Evian - Adesh Sharma, IIT Delhi
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Evian mineral water was discovered near Lake Geneva in France in 1789. It has been bottled since the late 1800s and sold internationally since the early 1900s. Evian is owned by Danone and sells over 1.5 billion bottles annually in over 140 countries. The brand focuses on advertising its health benefits and original source through various campaigns, media, promotions, sponsorships, and ambassadors to reinforce its message as an everyday or occasion water.
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Evian -Adesh Sharma, IIT Delhi
The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
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The document summarizes the history and branding of Evian Natural Mineral Water. It traces the origins of Evian water back thousands of years to the French Alps where natural filtering created a source from a natural spring. Since its discovery in 1789 and bottling in the late 1800s, Evian has grown into a $1 billion brand sold in over 140 countries. The brand executes persuasive and reinforcement advertising with campaigns featuring babies to promote its message of the water being as important as air. Evian engages in various marketing activities including television, print, internet and event advertising along with sponsorships and brand ambassadors to build awareness and sales of its mineral water globally.
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Evian manages the mass communication of its bottled water brand across 140 countries. It has a net worth of $1.027 billion but consumers are turning to less expensive brands, requiring Evian to reconstruct its premium and luxury brand image. Previous ad campaigns featured babies on rollers or a message to "reconnect with your inner child." Future campaigns will need to consider target markets, crowd psychology, cultural factors, and economic conditions to reposition Evian as a premium luxury brand.
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Evian sells over 1.5 billion bottles annually in over 40 countries. While primarily popular in France, Switzerland, UK, and Belgium, Evian has expanded to urban markets globally through innovative campaigns. Evian's brand value exceeds $1 billion due to continuous innovation in marketing communications spanning over a century. Recent viral videos like "Water Babies" and social media promotions have increased Evian's brand awareness, especially in Asia.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Unit 2 Advertising Media.pptx
The document provides background information on the Evian water brand and analyzes their "Live Young" advertising campaign from 2009. It summarizes the target audience of the campaign (ages 25+), the viral baby roller skating advert that aimed to show drinking Evian makes you feel young, and the campaign's success in garnering over 100 million YouTube views. It also discusses Evian's use of social media platforms like Facebook to engage fans and the importance of these platforms to the campaign's success.
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Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
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Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
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Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
Task 2 unit 18 - volvic
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Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
Ambient advertising
Ambient advertising uses creative placements of ads in the surrounding environment to gain customers' attention. Examples include ads printed on cinema tickets, stickers in supermarkets, and messages on public transportation vehicles. Several brands from different countries and industries are mentioned that have used ambient advertising techniques, such as placing messages in smoking areas, on ceilings, and in outings areas. One ad promotes stopping the Iraqi war, while another encourages donations to provide clean drinking water to children through UNICEF.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 in France and is now owned by Danone. It aims to make its bottles fully sustainable and reduce its carbon footprint. Its "Live Young" campaign targets older audiences with the message that its water can make them feel younger. It uses memorable ads like babies on roller skates. Evian represents diversity and aims to empower positive change and reduce environmental impact.
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Evian's case study
Evian sells over 1.5 billion bottles annually in over 40 countries. While primarily popular in France, Switzerland, UK, and Belgium, Evian has expanded to urban markets globally through innovative campaigns. Evian's brand value exceeds $1 billion due to continuous innovation in marketing communications spanning over a century. Recent viral videos like "Water Babies" and social media promotions have increased Evian's brand awareness, especially in Asia.
Unit 18 task 1- evian
Evian is a brand of mineral water from sources near Évian-les-Bains, France that is owned by Danone Group. It originated from the discovery in 1789 that drinking from a spring improved the health of the Marquis of Lessert. The brand grew as local doctors prescribed the water. Today, Evian creates fun and eye-catching print ads using humor and engaging images to appeal to wide audiences and promote its message of staying young by drinking the water. The ads employ bright colors and consider different skin tones to include people of all races.
Unit 2 Advertising Media.pptx
The document provides background information on the Evian water brand and analyzes their "Live Young" advertising campaign from 2009. It summarizes the target audience of the campaign (ages 25+), the viral baby roller skating advert that aimed to show drinking Evian makes you feel young, and the campaign's success in garnering over 100 million YouTube views. It also discusses Evian's use of social media platforms like Facebook to engage fans and the importance of these platforms to the campaign's success.
Evian branding
Evian is a French premium mineral water brand established in 1789. The document provides recommendations for Evian's branding strategy to further develop the market and enhance awareness of Evian as a luxury brand. A survey was conducted of 140 respondents from different age groups and income levels. The recommendations include out-of-home advertising, print ads promoting health and elegance, event sponsorships, celebrity endorsements, product placements, informational TV programs and roadshows, and emphasizing Evian's environmental commitments.
