Task 2 unit 18 - Volvic
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Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually in two bottling plants. Since 1997, Volvic uses recyclable PETE bottles. A print advertisement features a diagram of the volcano springs and text about deep hydration. A recent TV ad called "Unstoppable Volcanicity" promotes the natural power of the volcano in a dramatic way to appeal to older audiences.
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Task 2 unit 18 - volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually at two bottling plants. Volvic uses volcanic springs as its source and produces fruit drinks in addition to water. A print ad for Volvic emphasizes the natural source of the water using imagery of a volcano and highlights features like "Deep Hydration" to appeal to customers.
Creative advertisements
Folgers coffee placed prints with steam-emitting holes on manhole covers in New York City with the message "Hey, City That Never Sleeps. Wake up."
An advertisement for Heineken beer in Amsterdam featured an innovative billboard design.
A shopping mall in Buenos Aires displayed a romantic scene with life-size figures for Valentine's Day to magnify the ambience.
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1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
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Godrej proposes a new campaign called "Aer It Out" that involves placing mascot characters representing each Godrej Aer fragrance at strategic public locations. The mascots will engage people and demonstrate the air freshener's ability to eliminate unpleasant smells. The campaign aims to strengthen brand recall and associations between fragrances and locations. It will be conducted in two phases - an in-person public component followed by digital and social media engagement. The low-cost campaign is estimated to cost 1 lakh rupees per targeted city and will help promote Godrej Aer as youthful and innovative in the home care category.
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The document discusses fashion waste and recycling, noting that 16,000 people die each day from issues related to food waste. It encourages sharing ideas to build a business recycling fashion waste from developed markets in emerging markets. People are invited to join an online conversation on fashion recycling and sustainability using the hashtags provided.
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IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
Coca cola
The Coca-Cola advert aimed to get people to drink Coca-Cola and was successful in doing so. It stood out by using humor to show two opposing sides sharing and enjoying Coca-Cola together. At the end, it displayed Coca-Cola's slogan "Coca-Cola open happiness" to remind viewers who created the advert.
Evaluation
The document discusses the author's process for selecting a macro photography theme for their exhibition project. They chose macro because they enjoyed macro photos the most during a previous assignment. They were inspired by photographer Heather Angel's sharp, detailed close-up images. For their photos, the author used a Canon 1100D on macro setting to capture close-ups. They edited all photos in Photoshop by selecting the main subject in color and making the background black and white to make the subject stand out. The author believes their flower, eye, and leaf photos turned out well but struggled with bark and grass photos that were hard to edit. They are pleased with the contrast created by their editing approach.
Recommended
Task 2 unit 18 - volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually at two bottling plants. Volvic uses volcanic springs as its source and produces fruit drinks in addition to water. A print ad for Volvic emphasizes the natural source of the water using imagery of a volcano and highlights features like "Deep Hydration" to appeal to customers.
Creative advertisements
Folgers coffee placed prints with steam-emitting holes on manhole covers in New York City with the message "Hey, City That Never Sleeps. Wake up."
An advertisement for Heineken beer in Amsterdam featured an innovative billboard design.
A shopping mall in Buenos Aires displayed a romantic scene with life-size figures for Valentine's Day to magnify the ambience.
Ignition five 28.05.12
The document describes 5 advertisements:
1) Nissan Leaf used unused petrol pumps to show a world without gas stations and promote their electric car.
2) Evoc's "Indestructible Billboard" allowed users in Berlin to experience their shock-absorbing backpack and automatically post about it on Facebook.
3) Rexona acknowledged feet as our hardest working body part in their foot deodorant ad.
4) A Brazilian bar used a microphone breathalyzer to show patrons their blood alcohol level after karaoke to promote safe driving.
5) Supernanny promoted their TV show with parody discipline toys that actually encouraged watching the show for better parenting advice.
P ragmatic godrej_aer
Godrej proposes a new campaign called "Aer It Out" that involves placing mascot characters representing each Godrej Aer fragrance at strategic public locations. The mascots will engage people and demonstrate the air freshener's ability to eliminate unpleasant smells. The campaign aims to strengthen brand recall and associations between fragrances and locations. It will be conducted in two phases - an in-person public component followed by digital and social media engagement. The low-cost campaign is estimated to cost 1 lakh rupees per targeted city and will help promote Godrej Aer as youthful and innovative in the home care category.
RECYCLING FASHION WASTE by @agalorda
The document discusses fashion waste and recycling, noting that 16,000 people die each day from issues related to food waste. It encourages sharing ideas to build a business recycling fashion waste from developed markets in emerging markets. People are invited to join an online conversation on fashion recycling and sustainability using the hashtags provided.
