A presentation on bisleri
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Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
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Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
Reinventing bisleri
Bisleri was the first branded bottled water company in India. It dominated the market in the 1990s with 70% share but faced growing competition from Pepsi and Coke in the 2000s. To differentiate itself, Bisleri launched an ad campaign in 2000 called "Pure and Safe" emphasizing its purification process. It aimed to increase turnover to Rs. 10 billion by 2003. To improve distribution challenges, Bisleri expanded its pack sizes and planned to invest more in procurement, partner with local players, and set up plants in eastern India. It also considered diversifying its product line and tying up with hotels and food establishments.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORS
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
Bisleri
bisleri ppt - market analysis,waste management,history about bisleri explained in details wit lots of photos and animation.
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
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Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
Reinventing bisleri
Bisleri was the first branded bottled water company in India. It dominated the market in the 1990s with 70% share but faced growing competition from Pepsi and Coke in the 2000s. To differentiate itself, Bisleri launched an ad campaign in 2000 called "Pure and Safe" emphasizing its purification process. It aimed to increase turnover to Rs. 10 billion by 2003. To improve distribution challenges, Bisleri expanded its pack sizes and planned to invest more in procurement, partner with local players, and set up plants in eastern India. It also considered diversifying its product line and tying up with hotels and food establishments.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
A COMPARATIVE BRAND ANALYSIS OF BISLERI AND ITS COMPETITORS
This report analyzes and compares the brand Bisleri to its competitors in the bottled water industry in India. It begins with an introduction to the bottled water industry in India, noting that Bisleri is currently the market leader. The report then outlines the objectives of the study, which are to analyze Bisleri's marketing strategies, advertising effectiveness, customer awareness, reasons for purchase, and perform a competitive analysis against other brands. Finally, the report provides details on Bisleri's mission to provide high quality, pure, safe drinking water at an affordable price.
Bisleri
bisleri ppt - market analysis,waste management,history about bisleri explained in details wit lots of photos and animation.
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
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Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
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Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
BISLERI MARKETS-BY NAVIN MAHTO
Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
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Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
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Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Presentation1
The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Product life cycle
The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO
Bisleri is an Indian bottled water company that was originally Italian but was bought by Parle in 1969. It now has a 36% market share in India. Bisleri has production plants across 10 Indian states with a total annual capacity of 350 million cases. They source their water from the Himalayas and treat river water, and source plastic bottles from a supplier in Bangalore. Bisleri uses around 2,000 trucks nationally and 300-250 in Mumbai and Delhi to transport about 50 tons of inventory daily across their supply chain, which they manage using an inventory management software system. They employ a low pricing strategy with some bundle discounts.
Bisleri
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
29974628 bisleri-ppt
This document discusses Bisleri, an Italian-founded Indian mineral water company. It was established in 1967 in Mumbai by Felice Bisleri. In the early 1990s, Bisleri dominated the branded water market in India but later lost market share to international brands like Kinley and Aquafina entering the market. The document covers Bisleri's market segmentation, products and pricing, distribution channels, marketing strategies, positioning, and SWOT analysis. It provides an overview of Bisleri's history and business in India.
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The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
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- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
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Bislery an analysis
Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
Bisleri project report_ unique selling proposition
Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
BISLERI MARKETS-BY NAVIN MAHTO
Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
Channel Management example
Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
Presentation on Bisleri International pvt ltd.
This presentation helps to understand SWOT analysis and certifications that are being followed by the Bisleri International pvt ltd.
Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Presentation1
The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Product life cycle
The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO
Bisleri is an Indian bottled water company that was originally Italian but was bought by Parle in 1969. It now has a 36% market share in India. Bisleri has production plants across 10 Indian states with a total annual capacity of 350 million cases. They source their water from the Himalayas and treat river water, and source plastic bottles from a supplier in Bangalore. Bisleri uses around 2,000 trucks nationally and 300-250 in Mumbai and Delhi to transport about 50 tons of inventory daily across their supply chain, which they manage using an inventory management software system. They employ a low pricing strategy with some bundle discounts.