Evian case study
Evian has found success through various advertising campaigns and promotional operations. Some of their major campaigns include "Water Bodies" in 1998, "Roller Babies" which promoted the brand in Asia through printed T-shirts, and "Baby & Me" launched in 2013. Evian also promotes through sponsoring events like the Wimbledon tennis tournament and Paris Fashion Show. Recently in February 2018, Evian vowed to use 100% recycled plastic in bottles by 2025.
Evian Case Study- Presentation- Marketing Management- MBA
Evian is a mineral water brand owned by Danone that sources its water from springs near Évian-les-Bains, France. Each year, approximately 1.5 billion Evian water bottles are sold in over 140 countries worldwide, with the brand valued at over $1 billion due to its continuous innovation and powerful marketing. The success of the Evian brand can be traced back to 1789 when a French nobleman discovered the natural spring water source in Évian-les-Bains that Evian uses today.
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Evian is a global mineral water brand owned by Danone that was initially marketed as a medicinal product in glass bottles. It has achieved success through continuous innovation in its advertising campaigns focusing on themes of health, purity, and associating the brand with youth. Key campaigns include "Water Babies", "Roller Babies", and "Baby & Me". The brand aims to reconnect with customers' inner child. Evian has maintained a high-end market position through mass communication campaigns and by associating with prominent advertising agencies and celebrity endorsements. It has established strong brand loyalty through decades of reinforcing its brand equity and ensuring quality remains consistent.
Task 2 unit 18 - volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually at two bottling plants. Volvic uses volcanic springs as its source and produces fruit drinks in addition to water. A print ad for Volvic emphasizes the natural source of the water using imagery of a volcano and highlights features like "Deep Hydration" to appeal to customers.
Bottled water competetor research
Fiji Water is bottled in the Yaqara Valley of Fiji and began shipping to the US in 1997. It is considered a premium natural water and is now available globally. Fiji Water prides itself on being sourced from a protected natural aquifer deep underground. VEEN water comes from natural springs worldwide and is bottled in Finland, taking its name from the Finnish epic Kalevala. Evian water was discovered in France in 1789 and recognized for its health benefits. It became known as safe water for babies and focuses on limited edition designer bottles.
Task 2 unit 18 - Volvic
Volvic is a brand of mineral water sourced from springs in the Auvergne Regional Park in France. The springs were first tapped in 1922 and bottles were produced starting in 1938. Today over 1 billion bottles are produced annually in two bottling plants. Since 1997, Volvic uses recyclable PETE bottles. A print advertisement features a diagram of the volcano springs and text about deep hydration. A recent TV ad called "Unstoppable Volcanicity" promotes the natural power of the volcano in a dramatic way to appeal to older audiences.
Evian
Evian is a trademark of mineral water belonging to the French food group Danone Water Division. It is operated by SAEM , a subsidiary of Danone.
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Ambient advertising uses creative placements of ads in the surrounding environment to gain customers' attention. Examples include ads printed on cinema tickets, stickers in supermarkets, and messages on public transportation vehicles. Several brands from different countries and industries are mentioned that have used ambient advertising techniques, such as placing messages in smoking areas, on ceilings, and in outings areas. One ad promotes stopping the Iraqi war, while another encourages donations to provide clean drinking water to children through UNICEF.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 in France and is now owned by Danone. It aims to make its bottles fully sustainable and reduce its carbon footprint. Its "Live Young" campaign targets older audiences with the message that its water can make them feel younger. It uses memorable ads like babies on roller skates. Evian represents diversity and aims to empower positive change and reduce environmental impact.
ad unit existing ad campaign fact file.pptx
Evian was founded in 1789 when a French nobleman discovered mineral water in Evian-les-Bains. In the early 1800s, Evian began operating a spa and the water became associated with health and hydration. Today, Evian aims to make its natural mineral water more sustainable by making bottles from 100% recycled plastic and achieving carbon neutral certification. Evian targets older audiences with ads depicting models that appear over 27 years old and messages about feeling young again. The brand represents diversity and aims to empower positive change by collaborating with companies to reduce their carbon footprints.
Media Advertising Unit.pptx
The Evian advertising campaign features babies rollerblading and playing with Evian water bottles to represent the water as fresh, healthy and allowing carefree enjoyment like babies. The ad aims to show drinking Evian can make adults as healthy as babies. It targets all ages and social classes. Some regulators could ensure the ad follows content rules and assigns an appropriate age rating. The Lucozade campaign depicts a man defeating a giant with a slingshot after drinking Lucozade to demonstrate its energizing effects allow accomplishing feats. However, it only includes men and was criticized for its humorous take on a biblical story. Both use humor and product placement to engage audiences.
Evian ppt Case Study
Evian water was discovered in 1789 and has since expanded globally. Their mission is to provide pure water while promoting health and protecting wetlands. Their advertising focuses on conveying messages of youth and balance through iconic baby-focused campaigns featuring synchronized swimming. These viral videos generated hundreds of millions of views. Evian measures the impact of its advertising, seeing increased sales following campaigns in various countries. Moving forward, Evian aims to strategically evolve its social media presence while expanding its product range and markets to strengthen its position against competitors.
