Nearly every college and university in America and internationally uses social media in student recruitment, alumni relations, institutional marketing, fundraising, or all of them. Today, many institutions are combining social channels with other online and offline channels to create integrated, multi-dimensional campaigns.
In this webinar, Mallory Wood, mStoner’s director of marketing, shares the key components of successful social media campaigns. Daniella Nordin, Skidmore College’s social media specialist, and Ashley Budd, Cornell University’s assistant director of social media strategy, join Mallory to present two brand new case studies on how their institutions have successfully used social networking to engage key audiences and drive real results.
Skidmore sought new ways to engage their alumni and current students through a photo contest, Skid’s on the Loose. By reaching out to these audiences over winter break, Daniella and her team were able to generate hundreds of user-submitted photos and lots of enthusiasm. Daniella will share details on the project, from conception to production to results, and how this campaign aligned with Skidmore’s strategic goals and marketing messages.
Cornell’s alumni affairs social media team recognized the importance of supporting the University’s fundraising efforts, specifically annual giving. Piloting one of the first social, crowdfunding campaigns in higher education, Ashley will share how she and her team successfully leveraged the online communities they developed to activate new donors, reactivate lapsed donors, and engage young alumni.
Learn how to choose the right fundraiser for your school or nonprofit, coordinate volunteers and participants, boost turnout with social media and ultimately raise more money - TONS of tips, hints and tricks in our popular fundraising webinar presentation!
Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work!
This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!
Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!
Boost Fundraiser Turnout & Profits
- Choosing the right fundraiser for your group
- Strategic Social Media Plans
- Volunteer Scheduling and Support
- Volunteer Appreciation
- Amplifying current fundraisers
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
Learn how to choose the right fundraiser for your school or nonprofit, coordinate volunteers and participants, boost turnout with social media and ultimately raise more money - TONS of tips, hints and tricks in our popular fundraising webinar presentation!
Boost Fundraiser Turnout & Profits! Choose the right fundraiser for your group, market strategically, use social media to get more participants involved and raise more money for your good work!
This webinar presentation is chock full of great ideas, tips & resources. THANKS to our sponsors MixedBag Designs & Square 1 Art!
Boost turnout to your fundraiser (and ultimately raise more money) by streamlining volunteer efforts, employing strategic social media strategy, and encouraging school parents to use Bing in the Classroom!
Boost Fundraiser Turnout & Profits
- Choosing the right fundraiser for your group
- Strategic Social Media Plans
- Volunteer Scheduling and Support
- Volunteer Appreciation
- Amplifying current fundraisers
GuideStar Webinar (06/26/13) - Fundraising with Social MediaGuideStar
Online giving surged by over 35&nsbppercent last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially through social media?
Join us for this free, interactive webinar and learn how to raise big bucks for your cause online.
Presenters: Darian Rodriguez Heyman, Co-Founder, Social Media for Nonprofits; Lesley Mansford, CEO, Razoo, and Board Member, Razoo Foundation; and Lindsay J.K. Nichols, Communications Director, GuideStar (moderator)
MS Society - 2014 Sponsorship Opportunities Presentation
Contact me at stephanie.mosher@mssociety.ca or 604-602-3208 for more information on specific packages we can put together for your business!
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Getting Social With Pure Michigan Partnerships and OpportunitiesChad Wiebesick
How can local businesses, Michigan CVB's, and those in Michigan's travel & tourism industry use Pure Michigan's social media for promotion and publicity? Find out how to leverage Pure Michigan's vast social media influence to promote your local business. Presented by Chad Wiebesick to the Michigan Association of Convention and Visitor Bureaus.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
How to Spark Engagment with Virtual ParticipationFirstGiving
It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management team will walk you through how to turn potential no-shows for your event into active fundraisers by offering a virtual participant option.
