BISLERI MARKETS-BY NAVIN MAHTO
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Bisleri is an Italian-founded Indian mineral water company with 60% of the packaged water market in India. It sources its mountain water from natural springs located in the Himalayan and Shivalik mountain ranges. In addition to its core mineral water, Bisleri offers mountain water and recently launched a fizzy soda water. While Kinley, Aquafina, and local brands comprise the remaining 40% of the market, Bisleri has established itself as the leading water brand through innovative products and a focus on advertising and hygiene.
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Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
Bislery case-study
Bislery was the market leader in branded water in India in the 1970s and 1990s, but faced new competition in the late 1990s from companies like Pepsi and Coca-Cola entering the market. To differentiate itself, Bislery launched a "Play Safe" ad campaign in 2000 that shifted its positioning from purity to safety and fun to appeal to youth. It also expanded its packaging options and distribution network. However, the new competitors had stronger distribution through their existing networks for soft drinks, threatening Bislery's dominance of the branded water market in India.
Reinventing bisleri
Bisleri was the first branded bottled water company in India. It dominated the market in the 1990s with 70% share but faced growing competition from Pepsi and Coke in the 2000s. To differentiate itself, Bisleri launched an ad campaign in 2000 called "Pure and Safe" emphasizing its purification process. It aimed to increase turnover to Rs. 10 billion by 2003. To improve distribution challenges, Bisleri expanded its pack sizes and planned to invest more in procurement, partner with local players, and set up plants in eastern India. It also considered diversifying its product line and tying up with hotels and food establishments.
Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
Bisleri(marketing assignment)
This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
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Bisleri
This presentation contains details of the company Bisleri.
Its 4Ps, brand positioning, Future and Recommendations.
Presentation By:
Leanne Vas, Sampurna Chawdhary, Suchit Chauhan and Ayush Parekh.
A presentation on bisleri
Bisleri was founded in Italy in 1967 and established a plant in Bombay. In 1969, the Chauhan family bought the Bisleri brand from the Italian founder and shifted it to producing bottled water. Over the decades, Bisleri introduced innovations like PET bottles and larger container sizes to grow its market share. By the early 1990s, Bisleri was the market leader with 70% share, but its distribution network could not keep up as competitors like Kinley expanded. Currently, Bisleri is struggling to maintain its 40% share against growing competition. Its strengths include quality, brand trust, and innovations, but weaknesses include its aging distribution system and potential threats from new entrants
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Bislery was the market leader in branded water in India in the 1970s and 1990s, but faced new competition in the late 1990s from companies like Pepsi and Coca-Cola entering the market. To differentiate itself, Bislery launched a "Play Safe" ad campaign in 2000 that shifted its positioning from purity to safety and fun to appeal to youth. It also expanded its packaging options and distribution network. However, the new competitors had stronger distribution through their existing networks for soft drinks, threatening Bislery's dominance of the branded water market in India.
Reinventing bisleri
Bisleri was the first branded bottled water company in India. It dominated the market in the 1990s with 70% share but faced growing competition from Pepsi and Coke in the 2000s. To differentiate itself, Bisleri launched an ad campaign in 2000 called "Pure and Safe" emphasizing its purification process. It aimed to increase turnover to Rs. 10 billion by 2003. To improve distribution challenges, Bisleri expanded its pack sizes and planned to invest more in procurement, partner with local players, and set up plants in eastern India. It also considered diversifying its product line and tying up with hotels and food establishments.
Presentation bisleri
Bisleri is the market leader in the packaged drinking water industry in India with a 38.5% market share. It has established itself as a trusted brand since 1965 due to its high quality and purification process. Bisleri faces competition from Kinley, Aquafina and other brands. It aims to continue growing its business through expanding production, strengthening its distribution network across India, and increasing its marketing budget. Bisleri's strategy is to maintain its leadership position while targeting new customer segments through innovative products and competitive pricing.
Bisleri(marketing assignment)
This document discusses the bottled water industry in India, focusing on Bisleri, a leading bottled water brand. It provides details on Bisleri's history starting in 1965 as the first bottled water company in India. It discusses Bisleri's growth over the decades under owners Parle and Ramesh Chauhan. Key points covered include Bisleri's market share, the size and growth of the Indian bottled water industry, Bisleri's product portfolio and pricing, target markets, and marketing campaigns.
