The document provides information about the BIG Day of Giving (BIG DoG) fundraising event that will take place on May 6th. It outlines how donors can contribute through the GiveLocalNow.org website and notes various prize challenges that will be awarded throughout the day based on amounts raised and other criteria. Organizations can access real-time donor data and are encouraged to thank donors on social media. The document also previews the fundraising website that will be used and how organizations can embed donation forms on their own websites.

1. BIG Day of Giving
2014

2. How Does it All Work?
1. Donors will go to GiveLocalNow.org to give on May 6
2. If you want to send people directly to your donation
page, you can use your unique URL
Example: http://givelocalnow.org/916Ink
3. Giving portal on GivingEdge has been deactived as of
today. It will be turned back on starting May 7 (after BIG
DoG)

3. Access to Your Donor Data
• Look for an email from Foundation Staff on
Monday, April 28 titled:
“Important: Access to Your BIG Day of Giving Donor
Data”
• This email will have a link. When clicked, it will
download an excel spreadsheet of your donor
information in real time.
• Click this like any time during May 6 to get an
updated list.

4. Access to Your Donor Data
• Use the data to thank your donors!!!
• Real Time Shout outs on Social Media are very
effective.
• Keep this email safe and don’t lose your
link! Staff support will be limited on May 6.

5. Prize Challenges!
45 challenges!
• 17 for all participants $30,000
• 9 for Placer Orgs $16,000
• 7 for Yolo Orgs $3,000
• 12 for Sacramento Co. Arts Orgs $12,500
Total: $61,500 up for grabs!

6. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$2,500
Aeroject Rocketdyne Blast Off
Challenge!
to the organization that
receives the first
donation at 12:00 AM ALL
$500.00 First Gift of the Day
to the organization that
receives the first
donation at 12:00 AM
Placer County
Organizations
$1,500.00 First Gift of the Day
to the organization that
receives the first
donation at 12:00 AM
Arts Organizations
Only

7. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$1,000.00
Hour of Giving:
Midnight to 1:00 AM
to the organization that
raises the most money
during this time frame
Arts Organizations
Only
$1,500.00
Hour of Giving:
Midnight to 6:00 AM
to the organization that
raises the most money
during this time frame ALL
$2,500.00
Hour of Giving:
Midnight to 6:00 AM
to the organization that
raises the most money
during this time frame
Placer County
Organizations
$500.00
Hour of Giving:
Midnight to 6:00 AM
to the organization that
raises the most money
during this time frame
Yolo County
Organizations

8. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$2,500.00
Hour of Giving:
9:00 AM to 10:00 AM
to the organization that
raises the most money
during this time frame ALL
$1,000.00
Hour of Giving:
9:00 AM to 10:00 AM
to the organization that
raises the most money
during this time frame
Arts Organizations
Only
$1,500.00
Hour of Giving:
Noon - 1:00 PM
to the organization that
raises the most money
during this time frame ALL
$1,000.00
Hour of Giving:
Noon - 1:00 PM
to the organization that
raises the most money
during this time frame
Placer County
Organizations

9. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$250.00
Hour of Giving: Noon - 1:00
PM
to the organization that
raises the most money
during this time frame
Yolo County
Organizations
$1,000.00
Hour of Giving: Noon - 1:00
PM
to the organization that
raises the most money
during this time frame
Arts Organizations
Only
$1,000.00
Hour of Giving: 1:00 PM - 5:00
PM
to the organization that
raises the most money
during this time frame
Placer County
Organizations
$500.00
Hour of Giving: 1:00 PM - 5:00
PM
to the organization that
raises the most money
during this time frame
Yolo County
Organizations

10. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$2,000.00
First 5 Placer: Evening Donor Prize
(5:00 PM - 8:00 PM)
to an organization serving
children and familes that
raises the most money
during this time frame
Placer County
Organizations
$1,500.00
Hour of Giving: 6:00 PM - 7:00
PM
to the organization that
raises the most money
during this time frame ALL
$1,000.00
Hour of Giving: 9:00 PM -
10:00 PM
to the organization that
raises the most money
during this time frame
Arts Organizations
Only
$1,500.00 Landing Prize
to the organization that
received the last
donation of the event
(11:59 PM) ALL

11. Time Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$2,500.00 Landing Prize
to the organization that
receives the last donation
of the event (11:59 PM)
Placer County
Organizations
$250.00 Landing Prize
to the organization that
receives the last donation
of the event (11:59 PM)
Yolo County
Organizations
$1,000.00
Hour of Giving: 10:59 PM -
11:59 PM
to the organization that
raises the most money
during this time frame
Arts Organizations
Only
$2,500.00 Landing Prize
to the organization that
receives the last donation
of the event (11:59 PM)
Placer County
Organizations

12. Social Media Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$1,500.00 BIG DoG Vine Challenge
to the organization
that shares a Vine
video on Twitter using
the hashtag
#givebigdogvine that
demonstrates their
mission (all entries
judged at 4:00 pm,
winning organization
will be awarded at
5:00 pm)
ALL

13. Social Media Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$500 BIG DoG Vine Challenge
to the organization
that shares a Vine
video on Twitter using
the hashtag
#givebigdogvine that
demonstrates their
mission (all entries
judged at 4:00 pm,
winning organization
will be awarded at
5:00 pm)
Sac County Arts
Organizations

14. Social Media Challenges
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$1,000.00 Unselfie Challenge
to two organizations
selected for most
creative entry. Each
awarded $500 ALL
$1,000.00 Meme Challenge
to two organizations for
the most creative entry.
Each awarded $500 ALL
$500.00 Prolific Tweeter Prize
to the organization that
thanks the most donors
on Twitter using the
hashtag #DonateArts.
Tweets will be counted
as a percentage of total
donors
Sac Co. Arts
Organizations Only