We’re excited to share with you some noteworthy examples of nonprofits that have creatively set up virtual participation for their event. In addition we’ll warn you of common pitfalls some nonprofits have fallen into, and of course tackle your toughest fundraising questions.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
MS Society - 2014 Sponsorship Opportunities Presentation
Contact me at stephanie.mosher@mssociety.ca or 604-602-3208 for more information on specific packages we can put together for your business!
The Whys and Hows of a Nonprofit Facebook Page. Everyone's talking about it. But you don't understand. Why should your nonprofit be on Facebook and how should you go about doing it. This discussion and presentation will get you up to speed. Part 1 of 3 part series.
Audio recreated 2 weeks after workshop. Sorry! Not as engaging as the original.
2014 ABC Chapter Presidents Presentation - Social Media Best PracticesBrian Razzaque
Presentation for the 2014 Associated Builders & Contractors Presidents Conference. Discusses landscape of social media and strategies and best practices for driving growth and achieving target outcomes.
Getting Social With Pure Michigan Partnerships and OpportunitiesChad Wiebesick
How can local businesses, Michigan CVB's, and those in Michigan's travel & tourism industry use Pure Michigan's social media for promotion and publicity? Find out how to leverage Pure Michigan's vast social media influence to promote your local business. Presented by Chad Wiebesick to the Michigan Association of Convention and Visitor Bureaus.
DMAI Social Photography Presentation by Caroline Bean - Greater Philadelphia Tourism Marketing Corp., Bill Karz - LA Tourism and Melissa Yao Hille - Visit Savannah
How to Spark Engagment with Virtual ParticipationFirstGiving
It’s not always easy to get your motivated supporters together in one place at one time. But don’t let this discourage you from putting on a truly awesome event! FirstGiving’s Account Management team will walk you through how to turn potential no-shows for your event into active fundraisers by offering a virtual participant option.
We’re excited to share with you some noteworthy examples of nonprofits that have creatively set up virtual participation for their event. In addition we’ll warn you of common pitfalls some nonprofits have fallen into, and of course tackle your toughest fundraising questions.
Social Media and the Disability Conversation: How to Use Social Media for Adv...Lisa Flowers
Presented at the 5th International Conference on Disability and Rehabilitation in Riyadh, Saudi Arabia. The event was hosted by King Salman Center for Disability and Rehabilitation.
How to Build Social Campaigns into your Website (FULL DECK)BusinessOnline
Social Media marketing is not all about Facebook, Twitter and Youtube. A major contributor to the success of a social media marketing program is how well you leverage your website visitors to engage and share information on their social networks.
With today’s technology you are able to add many features to your website to make it social and help generate buzz. However, it takes careful planning and a centralized platform to properly manage all the social features. In this webinar we will cover the strategy and planning process for adding social features to websites and the capabilities provided by the CrowdFactory platform to make the implementation and performance reporting much easier.
Key Points of Interest:
• Importance of the Earned Media in Social Media Marketing
• Finding ways to integrate social features into your website
• Measuring engagement and identifying influencers
Budget: Every marketer's favorite and least favorite word. Your budget is the foundation of your social media campaigns, and the key to strategic, effective social media development. Download the guide to learn how to set your social media campaigns up for success through strategic budgeting and resource allocation.
How to Run a Successful Social Campaign for Your Law Firm Network Affiliates
This brief presentation will take you through step-by-step on how to run a successful social campaign for your law firm. While this presentation focuses on legal advertising, it is useful in understanding the steps needed to ensure a successful social campaign in any vertical.
University Communications at MSU — LEAP Presentation 2017nilamapatel
Members of University Communications at Montana State University presented information about news, web, marketing and public relations to the LEAP participants on June 16, 2017.
Long-term Education Administrators Program (LEAP) is a year-long professional development program with a mission to help participants improve their English, learn about the U.S. higher education system, and learn about the operations and programming of international programs offices.
Piedmont Makers is a non-profit organization dedicated to Support & Inspire K-12 STEAM education (Science, Technology, Engineering and Math + Design) .