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IKEA had an ingenious campaign where they advertised renting small spaces in people's homes, not for furniture but for their catalogues. Many people accepted the offers and IKEA would pay them monthly rent redeemable as store credit, resulting in $14 million in additional sales during the first week.
Coca cola
The Coca-Cola advert aimed to get people to drink Coca-Cola and was successful in doing so. It stood out by using humor to show two opposing sides sharing and enjoying Coca-Cola together. At the end, it displayed Coca-Cola's slogan "Coca-Cola open happiness" to remind viewers who created the advert.
Evaluation
The document discusses the author's process for selecting a macro photography theme for their exhibition project. They chose macro because they enjoyed macro photos the most during a previous assignment. They were inspired by photographer Heather Angel's sharp, detailed close-up images. For their photos, the author used a Canon 1100D on macro setting to capture close-ups. They edited all photos in Photoshop by selecting the main subject in color and making the background black and white to make the subject stand out. The author believes their flower, eye, and leaf photos turned out well but struggled with bark and grass photos that were hard to edit. They are pleased with the contrast created by their editing approach.
Genre analysis
This document provides an overview and analysis of the drama and thriller film genres. It discusses the key characteristics of drama films, including their focus on realistic characters dealing with emotional struggles. Examples of notable drama films like The Godfather and Gone Girl are provided. The history and evolution of the thriller genre is also examined, highlighting influential directors like Alfred Hitchcock and Quentin Tarantino. Examples of prominent thriller films like The Silence of the Lambs and Pulp Fiction are given. Major film companies and award shows associated with both genres are identified.
Filming locations
The document outlines various filming locations and sets for a movie about a gang of 5 burglars. The locations include an English room set up to look like a burgled flat, another English room set up to look like a flat where a body is found, a geography block set up to film CCTV footage from higher up to resemble a CCTV camera, and English rooms that will be used for scenes of gang members being arrested, one discussing the crimes with his father, two remaining members discussing, and a policeman being murdered.
Train research
Diesel trains are powered by a diesel engine and come in several types including diesel-electric and diesel-hydraulic. They have a bulky rounded shape and are fitted with headlights and ditch lights. Early useful diesel trains included the 1924 SŽD Eel2 in Kiev. Electric trains are powered by overhead lines or third rails and were pioneered by Robert Davidson and Werner von Siemens. They have higher performance and lower costs than steam trains. Steam trains produce power from coal or oil burned to produce steam that moves pistons connected to wheels. They were first developed in the UK and dominated rail transport until being replaced by diesel and electric trains.
Unit 1 research methods worksheet
The document discusses research methods for developing new media products. It defines four main research methods - primary, secondary, quantitative, and qualitative research - and outlines their advantages and disadvantages. Primary research involves collecting first-hand data, while secondary research examines existing research. Quantitative research uses statistical analysis and projections, while qualitative research seeks to understand people's opinions and motivations through discussion. The student responses indicate they used secondary and primary research for their year 10 assignments, storing information digitally. They gathered information through online research and videos to develop ideas and would consider additional research methods like quantitative and qualitative for future projects.
Macro
Macro photography involves taking extreme close-up photos of very small subjects that appear larger than their actual size in the image. It allows for sharp details and intricate features of tiny subjects, like the veins and colors of a leaf, or the textures and colors within an animal's eye, to be captured and examined closely.
Evaluation
The group created a crime drama trailer titled "Suspected" because their story involved accusations. Their story involved a woman being murdered in her flat while a gang burgled the flat below. CCTV footage showed the gang fleeing and the police suspected them of the murder. Three gang members were caught but two escaped. The woman's ex-husband, a police officer, framed the gang to cover up that he committed the murder. In the end, the two escaped gang members killed the officer. [The group faced challenges in filming their planned crime drama trailer due to scheduling conflicts and having different actors portray the same character.]
Lighting roles
A lighting designer works to enhance a theatrical production through lighting effects that establish mood, location, and emphasis. They begin by reading the script and meeting with the director to discuss the lighting concept. Early meetings with the set designer are also important for collaboration. The lighting designer attends rehearsals to plan cues and instrument placement. They use various lighting properties like intensity, color, distribution and movement to create different effects through a combination of direct and indirect lighting. The lighting designer continues to collaborate with the design team to ensure a unified production look and feel, then the stage manager takes over operation of the lighting rig as designed.
Curtis lily
Curtis Lily completed all pre-production tasks for a media production coursework at a proficient level. The tasks included research on similar films, genre analysis, target audience analysis, scriptwriting, storyboarding, shotlisting, floor plans, locations scouting, costume design, prop selection, casting, equipment selection, and a production schedule. The teacher noted that some areas could include more analysis, such as discussing why creative choices were made in film openings rather than just describing scenes. With some additional detail and analysis, Lily's work was assessed at a Level 3 grade of 15/20 marks.