Bisleri
Bisleri is India's largest bottled water company. It was started in 1965 by an Italian entrepreneur who began packaging drinking water in Mumbai. In the late 1960s, Parle took over Bisleri and began bottling operations. Through expansions and ownership changes over the decades, Bisleri has become a leader in the bottled water industry in India, which is now worth an estimated Rs. 15,000 crores. Bisleri focuses on quality, brand image, and wide distribution network to maintain its dominant market share over competitors like Coca-Cola's Kinley and Pepsi's Aquafina.
Bisleri
The bottled water industry in India is valued at Rs. 8,000 crore currently and is expected to reach Rs. 15,000 crore by 2015, growing at a CAGR of 19%. Bisleri continues to be the market leader with 36% share while Coca-Cola's Kinley is in second place with 25% share. Bisleri has a 40% market share and distributes through 17 owned plants, 33 co-packers and 11 franchisees across India. Kinley holds around 25% market share and targets health conscious middle and higher income individuals with its emphasis on reverse osmosis purification. Both brands aim to make purified drinking water accessible nationwide.
Channel Management example
Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
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Bisleri is the largest selling brand of packaged drinking water in India with 60% market share. It was established in 1965 in Mumbai as an Italian company and was later acquired by Parle. Bisleri uses various purification processes like ozonisation, sand filtration, carbon filtration and reverse osmosis to purify its water sources from groundwater and rivers. It offers two variants - Bisleri with added minerals and Bisleri Mountain Water. Through strategic targeting of organizations, retailers, and customers across various price points, Bisleri has established itself as the most trusted and preferred packaged drinking water brand in India.
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- It faces competition from other water brands but has strengths in its brand name, distribution, and environmentally-friendly packaging. Opportunities exist in advertising health benefits and expanding to rural areas.
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Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
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This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
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The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
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Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
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The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Parle Bisleri Journey of Market Leader
The document discusses the marketing strategy of Bisleri bottled water. It describes how Bisleri segmented the market into different package sizes for daily, long-distance, and event consumption. Bisleri targeted cities and urban areas and focused on the middle-to-high income demographic. The company differentiated its products through innovative packaging and sizes, extensive distribution channels, and advertising campaigns emphasizing purity and the mountain source. Through strategic planning and adapting to changes in the market, Bisleri was able to grow its market share significantly over the decades.
Bisleri SUPPLY DRIVERS-BY NAVIN MAHTO
Bisleri is an Indian bottled water company that was originally Italian but was bought by Parle in 1969. It now has a 36% market share in India. Bisleri has production plants across 10 Indian states with a total annual capacity of 350 million cases. They source their water from the Himalayas and treat river water, and source plastic bottles from a supplier in Bangalore. Bisleri uses around 2,000 trucks nationally and 300-250 in Mumbai and Delhi to transport about 50 tons of inventory daily across their supply chain, which they manage using an inventory management software system. They employ a low pricing strategy with some bundle discounts.
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The document discusses the bottled water industry and Bisleri company. Some key points:
- The global bottled water market was worth $5.9 billion in 2019 and is expected to grow 7.6% annually.
- Bisleri is an Italian company established in India in 1965 and is a leading branded water company.
- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
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The document discusses the inception and history of Bisleri, the leading mineral water brand in India. It details how Bisleri originated in Italy but initially failed in India. In 1969, Parle Agro purchased the Bisleri brand but did not significantly expand it at first as bottled mineral water was not widely accepted yet in India. The document provides an overview of Bisleri's product profile, manufacturing, distribution, and packaging.
Packaged drinking water pdf pritha.s14@fmsedu-faculty-of-management-studies
The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
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The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
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The document discusses the bottled water industry in India, with a focus on Bisleri. It describes how Bisleri was the first bottled water brand introduced in India in 1965. It gained popularity by marketing the safety and purity of its water. Bisleri has grown to become the market leader, capturing 40% of the bottled water market through expanding production and introducing various bottle sizes. Key drivers of growth for the bottled water industry in India include rising health consciousness, changing attitudes towards spending on safe drinking water, and convenience for urban populations.
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Bisleri is a famous Brand of bottled water in India. Bisleri has 60% market share in packaged drinking water in India. Trustable branded drinking water.
