitments and preserving the ability to inspect and adapt.
This presentation discusses how you can leverage the innovation strategy and the product lifecycle to get your product strategy right and achieve product success; how to make your product stand out from the crowd; and how you can effectively capture your product strategy.
Understanding customers is a fundamental activity of professional Product Management. There are many ways of gathering research that will help develop this understanding and this "Briefly Explained" presentation provides context to the What, Why and When of these different methods.
What is the difference between an Agile business and a business that uses Agile development? This presentation was delivered by Nick Coster at the Product Management Festival in Zurich
Innovation is hard. It is hard to come up with new ideas and get out of the day to day grind. In this presentation Nick Coster describes how to use Science Fiction to explore the world of the impossible to find major leaps in customer value that can be used as inspiration for today's product development.
Our latest Product Talks event focused on one of the most significant yet often highly neglected areas of Product Management – market research.
A deep understanding of our customers and their needs pave the way for solid business cases and effective strategies for market segmentation, pricing, and product features prioritisation.
In a high-paced society where trends, market needs, and customer preferences change at an alarming rate, maintaining a competitive edge may be just a customer insight away.
Some key questions this event and presentation focused on are:
1. How to ask customers questions that will draw out the most reliable and valuable responses
2. Tips for analysing, extrapolating and deducing data into accurate insights
3. Methods for testing product ideas and product features on your target market
4. Understanding where customer insight can be of use in the product management and marketing process
Trust is a intrinsic need that all market want to have satisfied in the products that they buy. This presentation provides some tips on how this can be achieved.
Sydney Leading The Product (Session 2) with Jen Flynn from Airtasker. Jen describes what she has learned about the tangled path of roadmapping. Her story covers her personal roadmap and the lifecycle development or products after they have achieved their Product / Market Fit.
Collaborative Conversations: Using social media in product managementBrainmates Pty Limited
Social media presents many opportunities and challenges for product managers.
In this presentation brainmates outlines how how social media is being used by to help define, develop, deploy and maintain products and services.
This presentation was delivered at a Product Management Meetup. Presenting is the cornerstone of what Product Managers do. It is important to develop your own presenting style so that your message or ideas are understood and shared.
The Sunshine Radiator is Brainmates' brainstorming tool for teasing out and remodeling product ideas. It may be used as a facilitation tool to help product teams get their problem solving creative juices flowing in Ideation Workshops.
Strategy is a term that is often bandied about by many without a crystal clear understanding or definition of what it actually means.
Brainmates have unpacked the term to present a simple view of strategy.
Title: Rowing in the same direction: How we scaled product management at Trade Me.
Presented at Leading The Product 2017 - Melbourne and Sydney, Australia.
Over the last year, we’ve done several customer insights projects for clients using the 'Jobs To Be Done' framework. We’ve done this for companies in management consulting, consumer packaged goods, and apparel. Doing 60-minute interviews with one customer at a time and distilling that information has been some of the most interesting work I’ve done in my career. Here’s how we do it and why it’s worth doing.
Why Customer Personas Still Matter - Innovate & Create Meaning Through EmpathyMarco Gervasio
How caring more for target audience can help you focus better, think outside the box, bring your team together, and ultimately impact people's lives in more significants ways.
We will share how to truly evaluate how well your company is marketing itself. When it comes down to actually evaluating PR initiatives, organizations aren't exactly sure. Marketing and PR is considered > intangible in terms of its ROI and associating an actual matrix to its value. Companies know that they need it but consider it a gray area when it comes to setting expectations for their in-house team as well as for their public relation agency, if they have one.
Here are just a few of the questions we will consider along with the importance of why we are considering them:
Is your company vision clearly mapped out for today and for future products and/or services as a context for all company communications?
Have you developed your company's key messages for each unique audience and defined competitive differentiators?
Are you utilizing a matrix to measure the overall success in communicating the company's key messages effectively?
Are you getting placements in at least 50% of relevant editorial opportunities? How do you know?