The Pitch
This document provides information about a new advertising company called Hydra and their first product, Jeto water. It summarizes that Hydra specializes in unique advertising for new companies. Jeto water will be sourced from Monte Titano in San Marino and targets sports enthusiasts. The logo and slogan for Jeto water are designed to relate to the meaning of releasing your inner champion and the target audience. A marketing campaign is proposed using various advertising methods at sporting events.
Evaluation: Question 1
The opening sequence of the film establishes key elements through conventions of thriller and drama genres. It begins with a flashforward scene of the main character, Charlie Green, leaving a house where gunshots were heard. Through slow revealing of details, the sequence builds mystery around Charlie's identity and what occurred. His introduction establishes him as a carefree criminal through costume, props, and song lyrics. The urban brick locations and isolated setting suggest a gangster atmosphere fitting the story of Charlie's hustling scheme. Camerawork and editing through shots, music, and slow motion aim to visually explain the narrative and intrigue the audience about the events leading up to the opening.
Final proposal
The student has chosen macro photography as the topic for their exhibition titled "Looking Closely". They will take photos of objects around the school and home at close range to showcase detail not visible to the naked eye. Their inspiration is Heather Angel's macro photography work. The budget for equipment like a camera, tripod, and Photoshop is £1044. A schedule is provided for shooting various subjects like flowers, leaves, tree bark, eyes, and grass over a week in September and October. Images will be exhibited as a collage by printing and arranging the photos on card.
My photography techniques
The document discusses different photography techniques used by Lily Curtis. For portraits, Lily likes the different expressions but notes distracting backgrounds. Macro shots of flowers would benefit from color but one image is too bright. Black and white architectural shots are sharper and more interesting than color. An abstract image is out of focus on the left but in focus on the right.
p
This document discusses different photography techniques including landscape, wildlife, aerial, sport, portrait, architectural, fashion, macro, abstract, and photojournalism photography. It provides brief definitions or descriptions of each technique, noting that wildlife photography requires field skills, aerial photography uses aircraft, sports photography can be professional or amateur, portrait photography displays expression and mood, architectural photography accurately represents buildings, fashion photography displays clothing, macro photography enlarges small items, abstract photography focuses on shapes and textures, and photojournalism presents new material for publication.
Looking closely
This artist is exhibiting macro photographs of natural subjects like flowers, leaves, tree trunks, eyes and grass that were taken very close up to reveal intricate details not normally visible. The exhibition includes 5 different close up images exploring textures at microscopic levels of scale as well as some edited versions of the photos.
Job roles in tv
Studio/OB camera operators must be able to rig cameras and equipment for setups, multi-task, and think on their feet while carrying out technical tasks. They require great technical ability, craft skills in camera work, and knowledge of camera equipment. Diplomacy, leadership, communication skills, and physical stamina are also essential. Gaffers work closely with heads of department to discuss lighting aspects of productions and produce equipment lists. Researchers identify relevant data, contributors, and archive material for program ideas and ensure legal requirements are met. They require excellent communication and presentation skills, and the ability to conceptualize and think visually.
Genre research
R&B originated in the 1940s as a genre of African American popular music. It combines elements of blues, gospel, soul and funk. Typical R&B bands include piano, guitar, bass, drums and saxophone with background vocals. Lyrics focus on relationships, freedom, aspirations and sex. The term R&B has evolved over time as the music incorporated different styles. Famous R&B artists include Beyoncé, Mariah Carey, Michael Jackson, and Rihanna. Key features of typical R&B music videos include locations like houses, clubs and streets, minimal clothing for female artists, and tattoos for male artists. Videos use various camera shots to tell a story.
Researching into music videos
This music video features Drake and Rihanna singing along to their song "Take Care". Drake is dressed in all black while Rihanna wears all white, possibly representing their contrasting roles. Their facial expressions appear serious and emotional to match the emotional love song. The video primarily uses slow motion and focuses on close-ups of the two artists to emphasize their connection and lyrics about taking care of each other.
Media language
This document discusses key concepts in media language and semiotics. It defines media language as the technical elements and codes used to create meaning in media texts. These include mise-en-scene, camera techniques, sound editing, and editing. Semiotics is introduced as the study of signs and their role in constructing meaning. Theorists discussed include Saussure, who defined the sign as consisting of the signifier and signified, and Peirce, who categorized signs into symbols, icons, and indexes. Barthes applied semiotic concepts to culture and argued that signs take on dominant ideological values of a society and position audiences in relationships to signs.
Water reaserch
1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water.
2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies.
3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.
