Factory visit conducted by DSIMS to Bisleri factory.

1. 1
Project Report on Bisleri Factory
Visit
Group No. 3
MMS-A
Year: 2015-2017
Durgadevi Saraf Institute of Management
Group Members:
Amit Bazari- 05
Annu Padiyachi- 40
Divya Tibrewal- 57
Vivek Mishra- 35
Darshita Dave- 51
Dhananjay Agarwal- 37

2. 2
Sr. no Topics Page no.
1 Acknowledgement 3
2 Executive Summary 4
3.1 Company Profile 5
3.2
4.1
4.2
4.3
History
Vision
Mission
Values
6
7
5 Products 8
6 Purification Process 9, 10
7 CSR Initiatives of Bisleri 11
8 Conclusion 12
9 Bibliography 13

3. 3
Acknowledgement
We gained a lot of information through the Industrial Visit to Bisleri
Plant. We would like to express our gratitude to our Amal Roy Sir
for granting our request and arranging such informative Industrial
Visit to Bisleri Plant, which actually helped us to understand the
operations of a plant.
We would also like to thank Mr. Sushant Kotian- Team Leader,
Customer Relationship Management (CRM) Team at Bisleri for
the time and efforts he spent on each of us explaining all the
aspects of factory working, level of functioning and the CRM
procedures carried out at Bisleri. We would also like to thank him
for clearing all our doubts in the Question and Answer session.

4. 4
Executive Summary
This report provides an overview and analysis of the visit
conducted on 24th
September, 2015 to Bisleri International Pvt.
Ltd. by students of Durgadevi Saraf Institute of Management.
The need for this visit was to know the process and functioning of
a factory in context with Operations Management.
This report provides information about the company’s past and
present product line, distinctive water purification process and the
Corporate Social Responsibility (CSR) activities taken up by the
company.

5. 5
Company Profile
 Founded in the year: 1965
 Date of Incorporation: 05/03/1984
 Head-Quarters: Mumbai, India
 Area Served: Across India
 Key People: Signor Felice Bisleri (Founder)
Ramesh J. Chauhan (Chairman & Promoter)
 Industry: Packaged drinking water
 Products: Bottled Water, Energy Drink, Soda, Others
 Old Products: Chitra, Limca, Gold-Spot, Thums-Up, Maaza
 Parent Company: Parle Bisleri
 Website: www.bisleri.com

6. 6
History of the Company
In 1949, Parle Group started by Jayantilal Chauhan started
manufacturing soft drinks like Citra, Limca, Gold Spot, Thums-Up,
Maza. In 1951 Parle Group launched Orange flavored Gold-Spot.
In 1965, Bisleri was launched in Mumbai. In 1969, Parle buys
Bisleri from an Italian entrepreneur named Signor Felice Bisleri.
Bisleri originated in Itlay from a spring called Angelica, in a town
called Nocera Umbra. In 1969, Parle Group launched Limca,
Maaza in 1974, Thumps-Up in 1978. Bisleri 20 litre Jar wa
introduced in 1991, 1.2 litre pack was introduced in 2000. Bisleri
changed its design and packaging from blue to green in 2006,
thus differentiating it from competition. It then launched natural
mountain water from the Himalayas, made available in all its
purity. It launched its limited edition 250ml & 500ml festive
season bottles in 2009 and the same limited editions with cricket
labels in 2010. In 2011, Bisleri launched ‘Stay Protected’
Campaign with the message ‘Protect the ones you love’. Home
size pack of 15 litre was introduced, as an ideal pack for home
use. In 2012, Vedica re-invented. Bisleri launches its ‘Kiss to
drink’ campaign to promote its 500ml bottle and encourage every
individual to buy and kiss their own 500ml Bisleri Bottle.

7. 7
Vision
Bisleri began the Aqua Green Revolution with an ambitious dream
in mind; that of an India in which every person, irrespective of
geographical barriers or economic limitations, has uninterrupted
access to scientifically purified and fortified drinking water.
Mission
Bisleri continues to innovate constantly, urged by the goals of the
Aqua Green Revolution to provide every Indian easy access to
purified drinking water and to support initiatives that rejuvenate
the Earth’s natural sources of pristine drinking water.
Values
Here are the set of values that form the core of who they are:
What makes us the largest brand of mineral water in India is the
QUALITY we have to offer. We want every person to have access
to clean and affordable drinking water. And what drives us
towards this goal is our PASSION to constantly move from
“Consumer Satisfaction” to “Consumer Delight”.We believe that a
good LEADER controls the overall growth of a team. From
treating all team members with dignity, recognising their strengths
to constantly keeping them motivated. To come up with the best
work, CO-OPERATION, effective communication within all team
members and TRANSPARENCY in every action is required. Any
success without INTEGRITY is as good as failure.

