The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.