Water research
The document discusses several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. It provides details on the origins and ownership of each brand. For Volvic, it notes that the brand logo features a stylized volcano to represent its volcanic mineral water in a family-friendly way. It also discusses Volvic's line of flavored water products and a series of advertisements from 2006/07 that featured voices volcanoes and dinosaurs to create a memorable and kid-friendly campaign.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Evian -Adesh Sharma, IIT Delhi
The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
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Genre analysis
This document provides an overview and analysis of the drama and thriller film genres. It discusses the key characteristics of drama films, including their focus on realistic characters dealing with emotional struggles. Examples of notable drama films like The Godfather and Gone Girl are provided. The history and evolution of the thriller genre is also examined, highlighting influential directors like Alfred Hitchcock and Quentin Tarantino. Examples of prominent thriller films like The Silence of the Lambs and Pulp Fiction are given. Major film companies and award shows associated with both genres are identified.
Filming locations
The document outlines various filming locations and sets for a movie about a gang of 5 burglars. The locations include an English room set up to look like a burgled flat, another English room set up to look like a flat where a body is found, a geography block set up to film CCTV footage from higher up to resemble a CCTV camera, and English rooms that will be used for scenes of gang members being arrested, one discussing the crimes with his father, two remaining members discussing, and a policeman being murdered.
Train research
Diesel trains are powered by a diesel engine and come in several types including diesel-electric and diesel-hydraulic. They have a bulky rounded shape and are fitted with headlights and ditch lights. Early useful diesel trains included the 1924 SŽD Eel2 in Kiev. Electric trains are powered by overhead lines or third rails and were pioneered by Robert Davidson and Werner von Siemens. They have higher performance and lower costs than steam trains. Steam trains produce power from coal or oil burned to produce steam that moves pistons connected to wheels. They were first developed in the UK and dominated rail transport until being replaced by diesel and electric trains.
Unit 1 research methods worksheet
The document discusses research methods for developing new media products. It defines four main research methods - primary, secondary, quantitative, and qualitative research - and outlines their advantages and disadvantages. Primary research involves collecting first-hand data, while secondary research examines existing research. Quantitative research uses statistical analysis and projections, while qualitative research seeks to understand people's opinions and motivations through discussion. The student responses indicate they used secondary and primary research for their year 10 assignments, storing information digitally. They gathered information through online research and videos to develop ideas and would consider additional research methods like quantitative and qualitative for future projects.
Macro
Macro photography involves taking extreme close-up photos of very small subjects that appear larger than their actual size in the image. It allows for sharp details and intricate features of tiny subjects, like the veins and colors of a leaf, or the textures and colors within an animal's eye, to be captured and examined closely.
Evaluation
The group created a crime drama trailer titled "Suspected" because their story involved accusations. Their story involved a woman being murdered in her flat while a gang burgled the flat below. CCTV footage showed the gang fleeing and the police suspected them of the murder. Three gang members were caught but two escaped. The woman's ex-husband, a police officer, framed the gang to cover up that he committed the murder. In the end, the two escaped gang members killed the officer. [The group faced challenges in filming their planned crime drama trailer due to scheduling conflicts and having different actors portray the same character.]
Lighting roles
A lighting designer works to enhance a theatrical production through lighting effects that establish mood, location, and emphasis. They begin by reading the script and meeting with the director to discuss the lighting concept. Early meetings with the set designer are also important for collaboration. The lighting designer attends rehearsals to plan cues and instrument placement. They use various lighting properties like intensity, color, distribution and movement to create different effects through a combination of direct and indirect lighting. The lighting designer continues to collaborate with the design team to ensure a unified production look and feel, then the stage manager takes over operation of the lighting rig as designed.
Curtis lily
Curtis Lily completed all pre-production tasks for a media production coursework at a proficient level. The tasks included research on similar films, genre analysis, target audience analysis, scriptwriting, storyboarding, shotlisting, floor plans, locations scouting, costume design, prop selection, casting, equipment selection, and a production schedule. The teacher noted that some areas could include more analysis, such as discussing why creative choices were made in film openings rather than just describing scenes. With some additional detail and analysis, Lily's work was assessed at a Level 3 grade of 15/20 marks.
The Pitch
This document provides information about a new advertising company called Hydra and their first product, Jeto water. It summarizes that Hydra specializes in unique advertising for new companies. Jeto water will be sourced from Monte Titano in San Marino and targets sports enthusiasts. The logo and slogan for Jeto water are designed to relate to the meaning of releasing your inner champion and the target audience. A marketing campaign is proposed using various advertising methods at sporting events.
Evaluation: Question 1
The opening sequence of the film establishes key elements through conventions of thriller and drama genres. It begins with a flashforward scene of the main character, Charlie Green, leaving a house where gunshots were heard. Through slow revealing of details, the sequence builds mystery around Charlie's identity and what occurred. His introduction establishes him as a carefree criminal through costume, props, and song lyrics. The urban brick locations and isolated setting suggest a gangster atmosphere fitting the story of Charlie's hustling scheme. Camerawork and editing through shots, music, and slow motion aim to visually explain the narrative and intrigue the audience about the events leading up to the opening.
