1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. 2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies. 3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.

1. Media unit-18 Ringwood school Year11
Project-Create, Advertise and Pitch a product 11/12/2014
Research to rival company’s
Evian Natural Spring Water- Evian is a French pronunciation water
brand of mineral water coming from several sources near Évian-les-Bains, on the south
shore of Lake Geneva. Today, Evian is owned by Danone Group,
a French multinational company. One of Evian’s main selling points is the commercials/
adverts they use, one that is particularly well known and now has 96,397,725 views on
youtube is there evian baby&me advert realised April of 2013.
FIJI Natural Artesian Water-FIJI Water was started in 1996 by a Canadian-born man
named David Gilmour, the company originally called Nature's Best. In 1995, the company's
name was changed to Natural Waters of Viti Ltd. It is one-time partner in Clairtone Sound
Corporation Limited.Stewart and Lynda Rae Resnick (also affiliated with Teleflora, POM
Wonderful, Suterra, and Paramount Agribusiness)are the current owners. In December
2010, Fiji Water's Fiji plant had 400 employees. Fiji Water has also established a foundation
to provide water filters to rural Fiji communities, many of which lack access to clean water.
Mountain Valley Spring Water- is an American brand of spring water bottled in Hot
Springs, Arkansas. It has been bottled continuously since 1871 and is currently owned by
Clear Mountain Spring Water Company of Little Rock, Arkansas. Mountain Valley Spring
Water is distributed across the United States.
Volvic Natural Spring Water-The first of the springs in the area was tapped in 1922,
and the first bottles appeared on the market in 1938. Today, Volvic waters are
internationally known. Over 50% of the production of Volvic water is exported to more than
60 countries throughout the world. Two bottling plants produce over 1 billion bottles of
water annually and are the principal employers of the local commune. In 1993, the Volvic
Company was bought by the Groupe Danone Group. Since 1997, Volvic has been using PETE,
a recyclable material, to make their bottles.

2. Media unit-18 Ringwood school Year11
Project-Create, Advertise and Pitch a product 11/12/2014
Research to rival company’s
Volvic Natural Spring Water- Fills you with volcanicity.
Volvic brand logo isn’t too detailed but gets their
point across. The main selling point of volvic is the
fact it is volcanic mineral water, the logo displays a
volcano but a more friendly style instead of the
deadly features we know the reason they probably
chose this style of volcano is to make their brand
more family friendly. The colours used also help show
a healthy and family friendly side to the product as
instead of using harsh colours they use light shades
of blue and green making the logo more attracting to
familys.
Volvic have their own line of flavoured water products,
the reason they chose to do this was to make water more
interesting to people especially kids who prefer juice, the
good thing about volvic with a touch of… is the fact its all
the minerals and goodness of water mixed with flavours
people of all ages would love.
In 2006/07, Volvic created a series of
adverts featuring a volcano called George
voiced by Matt Berry, and a T-Rex
called Alan voiced by Tom Goodman.
This was used to A be a more kid/family
friendly advert and 2 because funny is
memorable.