IMKT 120 - Unit 1 - Should Northwest Technologies Use Social Media Marketing?bodowd
This presentation is one I created to persuade an IT company called, Northwest Technologies to use social media as part of their marketing campaign strategy. Completed for Dr. Terry Powell's IMKT 120 Unit 1.
Fundraising using social media: A briefingMark Walker
Presentation from a briefing session I ran in Brighton on 7 December 2011 covering fundraising and social media.
<My main aim is to inspire people to get on and do it - to pick up the reins and start trying to make it work.
Online giving surged by over 35% last year, with gifts over $1,000 becoming increasingly commonplace. What are the keys to successful nonprofit fundraising online, especially during the end-of-year blitz, and how can social media make your efforts more effective?
Play the ponies: People, puppies & mascots for the Social Media win at #WesternUMelissa Cheater
How do we get from #offtowesternu and the first day of school, to #purpleandproud families three generations deep? Three parts story-telling, season liberally with video loops - and ask your audience to say "when". You’ll need a kitchen built for teamwork, and the right tools will make your job a lot easier.
Western’s community-first approach to social media brings together more than 100 staff and faculty through meet-ups, “bootcamp” and ambassador training plus a campus-wide Hootsuite implementation.
The National Trust for Scotland: Engaging with multiple audiences through soc...Adam Coulson
These slides formed part of a workshop presented by Adam Coulson, Digital Marketing Executive at the National Trust for Scotland at Social Media for Social Good in Glasgow on 17 May 2013.
A blog post entitled "Cutting through the noise" accompanies the workshop and can be viewed on the Guardian's Voluntary Sector Network at http://www.guardian.co.uk/voluntary-sector-network/2013/may/15/digital-tools-tell-story
Social Media: Extreme Makeover Edition for Small Colleges Amanda Lucas M.S.
Remake your university’s social media program with strategy and centralized efforts for increased outreach and results. Using a case study of small, private, four-year university that transformed a decentralized social media program into a vibrant centralized program with greater results and increased engagement. Learn how to utilize a small marketing staff for increased results; how to train non-communicators who have little knowledge and little time to do social media with impact; and to create a useful and usable university-wide social media policy.
I'm co-running a workshop for charities about using the press and social media to promote your not for profit organisation. It's in Brighton in November, organised by Working Together Project.
It includes a checklist for social media as part of the marketing mix plus five steps to running your social media campaigns.
I've credited the images wherever possible - apologies if I've missed some.
Join in the Social Media Sunday movement on June 29, 2014 and share your church with your friends and the world.
This presentation will help you learn how.
Possibilities and Planning Strategically Using Social Media on Your Farm or R...dhagenmaier
Lauri Baker, Department of Communications and Agricultural Education, Kansas State University - Presentation at the 2015 Women Managing the Farm Conference
A Mile in Their Shoes: Building Empathy Through Experience Maps and PersonasmStoner, Inc.
The process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
mStoner and TargetX designed a survey focusing on how prospective teen students use a range of digital tools — social media, websites, email, and digital ads — during their college search and selection process, and what information is most helpful at each stage of the journey.
mStoner's 2019 Digital Admissions research with TargetX offers rich insights into the nuanced behavior of prospective teen students as they begin their college search and selection process
A Mile in Their Shoes: Building Empathy Through Experience MapsmStoner, Inc.
The college choice process is highly emotional, fraught with anxiety, and influenced by many sources of information. As marketing and enrollment professionals, we must understand the factors that drive this important choice — as well as the thoughts and emotions our target audiences experience — in order to develop empathy for the groups that we serve.
Would you like a tool to help navigate these challenges?
Enter the experience map — a powerful tool that: represents your, audience’s story, draws key stakeholders together, uncovers major process gaps, and guides your priorities and activities.
During this webinar, you’ll understand the basics of experience mapping, learn the seven benefits of an experience map, and discover how it can impact your enrollment and marketing strategy.
We’ll showcase examples from institutions that uncovered major process and content gaps as a result of experience mapping, causing them to lose their top applicants. We promise — the results will shock you.