Final proposal
The student has chosen macro photography as the topic for their exhibition titled "Looking Closely". They will take photos of objects around the school and home at close range to showcase detail not visible to the naked eye. Their inspiration is Heather Angel's macro photography work. The budget for equipment like a camera, tripod, and Photoshop is £1044. A schedule is provided for shooting various subjects like flowers, leaves, tree bark, eyes, and grass over a week in September and October. Images will be exhibited as a collage by printing and arranging the photos on card.
My photography techniques
The document discusses different photography techniques used by Lily Curtis. For portraits, Lily likes the different expressions but notes distracting backgrounds. Macro shots of flowers would benefit from color but one image is too bright. Black and white architectural shots are sharper and more interesting than color. An abstract image is out of focus on the left but in focus on the right.
p
This document discusses different photography techniques including landscape, wildlife, aerial, sport, portrait, architectural, fashion, macro, abstract, and photojournalism photography. It provides brief definitions or descriptions of each technique, noting that wildlife photography requires field skills, aerial photography uses aircraft, sports photography can be professional or amateur, portrait photography displays expression and mood, architectural photography accurately represents buildings, fashion photography displays clothing, macro photography enlarges small items, abstract photography focuses on shapes and textures, and photojournalism presents new material for publication.
Looking closely
This artist is exhibiting macro photographs of natural subjects like flowers, leaves, tree trunks, eyes and grass that were taken very close up to reveal intricate details not normally visible. The exhibition includes 5 different close up images exploring textures at microscopic levels of scale as well as some edited versions of the photos.
Job roles in tv
Studio/OB camera operators must be able to rig cameras and equipment for setups, multi-task, and think on their feet while carrying out technical tasks. They require great technical ability, craft skills in camera work, and knowledge of camera equipment. Diplomacy, leadership, communication skills, and physical stamina are also essential. Gaffers work closely with heads of department to discuss lighting aspects of productions and produce equipment lists. Researchers identify relevant data, contributors, and archive material for program ideas and ensure legal requirements are met. They require excellent communication and presentation skills, and the ability to conceptualize and think visually.
Genre research
R&B originated in the 1940s as a genre of African American popular music. It combines elements of blues, gospel, soul and funk. Typical R&B bands include piano, guitar, bass, drums and saxophone with background vocals. Lyrics focus on relationships, freedom, aspirations and sex. The term R&B has evolved over time as the music incorporated different styles. Famous R&B artists include Beyoncé, Mariah Carey, Michael Jackson, and Rihanna. Key features of typical R&B music videos include locations like houses, clubs and streets, minimal clothing for female artists, and tattoos for male artists. Videos use various camera shots to tell a story.
Researching into music videos
This music video features Drake and Rihanna singing along to their song "Take Care". Drake is dressed in all black while Rihanna wears all white, possibly representing their contrasting roles. Their facial expressions appear serious and emotional to match the emotional love song. The video primarily uses slow motion and focuses on close-ups of the two artists to emphasize their connection and lyrics about taking care of each other.
Media language
This document discusses key concepts in media language and semiotics. It defines media language as the technical elements and codes used to create meaning in media texts. These include mise-en-scene, camera techniques, sound editing, and editing. Semiotics is introduced as the study of signs and their role in constructing meaning. Theorists discussed include Saussure, who defined the sign as consisting of the signifier and signified, and Peirce, who categorized signs into symbols, icons, and indexes. Barthes applied semiotic concepts to culture and argued that signs take on dominant ideological values of a society and position audiences in relationships to signs.
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Water reaserch
1) The document provides information on several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water.
2) It describes key details about each brand such as their origins, owners, production details, and marketing strategies.
3) For Volvic Natural Spring Water specifically, the document outlines their volcanic-themed logo and branding, line of flavored water products, and 2006/07 ad campaign featuring a volcano character named George to create a more family-friendly and memorable marketing appeal.
Water research
The document discusses several brands of bottled water including Evian, Fiji Water, Mountain Valley Spring Water, and Volvic Natural Spring Water. It provides details on the origins and ownership of each brand. For Volvic, it notes that the brand logo features a stylized volcano to represent its volcanic mineral water in a family-friendly way. It also discusses Volvic's line of flavored water products and a series of advertisements from 2006/07 that featured voices volcanoes and dinosaurs to create a memorable and kid-friendly campaign.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
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The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
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Evian's case study
Evian sells over 1.5 billion bottles annually in over 40 countries. While primarily popular in France, Switzerland, UK, and Belgium, Evian has expanded to urban markets globally through innovative campaigns. Evian's brand value exceeds $1 billion due to continuous innovation in marketing communications spanning over a century. Recent viral videos like "Water Babies" and social media promotions have increased Evian's brand awareness, especially in Asia.