In producing third-party endorsements, customer testimonials, and success studies, how are you marketing them?
Are you actively seeking award opportunities? How many awards have you received so far this year?
Have you conducted a perception study to understand how your key constituents perceive your company?
We will provide a "How To" PR guide and explain the importance of measuring the results. PR performance measurement encompasses a measure of business value, of strategic alignment and of marketing efficiency. It can seem too abstract to fit easily into a concrete measurement like it does for sales but through our 10 plus years of PR experience, we definitely have seen the PR measurement matrix evolve. Our presentation will help organizations get a handle on setting PR expectations as well as how to successfully fulfill those expectations. We are excited to share with the group through our experience, industry research and customer stories on how organizations are able to evaluate what PR investments they should make along with how to measure their outcome and success.
Content Marketing Fundamentals - How to map content to your user journey?Spotle.ai
Learn and apply fundamental techniques of content marketing.with Mukesh Kumar, Director - Digital Marketing, Mylan and one of India's top-ranked content marketers. This slide walks you through:
How to map content to your user journey
Creating a user empathy map
Mapping content to the sales funnel
Customer Journey Maps and Buyer PersonasGoodbuzz Inc.
Today’s buyers have more ways to interact with businesses than ever, but this increase in communication channels and platforms doesn’t necessarily translate to a positive customer experience: Only 22 percent of consumers say the average retailer understands them as an individual, and only 21 percent say the communications they receive from the average retailer are “usually relevant.”
Act Local and be Global. No discussion that basic leadership skills are as ever necessary to know, understand and be able to integrate in your role as executive director as well as line manager. This article bring my recommendations from an international career and now working as a trainer and coach supporting and developing director level and management level to perform on the distance with remote teams and business clusters / units.
When COVID-19 stopped our face-to-face training we had to innovate or die. In 7 days we created a remote, real-time, engaging and interactive experience which wowed our customers.
Product Talks Meetup (17 Sep 2019) - How to Launch a Product by Kent WeathersBrainmates Pty Limited
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Kent Weathers is a leader with 15+ years experience bringing technology products to market. He founded a tech startup in the USA with 2 employees and scaled operations to a global, team of 60 in 3 countries before a successful exit. Today, he is Chief Operating Officer at Leadbolt in Sydney.
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Kent shared a framework you can use to launch a product to the market with a significantly better chance of beating the odds, including lessons learned from multiple case studies that illustrate the importance of each key step along the journey to launch. He also explored what happens after the launch. Can you get a product back on track after a dud of a launch?
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Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Slides from the Meetup event: Product Talks - Product Managers, Product Teams and their Secrets
Thanks to our host and sponsor: CUA
Join the group: https://www.meetup.com/Product-Talks-Brisbane/
Product Talks provides the community with an opportunity to learn from people in Sydney that are working on Product Management and have a keen interest in the topic.
Join Product Talks on Meetup! https://www.meetup.com/ProductTalkSydney/
Leading the Product Speaker Sara Wood talks about "Navigating the ever-changing landscape of building products"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Inga Latham talks about "Managing products in a global company with distributed teams"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
2018 Leading the Product Speaker Kirsten Mann, spoke about how to be a better leader with a little love.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product speaker Georgos Papanastasiou spoke about Product Management for the Greater Good. Georgos is Director, Product Management for 'Easy to Do Business' at Service NSW.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker Jason Shen talks about how to tackle hiring in Product Management
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product Speaker - Saeed Khan talks about Product Release Planning in his talk "Don't Release the Kraken: Bringing Clarity and Harmony to Product Release Planning".
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Bronywyn Yam - Tyro - Customer ResearchBrainmates Pty Limited
2018 Leading the Product speaker Bronwyn Yam talks about "When is Customer Research Enough?" - Presented in Melbourne on 18 October 2018 and Sydney on 23 October 2018.
