Evian case study
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Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
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Evian ppt Case Study
Evian water was discovered in 1789 and has since expanded globally. Their mission is to provide pure water while promoting health and protecting wetlands. Their advertising focuses on conveying messages of youth and balance through iconic baby-focused campaigns featuring synchronized swimming. These viral videos generated hundreds of millions of views. Evian measures the impact of its advertising, seeing increased sales following campaigns in various countries. Moving forward, Evian aims to strategically evolve its social media presence while expanding its product range and markets to strengthen its position against competitors.
Evian branding
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
Marketing Research - Evian
This document summarizes a marketing research project conducted for Evian water in 2010. An online survey was administered to gather information about consumers' bottled water purchasing habits and perceptions of Evian. Key findings included that most purchase bottled water at least once a week, often while at work, and consider quality and price as important factors. Younger consumers were identified as the most price sensitive. While seen as high quality, competitors like Crystal Geyser and cheaper private label brands were threats. Recommendations focused on emphasizing sustainability, targeting workplaces, enhancing the value proposition, and developing brand extensions.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
Evian case study analysis
Evian has achieved success through creative advertising campaigns, identifying target markets and their motives, using multiple platforms like TV, print ads and t-shirts to reach audiences, promotional operations through sponsoring events like golf and tennis tournaments, establishing a strong brand identity, and competing against other mineral water brands.
Strategic Marketing - Evian
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
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Evian ppt Case Study
Evian water was discovered in 1789 and has since expanded globally. Their mission is to provide pure water while promoting health and protecting wetlands. Their advertising focuses on conveying messages of youth and balance through iconic baby-focused campaigns featuring synchronized swimming. These viral videos generated hundreds of millions of views. Evian measures the impact of its advertising, seeing increased sales following campaigns in various countries. Moving forward, Evian aims to strategically evolve its social media presence while expanding its product range and markets to strengthen its position against competitors.
Evian branding
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
Evian brand identity prism as a part of brand management-Alkesh Dinesh Mody I...
It's relevant to mention that Evian, as a global brand, has an strong esteem in its country of origin and is considered a strong local brand, which may have helped in its success as a global brand. Consumers in France have known Evian for many years and have developed a close relationship with it.
Evian is the most famous still water in the french market, as it's also in the rest of the world. It has a premium status in the market, and usually is three times more expensive than other brands of spring water in France, and this gap can be even broader in the rest of Europe, e.g. in the UK, Germany and Belgium.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
Marketing Research - Evian
This document summarizes a marketing research project conducted for Evian water in 2010. An online survey was administered to gather information about consumers' bottled water purchasing habits and perceptions of Evian. Key findings included that most purchase bottled water at least once a week, often while at work, and consider quality and price as important factors. Younger consumers were identified as the most price sensitive. While seen as high quality, competitors like Crystal Geyser and cheaper private label brands were threats. Recommendations focused on emphasizing sustainability, targeting workplaces, enhancing the value proposition, and developing brand extensions.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
Evian case study analysis
Evian has achieved success through creative advertising campaigns, identifying target markets and their motives, using multiple platforms like TV, print ads and t-shirts to reach audiences, promotional operations through sponsoring events like golf and tennis tournaments, establishing a strong brand identity, and competing against other mineral water brands.
Strategic Marketing - Evian
Evian is a French premium mineral water brand seeking to further develop the Hong Kong market. Research found only 50% of respondents had heard of Evian and brand awareness was low. The target segment is identified as high-income individuals willing to pay above HKD10 for bottled water. Positioning strategies aim to position Evian as a luxury brand that appeals to health-conscious consumers concerned with the environment. Recommendations include celebrity endorsements, glass bottles, and refill stations to promote Evian as an eco-friendly premium brand.
How Evian became market leaders
This is a presentation done as a part of internship under Dr. Sameer mathur. It talks about the history and development of Evian and their stratergy to become world leaders
Chaudfontaine
Project Goal:
Creating a sales promotion plan for a product which doesn’t exist in the U.S market
Prepared by:
Edgina Desormeau
Derek Medwed
Tomer Melman
Christina Papale
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIA
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
World market of bottled water
The document discusses the global bottled water market and major companies. The market is dynamic with many competitors, though some large firms control a significant share. The main company types are small brands, big food/beverage corporations like Nestle and Danone, and urban water suppliers. Nestle has many brands and the largest market share worldwide. Danone owns Evian and Volvic, two top brands. Coca-Cola and PepsiCo also have large water businesses to complement their portfolios. The future of the industry depends on performance of major companies and their ability to grow in new markets.
077 evian
Evian is a French luxury bottled water brand sourced from natural springs in the Alps. It is owned by Danone and has a distinctive transparent plastic bottle. Evian targets healthy, young adults and positions its products for everyday or special occasions use through unique packaging emphasizing its natural purity and mineral balance from filtering through the Alps for 15 years. The brand aims to maintain a premium image focused on naturalness, reliability, and modern style through its bottle design, labels, and promotions of the health benefits of its water.