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This document discusses the Indian bottled water industry. It provides information on key players in the market such as Bisleri, Kinley, and Aquafina. Bisleri has the largest market share at 38%. The bottled water market in India has grown at a compound annual growth rate of 25% in the last 4 years, the highest in the world. However, per capita consumption of bottled water in India remains low at less than 5 liters per year, compared to the global average of 24 liters. The document then focuses on Bisleri, how it was acquired, its brand portfolio and target market segments. It analyzes Bisleri's performance based on brand relevance, portfolio
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Bisleri is the largest selling bottled water brand in India. It has established an extensive distribution network across the country to ensure wide availability and high quality control of its products. Bisleri offers various pack sizes from 250ml bottles to 20L packs to meet diverse consumer needs. It uses a hybrid distribution approach including direct delivery and franchises to reach both urban and rural markets. Bisleri aims to further expand its distribution network and market share by introducing new products like flavored water and targeting specific customer segments like offices and events.
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Bisleri, Aquafina, Kingfisher, Kinley and other brands come to mind when talking about mineral water. Bisleri is the most recalled brand.
• Which brand of packaged drinking water are most asked/wanted by customers?
1) Bisleri 2) Aquafina 3) Kingfisher 4) Kinley 5) Others
Strategic managment of bisleri
This document provides an overview of the bottled water industry and Parle Bisleri's strategic development over time. It includes a table of contents, introduction on the bottled water market and consumer behavior, literature review on regulations and Bisleri's history, objectives of studying Bisleri's marketing strategies, and sections on company profile, competitors, strategies, SWOT analysis, and future plans. The objectives are to analyze Bisleri's marketing strategies, determine its market share, assess brand awareness, and study its brand positioning in the mineral water segment.
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This presentation is on Bisleri Packaged Drinking Water and covers the following topics-
History & Evolution of Bisleri
Positioning And Re-positioning
Marketing Strategies Adopted
Competitors-Generic & Others
Methods Adopted to tackle Competition
Hypotheses and their justification
Market Research Analysis
Net Take Away
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Bisleri is the largest selling brand of packaged drinking water in India with 60% market share. It was established in 1965 in Mumbai as an Italian company and was later acquired by Parle. Bisleri uses various purification processes like ozonisation, sand filtration, carbon filtration and reverse osmosis to purify its water sources from groundwater and rivers. It offers two variants - Bisleri with added minerals and Bisleri Mountain Water. Through strategic targeting of organizations, retailers, and customers across various price points, Bisleri has established itself as the most trusted and preferred packaged drinking water brand in India.
Bisleri
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This document provides an overview of the history and marketing strategy of Aquafina bottled water. Some key points:
- Aquafina was first distributed in 1994 and became the top-selling bottled water brand in the US by 2003. It uses purified tap water that undergoes charcoal filtration, reverse osmosis, and ozonation.
- It faces competition from other water brands but has strengths in its brand name, distribution, and environmentally-friendly packaging. Opportunities exist in advertising health benefits and expanding to rural areas.
- Aquafina's marketing mix includes various product lines, national television and print promotions, and a pricing strategy that varies by region. It targets health-
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Bisleri is an Italian mineral water brand that was acquired by Parle Groups in 1969 and established as an Indian brand. It is currently one of the largest packaged water brands in India. Bisleri sells various sizes of bottled water from 250ml to 20L and has over 125 plants and 3000+ distributors across India. It faces competition from other packaged water brands like Kinley and Aquafina. Studies on Bisleri have found that it has strong brand recall but opportunities exist in strengthening distribution and launching premium products to attract more consumers.
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This document provides a summary of a dissertation comparing Bisleri and Aquafina mineral water brands. It includes an introduction outlining the dissertation's purpose of conducting a comparative study. It also lists the objectives, assumptions, research methodology used, and outlines the document structure with sections on data analysis, findings, recommendations, and conclusions. The summary analyzes both primary and secondary data collected through structured questionnaires administered in Moradabad, India.
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The document provides an overview of Bisleri, a leading bottled mineral water company in India. It discusses how Bisleri was established in 1965 and was later acquired by Parle. It outlines Bisleri's expansion under Ramesh Chauhan in the 1990s, growing to 8 plants and 60% market share. It also describes Bisleri's product portfolio including still and sparkling water varieties, and different package sizes. Rigorous quality control and research ensure Bisleri provides safe, pure drinking water to Indians.