Download the on demand presentation: http://offers.mstoner.com/a-mile-in-their-shoes-building-empathy-through-experience-maps
Making Your Mark: Unforgettable BrandingmStoner, Inc.
You know what you stand for. You feel it in your heart. Now what?
What’s the secret to building a bold brand that connects with your key audiences? Tune into this free webinar co-hosted by mStoner, a digital agency focused on higher education marketing and communications, and Zehno, a strategic branding and marketing firm for educational organizations.
Voltaire Santos Miran, mStoner’s CEO and Head of Client Experience and Shane Shanks, Zehno’s Senior Strategist and Editorial Director, team up to show you how to bring your institution’s brand to life. From smart strategy and bold creative to a beautiful web presence — we’ll use best-practice examples that deliver meaningful results.
Learn how to transform your message platform into compelling and captivating creative and how to make your website an integral part of your branding.
You will learn how to:
Translate brand messages into brilliant communications
Capture the heart and soul of an institution
Define the look, feel, and voice of your brand
Communicate a school's strengths and distinctions through its website
Create an optimal website structure for your target audiences
Marketing and Advancement: Colleagues and Partners or Direct ReportsmStoner, Inc.
This was presented at the 2018 AMA Higher Education Conference by Michael Stoner, co-founder and co-owner at mStoner, Inc. and Rob Zinkan, associate vice president, marketing, at Indiana University.
In this presentation, based on insights from the 2018 Benchmarking Digital Advancement research by CASE and mStoner, Inc., and interviews with senior advancement and marketing professionals, we explore the current relationship between the CMO and chief advancement officer. Are they colleagues and partners? And, more importantly, what
lies ahead for the CMO/CAO relationship as institutions seek to implement more effective engagement strategies with the entire range of an institution’s stakeholders?
Five reasons why the universal homepage happensmStoner, Inc.
Navigation, a carousel, request information, visit, apply, three news items, three event items, three profiles, a social media aggregator, and a fat footer. We know what you're thinking: That sounds awfully familiar.
You might be wondering why this happens. A lot.
mStoner identifies five roadblocks to watch out for so you can ensure your next homepage refresh or website redesign goes beyond the universal homepage template.
Break Up With Your Homepage, 'Cause I'm Bored: Moving Beyond the Universal Un...mStoner, Inc.
Two rows of navigation, a carousel, three news items, three events, three alumni profiles, a social media aggregator, and a fat footer. Look familiar? Ever hear someone say that you could take the logo off your website and it would look like every other institution out there? If you’re cringing or laughing nervously, this webinar is for you. (Ariana Grande said it best.)
We'll arm you with the tools you need to make your next website redesign, starting with your homepage, distinct and compelling.
What You'll Learn:
Why the universal university homepage phenomenon happens.
Five strategies for avoiding the “regression to the mean”.
The most important research and data to leverage in defending your decisions, educating your stakeholders, and dispelling popular myths about user experience (three-click rule, anyone?).
Key steps to take in between redesigns to set yourself up for longterm success.
The University of North Dakota has always been ahead of its time. But like many schools, UND initially built and grew its website piece by piece, without a unified vision. Without centralized management, the site eventually ballooned to more than 30,000 pages that varied in accuracy, timeliness, and presentation.
When it hired mStoner, UND’s needs were clear: create a cohesive site that could serve at least 13,000 students in more than 250 academic programs. Most important, UND wanted to reach an audience it hadn’t expressly prioritized before: prospective students. A major upgrade for UND’s new site was moving to a powerful search technology, powered by Funnelback.
Improving the Search Experience in Higher Ed: What's Next?mStoner, Inc.
Recent changes to website search are disrupting the way colleges and universities provide a fundamental website feature that impacts every key audience.
In this webinar, we will:
Review how the website search landscape has changed.
Discuss opportunities institutions have to use search to improve visitor experiences.
Examine how a major University tackled replacement of their former search solution, Google Search Appliance.