Shikha (2)
Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
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ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 in France and is now owned by Danone. It aims to make its bottles fully sustainable and reduce its carbon footprint. Its "Live Young" campaign targets older audiences with the message that its water can make them feel younger. It uses memorable ads like babies on roller skates. Evian represents diversity and aims to empower positive change and reduce environmental impact.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 when a French nobleman discovered mineral water in Evian-les-Bains. In the early 1800s, Evian began operating a spa and the water became associated with health and hydration. Today, Evian aims to make its natural mineral water more sustainable by making bottles from 100% recycled plastic and achieving carbon neutral certification. Evian targets older audiences with ads depicting models that appear over 27 years old and messages about feeling young again. The brand represents diversity and aims to empower positive change by collaborating with companies to reduce their carbon footprints.
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How Evian became market leaders
This is a presentation done as a part of internship under Dr. Sameer mathur. It talks about the history and development of Evian and their stratergy to become world leaders
Chaudfontaine
Project Goal:
Creating a sales promotion plan for a product which doesn’t exist in the U.S market
Prepared by:
Edgina Desormeau
Derek Medwed
Tomer Melman
Christina Papale
Country report on EVIAN in the UNITED KINGDOM vs BISLERI in INDIA
In this project i have compared two mineral water bottle company's one is Evian from United Kingdom and Bisleri from India where i have compared the marketing strategies of both the companies and a SWOT analysis, porters 5 force analysis and recommendations for both the companies.
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The document discusses the global bottled water market and major companies. The market is dynamic with many competitors, though some large firms control a significant share. The main company types are small brands, big food/beverage corporations like Nestle and Danone, and urban water suppliers. Nestle has many brands and the largest market share worldwide. Danone owns Evian and Volvic, two top brands. Coca-Cola and PepsiCo also have large water businesses to complement their portfolios. The future of the industry depends on performance of major companies and their ability to grow in new markets.
077 evian
Evian is a French luxury bottled water brand sourced from natural springs in the Alps. It is owned by Danone and has a distinctive transparent plastic bottle. Evian targets healthy, young adults and positions its products for everyday or special occasions use through unique packaging emphasizing its natural purity and mineral balance from filtering through the Alps for 15 years. The brand aims to maintain a premium image focused on naturalness, reliability, and modern style through its bottle design, labels, and promotions of the health benefits of its water.
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- Dove differentiated itself from other soaps by marketing itself as a mild beauty bar containing moisturizers.
- Its "Real Women" advertising campaign featuring everyday women helped boost its popularity and market share above competitors like L'oreal and Garnier.
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Similar to Evian case study
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 in France and is now owned by Danone. It aims to make its bottles fully sustainable and reduce its carbon footprint. Its "Live Young" campaign targets older audiences with the message that its water can make them feel younger. It uses memorable ads like babies on roller skates. Evian represents diversity and aims to empower positive change and reduce environmental impact.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 when a French nobleman discovered mineral water in Evian-les-Bains. In the early 1800s, Evian began operating a spa and the water became associated with health and hydration. Today, Evian aims to make its natural mineral water more sustainable by making bottles from 100% recycled plastic and achieving carbon neutral certification. Evian targets older audiences with ads depicting models that appear over 27 years old and messages about feeling young again. The brand represents diversity and aims to empower positive change by collaborating with companies to reduce their carbon footprints.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Unit 2 Advertising Media.pptx
The document provides background information on the Evian water brand and analyzes their "Live Young" advertising campaign from 2009. It summarizes the target audience of the campaign (ages 25+), the viral baby roller skating advert that aimed to show drinking Evian makes you feel young, and the campaign's success in garnering over 100 million YouTube views. It also discusses Evian's use of social media platforms like Facebook to engage fans and the importance of these platforms to the campaign's success.
Evian's case study
Evian sells over 1.5 billion bottles annually in over 40 countries. While primarily popular in France, Switzerland, UK, and Belgium, Evian has expanded to urban markets globally through innovative campaigns. Evian's brand value exceeds $1 billion due to continuous innovation in marketing communications spanning over a century. Recent viral videos like "Water Babies" and social media promotions have increased Evian's brand awareness, especially in Asia.
Evain
Evain is a French mineral water brand originating from springs near Evain-les-Bains that has been sold since 1908, initially in glass bottles before switching to plastic in 1969. Owned by Danone, Evain offers spring water and skin care products in France, and has expanded its brand through successful advertising campaigns including a collaboration with a band in the past and its "Evain Rollar Babies" campaign that won an award in 2009 for its visual effects.
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The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
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Fiji Water is bottled in the Yaqara Valley of Fiji and began shipping to the US in 1997. It is considered a premium natural water and is now available globally. Fiji Water prides itself on being sourced from a protected natural aquifer deep underground. VEEN water comes from natural springs worldwide and is bottled in Finland, taking its name from the Finnish epic Kalevala. Evian water was discovered in France in 1789 and recognized for its health benefits. It became known as safe water for babies and focuses on limited edition designer bottles.
