Rural marketing involves developing, pricing, promoting, and distributing rural-specific products and services to facilitate exchanges between rural and urban markets that satisfy consumer demand and organizational objectives. For Bisleri, this includes small unit packaging, branding, competitive pricing ranging from Rs. 8, and establishing a distribution network through hubs and spokes to retailers in rural areas using methods like local language advertising, wall paintings, and promotions at fairs and weddings. The goal is to make Bisleri's mineral water widely available and raise awareness of its benefits in rural India.

3. Rural marketing involves the process of developing ,pricing ,promoting,
distributing rural specific product and a service leading to exchange
between rural and urban market which satisfies consumer demand and
also achieve organizational objective

4. Standard of living.
Competition.
Brand awareness.
Price.

6. * The company was started by Signor Felice Bisleri who first brought the
idea of selling bottle water in India.
* Mineral water under the name Bisleri was first introduced in Mumbai in
glass bottles in two varieties – bubbly & still in 1965.
* Parle bought over Bisleri in India In 1969.
* Currently 54 bottling plants, 9 plants are company owned & rest are
franchisee or contract packers.
* Company put through multiple stages of purification, ionized & finally
packed for consumption.
* Company commitment to offer every Indian pure & clean drinking water
from office desk to home kitchen.

7. URBAN TO RURAL
RURAL TO URBAN
RURAL TO RURAL

8. SCATTERED MARKET
COMMUNICATION FACLITY
MULTI LANGUAGES SPOKEN
BUYING DECISIONS

9. • :- A product is anything that satisfy human
want(customers) and includes product quality, features, benefits,
design, style, color, brand, services and warranties.
• Small unit packing.
• Branding.

10. * . Price is the sum of values that consumer
exchange for the benefits of having or using the product or
service. Price is the only element in the marketing mix that
produces revenue. All other elements represent costs.
* Price of Bisleri in rural market Ranging from rs8 and so on.

11. *
* Place stands for the company activities that make the
product available to the target customers.
* To make the product available to the target consumers a
good distribution network has to be there to support the
good quality of the product.
* Here in the case of the mineral water industry the distribution
network is the important factor in being competitive and the
catch lies in making water available to maximum number of
places in the country.

12. * :- Though the rural markets offer big attractions to
the marketers, one of the most important questions frequently asked is
“ How do we reach the large rural population through different media
and methods?
 Local language newspapers and magazines.
 Television.
 Wall paintings.
 Film

13.  First ad campaign
Play safe
 Second ad campaign
The sweetest taste of purity
 Third ad campaign
Bisleri the mountain water
 Fourth ad campaign
Bisleri water from the mountain.

14.  Bisleri does not have special brand ambassador for
promoting their product.
 But as we are targeting rural market, impact of
ambassador play a great role.
 Promote the product by advertising with local artist
and local theater people.

15.  Advertising the product in melas ,fairs and
weddings.
 Encourage people to take opt our product in
special occasion by offering them at minimum
price.
 Advertise our product by wall painting.
 Aware them the importance of mineral water.
 Promote by mobile van and in small pack.

16. Bottling
Hub
Spokes
Retailers Retailers Retailers
Hub means a distribution hum of the company.
Spokes means a small distributor in rural are or local market
From spokes to different retailers in the market