Look to the future at how search may unfold for colleges and universities.
In this five minute lightening talk, you'll get a crash course on the five step IMC (integrated marketing communications) process and learn ways education can leverage the model to integrate internal and external communications and accurately measure results.
Content Planning and Delivery for higher edmStoner, Inc.
Planning, organizing, and maintaining college and university web content is challenging. Competing priorities, resource limitations and siloed departments all have the potential to derail content projects.
Whether you’re preparing for a large-scale website redesign, a capital campaign microsite, or just refreshing a few key pages, you want to get the right content to the right audience on time and on budget.
During the webinar, we'll share practical examples and techniques that you can use to avoid common pitfalls of content delivery for your next project. You'll learn:
Which content questions to ask early in your project
What roles you need to consistently produce quality content
The pros and cons of centralized and decentralized content creation
How to prioritize when you have large amounts of content to create or review
How to plan for a workflow that incorporates faculty review
Storytelling and Integrated Marketing CommunicationsmStoner, Inc.
Storytelling is imperative if you want to build an enduring brand for your college or university.
The truth is, we could all be better at articulating who we are, what we’ve experienced, and why it matters. In order to tell better stories, institutions must first develop a true understanding of and empathy for target audiences, clarify brand messaging, and then develop staffing and skill sets to infuse storytelling into robust integrated marketing campaigns.
The digital space allows storytellers to immerse audiences even more fully in our stories with the opportunity to integrate and weave video, photography, user-generated content, and other rich media throughout the marketing campaign.
Are your readers at the heart of your institution’s story? Join mStoner and our branding partner BVK for the third webinar in our summer series. We’ll arm you with the knowledge you need — storytelling principles, concrete planning steps, and best-practice examples — to ensure storytelling is at the heart of your integrated marketing communication.
What You Will Learn:
How to develop an on-brand storytelling strategy
How to structure your stories
Traits of successful stories and how to measure impact
Ways to weave storytelling in your next integrated marketing campaign
Brand Architecture: Building an Enduring BrandmStoner, Inc.
Most brand efforts start with a bang, then soon fade away. Why? Because too many institutions continue to focus on features and benefits to tell their story. In today’s hypercompetitive environment, colleges and universities need to do more.
Institutions need to discover — or, for many, rediscover — their core values. Once that happens, there is an enormous opportunity for elevating your message beyond the statistics, beyond the rankings, and beyond the athletic accomplishments.
In part two of the Summer Webinar Series, we’ll provide you with important insights that can help transform your institution from enrollment to endowment.
What You’ll Learn:
What values-based marketing is.
How this approach (based on 10 years and 50,000 brands studied) has created incredible success both inside and outside of the higher education category.
The neuroscience of infusing emotion into your university’s brand messaging, leading to differentiation and increased engagement.
Insights into the Masterbrand approach and the necessary steps required to create brand consistency across the entire university.
How to discover, unite, inspire and unleash the power of your brand at each of your university’s touch points.
Higher Education Brand and Website Case StudiesmStoner, Inc.
What is one way you can help get senior leaders at your institution to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
Invoke the success of others.
Download six micro case studies from mStoner and BVK, our branding partner, to showcase successful higher education brand and web projects.
Pitch Perfect: How to Gain Internal Buy-InmStoner, Inc.
You know that what your institution calls a brand is actually a logo and a worn tagline. It’s time to get serious about your brand positioning. You need research, critical thinking, creative brilliance, and a digital-first strategy. And you need a website that serves as the flagship for your newly articulated brand.
How do you get your senior leadership to understand and buy into the time and resources necessary for a branding initiative and website redesign done right?
In this webinar, mStoner and our branding partner BVK arm you with the tools — the data, the stories, presentation approach and techniques — you’ll need to build and deliver a persuasive pitch to your decision-makers.
What You'll Learn:
The process, timeline, and potential costs involved in a brand-to-website project.