8. 8
Products
Product Name Description Varieties offered
Bisleri Synonym for mineral water 20litre, 10litre, 5litre, 2litre,
1litre, 500ml, 250ml
Vedica Born of clear spring, that
gushes from Himalayan
labyrinth.
1litre, 500ml, 250ml
Bisleri Soda It is made with Bisleri water,
can be used with other
drinks.
600ml, 300ml
Urzza Energy drink from Bisleri.
Free of Caffine and has
fortified essential vitamins.
250ml, 300ml
Bisleri stand and facet Stands and push taps,
convenient to use.
20litre
Ice box Made of plastic and are
durable, compact and light-
weight.
Bisleri Wipes High Quality facial Wipes.
Chotu Cool In-built Compressor works
like our own personal
refrigerator.

9. 9
Purification Process
The multiple stages of the Bisleri purification process is claimed to
ensure that the water is free from all forms of bacteria. Bisleri
does not use the process of chlorination as it leaves carcinogenic
residues in water making it harmful. The journey of a Bisleri bottle
begins from the source which is ground water. This sourced water
is treated with ozone, which helps destroy all the bacteria and
viruses within seconds. The water then goes through a sand filter
which removes the coarse particles up to 30 micron in size. The
next filter is the carbon filter which helps get rid of any pesticides,
color and odor from the water. This water then goes through a
process called reverse osmosis which removes the excess
quantity of salts and minerals from the water making it soft and

10. 10
drinkable. Minerals are then added to the water to bring back the
taste and goodness. Bisleri mineral water contains minerals such
as magnesium sulphate and potassium bicarbonate, which the
company claims to maintain the body’s pH balance and to keep
the body fit and energetic. At Bisleri this purified mineral water is
made to go through a double ozonisation process before the filling
to ensure no environment contamination happens during the filling
and the product can enjoy a long life. The entire process involves
zero human intervention giving no chance for external
contamination. In case of SKU’s such as the 20-litre jar, where the
container is re-used, there is an additional process followed. This
process involves getting back the containers, conducting a human
check for any damaged or contaminated containers which are
immediately crushed and sent for scrap. The usable containers
are washed and undergo an ozonisation process to purify them
and make them safe for re-use. The containers are then filled. For
other products at Bisleri, including Vedica and Urzza, similar
production processes are followed, with variations in technique
according to the product's requirement. PET used for filling Bisleri
water. The bottles used at Bisleri are manufactured at the Bisleri
plant itself to avoid any possible contamination. Bisleri uses only
Grade 1 PET bottles for its products. PET is safe for storing water
and can be 100% recycled after use. The bottles are made using
preforms, which go through a blowing process where the bottles
attain the desired shapes and sizes. These bottles are then used
for filling the purified water and are then mechanically sealed and
packaged.

11. 11
CSR Initiatives of Bisleri
1. The Bisleri trust called the Jayanti Lal Chauhan Trust (JCERT) works
extensively in areas of ground water augmentation and rain water
harvesting.
2. JCERT has successfully completed 35 projects of check dam
construction and has managed to conserve 10 thousand million litres of
rain water. These check dams help in the storage of rain water post
monsoons and consequently result in the rise of water levels in the village
wells.
3. On the occasion of Children’s Day, Bisleri organized an art event for 30
underprivileged children as well as the children of its employees.
4. Bisleri harvests 10 billion litres of rain water every year.
5. Bisleri is leading the way in bringing about positive change in your daily
lives. Some initiatives involve small communities, others that involve the
entire population, but they're both part of a meaningful movement called
the Aqua Green Revolution.
6. Bisleri is cognizant of the fact that recycling is one of the key
components of the Aqua Green Revolution. The PET recycling industry is
an idea that was seeded by Bisleri. Bottles crushed and re-processed are
used as raw material in various industries, except the food industry, and
has good economic value. Proof of the sustainability of this idea is the fact
that Reliance is one the biggest buyers of recycled PET.
7. They provide profit to 56 rag pickers and 22 scrap dealers from Dharavi.
The rag pickers work from 5am-11am and they purchase 5000 kg of PET
waste every month and rag pickers involved in Bisleri have a venture with
Reliance for providing wastes to various industries which can be used as
asphalt in strengthening roads.

12. 12
Conclusion
This report on Bisleri International Pvt. Ltd has helped us in
understanding various concepts and applications related to
Operations Management and its relevance to the organization. It
also gave us a deep insight into the fact that all these aspects are
crucial to the organization. This analysis, processes, review and
recommendations provided in the report was a great learning
experience for us and we hope to reflect this learning in our future
endeavors at work.
This period of training has proved to be quite faithful. It proved an
opportunity to encounter such machines and their co-operation
with other machines. It is one of the best brands in the world. It
also has highest market shareholder. As it has high market
shareholder, it is popular among the people. It also one of the
most trusted company.

13. 13
Bibliography
 http://greenestproducts4u.blogspot.in/p/normal-0-false-false-
false-en-us-x-none.html
 http://greenestproducts4u.blogspot.in/p/normal-0-false-false-
false-en-us-x-none.html
 http://www.bisleri.com/about-us/history/
 http://www.bisleri.com/our-products/bisleri/
 https://en.wikipedia.org/wiki/Bisleri