Evian - Adesh Sharma, IIT Delhi
Evian mineral water was discovered near Lake Geneva in France in 1789. It has been bottled since the late 1800s and sold internationally since the early 1900s. Evian is owned by Danone and sells over 1.5 billion bottles annually in over 140 countries. The brand focuses on advertising its health benefits and original source through various campaigns, media, promotions, sponsorships, and ambassadors to reinforce its message as an everyday or occasion water.
Shikha (2)
Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
Bottled water competetor research
Fiji Water is bottled in the Yaqara Valley of Fiji and began shipping to the US in 1997. It is considered a premium natural water and is now available globally. Fiji Water prides itself on being sourced from a protected natural aquifer deep underground. VEEN water comes from natural springs worldwide and is bottled in Finland, taking its name from the Finnish epic Kalevala. Evian water was discovered in France in 1789 and recognized for its health benefits. It became known as safe water for babies and focuses on limited edition designer bottles.
M1 AD CAMPAIGN FACTFILE.pptx
Evian's "live young" advertising campaign features computer-generated babies doing activities like synchronized swimming and roller skating to convey the message that drinking Evian water will make you feel young. The campaign has been successful since 1998 and consistently uses the baby motif across television, print, and online ads. However, overusing the same idea risks boring audiences over time.
Lucozade's "energy beats everything" campaign launched in 2018 with a humorous television ad adapting the biblical story of David and Goliath. It aims its sports drink at active people seeking an on-the-go energy boost. However, only featuring male actors may alienate female audiences. While the campaigns try to stay consistent with their messages
EVIAN AND LUCOZADE RESEARCH.docx
The Evian "Roller Babies" campaign from 2009 aimed to promote Evian mineral water and the message of "Live Young". It featured roller-skating babies in a viral video advertisement. The ad won several awards and was viewed over 100 million times online. The target audiences were older people seeking to maintain youth and mothers prioritizing health. It used the unexpected concept of roller-skating babies and catchy music to gain attention in a unique and memorable way.
The Lucozade "Energy Beats Everything" campaign from 2018 positioned their energy drink as helping achieve fitness and life goals. It targeted 18-24 year old active individuals through storytelling advertisements showing struggles overcome with energy. The campaign emphasized
2015_fcj_book_2
The document discusses several client objectives and creative solutions for promotional campaigns. It includes campaigns for skincare brands like Simple and Dove, as well as for food and beverage brands like Dole, Dr Pepper, and Heineken. The creative solutions involved developing websites, videos, digital campaigns, logos, packaging designs, and other promotional materials. Common elements across solutions included a focus on highlighting products, generating positive reviews and sales, and engaging target audiences through digital and social media platforms.
Evolution of brand dove
Dove is a brand of personal care products owned by Unilever that was first launched in 1957. Over time, Dove shifted its brand messaging from focusing on functional benefits to launching its "Campaign for Real Beauty" in the 2000s. This campaign featured more diverse models and aimed to change societal views on beauty. It garnered significant attention and controversy through various print and video ads. Unilever adopted an integrated marketing approach for Dove and centralized some brand functions while decentralizing others to regional markets. The "Campaign for Real Beauty" helped grow Dove's revenues by $1.2 billion.
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Evian Case Study- Presentation- Marketing Management- MBA
Evian Case Study- Presentation- Marketing Management- MBA
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Orpah Winfrey Dwayne Johnson: Titans of Influence and Inspiration
Introduction
In the realm of entertainment, few names resonate as Orpah Winfrey Dwayne Johnson. Both figures have carved unique paths in the industry. achieving unparalleled success and becoming iconic symbols of perseverance, resilience, and inspiration. This article delves into the lives, careers. and enduring legacies of Orpah Winfrey Dwayne Johnson. exploring how their journeys intersect and what we can learn from their remarkable stories.
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Early Life and Backgrounds
Orpah Winfrey: From Humble Beginnings to Media Mogul
Orpah Winfrey, often known as Oprah due to a misspelling on her birth certificate. was born on January 29, 1954, in Kosciusko, Mississippi. Raised in poverty by her grandmother, Winfrey's early life was marked by hardship and adversity. Despite these challenges. she demonstrated a keen intellect and an early talent for public speaking.
Winfrey's journey to success began with a scholarship to Tennessee State University. where she studied communication. Her first job in media was as a co-anchor for the local evening news in Nashville. This role paved the way for her eventual transition to talk show hosting. where she found her true calling.