Options and alternatives for sequencing work, particularly in the face of institutional milestones or strategic planning process.
Ways to justify a large investment using data and information that will resonate with your institution’s decision-makers.
Map It Out: The Path to Better Digital Engagement with ProspectsmStoner, Inc.
No matter the size of your institution, digital enrollment marketing and communications comes with challenges: competing priorities, schedule and budget limitations, an abundance of (good and bad) ideas for digital next steps, and a variety of stakeholders and subject-matter experts who all want a say in what ends up on the website.
Wouldn’t it be great if there was one tool that could help you navigate all of these challenges? One living artifact you could point to and say: That’s why we’re doing it this way!
Enter the experience map.
Experience maps are graphical representations of the interactions individuals have with a product or service. They’re effective tools for developing empathy and understanding for your target audience by highlighting their thoughts, feelings, and actions as they seek to accomplish a task, such as applying to your institution.
The path to better digital engagement with your prospective student audience starts with an experience map. When you understand what information your target audience is looking for, when they’re looking for it, how they’re searching, and why, you’re able to identify areas needing improvement in engagement, content creation, and so much more.
Your website is your institution’s No. 1 recruiting tool and marketing channel. When it comes to planning a site redesign or implementing changes and enhancements to your site, an experience map will be your most valuable tool.
During the webinar, we’ll show you seven ways an experience map can improve engagement with prospective students. You’ll learn how to use an experience map to:
Create stakeholder alignment.
Develop user-centered content.
Capture institutional knowledge.
Prioritize your efforts.
MAKE 2018 THE YEAR YOU REALLY OWN YOUR SITE AND ENSURE THE CONTENT AND DESIGN REFLECT THE QUALITY OF YOUR INSTITUTION.
In this webinar, we cover the six things you need to know to set up your redesign project for success. You’ll learn how to:
1. Use insights from data to justify a website redesign, and what to do while you’re waiting for budgetary approval.
2. Set your priorities by determining goals and success metrics around engagement, conversion, brand building, and internal efficiency and collaboration.
3. Identify blind spots. (Spoiler alert: We have a list of top 10 mistakes that institutions usually make, and how to avoid them.)
4. Create a strong RFP that great firms will want to respond to, and choose the best-fit partner for your needs.
5. Create realistic expectations internally around cost, process, and community engagement.
6. Move your website from a capital project to an ongoing process.
Have you ever wondered what prospective teens are thinking when they receive and read — or ignore —your institution's recruitment marketing?
Prospective teen students are the prime audience for many higher education marketers. To reach them, we rely on a set of best practices targeted to teen needs and interests when building marketing and recruitment plans.
This third study in the Mythbusting series is the first to focus on the complete enrollment marketing mix.
In partnership with NRCCUA® (National Research Center for College & University Admissions), we designed a survey asking prospective teens to share their frank opinions of tactics institutions use to reach and engage them. We administered an identical survey to higher ed enrollment and marketing professionals to find out what they know (or think they know) about what teens want.
The resulting presentation explores where these perspectives converge — and differ — and how marketers can leverage this knowledge. We uncover the best channels for boosting visibility among prospective teen students and identify what encourages them to apply to your institution.
People are wired for stories.
Digital media allows us to bring life to those stories through words, images, sounds, and moving pictures. Exploring the guiding philosophy, lifecycle, and elements of a digital story, this webinar reviews pace-setting examples drawn from news media, colleges, and universities.
If you’re looking for ways to become a better storyteller and extend the reach and impact of communications that you already produce, don’t miss this webinar.
What You Will Learn
• Why storytelling matters
• How excellent digital stories are constructed
• What roles are necessary for a story team
• How to create a smart, sustainable solution for digital story content
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
41. m
Skids on the Loose -
Results
• Year 1
• Mapped requests and results
• 383/400 requests
• Over 500 photos
• Voting on Facebook only - 1,360 total votes
• Year 2
• 153/400 requests (+ Skids already on the loose)
• Over 300 photos
• Voting using WishPond on our site - 987 votes
• Overall vote on Facebook - additional 100 votes
Monday, March 10, 14
42. m
Social Media Strategy at
Cornell AAD
• Community Management
• Video production
• Livestreaming
• Media campaigns
• Prospect research @Ashley_Budd
@KeithHannon
@AGossen
Monday, March 10, 14
45. m
Hypotheses
• Crowdfunding will activate new donors.