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
Leading the Product 2018 - Speaker Nicole Brolan from SEEK talks about OKR's in her talk "Unshackling from product monogamy and playing the field"
For the blog post that goes with this presentation and more speaker talks go to:
https://www.leadingtheproduct.com/behind-the-scenes/
What should new products or startups focus on first on the journey to achieving Product/Market Fit. How do you know if yo have achieved it? If you think you have Product/Market fit, what are the next steps?
Title: Achieving a balanced team. Can Service Design and Product Management play nicely?
Presented at the Leading the Product conference in Melbourne 2017
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
How to Make a Field invisible in Odoo 17Celine George
It is possible to hide or invisible some fields in odoo. Commonly using “invisible” attribute in the field definition to invisible the fields. This slide will show how to make a field invisible in odoo 17.
Biological screening of herbal drugs: Introduction and Need for
Phyto-Pharmacological Screening, New Strategies for evaluating
Natural Products, In vitro evaluation techniques for Antioxidants, Antimicrobial and Anticancer drugs. In vivo evaluation techniques
for Anti-inflammatory, Antiulcer, Anticancer, Wound healing, Antidiabetic, Hepatoprotective, Cardio protective, Diuretics and
Antifertility, Toxicity studies as per OECD guidelines
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
The Roman Empire A Historical Colossus.pdfkaushalkr1407
The Roman Empire, a vast and enduring power, stands as one of history's most remarkable civilizations, leaving an indelible imprint on the world. It emerged from the Roman Republic, transitioning into an imperial powerhouse under the leadership of Augustus Caesar in 27 BCE. This transformation marked the beginning of an era defined by unprecedented territorial expansion, architectural marvels, and profound cultural influence.
The empire's roots lie in the city of Rome, founded, according to legend, by Romulus in 753 BCE. Over centuries, Rome evolved from a small settlement to a formidable republic, characterized by a complex political system with elected officials and checks on power. However, internal strife, class conflicts, and military ambitions paved the way for the end of the Republic. Julius Caesar’s dictatorship and subsequent assassination in 44 BCE created a power vacuum, leading to a civil war. Octavian, later Augustus, emerged victorious, heralding the Roman Empire’s birth.
Under Augustus, the empire experienced the Pax Romana, a 200-year period of relative peace and stability. Augustus reformed the military, established efficient administrative systems, and initiated grand construction projects. The empire's borders expanded, encompassing territories from Britain to Egypt and from Spain to the Euphrates. Roman legions, renowned for their discipline and engineering prowess, secured and maintained these vast territories, building roads, fortifications, and cities that facilitated control and integration.
The Roman Empire’s society was hierarchical, with a rigid class system. At the top were the patricians, wealthy elites who held significant political power. Below them were the plebeians, free citizens with limited political influence, and the vast numbers of slaves who formed the backbone of the economy. The family unit was central, governed by the paterfamilias, the male head who held absolute authority.
Culturally, the Romans were eclectic, absorbing and adapting elements from the civilizations they encountered, particularly the Greeks. Roman art, literature, and philosophy reflected this synthesis, creating a rich cultural tapestry. Latin, the Roman language, became the lingua franca of the Western world, influencing numerous modern languages.
Roman architecture and engineering achievements were monumental. They perfected the arch, vault, and dome, constructing enduring structures like the Colosseum, Pantheon, and aqueducts. These engineering marvels not only showcased Roman ingenuity but also served practical purposes, from public entertainment to water supply.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
Honest Reviews of Tim Han LMA Course Program.pptxtimhan337
Personal development courses are widely available today, with each one promising life-changing outcomes. Tim Han’s Life Mastery Achievers (LMA) Course has drawn a lot of interest. In addition to offering my frank assessment of Success Insider’s LMA Course, this piece examines the course’s effects via a variety of Tim Han LMA course reviews and Success Insider comments.
Characters at work - The use of personas in product management - brainmates
1. Characters at work
The use of personas in product management
Page no.
White paper | presentation July 2010
2. Overview
Adrienne Tan, co-founder of brainmates has published a white paper
on a topic that is highly relevant to product managers.
