Knowing your customers is important for businesses to guide decisions, ensure the right products are created to satisfy customer needs, and speak in a language customers understand in order to find where customers are, differentiate from competition, and ultimately grow revenue. Understanding customers informs product innovation and design and helps companies define, develop and deploy customer-centric products and services.

1. Knowing Your Customers
WHY its important for every business?
Adrienne Tan, Senior Consultant
www.brainmates.com.au
June 2010
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2. Its Important to Know Who Your Customers Are

3. WHY?

4. 1. Guides Business Decisions

5. 2. Ensures the
‘Right’
Product is
Created to
Satisfy Needs

6. 3. Speak in Language That Customers Understand

7. 4. Find Where Customers Are

8. 5. Differentiate from the Competition

9. 6. Ultimately, Growing Revenue

10. Product innovation and design.
brainmates leads companies to define, develop
and deploy customer-centric products and
services.
www.brainmates.com.au +61 (2) 9232 8147
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