Bisleri
The document provides information about Bisleri mineral water company. It discusses how Bisleri was introduced in India in 1965 and is now owned by Parle group. The Sahibabad plant location and production process are described. Key points include:
- Bisleri water undergoes purification including chlorination, carbon filtration, reverse osmosis, and ozonation before filling.
- The Sahibabad plant has a production capacity of 10 bottles per minute and employs 250 workers across 3 shifts.
- The production process involves blowing, filling, capping, and quality checks of bottles in sizes from 500ml to 2L and jars up to 20L.
29974628 bisleri-ppt
This document discusses Bisleri, an Italian-founded Indian mineral water company. It was established in 1967 in Mumbai by Felice Bisleri. In the early 1990s, Bisleri dominated the branded water market in India but later lost market share to international brands like Kinley and Aquafina entering the market. The document covers Bisleri's market segmentation, products and pricing, distribution channels, marketing strategies, positioning, and SWOT analysis. It provides an overview of Bisleri's history and business in India.
Bislery water
The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
Bisleri marketing management
The document discusses the bottled water industry and Bisleri company. Some key points:
- The global bottled water market was worth $5.9 billion in 2019 and is expected to grow 7.6% annually.
- Bisleri is an Italian company established in India in 1965 and is a leading branded water company.
- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
Asian paints Sales and Distribution strategy
This document provides information about Asian Paints, including:
- Asian Paints is India's largest and Asia's third largest paint company, established in 1942 and has been the market leader since 1967.
- It discusses Asian Paints' sales structure, product portfolio covering various paint types and solutions, and services like home painting and color consulting.
- The distribution strategy section explains Asian Paints' distribution channels and how it bypassed bulk buyers to focus on individual consumers, especially in semi-urban and rural areas. It also details its nationwide dealer network.
- Key initiatives for recruitment and the recruitment process are summarized along with promotions through campaigns and social media engagement.
HUL
Hindustan Unilever Limited (HUL) is India's largest fast moving consumer goods company with over 80 years of operations in India. HUL has a wide portfolio of brands across 20 categories and serves over 2 billion consumers. The company generates an annual turnover of Rs. 25,206 crores with over 16,000 employees. HUL has a long history starting from 1888 and has grown over the years through mergers and acquisitions to become the market leader. It focuses on product innovation, effective marketing strategies, and strong distribution network to maintain its leading position in the competitive Indian FMCG sector.
India Bottled Water Market (2018-2023)
The market is expected to reach INR ~403.06 Bn by the end of 2023, from its current value of INR ~160 Bn, expanding at a compound annual growth rate (CAGR) of ~20.75% from 2018. Read More: https://bit.ly/2ExIa1B
#marketresearchreport #marketresearch #CAGR #India #BottledWater #Water
ITC SUPPLY CHAIN MANAGEMENT
The file tells you about the Supply chain managemene of ITC i.e., Imperial tobacco corporation about its Fast moving consumer goods.
Bisleri Packaged Drinking Water
This presentation is on Bisleri Packaged Drinking Water and covers the following topics-
History & Evolution of Bisleri
Positioning And Re-positioning
Marketing Strategies Adopted
Competitors-Generic & Others
Methods Adopted to tackle Competition
Hypotheses and their justification
Market Research Analysis
Net Take Away
Asian paints ppt
The document provides information about the paint industry in India and Asian Paints. It states that the paint industry in India is estimated at INR 135 billion with 35% of the market being unorganized. Asian Paints started in 1942 and has since become a market leader in India with over 35% market share. It has operations in 17 countries and 23 manufacturing facilities. While it faces threats from competition and raw material price fluctuations, it can leverage opportunities in the rural market and automotive industry.
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Cola wars continue
The document summarizes the history and competition between Coca-Cola and Pepsi from 1886 to 2006. It discusses how each company was founded and grew initially. In the late 20th century, both experienced ups and downs as consumption levels fluctuated and they launched new products and diversified. Pepsi became more aggressive in adapting to trends like the rise of non-carbonated drinks, while Coke struggled with execution issues. By 2004, Pepsi had grown its portfolio beyond cola drinks and achieved higher market shares across categories through proactive strategies.