Dwayne Johnson: From Wrestling Royalty to Hollywood Superstar
Dwayne Johnson, also known by his ring name "The Rock," was born on May 2, 1972, in Hayward, California. He comes from a family of professional wrestlers, with both his father, Rocky Johnson. and his grandfather, Peter Maivia, being notable figures in the wrestling world. Johnson's early life was spent moving between New Zealand and the United States. experiencing a variety of cultural influences.
Before entering the world of professional wrestling. Johnson had aspirations of becoming a professional football player. He played college football at the University of Miami. where he was part of a national championship team. But, injuries curtailed his football career, leading him to follow in his family's footsteps and enter the wrestling ring.
Career Milestones
Orpah Winfrey: The Queen of All Media
Winfrey's career breakthrough came in 1986 when she launched "The Oprah Winfrey Show." The show became a cultural phenomenon. drawing millions of viewers daily and earning many awards. Winfrey's empathetic and candid interviewing style resonated with audiences. helping her tackle diverse and often challenging topics.
Beyond her talk show, Winfrey expanded her empire to include the creation of Harpo Productions. a multimedia production company. She also launched "O, The Oprah Magazine" and OWN: Oprah Winfrey Network, further solidifying her status as a media mogul.
Dwayne Johnson: From The Ring to The Big Screen
Dwayne Johnson's wrestling career took off in the late 1990s. when he became one of the most charismatic and popular figures in WWE. His larger-than-life persona and catchphrases endeared him to fans. making him a household name. But, Johnson had ambitions beyond the wrestling ring.
In the early 20
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Barbie Movie Review has gotten brilliant surveys for its fun and creative story. Coordinated by Greta Gerwig, it stars Margot Robbie as Barbie and Ryan Gosling as Insight. Critics adore its perky humor, dynamic visuals, and intelligent take on the notorious doll's world. It's lauded for being engaging for both kids and grown-ups. The Astras profoundly prescribes observing the Barbie Review for a delightful and colorful cinematic involvement.https://theastras.com/hca-member-gradebooks/hca-gradebook-barbie/
DIGIDEVTV A New area of OTT Distribution
At Digidev, we are working to be the leader in interactive streaming platforms of choice by smart device users worldwide.
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
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The Unbelievable Tale of Dwayne Johnson Kidnapping: A Riveting Saga
Introduction
The notion of Dwayne Johnson kidnapping seems straight out of a Hollywood thriller. Dwayne "The Rock" Johnson, known for his larger-than-life persona, immense popularity. and action-packed filmography, is the last person anyone would envision being a victim of kidnapping. Yet, the bizarre and riveting tale of such an incident, filled with twists and turns. has captured the imagination of many. In this article, we delve into the intricate details of this astonishing event. exploring every aspect, from the dramatic rescue operation to the aftermath and the lessons learned.
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The Origins of the Dwayne Johnson Kidnapping Saga
Dwayne Johnson: A Brief Background
Before discussing the specifics of the kidnapping. it is crucial to understand who Dwayne Johnson is and why his kidnapping would be so significant. Born May 2, 1972, Dwayne Douglas Johnson is an American actor, producer, businessman. and former professional wrestler. Known by his ring name, "The Rock," he gained fame in the World Wrestling Federation (WWF, now WWE) before transitioning to a successful career in Hollywood.
Johnson's filmography includes blockbuster hits such as "The Fast and the Furious" series, "Jumanji," "Moana," and "San Andreas." His charismatic personality, impressive physique. and action-star status have made him a beloved figure worldwide. Thus, the news of his kidnapping would send shockwaves across the globe.
Setting the Scene: The Day of the Kidnapping
The incident of Dwayne Johnson's kidnapping began on an ordinary day. Johnson was filming his latest high-octane action film set to break box office records. The location was a remote yet scenic area. chosen for its rugged terrain and breathtaking vistas. perfect for the film's climactic scenes.
But, beneath the veneer of normalcy, a sinister plot was unfolding. Unbeknownst to Johnson and his team, a group of criminals had planned his abduction. hoping to leverage his celebrity status for a hefty ransom. The stage was set for an event that would soon dominate worldwide headlines and social media feeds.
The Abduction: Unfolding the Dwayne Johnson Kidnapping
The Moment of Capture
On the day of the kidnapping, everything seemed to be proceeding as usual on set. Johnson and his co-stars and crew were engrossed in shooting a particularly demanding scene. As the day wore on, the production team took a short break. providing the kidnappers with the perfect opportunity to strike.
The abduction was executed with military precision. A group of masked men, armed and organized, infiltrated the set. They created chaos, taking advantage of the confusion to isolate Johnson. Johnson was outnumbered and caught off guard despite his formidable strength and fighting skills. The kidnappers overpowered him, bundled him into a waiting vehicle. and sped away, leaving everyone on set in a state of shock and disbelief.