Bisleri strategy
Bisleri dominates the bottled water market in India with approximately 40% market share. It faces competition from Kinley and Aquafina which have around 10-15% market share each. Bisleri has maintained its leading position through effective strategies like product differentiation across various pack sizes, targeted advertising campaigns promoting safety and hygiene, and ensuring wide availability. However, it must continue innovating to address new challenges from competitors in the growing bottled water industry.
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The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand that was introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" to target younger consumers. More recently, Bisleri has expanded its product portfolio and production capacity as it aims to maintain its leading market share.
Parle Bisleri Journey of Market Leader
The document discusses the marketing strategy of Bisleri bottled water. It describes how Bisleri segmented the market into different package sizes for daily, long-distance, and event consumption. Bisleri targeted cities and urban areas and focused on the middle-to-high income demographic. The company differentiated its products through innovative packaging and sizes, extensive distribution channels, and advertising campaigns emphasizing purity and the mountain source. Through strategic planning and adapting to changes in the market, Bisleri was able to grow its market share significantly over the decades.
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Bisleri is an Indian bottled water company that was originally Italian but was bought by Parle in 1969. It now has a 36% market share in India. Bisleri has production plants across 10 Indian states with a total annual capacity of 350 million cases. They source their water from the Himalayas and treat river water, and source plastic bottles from a supplier in Bangalore. Bisleri uses around 2,000 trucks nationally and 300-250 in Mumbai and Delhi to transport about 50 tons of inventory daily across their supply chain, which they manage using an inventory management software system. They employ a low pricing strategy with some bundle discounts.
Bisleri marketing management
The document discusses the bottled water industry and Bisleri company. Some key points:
- The global bottled water market was worth $5.9 billion in 2019 and is expected to grow 7.6% annually.
- Bisleri is an Italian company established in India in 1965 and is a leading branded water company.
- The document outlines Bisleri's operations, products, segmentation, targeting, positioning and SWOT analysis. Market research methods including a plant visit are also discussed.
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The document discusses the inception and history of Bisleri, the leading mineral water brand in India. It details how Bisleri originated in Italy but initially failed in India. In 1969, Parle Agro purchased the Bisleri brand but did not significantly expand it at first as bottled mineral water was not widely accepted yet in India. The document provides an overview of Bisleri's product profile, manufacturing, distribution, and packaging.
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The document summarizes research conducted on the packaged drinking water industry in India. It provides background on the growth of the industry in India since the 1990s. It also discusses the major players in the market, the raw materials and manufacturing process. A SWOT analysis is presented on the industry's strengths, weaknesses, opportunities and threats. The objective of the project is outlined as conducting market research to understand consumer preferences and suggest strategies for new entrants.
Product life cycle
The document summarizes the product life cycle of Bisleri bottled water in India. It describes the four stages of the product life cycle: introduction, growth, maturity, and decline. It then provides details about Bisleri's introduction in 1965, its growth throughout the 1980s and 1990s as it expanded operations and saw exponential growth. The summary discusses Bisleri's marketing strategies including market segmentation targeting different package sizes to different customer groups, and competitors in the bottled water market like Kinley and Aquafina.
Mineral water
The document discusses the bottled water industry in India, with a focus on Bisleri. It describes how Bisleri was the first bottled water brand introduced in India in 1965. It gained popularity by marketing the safety and purity of its water. Bisleri has grown to become the market leader, capturing 40% of the bottled water market through expanding production and introducing various bottle sizes. Key drivers of growth for the bottled water industry in India include rising health consciousness, changing attitudes towards spending on safe drinking water, and convenience for urban populations.
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Bisleri was originally an Italian company that was introduced in India in 1965. It was later bought by Parle, who expanded operations and switched bottle types. In the 1990s, competition increased as new brands entered the market. To respond, Bisleri reinforced its safety messaging, launched new products, invested in advertising, and expanded production facilities and distribution channels. Today, Bisleri has over 50 plants across India and 60% of the bottled water market share.
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Power words are persuasive words and phrases that evoke a positive or negative emotional response. Our selection of verbs, adjectives, and adverbs can convey different emotions from slight excitement to rightful outrate. That’s why public speakers, authors, and copywriters always carefully choose their words to convey the right idea and sentiment.
Power words and phrases can make the same idea sound very different. Let’s take Apple’s famous slogan as an example: Think different.