• Crowdfunding will reactivate lapsed donors.
• Crowdfunding will engage young alumni.
Monday, March 10, 14
46. m
Special considerations
• Annual giving participation
• Annual Fund solicitations
• Donor experience and stewardship of small gifts
• Fundraising experience for volunteers
Monday, March 10, 14
47. m
Campaign Management
• Project Manager — Cornell Alumni Affairs, IT
Applications
• Project Leads — Cornell Alumni Affairs, Social Media
Strategy Team
• Core Team — Annual Fund, IT Services, Marketing
Communications, Metrics & Marketing, Prospect
Research and Donor Relations
• Platform Supplier — USEED
Monday, March 10, 14
48. m
10 week
Campaign Process
• Application & Interview
• Orientation on crowdfunding platform
• Three week coaching program for volunteer
fundraisers
• Four week campaign
• Follow up and stewardship
Monday, March 10, 14
49. m
!
Cornell University Crowdfunding Pilot Summary
Dilmun Hill LGBTQ AguaClara Latina/o Studies CUAUV Baja Racing Global Health
Raised: $6,780
Goal: $5,000
Supporters: 90
Raised: $18,105
Goal: $15,000
Supporters: 230
Raised: $32,365
Goal: $30,000
Supporters: 310
Raised: $14,811
Goal: $10,000
Supporters: 187
Raised: $10,641
Goal: $10,000
Supporters: 123
Raised: $21,306
Goal: $21,000
Supporters: 215
Raised: $10,576
Goal: $10,000
Supporters: 147
!
0!
50!
100!
150!
200!
250!
1950s! 1960s! 1970s! 1980s! 1990s! 2000s! 2010s!
Supporters by Decade
Monday, March 10, 14
50. m
Results
• 7 projects - All reached their goals. All overfunded.
• 1,302 donors total
• $114,584.00 total (average gift of $88.00)
• 64% first-time donors
• 13% lapsed donors
• 27% young alumni (year 2000+)
Monday, March 10, 14
51. m
Available now at
eduniverse.org/socialworks,
on Amazon, and in iBookstore.
The case studies in Social Works will inspire college
and university communicators, marketers, web
team members, and other staff, offering models and
details for highly successful initiatives. And, they
will convince presidents and other senior leaders
that social media is not just valuable, but essential, to
achieving institutional goals. In short, Social Works
belongs on the shelves (or on the e-readers) of college
and university staff who want to learn how to get
results with social media.
EDUniverse Media
eduniverse.org/socialworks
“...a fun, must-read book for anyone
charged with launching a social
media-inspired project or convincing
campus leaders to approve one.”
- Shannon D. Smith, Associate Director, Teaching,
Learning, and Professional Development,
EDUCAUSE
“...a must-read for higher education
marketing and communications
professionals.”
- Teri Lucie Thompson, CMO & Vice President
Marketing & Media, Purdue University
“...specific examples and best practices
for achieving success.”
- Teresa Valerio Parrot, Principal, TVP
Communications
“...A fantastic good read ... for senior
leadership. Social media must be part
of every university’s strategy – this
book helps the decision makers do a
better job.”
- Matthias Geering, Head Communications &
Marketing, University of Basel, Switzerland
Monday, March 10, 14
52. m
Thank you!Daniella Nordin
Online Community Manager
dnordin@skidmore.edu
Ashley Budd
Assistant Director, Social Media Strategy
ash265@cornell.edu
Mallory Wood
Director of Marketing
mallory.wood@mStoner.com
773.305.0537 x1042
Monday, March 10, 14