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This document provides an overview of two Colombian dairy companies - Alpina and Postobon. It discusses their histories, missions, visions, products, exports, imports, achievements and financial information. Alpina was founded in 1945 in Colombia and produces dairy products. It exports to several countries and has seen annual production reach 120,000-150,000 liters per day. Postobon was founded in 1904 and is the largest soft drink company in Colombia. It produces drinks, juices, waters and exports to over 10 countries. Both companies have grown significantly over the years and seen increasing revenues.
Final project 2
This document provides information about two Colombian dairy companies - Alpina and Postobon. It discusses the history, mission, vision, products, exports, imports and achievements of both companies. Alpina was founded in 1945 in Colombia and produces dairy products. It exports to several countries and has seen annual production increase between 120,000-150,000 liters per day. Postobon was founded in 1904 and is the largest producer of soft drinks in Colombia. It produces various beverages and exports to over 10 countries. Both companies have grown significantly and seen nearly 10% increases in earnings in recent years.
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Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis ShiaoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assetsCrafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Customer Experience is not only for B2C and big box brands. Embark on a transformative journey into the realm of B2B customer experience with our masterclass. In this dynamic session, we'll delve into the intricacies of designing and implementing seamless customer journeys that leave a lasting impression. Explore proven strategies and best practices tailored specifically for the B2B landscape, learning how to navigate complex decision-making processes and cultivate meaningful relationships with clients. From initial engagement to post-sale support, discover how to optimize every touchpoint to deliver exceptional experiences that drive loyalty and revenue growth. Join us and unlock the keys to unparalleled success in the B2B arena.
Key Takeaways:
1. Identify your customer journey and growth areas
2. Build a three-step customer experience strategy
3. Put your CX data to use and drive action in your organizationEtsy Marketing Guide - Tips For Selling Digital Products
This guide is for those who are selling digital products on Etsy platform.
Efficient Website Management for Digital Marketing Pros
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Growth Marketing in 2024 - Randy Rayess, Outgrow
Growth Marketing in 2024 - Randy Rayess, OutgrowDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing gameBoost Your Instagram Views Instantly Proven Free Strategies.
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastPodcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.PickUp_conversational AI_Capex, Inc._20240611
PickUp, Improve conversions with scenario-based conversational AI.
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
How American Bath Group Leveraged Kontent
How American Bath Group Leveraged KontentDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.Recently uploaded (20)
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Influencer Marketing Master Class - Alexis Andreasik
Influencer Marketing Master Class - Alexis Andreasik
Google Ads Vs Social Media Ads-A comparative analysis
Google Ads Vs Social Media Ads-A comparative analysis
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
How to Kickstart Content Marketing With A Small Team - Dennis Shiao
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Crafting Seamless B2B Customer Journeys - Strategies for Exceptional Experien...
Etsy Marketing Guide - Tips For Selling Digital Products
Etsy Marketing Guide - Tips For Selling Digital Products
Efficient Website Management for Digital Marketing Pros
Efficient Website Management for Digital Marketing Pros
Boost Your Instagram Views Instantly Proven Free Strategies.
Boost Your Instagram Views Instantly Proven Free Strategies.
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Evian - Adesh Sharma, IIT Delhi
- 1. don’t just drink, evian it!
- 2. discovery A geological miracle near the south shore of Lake Geneva in France
- 3. history 1789 Discovery 1859 Business became a Public Company 1878 Bottling of Cachat water by French Ministry of Health 1908 Evian water began to be sold in glass bottles
- 4. brand profile 1.5 billion mineral water bottles are sold across 140countries annually and have a brand value of $1,027 million Owned by French food-products group Danone
- 5. products Every Day Services Home, Work, Sports & Travel 1.5L, 1L, 750ml, 500ml & 330ml Special Occasions Hotels, Restaurants & Clubs 750ml & 330ml Facial Sprays 300ml, 150ml & 50ml
- 6. Persuasive and reinforcement advertising advertising objectives
- 7. ad campaigns Water Babies Roller Babies Baby and Me
- 8. brand message 1980s The water you drink is as important as the air you breathe The Original
- 10. choosing media
- 11. television ads A still from Evian Spider Man advertisement, 2014
- 12. print ads
- 13. internet
- 14. place & public advertising Billboards Bus Stops Buses
- 15. sales promotion Asia : T-shirt Campaign
- 16. events and experiences Limited edition glass bottles signed by major designers such as Paul Smith, Issey Miyake and Kenzo
- 17. sponsorships
- 18. brand ambassadors Maria Sharapova Madison Keys Tennis Players
- 19. community and social connections Partnership with Red Cross
- 20. Discovery History Brand Profile Products Advertising objectives, Ad campaigns, Brand message Choosing media – television ads, print ads, internet, place and public advertising Sales promotion Events and experiences – sponsorships, brand ambassadors, community and social connections
- 21. Created by Adesh Sharma, IIT Delhi during a marketing management internship by Prof. Sameer Mathur, IIM Lucknow