Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work! This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!

1. Boosting Fundraiser
Turnout & Profits
Karen Bantuveris
Founder & CEO
@VolunteerSpot

2. This webinar is for you if…
• You organize fundraising events for
your group, school or nonprofit.
• You want to improve participation
and boost profits.
• You want to involve others in
supporting a cause you care about.
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

3. Special Thanks to Our Sponsors!
• Family owned since 2000,
• Creative fundraising solutions
turning kids artwork into
family keepsakes!
• Easy ordering & streamlined
profits
• Over 30 custom products with
personalization options.
• Beautiful, reusable bags make for
unique fundraising products!
• Flexible ordering
• Huge catalog of environmentallyfriendly products
• Promotion Zone: Helpful online
resources for fundraiser success!
Visit them online today!
https://www.square1art.com/
Visit them online today!
http://www.mixedbagdesigns.com

4. We’re giving away swag!
.
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

5. Save Time. Get More Volunteers Involved!
Coordinate volunteers and collect contributions – online, EASY!
Carnivals & Festivals, Races & Fun Runs, Book Fairs, Auctions,
Walkathons, Cook-offs, Bake Sales, Product Sales and more!
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

6. VolunteerSpot for Fundraisers
FREE!
Simply Plan:
Auctions
Carnivals
Concessions
Cook-offs
Concerts
Festivals
Tournaments
Races
Book Fairs
Walkathons
and anything else you
organize!
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

7. Agenda
• Fundraising Overview
• Product Fundraisers
• Building Online Community
• Real-World Fundraisers
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8. Fundraising Begins with
Community
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9. $$$
$,$$$
@VolunteerSpot
$$,$$$
#FUNdraising
$,$$$,$$$
VolunteerSpot.com

10. Product Fundraisers
• From Neighborhood door-to-door to
Facebook wall-to-wall
• Can be in-addition to real-world fundraising
events or stand-alone
• Social channels amplify participation & profits
• Include a ‘donate cash’ option
• Create a communications timeline
• Share results
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

11. Choosing Products
• Who is Selling?
• Who is Buying?
• Calculate Profits
• Company Support & Service
• Match to Events & Seasons
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#FUNdraising
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12. Socialize your Sale
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13. Build your Community
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14. @VolunteerSpot
#FUNdraising
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15. Social Media
Strengthens your group
Listen
When we have calls-to-action,
our community will be engaged.
Inspire
Share
Connect
It’s like having a
conversation!
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

16. Social Media
Strengthens your group
Listen
Trust
Inspire
Share
Action
Connect
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

17. Social Media
Strengthens your group
Listen
Trust
Inspire
Share
Action
$$$
Connect
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

18. Build your Community
•
•
•
•
•
•
Website
Newsletters
Emails
Blogs
Public gatherings
Corporate and
community partners
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

19. Build your Community
Show your
Lions Pride!
www.facebook.com/CHSLions
www.Twitter.com/CHSLions
Pinterest.com/wacc.org
@VolunteerSpot
#FUNdraising
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20. What to Post?
1. Upload photos & video and tag volunteers (NOT kids)
2. Create ‘Events’ pages for big activities
3. Fundraising & Membership Links & Status updates (#,%)
4. Call for Volunteers
5. Interesting articles community happenings
6. Questions/polls on related topics
7. Thanks to corporate sponsors
8. Appreciation to volunteers & participants
@VolunteerSpot
#FUNdraising
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21. What to post?
@VolunteerSpot
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22. Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
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#FUNdraising
VolunteerSpot.com

23. Real World Fundraisers
MORE TURNOUT
MORE FUN
MORE PROFIT
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

24. Create a Social Media Plan
Identify…
•
Timeline of When to Post
•
Which Social Channels
•
What Messages
• Who will share
•
How to measure
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25. Create a Social Media Plan
Include…
• Onsite & Online tie-ins
• Social incentives
• Fun polls & ‘ticklers’
• Members, bloggers,
community/corp. partners
• Check-ins
• Photo sharing
• Options to donate
@VolunteerSpot
#FUNdraising
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26. Example:
Spring Carnival
Social Media Plan
When
Where
What
•
1 month
before
•
•
Publish URLs & Twitter/Instagram hashtag on
all materials (#EECarnival)
Carnival is around the corner – preorder tickets &
skip the lines! <click here>
Post: Please sign up to help at carnival <click
here>
3 weeks
before
•
•
Who should we put in the dunking booth? Vote!
Basket Bidding warm-up! Check out these
awesomes. What do you want to bid on?
7-10 days
before
•
Carnival next Sat. Thx 2 R sponsor @BigStore!
•
Can’t wait for Carnival! Which cake should I bake
for the cakewalk? <photos>
Definitely going to bid on this: <photo/link>.
What’s your fav?
1 – 2 weeks
before
Personal
buzz from
community
•
@VolunteerSpot
#FUNdraising
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27. Social Media Plan
When
Where
2 – 3 days
before
What
Photos of prep work, updates on carnival booths,
entertainment, prizes, etc.
Acknowledge volunteers and sponsors
POSTERS • Join us Online! Facebook, Twitter, Pinterest
•
•
At Carnival
Hashtags#
•
•
Check in
After
Please tweet! #EECarnival
Tell us your favorite carnival booth on on
Facebook and get a free raffle ticket!
Project a Twitter ‘backchannel’ screen:
TodaysMeet.com
Social ambassador badges
“I
for Cause, Do U?”
Lots of Photos & Video
Thanks to volunteers and sponsors
RESULTS : $$ Raised, Impact to Group
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

28. Add Online to Auctions
Online Bidding Supports Participation in
your Real World Event.
•
•
•
•
Gives participants a sneak peak
Builds excitement for some of your best items
Promotes auction to folks who can’t attend in person
Leverages the (school) calendar with off-season
online auctions
Thanks to Roger Devine from
SchoolAuction.net for the great ideas!
@VolunteerSpot
#FUNdraising
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29. Pre-event Buzz
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30. Day-of Buzz
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31. Recognize Volunteers &
Participants
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32. Thank Sponsors
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33. A virtual bulletin board
for pinning images and
resources – a creative
way to connect, share,
and inspire your
community to action!
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

34. Pinterest for Fundraisers
• Highlight “hot” items
• Show off games and booths
• Show where the money will go
• Showcase your theme
• Photos of invitation
• Include website link below pin
Thanks to Sherry Truhlar of RedAppleAuctons
for the great ideas!
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

35. Get Help!
Like the ideas,
but don’t have time?
Create a position for a volunteer leader:
Social Communications Coordinator
& a TEAM of Online Ambassadors
@VolunteerSpot
#FUNdraising
VolunteerSpot.com

36. Thank you for joining!
https://square1art.com
http://mixedbagdesigns.com
Join us!
Facebook.com/VolunteerSpot
@VolunteerSpot
@VolunteerSpot
#FUNdraising
Pinterest.com/VolunteerSpot
VolunteerSpot.com

37. Get Started Today!
FREE!
VolunteerSpot.com
@VolunteerSpot
#FUNdraising
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38. Join us!
Pinterest.com/VolunteerSpot
@VolunteerSpot
#FUNdraising
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