You can also convey the same idea using other descriptive words: Don’t think like everybody else, think outside the box, be creative
However, each variation has a somewhat different ring to it. Ultimately, your word choice also impacts how others perceive you based on your speech.
Researchers found that word selection can have a massive impact on people, businesses, and society as a whole. Individual word choices can indicate the speaker’s mental state and impact the outcomes of a negotiation. Business power words shape customer experience with the brand and affect conversions. Action words, chose by the media, influence public perception of a social issue.
Interestingly a group of researchers from Wilfrid Laurier University in Canada and Wharton in the US also found that word choices impact the song’s popularity. By applying text mining analytics to Billboard charts, the group found that songs with somewhat more unique texts performed better than those with pretty standard lyrics. A 16% differentiation in lyrical topics within a song was enough to propel it higher than songs in similar genres.
Our word choices have a profound impact on how others perceive us, as well as the actions they take afterward. Thus, if you want to be a Rockstar presenter, you need to choose your words carefully and prioritize powerful words!
The English language has about 170,000 words in use. But an average person has an active vocabulary of 20,000 – 30,000 words. Among them is a smaller range of powerful adjectives and action verbs to make your presentations and speeches more impactful.
Action Verbs to Use in Your PowerPoint Presentation
As the name implies, action verbs denote some dynamics — state, movement, result, etc. We use action verbs in our everyday speech a lot to describe what and how we do things. As author Elwyn Brooks White suggests:
Strong verbs don’t need adverbs to reinforce them. Compare these two statements:
I walked quickly towards the door.
I rushed out of the door.
The first sentence merely states the fact. But the second one better conveys the emotion, the urgency of getting out of the room. It adds color to the narrative and sets the right mood.
In business presentations, action verbs help imply action to the user. They are good to use for both throughout the copy and the closing slide when you describe:
Main action points
Accomplishments
Takeaways
Next steps
Results
As you proofread your slide deck, look for weaker verbs and then replace them wit
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The document discusses the Indian bottled water industry and Bisleri brand. It provides background on Bisleri being acquired by Parle in 1969 and their early branding efforts emphasizing health benefits. It also outlines Bisleri's portfolio including added minerals and mountain water variants, as well as market segments by price and package size. Recommendations are made around leveraging trends, extending product lines, and challenging competitors.
yathin 4th sem project.docx
- The document discusses the bottled water industry in India, noting that it has grown significantly in recent decades due to issues with clean drinking water. Bottled water was once seen as a luxury but is now common across both urban and rural areas.
- India lags behind other countries in bottled water consumption and infrastructure. The market is worth around Rs. 1000 crore and growing 40-50% annually. Many large corporations are involved in bottled water production and sales.
- Bisleri was the first company to introduce bottled water in India in the 1960s. It has grown exponentially under new ownership and leadership since 1995, increasing production and expanding across India. Bisleri now holds over 60
Bisleri
Bisleri was the dominant player in the Indian bottled water market with 70% share in the early 1990s. However, as the market grew rapidly to Rs. 10 billion by the early 2000s, it faced increasing competition from new entrants like Pepsi's Aquafina and Coca-Cola's Kinley. Bisleri shifted its positioning from "pure and safe" to "play safe" and launched new packaging and sizes. However, analysts believed Bisleri would find it difficult to maintain its leadership as Kinley and Aquafina aggressively expanded production and distribution. Bisleri's goal of becoming a Rs. 10 billion brand by 2003 might be difficult to achieve at this rate
Bisleri 2 saini
- Bisleri was introduced in the 1960s in Mumbai as India's first bottled mineral water company. It was founded by an Italian businessman and grew rapidly over the following decades.
- By the 2000s, Bisleri dominated over 60% of the market share in India's organized mineral water segment. However, competition increased as multinational companies like Coke, Pepsi, and Nestle entered the market.
- To address its declining market share, Bisleri launched a new "Play Safe" advertising campaign in the 2000s and changed its bottle color to green to reposition itself among consumers.
724399 634280070794616250
The document discusses Bisleri, an Indian mineral water company. It provides background on Bisleri's history and operations in India. To avoid stock outs of Bisleri water in Mumbai, the group recommends increasing distribution, improving retailer margins, targeting new segments, and regular advertising to maintain brand recall. The mineral water market in India is growing rapidly and Bisleri aims to strengthen its leading position through expanding production and distribution.