The origin of the persona tool
Use of personas and their benefits
Types of persona including
primary and secondary buyers,
negative personas and family
personas
Tips and guidelines on good
persona development
Ways to avoid pitfalls and
challenges related to personas
To get your free copy of the white paper please email info@brainmates.com.au
3. Product managers love to solve problems
Effective product management requires practitioners to solve
lucrative customer problems that drive significant value for
businesses over a period of time.
The brainmates Product Delivery
Cycle provides a structure that
defines tools and activities that
help companies deliver
profitable products and services
Personas can be used to help to
define, develop and deploy
products that solve customer
problems.
5. A key tool for product managers
User personas are “archetypical” customers of a product or service
User personas bridge the gap between an abstract target market group and
real customers.
Developing a persona helps product managers focus on the goals,
motivations and behaviours of their target customer and provides a
meaningful way of focussing on the whole target market group.
7. Benefits of creating personas
Encourage product managers to think of the buyer and/or user of
their product
Distil large target markets into a single person that stakeholders can
relate to and understand
Provide a focal point for planning and help solve disagreements
over product decisions
Provide product managers with solid evidence against other interest
groups who are making uninformed or snap decisions
8. It’s easier to satisfy your customer
when you know your customer
9. Developing a persona helps keep product definition and development
focused on the customer which in turn leads to revenue generation and
achievement of business goals and objectives
Knowing the customer helps businesses to make the right product
decisions and deliver optimal value to the customer
If the customer’s needs and wants are met then customers are
more likely to be satisfied.
This will help the business to differentiate and stand-out from the
competition
11. A brief history of personas
The term user persona was coined by Alan Cooper in 1998 in his
book ‘The inmates are running the asylum’
User personas were borne to prevent software from being
developed in an ad hoc, random or accidental manner
User personas helped teams ensure products were user driven,
not feature driven
Personas are now a heavily researched area of product
management, development and related disciplines
12. Use of personas today
Product managers, user experience designers and developers use
personas to:
Fuel ideation and development processes
Create products and services including physical goods, retail
experiences, software applications and more
Test, refine and improve the experiences involved in using
products and services
Anticipate future opportunities
Identify factors of value on which to differentiate from
competitors
14. Types of personas
Several personas can be created and each provides different insights
that help in product design, development and deployment
Primary persona
Secondary persona
Negative persona
Group or family persona
Learn more about the definition,
development of, and uses of each of these
person types in the full white paper.
Freely available by contacting
info@brainmates.com.au
15. When to create personas
Personas should be developed during the Product Planning stage
The Market Requirements
articulate customer
requirements which may include
buyers and users.
It’s best to ensure a solid
understanding of the ‘customer’
before preparing requirements
that feed into later stages of
product requirements
17. How to create personas
Creating personas requires a combination of quantitative and
qualitative analysis. The steps below explain the subsequent process
and these are defined in full detail in the white paper.
1. Market segmentation
2. Customer research – primary
and secondary
3. Complete persona – using the
brainmates persona template
To get your free copy of the white paper please email info@brainmates.com.au
18. Persona beware!
There are some common pitfalls and risks associated with
creating personas:
Be focused – where appropriate, it’s better to create multiple
personas than to try to wrap different customers into one
Don’t act on assumptions or hunches – base persona details on
real, accurate and validated information
Ensure you review personas with all stakeholders – customer
service, operations, sales, research, marketing and other staff
Where possible, gather direct input from real customers
20. Conclusions
The use of personas in product management and related disciplines
can help internal and external stakeholders to better understand the
target market and customers.
These ‘Characters’ help bring life to otherwise dry and complex
statistics and profiles.
Personas transform data and details into true and meaningful insight.
Personas are a useful tool for product managers in the definition,
development and deployment of products and services
21. Request the white paper
email info@brainmates.com.au
to request your free copy
22. Product innovation and design.
brainmates leads companies to define, develop and
deploy customer-centric products and services.
Phone: +61 (2) 9232 8147
Email: info@brainmates.com.au
Web: www.brainmates.com.au
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