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The document discusses several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. It provides details on the origins and ownership of each brand. For Volvic, it notes that the brand logo features a stylized volcano to represent its volcanic mineral water in a family-friendly way. It also discusses Volvic's line of flavored water products and a series of advertisements from 2006/07 that featured voices volcanoes and dinosaurs to create a memorable and kid-friendly campaign.
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1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water.
2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies.
3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.
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Evian mineral water was discovered near Lake Geneva in France in 1789. It has been bottled since the late 1800s and sold internationally since the early 1900s. Evian is owned by Danone and sells over 1.5 billion bottles annually in over 140 countries. The brand focuses on advertising its health benefits and original source through various campaigns, media, promotions, sponsorships, and ambassadors to reinforce its message as an everyday or occasion water.
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The document provides an analysis of advertising campaigns by Evian and Lucozade mineral water companies. For Evian, the summary describes the famous CGI baby advert from 2009 featuring babies dancing to music while holding Evian bottles. It then discusses Lucozade's 2018 "David vs Goliath" advert showing David energized after drinking Lucozade to face Goliath. Finally, it analyzes both companies' aims to increase sales, target audiences of adults for Evian and young adult males for Lucozade, and messaging around feeling and looking younger from Evian and energy from Lucozade.
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This document discusses the evolution and marketing strategies of the Dove brand owned by Unilever. It provides details on Dove's real beauty campaigns promoting positive self-esteem in women since 1995. The campaigns have been highly successful, increasing sales significantly. The document also discusses Dove's positioning in the market, focusing on real beauty, and its expansion into new product categories and targeting men as well.
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The Evian advertising campaign features babies rollerblading and playing with Evian water bottles to represent the water as fresh, healthy and allowing carefree enjoyment like babies. The ad aims to show drinking Evian can make adults as healthy as babies. It targets all ages and social classes. Some regulators could ensure the ad follows content rules and assigns an appropriate age rating. The Lucozade campaign depicts a man defeating a giant with a slingshot after drinking Lucozade to demonstrate its energizing effects allow accomplishing feats. However, it only includes men and was criticized for its humorous take on a biblical story. Both use humor and product placement to engage audiences.
Introduction to unilever
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Evian case study
Evian is a luxury mineral water brand originating from springs in the French Alps that is owned by Danone. It has achieved high approval and recognition ratings through continuous innovation and powerful advertising campaigns. While an ad featuring roller babies confused some consumers, a successful t-shirt campaign increased global brand awareness. Sales dropped during the 2007-2009 economic crisis as customers switched to cheaper waters, but Evian has protected its springs and promoted sustainable development in the region through organizations like APIEME. It sponsors various sports events and is marketed worldwide with celebrities like Maria Sharapova helping promote the brand.
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Evian case study
- 3. But first , what is so special about this water?
- 4. ● Known for its “miraculous” healing properties. ● Perfect water for babies. ● known for its purity and originality.
- 6. DEVELOPING THE ADVERTISING CAMPAIGN: In 1998 , Evian launched successful ad campaign “ WATER BODIES” Launched a campaign of “ROLLER BABIES “. In 2013 , Evian launched “Baby & Me” its third major campaign.
- 7. 1. To promote in asia , Evian had the idea of printing T-shirts 2. The T-shirt was a huge success globally and created the desired brand awareness.
- 8. PROMOTIONAL OPERATIONSPROMOTIONAL OPERATIONS OF EVENTSOF EVENTS
- 9. Evian created first women’s golf open championship It was broadcasted over 167 countries
- 10. Evian is the official water brand for the Wimbledon tennis tournament
- 11. Evian is also Sponsor for Paris Fashion Show .
- 13. Why is it soWhy is it so expensive ?expensive ?
- 14. 24% : Crystal Geyser 23% : Fiji 28% : others
- 15. EVIAN ?
- 16. Danone's Evian vows to use 100% recycledDanone's Evian vows to use 100% recycled plastic in bottles by 2025plastic in bottles by 2025
- 17. Television ad which had immense impact . The idea behind it was to allow consumers to reconnect with their inner child
- 18. SUMMARYSUMMARYSUMMARYSUMMARY Reasons behind Evian’s success 1. Unique brand communication effect 2. Advertising campaigns. 3. Identifying the target markets and buyer motive’s 4. Reaching public through T-shirt campaigns , Television ads etc. 5. Promotional operation through events and experiences 6. Recently on Feb 8th ’18 took a vow to recycle the bottles. 7. Brand identity of Evian 8. Competitors
- 19. DisclaimerDisclaimer : Created by Lahari Uppala , SMECCreated by Lahari Uppala , SMEC during the marketing internship under the Professor Sameerduring the marketing internship under the Professor Sameer Mathur , IIM LUCKNOW.Mathur , IIM LUCKNOW.