Presentation1
The document discusses the history and strategies of Bisleri, India's largest mineral water company. It describes how Bisleri was originally an Italian brand introduced in India in 1965. In the 1990s, as competition increased from brands like Kinley and Aquafina, Bisleri shifted its positioning from "pure and safe" to "play safe" through advertising campaigns targeting youth. Currently, Bisleri has over 50 bottling plants and a 60% market share, but faces continued competition from multinational brands entering the Indian market.
Reinventing Bisleri
Bisleri was the first company to bottle and sell mineral water in India in the 1960s. Over the decades, Bisleri experienced strong growth and gained over 60% of the market share in bottled water. In the 2000s, large multinational companies like Coke and Pepsi entered the market. Bisleri realized it needed to reposition itself to compete against the new entrants. It launched a new "Play Safe" advertising campaign and changed its bottle color to green to try to attract customers and arrest its declining market share.
Discover-the-World-of-Bisleri.pptx
The document discusses the history and operations of Bisleri, one of the largest bottled water companies in India. It began in Italy in 1969 and was launched in India in 1965. Today it has operations in over 18 countries. The document outlines Bisleri's product lines, commitment to quality control, marketing strategies, and lessons about innovation and quality assurance.
Bisleri pop- A Failure Product
Presentation on the Failure Products (Soft drink) of Bisleri Ltd. Also stated the various reasons for the downfall of the soft drinks launched by Bisleri as expansion business strategy.
Bisleri Visit Project.doc
1. The document summarizes a report on a visit to the Bisleri factory by students. It provides an overview of Bisleri's history, products, purification process, and CSR initiatives.
2. Bisleri was founded in 1965 and has grown to become the largest mineral water brand in India. It uses an extensive purification process including ozone treatment, sand filtration, and reverse osmosis to ensure safe drinking water.
3. Bisleri undertakes various CSR initiatives focused on water conservation like rainwater harvesting projects and supporting recycling programs. The factory visit helped students understand operations management concepts.
Embarking on the journey of contribution
Embarking on the journey of contribution expands our views of imagination and make us think of another level.
Go through the presentation and find the contributional mindset.
Comment and make me know about your views.
Bisleri
Bisleri is an Indian brand of bottled mineral water founded in 1965 by Italian Felice Bisleri. It has 60% market share in India and is available in various pack sizes from 250ml bottles to 20 liter containers. The water has low TDS and is slightly alkaline. Parle Agro acquired Bisleri in 1969 and expanded production and operations across India throughout the late 20th century. Bisleri water is popularly used as a generic term for bottled mineral water in India.
Ppt on coca cola
The document summarizes the production process of Coca-Cola beverages at a plant in Khordha, India. It outlines the 7 main steps of production: 1) filtering and processing water, 2) adding sugar and concentrate, 3) carbonating the mixture, 4) automated bottling/canning, 5) labeling, 6) packing, and 7) distribution. It then provides details on the plant's production lines and major product offerings, including Coca-Cola, Thums Up, Fanta, Sprite, Limca, and others. Finally, it briefly mentions the plant's departments and Coca-Cola's marketing strategy of the "4 P's".
29974628 bisleri-ppt
This document discusses Bisleri, an Italian-founded Indian mineral water company. It was established in 1967 in Mumbai by Felice Bisleri. In the early 1990s, Bisleri dominated the branded water market in India but later lost market share to international brands like Kinley and Aquafina entering the market. The document covers Bisleri's market segmentation, products and pricing, distribution channels, marketing strategies, positioning, and SWOT analysis. It provides an overview of Bisleri's history and business in India.
Presentation - bisleri pop.pptx ghththth
Bisleri International (formerly Parle Exports and Parle Bisleri) is an Indian multinational company which is best known for the eponymous brand of bottled water. The company was started in the 1970s by Ramesh Chauhan,[7] and sells bottled water and soft drinks.