Cola wars continue final
The document provides a history and overview of Coke and Pepsi in 2006. It discusses the origins of each company in the late 1800s and their growth throughout the 20th century. It also analyzes their strategies, marketing, relationships with bottlers, and challenges faced in the 2000s from declining soda consumption and rising alternatives. Both companies diversified their portfolios and pursued international growth to address the changing landscape.
STP OF BISLERI BY MEET AND VEDANT.pptx for st
Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers, authors, and copywriters always carefully choose their words to convey the right idea and sentiment.
Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different.
You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative
However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.
Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue.
Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres.
Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter, you need to choose your words carefully and prioritize powerful words!
The English language has about 170,000 words in use. But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful.
Action Verbs to Use in Your PowerPoint Presentation
As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests:
Strong verbs don’t need adverbs to reinforce them. Compare these two statements:
I walked quickly towards the door.
I rushed out of the door.
The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.
In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe:
Main action points
Accomplishments
Takeaways
Next steps
Results
As you proofread your slide deck, look for weaker verbs and then replace them wit
Bisleri Final...
Vineet Nair – PG 06 37 Romi Patel – PG 06 44 Neel Pandya – PG 06 42
The document discusses the Indian bottled water industry and Bisleri brand. It provides background on Bisleri being acquired by Parle in 1969 and their early branding efforts emphasizing health benefits. It also outlines Bisleri's portfolio including added minerals and mountain water variants, as well as market segments by price and package size. Recommendations are made around leveraging trends, extending product lines, and challenging competitors.
Mineral water
The document discusses the bottled water industry in India, with a focus on Bisleri. It describes how Bisleri was the first bottled water brand introduced in India in 1965. It gained popularity by marketing the safety and purity of its water. Bisleri has grown to become the market leader, capturing 40% of the bottled water market through expanding production and introducing various bottle sizes. Key drivers of growth for the bottled water industry in India include rising health consciousness, changing attitudes towards spending on safe drinking water, and convenience for urban populations.
Bisleri
Bisleri was the dominant player in the Indian bottled water market with 70% share in the early 1990s. However, as the market grew rapidly to Rs. 10 billion by the early 2000s, it faced increasing competition from new entrants like Pepsi's Aquafina and Coca-Cola's Kinley. Bisleri shifted its positioning from "pure and safe" to "play safe" and launched new packaging and sizes. However, analysts believed Bisleri would find it difficult to maintain its leadership as Kinley and Aquafina aggressively expanded production and distribution. Bisleri's goal of becoming a Rs. 10 billion brand by 2003 might be difficult to achieve at this rate
Marketing strategies in the indian soft drinks industries
The document provides a case study of the strategies and operations of PepsiCo and Coca-Cola in India. It analyzes their major strategies over time, products offered, advertising campaigns, and supply chain management. A survey was also conducted of consumers and retailers to understand preferences. Key findings include that Pepsi has an early entry advantage, 300ml and 500ml bottles are most popular, and advertising is effective at brand recall. The strategies of localization and improving accessibility have been important for success in India.
Similar to A presentation on bisleri (20)
bisleri marketing strategy ASSIGNMENT_22BC011.pptx
bisleri marketing strategy ASSIGNMENT_22BC011.pptx
Marketing strategies in the indian soft drinks industries
Marketing strategies in the indian soft drinks industries
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A presentation on swot analysis
This document provides an overview of a SWOT analysis presentation. It defines SWOT analysis as a structured planning method to evaluate the strengths, weaknesses, opportunities, and threats of a project or business venture. It then gives examples of Bisleri mineral water company's strengths like quality standards and innovation, weaknesses like an outdated distribution system, opportunities in the growing Indian fitness and mineral water markets, and threats from competitors and potential new regulations. The presentation concludes by thanking the audience and encouraging making presentations more engaging.