15. Social Media Challenges
Award
Amount Name of Challenge Description
Eligible
Participating
Organizations
$
1,000.00 Share the Love Prize
to the organization that
submits the post on
Facebook or Twitter with
the most shares on May
6th (post must include
hashtag #givebigdog) ALL
$
500.00 Share the Love Prize
to the organization that
submits the post on
Facebook or Twitter with
the most shares on May
6th (post must include
hashtag #givebigdog)
Arts Organizations
Only

16. Social Media Challenges

21. Best in Show!
Award Amount Name of Challenge Description
Eligible
Participating
Organizations
$5,000.00 Top Dog Grand Prize
to the organization that
raised the most money
overall ALL
$5,000.00 Top Dog Grand Prize
to the organization that
raised the most money
overall
Placer County
Organizations
$500.00 Top Dog Grand Prize
to the organization that
raised the most money
overall
Yolo County
Organizations
$2,500.00
Supervisor Susan Peters Arts
Challenge
to the organization that
raised the most money
overall
Arts Organizations
Only

22. Best in Show!
Award Amount Name of Challenge Description
Eligible Participating
Organizations
$3,000.00 Donor Challenge
to the organization that has
the most number of
*unique donors. A unique
donors is one gift from one
donor. ALL
$1,500.00 Donor Challenge
to the organization that has
the most number of
*unique donors. A unique
donors is one gift from one
donor.
Arts Organizations
Only
$2,000.00 Mystery Challenge
mystery challenge will be
announced on May 7th! ALL
$1,500.00 GivingEdge Prize
to the organization that
receives the most *unique
visits to their GivingEdge
profile on May 6 ALL

23. Best in Show!
Award Amount Name of Challenge Description
Eligible Participating
Organizations
$
1,500.00 Fetch! Board Member Prize
Send your board
members to the
noontime event at
Fremont Park and be
entered into a drawing
for this prize! (Board
members must check in
at the GLN booth) ALL
$
500.00 Double Dog Dare
to the organization that
receives the first
donation of $500 ALL
$
500.00 Double Dog Dare
to the organization that
receives the first
donation of $500
Placer County
Organizations

24. Best in Show!
Award Amount Name of Challenge Description
Eligible Participating
Organizations
$500.00 Double Dog Dare
to the organization that
receives the first donation of
$500
Yolo County
Organizations
$500.00 Double Dog Dare
to the organization that
receives the 2nd donation of
$500
Yolo County
Organizations
$500.00 Double Dog Dare
to the organization that
receives the first donation of
$500
Arts Organizations
Only
$1,000.00 Double Dog Dare
to the organization that
received the first donation
of $1,000 ALL
$1,000.00 Double Dog Dare
to the organization that
received the first donation
of $1,000
Placer County
Organizations

25. Reminders
• TwitterChat tonight! 6:00 PM – 7:00 PM
• Today’s Bark enews…Videos!
• Marketing: don’t forget to use the URL!

26. STRATEGIES

27. Definition: Bringing together individuals (a crowd) to
finance (support) a cause or initiative – largely online,
typically smaller dollar donations
 Model used for giving days, cause related or
emergency fundraising
 Online, community focused giving days started in
2008
 Over $200 million raised by communities to date
 Driven by social media, networks, and strategic
incentives
Crowdfunding and Giving Days

28.  Limited time (urgency)
 Viral in nature (social, mobile)
 Small asks (typically)
And its FUN!
Why it works?

29. 1. Share goals
2. Focus on mission & how you help others
3. Spread the word
4. Recognize supporters
Strategies for Success:

30. v
Share Goals
Types of goals:
- Number of donors
- Dollars raised
- Dollars or donors
during a certain time-
period
- New donors

31. Focus on Mission
• Show impact
• Connect with emotions
• Have beneficiaries be
face of campaign
Consider the value of
communicating using
results, real people and
reminders as you frame
your plan

32. v
Spread the Word
Be creative

33. Recognize Supporters
Share your thanks
• Follow up immediately
• Consider thanking publicly
• Tie thanks to mission/cause

34. WEBSITE PREVIEW

35. Website Preview Donors will quickly be able
to find their favorite
organization(s), and quickly
give to one or more all in
one simple giving page.
All pages will be optimized
for giving from standard
browsers, mobile devices
and tablets.

36. Leaderboards
Giving in Context
The leaderboard will be
the hub of all donation
activity on May 6th.
Those who start strong on
the leaderboard, tend to
get more exposure and
are more likely to receive
gifts from lapsed or first-
time donors.

37. Donation Page
Your org logo,
info and profile
information will
appear here.

38. • Available via Unique Hyperlink
• Real-time updates
Example:
https://reports.kimbia.com/datafeed/rest/v01/report.xls?u=DHJFJDHF6HF7FKFKKF
YEB&rd=UNRGLSSS
Donor Data

39. Find the Embed Code
At the bottom of
each donation
form, there will be
an “EMBED THIS
FORM” button,
and one-click links
to share this page
with social
networks.

40. Copy the Embed Code
<Embed> on your sites
At the bottom of each
donation form, there will
be an “EMBED THIS
FORM” butWhen clicked,
the “EMBED THIS FORM”
button shows a one-line
snippet of code.
This can be copied and
pasted just like a YouTube
Clip, and one-click links to
share this page with social
networks.

41. On Your Page
Organizations can
grab the code for
their donation widget
and place it directly
onto their own sites.
All donations made
on these forms will
count towards the
challenge goals.

42. Q&A SESSION
What would you like to know?