Bisleri conducts most of its business in India, with 150 operational plants and a network of 6,000 distributors and 7,500 distribution trucks.[8] Bisleri also sells its products through its own e-commerce platform and other online retailers.[9]
History
Background
In 1965, Italian doctor Cesari Rossi and Indian businessman Khushroo Suntook introduced Bisleri bottled water in India by setting up a factory in Thane. It was named after an Italian alcohol remedy drink created by 19th century inventor Felice Bisleri.[10][11][12] Bisleri was initially sold only in luxury hotels and restaurants in Mumbai[11] in glass bottles in two varieties – bubbly and still. In 1969, the Jayantilal Chauhan family of Parle Group acquired the struggling Bisleri brand, which was looking to exit the Indian market, for ₹4 lakh (about US$50,000 then).[13][11]
Early years
In the 1970s, Jayantilal Chauhan split his soft drinks business between his two sons; Prakash Chauhan obtained control of Parle Agro, while Ramesh Chauhan received Parle Exports (now Bisleri International).[14]
In 1976, Parle Exports launched Maaza, a fruit drink made of mango pulp.[15] After the exit of The Coca-Cola Company from India in 1977, Parle Exports entered the carbonated drinks segment with the launch of cola drink Thums Up, lemon flavoured drink Limca and orange flavoured drink Gold Spot.[16]
To complement its soft drinks portfolio, Parle Exports launched mineral water and carbonated water in the retail market under the previously acquired Bisleri brand name. According to Chauhan, the Italian name "added a dash of class to it." The water was initially sold in PVC bottles, before the company switched to PET bottles in the mid-1980s.[13]
Divestments
The economic liberalisation in India in 1991 saw the return of The Coca-Cola Company in the country. In 1993, Parle Exports sold its carbonated drinks brands Thums Up, Limca, Gold Spot, Citra and RimZim to The Coca-Cola Company for between ₹125 crore (about US$40 million) and ₹200 crore (about US$60 million).[17][15] In addition, it sold Maaza trademark in the Indian market to The Coca-Cola Company.[18] The deal also included a 15-year non-compete clause, which prevented Parle Exports from launching competing carbonated drinks until 2008.[19]
Bisleri 250ml bottles with Telugu language labels
In 1998, Ramesh Chauhan sold Delhi Bottling Company and Coolaid, the bottling companies of the five carbonated drink brands, to The Coca-Cola Company.[20]
In 2000, Ramesh Chauhan announced that Bisleri, which was being operated by eight different companies from 16 manufacturing locations, would be consolidated under a single entity.[21] As a result, Bisleri International was incorporated in 2001.[22
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BISLERI MARKETS-BY NAVIN MAHTO
- 2. ABOUT: • Bisleri was originally an Italian company created by Felice Bisleri, who first brought the idea of selling bottled water in India. • Parle bought over Bisleri (India) Ltd. in 1969 and started bottling water in glass bottles under the brand name (Bisleri) • Bisleri has 60% market share in packaged water in India. • It was launched in Mumbai in 1965. • Product range comprises of two variants : Bisleri with added minerals & Bisleri Mountain Water. • It is available in 8 pack sizes: 250ml cups, 250ml bottles, 500ml, 1 litre, 1.5 litre, 2 litre, 5 litre, and 20 litre.
- 3. BRANDS: MOUNTAIN WATER: • Bisleri mountain water emanates from a natural string, located in Uttaranchal and Himachal nestled in vest Shivalik Mountain ranges. MINERAL WATER: • Bisleri mineral water contains minerals such as magnesium sulphate and potassium bicarbonate which are essential for healthy living.
- 4. FIZZY SODA • It is the most recent product of bisleri. • Fizzy soda is carbonated water and comes under Soft water segment BISLERI VEDICA • Mountain water from the natural Himalayas.
- 5. COMPETITORS KINLEY • Kinley is a product of coca – cola AQUAFINA • Aquafina is a product of PepsiCo pvt Ltd. HIMALAYAN WATER • Himalayan water is a product of tata group.
- 6. BISLERI MARKET % SHARE OF MARKET KINLEY 10% AQUAFINA 14% LOCAL BRAND 16% BISLERI KINLEY AQUAFINA LOCAL BRAND BISLERI 60%
- 7. Packaging • • • • • • 500 ml 1 litre 1.2 litre 2 litre 5 litre 20 litre jars Distribution • Bisleri has around 80,000 retail outlets in the country with about 12,000 each in the Delhi and Mumbai.
- 8. CASE ANALYSIS: • Bisleri has become a perfect synonym of the mineral water for the Indian consumers. • It is successful for creating brand image. • It has been acquiring its leadership due to its innovation in its product. • It has its general focus on advertisement. • As in todays world people focus on hygine factor • Bisleri has proved customers that they are fully hygine oriented and they provide clean drinking water.
- 9. THANK YOU