The document discusses several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. It provides details on the origins and ownership of each brand. For Volvic, it notes that the brand logo features a stylized volcano to represent its volcanic mineral water in a family-friendly way. It also discusses Volvic's line of flavored water products and a series of advertisements from 2006/07 that featured voices volcanoes and dinosaurs to create a memorable and kid-friendly campaign.

1. Media unit-18 Ringwoodschool Year11
Project-Create,Advertise andPitchaproduct 11/12/2014
Researchto rival company’s
Evian Natural Spring Water- Evian is a French pronunciation water
brand of mineral water coming from several sources near Évian-les-Bains, on the south
shore of Lake Geneva. Today, Evian is owned by Danone Group,
a French multinational company. One of Evian’s main selling points is the commercials/
adverts they use, one that is particularly well known and now has 96,397,725 views on
youtube is there evian baby&me advert realised April of 2013.
FIJI Natural Artesian Water-FIJI Water was started in 1996 by a Canadian-born man
named David Gilmour, the company originally called Nature's Best. In 1995, the company's
name was changed to Natural Waters of Viti Ltd. It is one-time partner in Clairtone Sound
Corporation Limited.Stewart and Lynda Rae Resnick (also affiliated with Teleflora, POM
Wonderful, Suterra, and Paramount Agribusiness)are the current owners. In December
2010, Fiji Water's Fiji plant had 400 employees. Fiji Water has also established a foundation
to provide water filters to rural Fiji communities, many of which lack access to clean water.
Mountain Valley Spring Water-is an American brand of spring water bottled in Hot
Springs, Arkansas. It has been bottled continuously since 1871 and is currently owned by
Clear Mountain Spring Water Company of Little Rock, Arkansas. Mountain Valley Spring
Water is distributed across the United States.
Volvic Natural SpringWater-The first of the springs in the area was tapped in 1922,
and the first bottles appeared on the market in 1938. Today, Volvic waters are
internationally known. Over 50% of the production of Volvic water is exported to more than
60 countries throughout the world. Two bottling plants produce over 1 billion bottles of
water annually and are the principal employers of the local commune. In 1993, the Volvic
Company was bought by the Groupe Danone Group. Since 1997, Volvic has been using PETE,
a recyclable material, to make their bottles.

2. Media unit-18 Ringwoodschool Year11
Project-Create,Advertise andPitchaproduct 11/12/2014
Researchto rival company’s
Volvic Natural SpringWater- Fills you with volcanicity.
Volvic brand logo isn’t too detailed but gets their
point across. The main selling point of volvic is the
fact it is volcanic mineral water, the logo displays a
volcano but a more friendly style instead of the
deadly features we know the reason they probably
chose this style of volcano is to make their brand
more family friendly. The colours used also help show
a healthy and family friendly side to the product as
instead of using harsh colours they use light shades
of blue and green making the logo more attracting to
familys.
Volvichave theirownline of flavouredwaterproducts,
the reasontheychose to do thiswasto make water more
interestingtopeople especiallykidswhopreferjuice,the
goodthingabout volvicwithatouch of…is the fact itsall
the mineralsandgoodnessof watermixedwithflavours
people of all ageswouldlove.
In 2006/07, Volvic created a series of
adverts featuring a volcano called George
voiced by Matt Berry, and a T-
Rex called Alan voiced by Tom Goodman.
This was used to A be a more kid/family
friendly advert and 2 because funny is
memorable.