The Immediate Aftermath
The immediate aftermath of the Dwayne Johnson kidnappin
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The teleprotection market size has grown
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留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Young Tom Selleck: A Journey Through His Early Years and Rise to Stardom
Introduction
When one thinks of Hollywood legends, Tom Selleck is a name that comes to mind. Known for his charming smile, rugged good looks. and the iconic mustache that has become synonymous with his persona. Tom Selleck has had a prolific career spanning decades. But, the journey of young Tom Selleck, from his early years to becoming a household name. is a story filled with determination, talent, and a touch of luck. This article delves into young Tom Selleck's life, background, early struggles. and pivotal moments that led to his rise in Hollywood.
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Early Life and Background
Family Roots and Childhood
Thomas William Selleck was born in Detroit, Michigan, on January 29, 1945. He was the second of four children in a close-knit family. His father, Robert Dean Selleck, was a real estate investor and executive. while his mother, Martha Selleck, was a homemaker. The Selleck family relocated to Sherman Oaks, California. when Tom was a child, setting the stage for his future in the entertainment industry.
Education and Early Interests
Growing up, young Tom Selleck was an active and athletic child. He attended Grant High School in Van Nuys, California. where he excelled in sports, particularly basketball. His tall and athletic build made him a standout player, and he earned a basketball scholarship to the University of Southern California (U.S.C.). While at U.S.C., Selleck studied business administration. but his interests shifted toward acting.
Discovery of Acting Passion
Tom Selleck's journey into acting was serendipitous. During his time at U.S.C., a drama coach encouraged him to try acting. This nudge led him to join the Hills Playhouse, where he began honing his craft. Transitioning from an aspiring athlete to an actor took time. but young Tom Selleck became drawn to the performance world.
Early Career Struggles
Breaking Into the Industry
The path to stardom was a challenging one for young Tom Selleck. Like many aspiring actors, he faced many rejections and struggled to find steady work. A series of minor roles and guest appearances on television shows marked his early career. In 1965, he debuted on the syndicated show "The Dating Game." which gave him some exposure but did not lead to immediate success.
The Commercial Breakthrough
During the late 1960s and early 1970s, Selleck began appearing in television commercials. His rugged good looks and charismatic presence made him a popular brand choice. He starred in advertisements for Pepsi-Cola, Revlon, and Close-Up toothpaste. These commercials provided financial stability and helped him gain visibility in the industry.
Struggling Actor in Hollywood
Despite his success in commercials. breaking into large acting roles remained a challenge for young Tom Selleck. He auditioned and took on small parts in T.V. shows and movies. Some of his early television appearances included roles in popular series like Lancer, The F.B.I., and Bracken's World. But, it would take a
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Task 2 unit 18 - Volvic
- 1. Task 2- Unit 18 Researching a product similar to the one we have chosen
- 2. Volvic (mineral water) Slogans: Volvic. Fills you with volcanicity. You can't escape the taste. Water never tasted so good. Brief history and information: Volvic is a brand of mineral water. It’s source is Auvergne Regional Park just to the north of the Puy de Dôme in France. The first of the springs in the area was tapped in 1922, and the first bottles appeared on the market in 1938. Today, Volvic waters are internationally known. Over 50% of the production of Volvic water is exported to more than 60 countries throughout the world. Two bottling plants produce over 1 billion bottles of water annually and are the principal employers of the local commune. In 1993, the Volvic Company was bought by the Groupe Danone Group. Since 1997, Volvic has been using PETE, a recyclable material, to make their bottles. Volvic also produces a range of fruit extract drinks in Europe named Volvic Touch of Fruit (later renamed to "Touch of..." followed by whichever flavour it is). In 2005, they were introduced in North America under the brand Volvic natural.
- 3. Print advertisement For this print advertisement Volvic has used a simple design which is eye catching because of the colours used. They have also added a diagram of the volcano/springs that they use and how they obtain their water from it, this shows that their water is natural and appeals to customers because of this factor. In the bottom right there is text used and it explains briefly what their product is like e.g. ‘Deep Hydration’. They have also made some of the text bold so that the important information stands out and points out the products best features.
- 4. TV Adverts The most recent advert for Volvic is called ‘Unstoppable Volcancity. www.youtube.com/watch?v=uh-R4nrFalU The new campaign heroes the natural power and force of the volcano and seeks to encourage people to unleash their own ‘Unstoppable Volcanicity’ . The advert is very dramatic and looks very effective so it promotes its product very well. This advert is aimed for a more older generation due to the way its presented as a more serious, dramatic advert. Some other adverts they have done are more humours and are aimed at a younger generation and families because of music used and animations.