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A presentation on bisleri
- 2. History • The origin of BISLERI lies in Italy and the brand owes its name to its founder MR.FELICE BISLERI, an Italian entrepreneur. In1967, BISLERI set up a plant in Bombay for bottling and marketing actual mineral water, which did not quite work. By1969, BISLERI wanted to exit the business and to help him out the Chauhan’s bought the brand, intending to turn it into a soda brand. Since then it has come a long way. Now, it owns a large percentage of shares in the Indian market and also it has its presence in International Water Market. “WATER WATER EVERYWHERE BUT JUST A LITTLE THAT IS CLEAN” • JOURNEY OF BISLERI • 1969: Buys BISLERI bottled water from an Italian company, Felice Bisleri. It was bottled in glass bottles then. • Early-1980s: Shifts to PVC (Poly Vinyl Chloride) bottles. Sales surge • Mid-1980s: Switches to PET bottles, which meant more transparency and life for water.
- 3. History • 1993: Sells carbonated drink brands like Thumps Up, Gold Spot and Limca to Coca-Cola for Rs. 400 Crore. • 1995: BISLERI launches a 500 ml bottle and sales shoot up by400 per cent. • 2000: Introduces the 20-litre container to bring prices down from Rs. 10 a litre to Rs. 2 a litre. • 1998: Introduces a tamper-proof and tamper-evident seal. • 2000: BIS cancels BISLERI'S license of water bottling in Delhi since some of the bottles did not carry ISI label; the license is restored one-and-a-half months later. • 2002: KINLEY overtakes BISLERI. The national retail stores audit by ORG-MARG show Kinsley’s market share at 35.1 percent compared to BISLERI’S 34.4 per cent. • 2003: BISLERI says it plans to venture out into Europe and America to sell bottled water.
- 4. Past • Bisleri was the market leader in the early 1990’s. • In 1990-Parle Bisleri ltd had a 70% market share. • For major players like Pepsi and Coca-Cola, Bisleri’s market eroded. • Bisleri launched pure and safe ad campaign. • Bisleri was a generic brand uptil 2000.
- 5. Present • Present Bisleri’s distribution network contributed to the company’s decline in market share. • Currently Bisleri is struggling to hold on to its 40% market share.
- 6. SWOT analysis of BISLERI
- 7. STRENGHTS • Quality Standard • Trust for brand • Innovation in the form of following Packaged drinking water Pet Bottles Breakaway seal Hexagonal Bottles Family Pack • Marketing • Distribution system • Experience of Mr.Chauhan (M.D of Bisleri) • Bulk – Segment is used for households also • Growing popularity • The break away seal
- 8. MISSION STATEMENT “To provide the highest quality product, keeping in mind all aspect including freshness purity and safety and making it easy available to the consumer at very affordable price.” By Ramesh Chauhan (M.D of Bisleri International Pvt ltd)
- 9. Weakness • Age old Distribution System • Reuse of bottle by local sellers and illegal manufacturers • Faults in production • Pressure by Government Authority • Not meeting the demand of the customer
- 10. Opportunities • By 2001 the Mineral water market in India was of Rs 500 Crore and was growing @ 40% p.a. • Indian fitness market which is a 1,800cr & is growing @ 13% p.a. • Market expansion by acquiring local brands • Expansion in Europe • Launch of premium pack • Change of image • Increase in production
- 11. Threats • Competitions from rival brands such as Pepsi’s Aquafina & Coca Cola’s Kinley. • Entering of new player • Water filter manufacturers • Illegal manufacturers • Strong distribution channel of the other manufacturers • New government policy
- 12. 1 2 3 4 Product Promotion Positioning Distribution
- 13. Key towards • Continue to concentrate on bulk line (5, 10 and 20 Liters) • Why PLAY SAFE? Shift position of the brand to “Feel Fresh” • Fitness market growing in India @ 13% p.a. • Spend more money to strengthen the distribution channel by implementing more plants.
- 14. Distribution Channel THE SWEET TASTE OF PURITY
- 15. Future
- 16. THANK YOU